JEDDAH: Saudi Arabia’s hotel occupancy rate rose to 63 percent in the first quarter of 2025, up from 60.9 percent a year earlier, driven by seasonal events, pilgrimage traffic, and growing leisure tourism.

The occupancy rate for serviced apartments and other hospitality facilities fell to 50.7 percent during the same period, marking a decline of 3.8 percentage points compared to the first quarter of 2024, according to recent data from the General Authority for Statistics.

GASTAT’s tourism establishments statistics also showed that the average daily room rate in hotels stood at SR477 ($127.2), reflecting a year-on-year decrease of 3.4 percent. Meanwhile, the average daily rate in serviced apartments and other hospitality facilities increased by 7.2 percent to SR209 during the same period.

The Kingdom has set ambitious tourism targets under its Vision 2030 agenda, aiming to attract 150 million visitors annually by the end of the decade. 

Tourism is central to the nation’s broader strategy to diversify its economy beyond oil and is positioned as a vital contributor to the gross domestic product. To drive this transformation, Saudi Arabia plans to invest over $1 trillion in new attractions and infrastructure projects, including the Red Sea initiative and NEOM, a $500 billion megacity.

According to GASTAT, the average length of stay for hotel guests was approximately 4.1 nights during the first quarter of 2025, consistent with the same period in 2024.

“On the other hand, the average length of stay for guests in serviced apartments and other hospitality facilities was approximately 2.1 nights during Q1 of 2025, reflecting a decrease of 4.5 percent compared to the corresponding quarter of 2024, which was 2.2 nights,” the analysis added.

Regarding employment in the tourism sector, GASTAT reported notable growth, with the total number of workers in tourism-related activities reaching 983,253 during the first quarter of 2025, up 4.1 percent from the same period last year.

“The number of Saudi employees reached 243,369, with a participation rate of 24.8 percent. Meanwhile, the number of non-Saudi employees reached 739,884, representing a participation rate of 75.2 percent of the total employees in tourism activities,” the report said.

The study further indicated that, in terms of gender distribution, male employees in tourism activities totaled 853,852, accounting for 86.8 percent of the workforce, while female employees numbered 129,401, representing 13.2 percent during the first quarter of 2025.

It also revealed that workers in the tourism sector constituted 5.4 percent of total national employment, marking a decline of 0.3 percentage points compared to the first quarter of 2024. Within the private sector, tourism accounted for 8.1 percent of jobs, a decrease of 0.6 percentage points from 8.7 percent in the same quarter of the previous year.

Highlighting its calculation methodology, GASTAT said the tourism establishments statistics for Q1 2025 are compiled from multiple sources to provide comprehensive insights into tourism activities in Saudi Arabia. These sources include administrative records, statistical surveys, and secondary data.

The Kingdom’s tourism sector continued to demonstrate strong performance in the first quarter of 2025, reflecting the country’s accelerating efforts under its Vision 2030 agenda to diversify the economy and reduce reliance on oil revenues.

As the nation expands its hospitality infrastructure and boosts its global appeal, recent data reveals promising trends in visitor spending, hotel occupancy, and employment within the tourism industry.

In the first three months of 2025, international tourists spent SR49.37 billion in the Kingdom, a 10 percent increase compared to the same period last year, according to figures released by the Saudi Central Bank, also known as SAMA.

This rise contributed to boosting the travel account surplus to SR26.78 billion, marking an 11.7 percent year-on-year increase and underscoring tourism’s growing contribution to the non-oil economy.

Saudi Arabia’s hotel sector recorded a solid performance in the first quarter of 2025, supported by a steady rise in both domestic and international tourism, according to the latest report by global real estate consultancy JLL.

The report showed that the Kingdom welcomed approximately 21.6 million international tourists in the first nine months of 2024, while domestic travel surged to 63.9 million, with leisure being the primary motivator for trips. 

It added that religious pilgrimage continued to drive international arrivals, reinforcing the country’s unique position as a spiritual destination.

The JLL study said that while the nationwide hotel market saw growth in key performance metrics, such as a 10.8 percent increase in average daily rates and a 1.3 percentage point rise in occupancy, performance diverged across cities. 

JLL noted that Makkah and Madinah posted robust gains, while Riyadh experienced declines in both occupancy and room rates. Jeddah, meanwhile, showed mixed results. 

RIYADH: Business activity across Middle Eastern economies showed mixed trends in June, with Qatar leading growth, Kuwait and the UAE holding steady, and Lebanon remaining in contraction despite easing declines, market trackers showed. 

According to the latest Purchasing Managers’ Index data from S&P Global, Kuwait’s PMI fell to 53.1 in June from 53.9 in May — a three-month low but still well above the neutral 50 mark, signaling a solid improvement in business conditions in the country’s non-oil private sector. 

In the UAE, the PMI ticked up to 53.5 in June from 53.3 in May, while Qatar’s figure for the non-energy private sector rose to 52 in June from 50.8 in May,

Lebanon’s PMI edged up to 49.2 in June from 48.9, remaining below the 50 threshold for a fourth consecutive month.

The broadly positive figures are in line with World Bank forecasts that Gulf Cooperation Council economic growth will accelerate to 3.2 percent in 2025 and 4.5 percent in 2026, driven by the easing of OPEC+ oil cuts and strong non-oil sector expansion. 

Kuwait growing despite slowdown

Kuwait’s PMI rating, which still shows growth despite a deceleration, comes amid expectations of an economic rebound, with the International Monetary Fund and World Bank projecting Kuwait’s real gross domestic product growth at 1.9 percent and 3.3 percent, respectively, for 2025. 

Andrew Harker, economics director at S&P Global Market Intelligence, said: “Sustained rises in workloads and increasing confidence for the year ahead have been good news for the Kuwaiti labor market, with companies looking to take on additional staff to keep on top of orders. 

That said, he noted that even a record increase in employment in June failed to prevent a further buildup of outstanding business, suggesting the need for additional capacity improvements in the months ahead. 

“All in all, the first half of 2025 has been a successful one for Kuwait’s non-oil private sector, and firms go into the second half of the year in good shape to continue expanding,” Harker added. 

UAE PMI edges higher 

Despite the UAE’s PMI figure inching up in June to 53.5 from 53.3 in the previous month, new business growth in the country slowed due to geopolitical tensions, faster output and stable inventories kept overall activity in expansion territory, according to newly released data from S&P Global.

The rise was attributed to firms ramping up efforts to clear backlogs, which boosted output growth and stabilized stock levels after May’s record decline. 

Non-oil private sector firms in the country experienced softer demand toward the end of the second quarter, as heightened regional tensions led to more cautious client spending. 

Geopolitical uncertainty also disrupted supply chains, though input cost pressures eased. 

“The UAE non-oil sector showed signs of a minor setback in June due to the conflict between Israel and Iran. The impact was primarily felt on the demand side, as some businesses reported a slowdown in orders driven by heightened tensions,” said David Owen, senior economist at S&P Global Market Intelligence. 

He explained that this led to a further slowdown in overall new business growth, which fell to its lowest level in almost four years. 

“However, with firms instead able to turn their attention to addressing the substantial level of outstanding work — evidenced since early 2024 — the impact on overall business conditions was negligible,” Owen said. 

The senior economist noted that input costs rose at their slowest pace in nearly two years, allowing businesses to offer price reductions to customers. With consumer inflation remaining subdued, the data suggests a recovery in sales growth is likely in the near future — provided regional tensions ease, he explained. 

Qatar extends expansion 

Qatar’s PMI rise of 1.2 points marked the strongest growth since March and the 18th consecutive month of expansion. The uptick was driven by higher output and employment, though declines in new orders, input stocks, and faster supplier delivery times slightly offset the overall improvement. The reading of 52 remained just below the long-term average of 52.2. 

The latest data signaled a stronger overall improvement in business conditions in Qatar’s non-energy sector at the halfway point of 2025, supported by a sharp rise in employment and renewed growth in activity. 

Employment rose at one of the fastest rates since the survey began eight years ago, partly reflecting efforts to manage a quicker buildup of backlogged work. Output expanded despite a slight decline in new business. 

“Growth remained modest overall, however, as the PMI has not beaten its long-run average of 52.2 so far this year. This can mainly be attributed to intermittent and muted growth of output and new orders, with the non-energy sector not registering concurrent growth in these two indicators since December 2024,” said Trevor Balchin, economics director at S&P Global Market Intelligence. 

“The overall strength of the headline PMI figure continues to be underpinned by rising employment, with companies seemingly undeterred by a lack of sustained demand growth. Ongoing hiring was corroborated by another rise in outstanding business in June, and at the fastest rate since last October,” he added. 

Balchin also noted that wage growth accelerated in June, approaching the record set in January. 

However, overall inflation remained moderate, as purchase price inflation eased to its lowest level in nearly a year, allowing companies to once again reduce the prices of their goods and services. 

Lebanon contracts 

Lebanon’s PMI signaled a slower pace of decline in private sector conditions as employment and inventory levels stabilized. 

S&P data showed that Lebanon’s private sector remained in contraction at the end of the second quarter, though the pace of decline eased compared to May. Output fell more moderately despite weaker sales, while employment and inventory levels held steady. However, heightened regional tensions weighed on business confidence and pushed up purchasing costs. 

“The escalation of the war between Iran and Israel resulted in weaker customer sales and client cancelations, leading to a drop in business activity,” said Fadi Osseiran, general manager of BLOMInvest BANK. 

He noted that purchase prices incurred by companies had surged at the fastest pace in eight months, with these increases being passed on to clients. “What is unfortunate is the sharp drop in the Future Output Index, revealing pessimism at private sector companies regarding future outlook, as 53 percent of respondents expect activity levels to diminish in the upcoming 12 months,” Osseiran said.