How tiny Indian village became YouTube hub, one viral video at a time

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Updated 28 February 2025
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How tiny Indian village became YouTube hub, one viral video at a time

  • Tulsi, a village of 15,000 people, has dozens of content creators whose clips involve the whole community
  • Trend started in 2018, when former bank worker Gyanendra Shukla created Tulsi’s first YouTube channel

NEW DELHI:  Always drawn to the Indian film scene, Gyanendra Shukla left his banking job in 2014, dreaming of a future in motion pictures. Unfamiliar with the industry’s ins and outs, he spent years experimenting — until one day, everything clicked, bringing the spotlight not only to him, but also his tiny village.

It was a part of the 2003 Indian comedy drama “Munna Bhai M.B.B.S” that made Shukla study the technical aspects of filmmaking.

“At the end of the movie, they were showing behind-the-scenes cuts and all and that really impressed me,” Shukla told Arab News.

In 2018, he and his friend created a comedy channel “Being Chhattisgarhiya” — the first YouTube channel in Tulsi, a village of 15,000 in the central Indian state of Chhattisgarh.

“The film got a good response and people appreciated it, and this was a big encouragement for us,” Shukla said.

“In 2018, YouTube was not a big thing ... Initially, me and my friend were not aware about editing and all. We would rehearse our part and record it and upload. Later on, we came to know the concept of editing and gradually through the Internet we learnt editing.”

Slowly, they would start to involve their neighbors and other villagers in the project. Seven years into the YouTube channel, Shukla now has a team of 200 people, and dozens of others in Tulsi who followed in his footsteps and became content creators.

“There are around 40 YouTube channels in the village and many of them make a livelihood out of (it) ... My channel has 127,000 subscribers. (Per month) we usually earn 35,000 rupees ($410).”

As production costs can be high, not all of Tulsi’s content creators are able to support their families solely from the platform. While the business is booming in the village, the majority of them still take on side jobs.

Shukla himself does wedding shots to earn extra income.

“If you have 1,000 subscribers, your monetization process starts. I advise people to have a second source of income,” he said. “But it feels nice that my village has got international attention. What we are telling through YouTube is our stories, showcasing our cultures and immense talent that the new generation of villagers has.”

The success of the village content creators caught the attention of local officials. In 2023, impressed by their achievements, the state government set up a digital studio in the village.

Named Hummer Flix, it is equipped with gimbals, cameras, computer systems and other film-shooting equipment, including drones.

“The studio is a recognition of the local talents. Hope more new talents will come out and they will make movies which go international and attract attention of the wider audience,” Gulab Singh Yadav, former village head and member of the village committee, told Arab News.

About 2.5 billion people use YouTube each month, with India being one of the platform’s largest markets. Shukla’s “Being Chhattisgarhiya” alone has cumulative viewership exceeding 250 million.

“The village has got a new identity because of the YouTubers. The attention it receives is amazing,” Yadav said. “It’s not the village but the culture and local ways of life too that are getting worldwide attention due to these YouTubers.”

Rahul Verma, another Tulsi village content creator, has focused on short comedic stories in his “Fun Tapri” channel. It has so far reached 3,000 subscribers, but he plans to expand production and find his niche in longer films.

“I am a commerce graduate. Filmmaking was not my area of study. But I got inspired by the success of YouTube channels from my village and started this venture,” he said.

“In Tulsi village, the whole atmosphere is creative. Not only the individuals who make films who are involved, but even the villagers too. This is unique and that makes this village different.”


India in mourning after over 240 killed in deadliest aviation disaster in decades

Updated 13 June 2025
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India in mourning after over 240 killed in deadliest aviation disaster in decades

  • Sole flight survivor Ramesh Viswashkumar a British national of Indian origin, is being treated at a hospital, airline confirms
  • London-bound Dreamliner with 242 people on board also killed dozens more when it crashed into a medical college hostel

NEW DELHI, India: Indian authorities were combing the site of one of India’s deadliest aviation disasters on Friday, after an Air India plane crashed in the western city of Ahmedabad less than a minute after takeoff, killing all but one of its passengers. 

The London-bound Boeing 787-8 Dreamliner, which had 242 people on board, also killed dozens more people when it crashed into a medical college hostel located just outside Ahmedabad airport and burst into flames on Thursday afternoon. 

The sole survivor, a British national of Indian origin, is being treated in a hospital, the airline confirmed. 

“We are all devastated by the air tragedy in Ahmedabad. The loss of so many lives in such a sudden and heartbreaking manner is beyond words. Condolences to all the bereaved families,” Indian Prime Minister Narendra Modi wrote on social media after visiting the crash site in the capital of his home state of Gujarat. 

The passengers comprised 169 Indian nationals, 53 Britons, 7 Portuguese and one Canadian. 

The surviving passenger, who was in seat 11A next to an emergency exit in front of the plane’s wing, reportedly managed to jump out. He told Indian media that he had heard a loud noise shortly after flight AI171 took off. 

Various footage showed the plane taking off over a residential area and then sinking and disappearing from the screen, before a huge fireball could be seen rising into the sky from beyond the houses. 

Those killed on board include a family who was visiting India for Eid, a newlywed who is moving to the UK and Vijay Rupani, former chief minister of Gujarat. 

Health authorities are conducting DNA tests to identify bodies, which were mostly charred beyond recognition, as relatives take part and wait for officials to release the remains. 

Suresh Khatika, who was waiting at the Ahmedabad Civil Hospital where the DNA testing was taking place, said his niece Payal Khatika was among the passengers. 

“Payal was going for further studies and she has taken a loan for it. She was really preparing herself for the day when she would go to the UK for studies,” Khatika told Arab News. 

“It is really tragic that her dream crashed like this. We are in deep pain, and don’t know how to react.” 

Many Indians have also taken to social media to mourn the victims, as their stories circulated widely. Among them is Dr. Pratik Joshi, who was reportedly bringing his wife, Dr. Komi Vyas, and three young children to move to the UK. A picture of the family, believed to be taken on the plane and shared with relatives before takeoff, has garnered millions of views online as messages of condolence poured in. 

In addition to the passengers and crew, dozens more people perished as they were caught in the path of the plane crash. 

Thakur Ravi, a cook at B.J. Medical College, said his mother and two-year-old daughter, who had been on the side of the building where the plane had crashed, were missing. 

“Other helpers and cooks managed to escape but my mother and daughter have been missing since yesterday,” Ravi told Arab News. 

“We are frantically hoping against hope to have my family back. It was a horrible incident. It seemed as if the sky had fallen on us.” 

Indian Civil Aviation Minister Ram Mohan Naidu said a formal investigation headed by the Aircraft Accident Investigation Bureau has been launched. 

Boeing said it was in touch with Air India and stood “ready to support them” over the incident. The UK and US air accident investigation agencies also announced they were sending teams to support their Indian counterparts.

India, the world’s third-largest aviation market, has endured several fatal air crashes on its soil, including in 1996, when two planes collided mid-air over New Delhi, killing around 350 people. In 2010, an Air-India Express jet crashed and burst into flames at Mangalore airport in south-west India, killing 158 of the 166 passengers and crew onboard. 


Judge blocks Trump’s election executive order, siding with Democrats who called it overreach

Updated 13 June 2025
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Judge blocks Trump’s election executive order, siding with Democrats who called it overreach

ATLANTA: A federal judge on Friday blocked President Donald Trump’s attempt to overhaul elections in the US, siding with a group of Democratic state attorneys general who challenged the effort as unconstitutional.
The Republican president’s March 25 executive order sought to compel officials to require documentary proof of citizenship for everyone registering to vote for federal elections, accept only mailed ballots received by Election Day and condition federal election grant funding on states adhering to the new ballot deadline.
The group of attorneys general said the directive “usurps the States’ constitutional power and seeks to amend election law by fiat.” The White House has defended the order as “standing up for free, fair and honest elections” and called proof of citizenship a “commonsense” requirement.


Hong Kong rights group shuts down after years of advocating for workers

Updated 13 June 2025
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Hong Kong rights group shuts down after years of advocating for workers

  • Founded in 1994, organization maintained a database tracking workers’ strikes, protests, workplace accidents and other labor rights incidents in China

HONG KONG: A Hong Kong group that advocated for workers rights for decades announced its shutdown abruptly on Thursday, citing financial difficulties and debt issues.
China Labor Bulletin planned to stop updating its website content and appeared to have deleted Facebook and Instagram social media accounts used by the nonprofit rights organization.
“The company can no longer maintain operations and has decided to dissolve and initiate the relevant procedures,” it said in a statement on an archived web page Friday.
Founded in 1994, organization maintained a database tracking workers’ strikes, protests, workplace accidents and other labor rights incidents in China.
As dozens of civil society groups disbanded or left Hong Kong in the wake of the 2020 Beijing-imposed national security law, China Labor Bulletin continued providing valuable resources for journalists and academics in the southern Chinese city.
Critics say the drastic political changes in Hong Kong indicated the decline of Western-style civil liberties that China promised to keep intact when the former British colony returned to Chinese rule in 1997. However, Beijing and Hong Kong governments insisted the law was crucial to bring stability to the city following massive anti-government protests in 2019.
China Labor Bulletin’s founder Han Dongfang, a former railway worker who participated in the 1989 Tiananmen Square protests, did not immediately respond to a request for comment from The Associated Press. He told the Central News Agency of Taiwan that the shutdown was his decision and he would stay in Hong Kong.
Han’s decision appeared sudden to many Hong Kong civil society observers. Three weeks ago, he wrote on social media platform LinkedIn about his work anniversary and his team’s progress.
“Let’s keep our faith up at this abnormal time and continue our important work,” he said.


India in mourning after deadliest aviation disaster in decades

Updated 13 June 2025
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India in mourning after deadliest aviation disaster in decades

  • Sole flight survivor, a British citizen of Indian origin, is being treated in hospital
  • Family members provide DNA samples to help identify crash victims

NEW DELHI: Indian authorities were combing the site of one of India’s deadliest aviation disasters on Friday, after an Air India plane crashed in the western city of Ahmedabad less than a minute after takeoff, killing all but one of its passengers.

The London-bound Boeing 787-8 Dreamliner, which had 242 people on board, killed dozens more people when it crashed into a medical college hostel just outside Ahmedabad airport and burst into flames on Thursday afternoon.

The sole survivor, a British citizen of Indian origin, is being treated in hospital, the airline confirmed.

“We are all devastated by the air tragedy in Ahmedabad. The loss of so many lives in such a sudden and heartbreaking manner is beyond words. Condolences to all the bereaved families,” Indian Prime Minister Narendra Modi wrote on social media after visiting the crash site in the capital of his home state of Gujarat.

The passengers comprised 169 Indian citizens, 53 Britons, 7 Portuguese and a Canadian.

The surviving passenger, who was in seat 11A next to an emergency exit in front of the plane’s wing, reportedly managed to jump out. He told Indian media that he had heard a loud noise shortly after flight AI171 took off.

Various footage showed the plane taking off over a residential area and then sinking and disappearing from the screen, before a huge fireball could be seen rising into the sky from beyond the houses.

Those killed on board include a family visiting India for Eid, a newlywed who was moving to the UK and Vijay Rupani, former chief minister of Gujarat.

Health authorities are conducting DNA tests to identify bodies, most of which were charred beyond recognition.

Suresh Khatika, who was waiting at the Ahmedabad Civil Hospital where the DNA testing was taking place, said his niece Payal Khatika was among the passengers.

“Payal was going for further studies and she has taken a loan for it. She was really preparing herself for the day when she would go to the UK for studies,” Khatika told Arab News.

“It is really tragic that her dream crashed like this. We are in deep pain, and don’t know how to react.”

Many Indians have taken to social media to mourn the victims, as their stories circulated widely. Among them is Dr. Pratik Joshi, who was reportedly bringing his wife, Dr. Komi Vyas, and three young children to move to the UK. A picture of the family, believed to be taken on the plane and shared with relatives before takeoff, has garnered millions of views online as messages of condolence poured in.

In addition to the passengers and crew, dozens more people caught in the path of the plane crash perished.

Thakur Ravi, a cook at B.J. Medical College, said his mother and 2-year-old daughter, who were on the side of the building where the plane crashed, were missing. 

“Other helpers and cooks managed to escape but my mother and daughter have been missing since yesterday,” Ravi told Arab News.

“We are frantically hoping against hope to have my family back. It was a horrible incident. It seemed as if the sky had fallen on us.”

India’s Civil Aviation Minister Ram Mohan Naidu said a formal investigation led by the Aircraft Accident Investigation Bureau has been launched.

Boeing said it was in touch with Air India and stood “ready to support them” over the incident. The UK and US air accident investigation agencies also announced they were sending teams to support their Indian counterparts.

India, the world’s third-largest aviation market, has suffered several fatal air crashes on its soil, including in 1996, when two planes collided in mid-air over New Delhi, killing about 350 people. In 2010, an Air-India Express jet crashed and burst into flames at Mangalore airport in south-west India, killing 158 of the 166 passengers and crew onboard.


Japan’s foreign minister praises Djibouti’s work on maritime security

Updated 13 June 2025
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Japan’s foreign minister praises Djibouti’s work on maritime security

TOKYO: Japanese foreign minister Takeshi Iwaya met with Dileita Mohamed Dileita, President of the National Assembly of the Republic of Djibouti, on Friday and praised the “deepening of cooperation between the two countries in the field of maritime security.”

Iwaya stated that Djibouti, located at the southern end of the Red Sea and an important sea lane linking Europe and Asia, is a strategically important partner in the quest for a “Free and Open Indo-Pacific (FOIP).”

Referring to the good relations between the two countries and his own special attachment toward Japan, President Dileita expressed his appreciation and gratitude for Japan’s development cooperation in various fields and for the Self-Defense Force facility in Djibouti, noting the strategic importance of his country.

The two sides exchanged views on issues that included the regional situation in Africa and in East Asia and agreed to further strengthening bilateral relations and cooperation in regional and international arena, with a view to TICAD 9 in August and Expo 2025 Osaka, Kansai, Japan.

• This article originally appeared on Arab News Japan