Adeera joins Global Hotel Alliance, connecting travelers to Saudi hospitality

This partnership represents a significant step in Adeera’s mission to showcase the warmth and generosity of Saudi hospitality while expanding its international presence in the luxury travel market.
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Updated 15 March 2025
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Adeera joins Global Hotel Alliance, connecting travelers to Saudi hospitality

The Hotel Management Company, Adeera, a PIF company which is set to be Saudi Arabia’s national hospitality champion, has joined Global Hotel Alliance, the world’s largest alliance of independent hotel brands.

Through participation in the award-winning GHA DISCOVERY loyalty program, Adeera will connect with a global network of international travelers, offering exclusive experiences and benefits under its brand portfolio in the Kingdom of Saudi Arabia.

This partnership represents a significant step in Adeera’s mission to showcase the warmth and generosity of Saudi hospitality while expanding its international presence in the luxury travel market.

GHA brings together a unique collection of 45 brands with more than 850 hotels across 100 countries serving 30 million members with GHA DISCOVERY, a multi-brand rewards program. As part of GHA DISCOVERY, Adeera will offer future guests VIP recognition, exclusive member rates, DISCOVERY Dollars (D$) rewards and immersive local experiences.

They will also enjoy exclusive member privileges and bespoke offers curated by Adeera hotels, opening a privileged gateway to the Kingdom and connecting them to an elite global travel community.

Stefan Leser, CEO of Adeera, said: “At Adeera, our vision is to transform the way travelers experience hospitality by immersing them in the rich culture, traditions and warmth of Saudi Arabia.

“Through our membership in GHA, we will be opening the doors to travelers who seek authentic, curated experiences that create enriching moments and leave a lasting imprint on their journeys.

“Our efforts align with Saudi Arabia’s Vision 2030, as we actively shape the future of the hospitality sector, its local talents and showcase the Kingdom’s beauty and generosity to the world.”

Chris Hartley, CEO of Global Hotel Alliance, added: “Welcoming Adeera to our global network is an exciting step in strengthening GHA’s footprint in the Middle East. With its transformative ambition and deep cultural roots, Adeera represents the future of hospitality in Saudi Arabia. We look forward to working together to connect our global travelers with the exceptional service and experiences that Adeera will offer.”

As Adeera embarks upon its rapid expansion across Saudi Arabia, this collaboration will accelerate the reach and reputation of Adeera with a large audience of regional and international travelers who will be excited to discover the rich cultural diversity of Saudi Arabia.


LuLu returns with its ‘LuLu on Sale’ campaign

Updated 17 March 2025
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LuLu returns with its ‘LuLu on Sale’ campaign

This four-day shopping festival, running from March 19-22, promises an unmatched shopping experience across all LuLu stores in Saudi Arabia. With massive discounts on a wide selection of products, it’s the perfect time to stock up, refresh your home, and complete your Eid shopping—all at amazing prices!

LuLu Hypermarkets is set to launch its highly anticipated LuLu on Sale campaign in Saudi Arabia. For the second time, LuLu customers in the Kingdom will experience this iconic sale, featuring an impressive 50 percent discount on a broad range of merchandise, including everything you need for your Eid celebrations, daily essentials, electronics, fashion, home decor, and more.

LuLu On Sale is renowned as one of the most significant shopping festivals in the retail sector, garnering widespread participation and enthusiasm across various regions. Following a hugely successful first edition, this much-anticipated sale returns with even bigger savings and better deals, ensuring that every shopper finds exactly what they’re looking for.

As part of the campaign, LuLu ensures exceptional discounts on a wide array of products. Shoppers can expect substantial savings on grocery items, fresh produce, bakery, and other food essentials, perfect for Eid gatherings. The sale also extends to electronics, offering remarkable discounts on gadgets, televisions, and household items.

Fashion enthusiasts can look forward to great deals on branded apparel, fashion accessories, footwear, sportswear, and bags. Those preparing for Eid will find fantastic offers on home decor, jewelry, gifting options, and festive essentials — making this the ideal time to shop for all your Eid shopping needs.

To make shopping even more convenient, customers can take advantage of flexible payment solutions. They can pay in installments with Tabby and Tamara or extend their payments for up to 36 months with Quara—ensuring an effortless and budget-friendly shopping experience.

With incredible deals across all products, LuLu on Sale is your go-to destination for savings on everything you need for Eid and beyond!


Checkout.com, Tabby partner to expand BNPL solutions for retailers

Updated 17 March 2025
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Checkout.com, Tabby partner to expand BNPL solutions for retailers

Checkout.com, a leading global digital payments solutions provider, has partnered with Tabby, the financial services and shopping app, to offer flexible and high-performing payment solutions to merchants in the UAE and Saudi Arabia. This partnership integrates Tabby’s popular buy now, pay later solutions directly into Checkout.com’s platform, allowing merchants to offer consumers seamless, flexible payment methods at checkout.

As part of the agreement, Checkout.com has already integrated Tabby’s innovative BNPL solutions into its platform, offering merchants flexible, consumer-friendly payment options. This integration allows Checkout.com’s merchants to capitalize on the growing demand for alternative payment methods, boosting sales, conversion rates, and average order values. By offering greater flexibility at the point of purchase, the collaboration aims to enhance the shopping experience, foster consumer loyalty, and drive business growth.

The partnership comes as the BNPL market in the Middle East continues to experience rapid growth, with adoption rates reaching up to 62 percent over the past 12 months, according to Checkout.com’s latest Digital Commerce Report. This surge is driven by increasing consumer demand for flexible payment and credit solutions.

By combining Checkout.com’s cutting-edge payment technology with Tabby’s flexible financing solutions, this partnership creates a powerful ecosystem that enhances payment performance and enables merchants to grow their businesses by offering consumers their preferred payment methods. Together, Checkout.com and Tabby are dedicated to empowering consumers with greater choice, convenience, and flexibility, driving business growth and improving the overall shopping experience.

Abdulaziz Saja, KSA general manager, Tabby, said: “By partnering with Checkout.com, we’re bringing Tabby’s flexible payments to even more merchants. This gives Checkout.com’s businesses access to Tabby’s +15 million high-intent shoppers while offering their customers greater flexibility at checkout.”

“We are excited to partner with Tabby to empower merchants in the UAE and Saudi Arabia with more payment options for their customers,” said Remo Giovanni Abbondandolo, general manager MENA, Checkout.com. “At Checkout.com, we believe in the strategic value of payments in increasing revenue for our merchants through high performance payments, and this partnership reinforces our commitment to delivering solutions that drive business growth and enhance customer experiences.”

“In the past 12 months, popularity of BNPL remained a preferred payment method for online shoppers in the UAE and KSA with adoption rates reaching 39 percent and 42 percent respectively.”

This highlights the region’s growing demand for flexible payment options. Moreover, with an 80 percent increase in daily online shopping since 2020, consumers are eager to adopt new payment solutions,” he added.

“By integrating Tabby’s BNPL services into a single platform, we enable merchants to seamlessly offer flexible payment options with quick and efficient integration. This not only enhances the consumer experience but also drives higher conversion rates and customer satisfaction—creating real added value for everyone involved,” he concluded.


Movenpick Hotel and Residences Riyadh leads the way with digital room key innovation

Updated 17 March 2025
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Movenpick Hotel and Residences Riyadh leads the way with digital room key innovation

In a pioneering move that underscores its commitment to technological advancement and guest convenience, Movenpick Hotel and Residences Riyadh has introduced digital room key cards. This innovative initiative not only enhances the guest experience but also aligns with global trends in the hospitality industry.

The transition from traditional cards to digital key cards represents a significant technological leap. Digital key cards utilize advanced technologies such as Near Field Communication, enabling guests to access their rooms with a simple tap or by bringing their device into proximity with the door sensor. This shift eliminates the mechanical wear and tear associated with traditional locks and reduces the common issues with NFC traditional cards.

 By adopting digital key cards, Movenpick Hotel and Residences Riyadh is setting a new standard in guest convenience and security. The system’s efficiency not only streamlines the check-in process but also aligns with the hotel’s sustainability goals by reducing the need for the traditional keycards.

The introduction of digital key cards significantly enhances the guest experience in several ways throughout seamless access where guests can now head directly to their rooms upon arrival, using their smartphones or smart devices as room keys. 

Additionally with digital keys stored securely on personal devices, the common inconvenience of lost or misplaced keycards is eliminated. 

This advanced system, integrated with VingCard — a leading provider of electronic locking systems, extends beyond room access to include elevator control, ensuring that only authorized guests can reach designated floors.

The move also positions the hotel as a forward-thinking establishment, appealing to tech-savvy travelers who value innovation and seamless service.


Unlock the ultimate camera experience with the Porsche Design Honor Magic 7 RSR

Updated 16 March 2025
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Unlock the ultimate camera experience with the Porsche Design Honor Magic 7 RSR

The Porsche Design Honor Magic7 RSR seamlessly blends luxury with innovation, integrating Porsche Design’s legacy premium sports car aesthetics with Honor’s cutting-edge smartphone capabilities. 

At the heart of this iconic collaboration is an ultra-advanced camera system that redefines mobile photography, empowering users to capture stunning visuals in any setting. 

Designed with precision and an acute understanding of modern imaging needs, the Porsche Design Honor Magic7 RSR provides users with professional-grade photography tools to capture stunning images effortlessly. Whether it’s photographs of distant landmarks or glittering city lights at night, the Porsche Design Honor Magic7 RSR intuitively handles every scenario with ease.

Equipped with the AI Falcon Camera System, the Porsche Design Honor Magic7 RSR brings professional-level photography to everyday users. Featuring a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the smartphone delivers unrivaled clarity, depth, and precision with every image captured. This unique camera system ensures every shot is imbued with breathtaking detail and lifelike colors, transforming everyday photos into works of art. 

For photography enthusiasts who enjoy exploring the diverse terrains of the desert, the Porsche Design Honor Magic7 RSR excels in capturing intricate textures and ever-shifting hues. 

The 200MP ultra-sensitive telephoto camera allows users to snap distant subjects with stunning clarity, whether it’s the fast motion of a 4x4 traversing the dunes or a solitary falcon in flight. 

AI Super Zoom further enhances this capability, preserving intricate details even at high magnification, bringing distant marvels within reach. Distance is no longer an issue on the quest for the perfect photograph, as the Porsche Design Honor Magic7 RSR frames and captures distant objects with precision and remarkable detail. With HD Super Burst, users can freeze high-speed action, such as an off-road vehicle kicking up sand as it navigates challenging terrain.

Low-light photography is another area where the Porsche Design Honor Magic7 RSR excels. The ultra-large aperture helps to reduce image noise and enhances clarity, contrast, and color accuracy even in dimly lit environments. 

Whether you’re capturing the soft glow of a campfire during a desert camping trip or the twinkling lights of city nightlife, the Porsche Design Honor Magic7 RSR captures every image with incredible depth and clarity. 

Advanced noise-reduction algorithms and high dynamic range ensure that every shot remains crisp, detailed, and rich in color, even in challenging lighting conditions. 

The Porsche Design Honor  Magic7 RSR is a device built for those who demand the best in mobile photography, offering a seamless blend of performance, aesthetics, and intelligence. 

Whether capturing the electric atmosphere of a concert, the thrill of adventure sports, or the intricate details of everyday life, this smartphone is the perfect companion for those who seek to capture their favorite moments with unparalleled clarity and artistry. 

With its revolutionary camera system, AI-powered enhancements, and Porsche Design’s signature elegance, the Porsche Design Honor Magic7 RSR redefines what is possible with mobile photography. Whether you are a professional photographer, an aspiring content creator, or simply someone who appreciates capturing life’s most extraordinary moments, the Porsche Design Honor Magic7 RSR is designed to elevate every shot, ensuring that no detail is ever missed.


ServiceNow Yokohama release boosts AI automation, governance, and workflow intelligence

Updated 16 March 2025
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ServiceNow Yokohama release boosts AI automation, governance, and workflow intelligence

ServiceNow, the AI platform for business transformation, unveiled the Yokohama platform release, advancing automation, governance, and workflow intelligence to help businesses navigate operational complexity. With this release, organizations can accelerate application development, improve workflow performance, and enhance customer experiences — all while maintaining the highest standards of governance and security. 

From ServiceNow Studio, which provides a unified workspace for rapid application development and governance, to enhanced self-service portals which enable customers to conveniently configure and place orders, these innovations simplify complexity and drive efficiency. Service Observability also ensures business resilience through AI-driven insights so organizations can meet the growing demand for enterprise-wide visibility — all within a single, secure platform.

The 2024 Gartner Digital Worker Survey found that over 60 percent of digital workers are streamlining work with basic automation and using analytics to build customized dashboards to support business decisions. With the Yokohama release, ServiceNow is reducing complexity and inefficiencies so businesses can strengthen decision-making, improve experiences, and accelerate productivity.

“ServiceNow continues to redefine what’s possible with AI-powered automation. By embedding intelligence into end-to-end workflows, we enable businesses to break down siloes, accelerate decision-making, and drive seamless operations at scale,” said Jon Sigler, executive vice president of Platform and AI at ServiceNow. “With the Yokohama platform release, ServiceNow helps our customers take action — giving businesses the ability to move faster, innovate smarter, and scale seamlessly. The ServiceNow Platform unites people, processes, and data in a single system of action, transforming complexity into clarity and making business transformation readily achievable.”

Speed and scale define modern business — but fragmented tools slow innovation, and siloed solutions lead to governance issues and workflow inconsistencies. The opportunity comes from building AI-powered, enterprise-grade solutions that connect teams, automate workflows, and establish security by design.

ServiceNow Studio is a unified, AI-powered environment that revolutionizes development on the ServiceNow Platform for no-code, low-code, and pro-code developers. With built-in support from Now Assist, ServiceNow Studio accelerates application development with intuitive, easy-to-use tools that enhance collaboration and streamline automation. 

Developers can work seamlessly across projects by managing all metadata in one place with cross-scope editing and confidently deploy changes with developer-friendly update set management. 

Expanding on ServiceNow’s AI Agent innovations, it integrates with AI Agent Studio, enabling developers to design both apps and AI agents in one experience. Together, these capabilities automate reviews, approvals, and application changes all enabled by the seamless data integration of ServiceNow Workflow Data Fabric for fully governed, enterprise-wide data connectivity. By centralizing tools, best practices, and AI-driven workflows, ServiceNow Studio empowers businesses to scale automation, collaborate more effectively, and turn innovation into real impact.

Service Observability, part of ServiceNow IT Operation Management, gives organizations a single solution to manage and act on insights across their entire observability ecosystem. Many enterprises rely on dozens of monitoring and observability tools, creating complexity and blind spots. Service Observability brings together information from any source, using AI-driven insights to pinpoint root causes faster, quantify business impact, and resolve issues before they escalate.

With Service Observability, IT teams get a unified, AI-powered hub that integrates seamlessly with their existing solutions. AI-driven automated workflows allow organizations to reduce downtime, remove guesswork, and align service operations with business outcomes. Service Observability delivers real-time intelligence that helps organizations move from reactive troubleshooting to proactive problem-solving.