Frankly Speaking: Assessing Lucid and the Kingdom’s EV ambitions

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Updated 17 March 2025
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Frankly Speaking: Assessing Lucid and the Kingdom’s EV ambitions

  • Faisal Sultan, VP and MD (Middle East) of Lucid Motors, is confident about the US-headquartered electric vehicle maker’s trajectory and its presence in Saudi Arabia
  • Considers Saudi electric transportation goals attainable thanks to steady public adoption of EV and strong government policy support

RIYADH: Faisal Sultan, vice president and managing director of Lucid Middle East, is confident about the company’s trajectory and its growing presence in Saudi Arabia — a nation eager to establish itself as a key player in the global electric vehicle (EV) market.

Lucid Motors has had a transformative year despite a leadership change following Peter Rawlinson’s departure as CEO after 12 years in the post. Appearing on the Arab News current affairs program “Frankly Speaking,” Sultan said the firm has been left on a strong footing.

“What Lucid is today is because of him,” Sultan told “Frankly Speaking” host Katie Jensen. “The company is in a growth stage and therefore Peter decided to hand it over to the team that he has established to take it forward.”

Lucid, a pioneering EV manufacturer headquartered in the US, has set ambitious goals for its expansion in the Middle East, particularly in Saudi Arabia.

Backed by the Saudi Public Investment Fund (PIF), which holds a significant stake in the company, Lucid is spearheading the development of the Kingdom’s first EV manufacturing facility.

The firm’s assembly plant in Jeddah’s King Abdullah Economic City, which opened in September 2023, is already operational. Construction is underway for a full-scale factory, expected to be completed by the end of 2026.

“I’m very proud of the team, what we’ve been able to accomplish in Saudi Arabia — the first-ever international automotive manufacturing plant in the Kingdom,” said Sultan.

“We are definitely going to move and expand on that. We’re building a complete build unit factory now after the semi-knocked-down assembly factory, and that is currently under construction. It’s on time and it’s going to be completed, as previously stated, by the end of next year.

“It will have a capacity of 150,000 and we’ll start producing some cars in early 2027 from there for global consumption.”




Faisal Sultan, vice president and managing director (Middle East) of Lucid Group, spoke to ‘Frankly Speaking’ host Katie Jensen on a wide range of topics related to sustainable mobility. (AN Photo)

Lucid Motors has joined the “Made in Saudi” program, becoming the first global automotive company to do so, allowing it to use the 'Saudi Made' logo on its products, signifying quality and national pride, and reflecting the Kingdom’s commitment to becoming a leader in innovative manufacturing.

“The ‘Made in Saudi’ badge is a very prestigious thing,” said Sultan. “And it’s a really emotional thing for our teammates out of Saudi Arabia because they feel very proud to be a part of history and to be the first automotive manufacturer that can say that we have a Saudi-made vehicle, which is now being exported to other countries.

“Even the public has perceived it as a medal.”

Saudi Arabia’s Vision 2030 economic diversification strategy places great emphasis on sustainability and clean energy, with the aim of electrifying 30 percent of vehicles on its roads by the end of the decade.

Sultan believes this goal is attainable, given the steady increase in EV adoption and the government’s strong policy support.

“Our estimates are, basically, about 6 to 7 percent of vehicles that are being sold in the country are already electric vehicles,” he said.

“But I think that’s going to grow to 30 percent because of initiatives like the Saudi Green Initiative that really puts in the drive, the motivation, the policies, all of them coming together.”

More can be done, however, to boost the uptake of EVs.

“One of the biggest challenges when you talk about EV adoption is the infrastructure,” said Sultan. “And if the infrastructure is not there, it’s not going to happen. So we’re working with many companies, many partnerships that Lucid has. We’re working with the government entities to make sure that the chargers are there.”

Lucid’s vehicles are often compared to other luxury EVs, particularly Elon Musk’s Tesla range. However, Sultan is keen to clarify that Lucid is operating in a different league.




Lucid, a pioneering EV manufacturer headquartered in the US, has set ambitious goals for its expansion in the Middle East, particularly in Saudi Arabia. (Supplied)

“We don’t really consider Tesla as our main competitor,” he said. “Because if you look at a Lucid’s interior, and you look at the offerings that we have, how luxurious the car is, Tesla doesn’t produce a car like that.

“They do have a technological electric vehicle but that is really not the segment. Now people do take that misconception and try to compare it. But it’s an upgrade for a Model S person to come into a Lucid Air. They’re upgrading.”

Sultan says he is not concerned about Tesla entering the Saudi market, pointing to the healthy competition that already exists between other EV brands.

“There’s the Chinese brand BYD. More competition is better because it gives the consumer the difference. And I think we need to just continue to have our powertrain capabilities that are much higher. For example, our motors give you per kilogram more horsepower.”

Saudi Arabia is also launching its first ever domestic EV brand, Ceer, raising further questions about potential competition for Lucid within the Kingdom. However, Sultan sees Ceer as a complementary force rather than a rival.

“Saudi Arabia has been trying to do this for a while,” he said. “Lucid gave it the opportunity to ignite that spark. And now that we’ve done so, we have Ceer, our sister electric vehicle company that is now owned by Saudi Arabia itself, its first national brand. And we have Hyundai, which has also signed a deal with them.

“The three companies — the two companies EV, one company mixed — I think that will give them 500,000 production units by 2030, around that time frame, and a capacity at least. And I think that will get the supply chain coming in, it will get the whole ecosystem developed and then from there on they can build on it.”

There are, however, several barriers to the wider adoption of EVs in Saudi Arabia, including the hefty price tag attached to many vehicles currently on the market, the limited number of charging stations, and the lag in changing public attitudes.

“A lot of it is actually just the change itself, because a lot of people are really worried,” said Sultan. “They’re used to doing things a certain way. You have a car, you go to the gas station, you fill your gas anywhere. For them, it is an adopted way of living. And I think that’s one of the things, we have to inform the consumer how easy it is.”

Sultan stresses that home charging solutions will be key in easing the transition to EVs.

“I think the focus should be at-home charging and it should not be on public charging. If people are thinking that they’re going to be charging all the time on public charging, I think that’s really the wrong way to think about charging. It should be on your home base.”




Lucid, a pioneering EV manufacturer headquartered in the US, has set ambitious goals for its expansion in the Middle East, particularly in Saudi Arabia as Sultan explained to Jensen. (AN Photo)

Another lag on the expansion of the EV industry as a whole is the availability of the rare earth minerals needed to make batteries. Although Lucid already has a reliable supply chain for its batteries, Saudi Arabia’s mineral riches — particularly lithium — have not escaped its notice.

“Our suppliers really need those materials,” said Sultan. “We typically don’t buy them directly in raw form. But yes, we’re keeping an eye on that and we’re very lucky because Saudi Arabia is also, under Vision 2030, looking at the mining and minerals sector.”

The company is also open to the idea of sourcing its EV batteries from a Saudi partner in future, but Sultan expects such collaborations to involve established global players.

“We’re open to all these partnerships,” he said. “Currently we buy from LG Chem, Samsung, and Panasonic. Samsung and Panasonic are the two biggest suppliers for our batteries right now.”

Lucid is also working on battery recycling solutions, with discussions underway to establish a recycling facility in Saudi Arabia.

“Some studies have shown that 95 percent of these batteries now can be recycled,” he said. “The cost to recycle needs to come down, and it is (coming down). If you go back five, six years ago, it was a tremendous effort to get these things recycled. But we are getting a lot of development happening, a lot more companies jumping into this.”

Looking ahead to the future, Lucid has seen strong demand for its vehicles in the Gulf Cooperation Council area and intends to expand its presence across these key markets.

“The current focus is really within the GCC area,” said Sultan. “That’s where we want to focus on because the market for a luxury four-door sedan and a luxury full-size SUV is the strongest in the UAE, Saudi Arabia, Kuwait, Qatar.”

He added: “In Saudi Arabia, Riyadh is our biggest market. And we want to have a couple more locations in Riyadh. In the Eastern Province, in the Dammam, Al-Khobar area, we don’t have a presence. We’re definitely going to have a presence there.”

With Saudi Arabia’s growing commitment to the EV sector, Lucid Motors appears well-positioned to play a central role in shaping the Kingdom’s automotive future. And with state investment and environmental policies taking priority, public uptake of EVs is expected to boom.

 


Ramadan in Saudi Arabia: Why expats love to celebrate in the ‘homeland of Islam’

Updated 18 March 2025
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Ramadan in Saudi Arabia: Why expats love to celebrate in the ‘homeland of Islam’

  • Muslim expatriates blend Saudi customs with home traditions
  • Spiritual practices and social gatherings enjoyed by people of all nationalities

RIYADH: Many Muslim expatriates in Saudi Arabia, despite being away from their families and home countries during Ramadan, cherish the time spent in the “homeland of Islam” during the holy month.

“The expats spending the holy month in the homeland of Islam are fortunate, both in terms of spiritual satisfaction and piousness as well as personal experiences, and for those who are new to the Kingdom, there is a lot to look forward to for a whole new experience,” said Nafisa Usmani, an Indian homemaker who has lived in Riyadh for more than two decades.

“You can sense the Ramadan vibes here everywhere you go. The streets at night during Ramadan are packed and everything that is dull during the day comes to life in the night,” she added.

Ramadan in Saudi Arabia has become a model of brotherhood that transcends borders and nationalities, with increased gatherings among families and friends in homes. (SPA/Supplied)

“I can say from my decades of experience here that there is no other place better than Saudi Arabia to spend time in Ramadan and celebrate its spirit including the opportunity to go to the mosque and do group Taraweeh prayers,” Usmani said.

“Ramadan is a time of great significance for Muslims and it is observed with great importance in Saudi Arabia. You also have the opportunity to go to the two holy cities — Makkah and Madinah — and perform Umrah and Ziyarah during the holy month while staying here,” she added.

Echoing the sentiments, Lebanese expat Farah Fouad said that she is very excited to celebrate yet another Ramadan in Saudi Arabia due to the special significance of the holy month in the Kingdom.

I can say from my decades of experience here that there is no other place better than Saudi Arabia to spend time in Ramadan and celebrate its spirit.

Nafisa Usmani, Indian homemaker

“Being in the heartland of Islam you can sense the Ramadan spirit here everywhere you go,” she added.

Iffat Aabroo, another Indian homemaker in Riyadh, said: “It’s very nice to spend Ramadan here. Markets are open until suhoor, there is the crowd bustling in the streets keeping the night alive and those that are shopping to prepare themselves for the Eid Al-Fitr festival.

Ramadan in Saudi Arabia has become a model of brotherhood that transcends borders and nationalities, with increased gatherings among families and friends in homes. (SPA/Supplied)

“Hotels make elaborate Ramadan tent arrangements, both delicacies as well as decorations.”

She added that Ramadan is not just a religious observance, but also a cultural phenomenon, reflected by acts of spirituality and social bonding.

Sharing her experience, Ambreen Faiz, a Pakistani writer living in Yanbu, told Arab News: “I have been living in Saudi Arabia for the past 27 years.

An Indian community iftar party in Riyadh. (Supplied)

“When I first arrived in Riyadh in 1998, I was sort of mesmerized witnessing the festivities of the holy month of Ramadan in the Kingdom. Every Muslim anxiously waits for the advent of the holy month of Ramadan.”

She added: “Many women that I know of from Pakistan become as excited as I do when the holy month arrives. We do not want to go for vacation during Ramadan and in fact want to stay in the Kingdom to welcome Ramadan and enjoy the festivities that it brings along.

“We women friends chalk out our programs of iftar parties. And we prepare Pakistani delicacies of Ramadan — chole, pakore, samose, dahi barey, fruit chaat and whatnot. Such delicacies are liked and enjoyed by all ages,” she said.

Delicacies from Iftar table of a Sri Lankan expat in Riyadh. (Supplied)

“Ramadan is very much enjoyed by the kids especially when we go to Haramain to perform Umrah,” Faiz said, adding: “I am thankful to Allah that he has blessed us with the opportunity to live in Saudi Arabia and enjoy the festivities of Ramadan.

“Ramadan in Saudi Arabia is way better than it is in the sub-continent or any other country,” said Mohammed Naeem, a Pakistani expatriate.

“I always prefer spending Ramadan here because everything is so smooth and there is so much dedication to the almighty Allah during Ramadan. People actually know the true value of the holy month and they act accordingly here.”

Delicacies from the Iftar table of a Pakistani expat. (Supplied)

Ramadan for many expatriates is often marked by a mix of traditions from home and the Kingdom.

Ifthikar Ansari, a Sri Lankan working in the Eastern Province, told Arab News: “We love staying here during Ramadan and enjoy a mix of Sri Lankan and Saudi delicacies.

“In Sri Lanka, where a significant percentage of the population observes fasting during the sacred month of Ramadan, their iftar meals are characterized by a special blend of flavors and traditions.

“A customary dish on their iftar table is a porridge made with rice and coconut, often complemented by the addition of beef or chicken, along with a spicy chili chutney.

“Bringing it to our iftar table here with dates, an essential component of an iftar meal, and some Saudi delicacies are a routine thing, and the iftar spread is further enriched with other delicacies such as cutlets, and patties,” he added.

“To quench the thirst, tropical fruit juices featuring wood apple, pineapple and king coconut are favored choices, ensuring a healthy and refreshing conclusion to the day of fasting,” Ansari said.

 


Grand Mosque in Makkah furnished with 33,000 Saudi-made luxury carpets for Ramadan

Updated 18 March 2025
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Grand Mosque in Makkah furnished with 33,000 Saudi-made luxury carpets for Ramadan

  • High-quality carpets are known for their durability and designed to handle heavy foot traffic 
  • Carpets are used on Fridays and during the month of Ramadan

MAKKAH: Saudi authorities have furnished the Grand Mosque in Makkah with thousands of luxury carpets during the holy month of Ramadan.

The General Authority for the Affairs of the Grand Mosque and the Prophet’s Mosque said that the 33,000 luxury carpets were made in Saudi Arabia, and known for their high quality, exquisite craftsmanship, and durability.

The carpets, each measuring 1.2 meters by 4 meters or 1.2 meters by 3 meters, are used on Fridays, during the month of Ramadan, and in other peak seasons, the Saudi Press Agency reported.

Carpets are 1.6 cm thick and able to cope with heavy foot traffic, the SPA added.

One of the authority’s missions is to provide services and attend to the needs of Hajj and Umrah pilgrims and visitors to the Two Holy Mosques in Makkah and Madinah.

The authority announced this week that it provided almost 11 million iftar meals to Umrah pilgrims and other worshippers at the Two Holy Mosques in Makkah and Madinah during the first half of Ramadan, a time of worship for Muslims who fast from sunrise to sunset.


Saudi regional emirs' annual meeting reviews security and sustainable development

Updated 17 min 18 sec ago
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Saudi regional emirs' annual meeting reviews security and sustainable development

  • A number of topics were reviewed including enhancing security and stability, achieving comprehensive and sustainable development, and serving the nation

JEDDAH: Saudi Arabia’s Interior Minister Prince Abdulaziz bin Saud bin Naif chaired the 32nd annual meeting of the emirs of the Kingdom’s regions at the ministry’s headquarters in Jeddah on Tuesday.

Prince Abdulaziz conveyed the greetings of King Salman and Crown Prince Mohammed bin Salman and emphasized the directives to maintain security and facilitate all matters for citizens, residents, and visitors around the Kingdom, Saudi Press Agency reported.

During the meeting, a number of topics were reviewed including enhancing security and stability, achieving comprehensive and sustainable development, and serving the nation.

 


Riyadh Municipality to host cultural tent event

Riyadh Municipality will host a cultural tent event with family-friendly activities on Tuesday and Wednesday in Tahlia Oasis.
Updated 18 March 2025
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Riyadh Municipality to host cultural tent event

  • Cultural tent celebrates the diversity of the cultural and artistic scene in the Kingdom, allowing visitors to interact with literature, arts and heritage

RIYADH: Riyadh Municipality will host a cultural tent event with family-friendly activities on Tuesday and Wednesday in Tahlia Oasis, the Saudi Press Agency reported.

The event will include activities for families, including a children’s face-painting corner, and attendees will be able to join PlayStation League competitions that offer challenges suitable for different age groups.

Live cooking shows will allow visitors to learn about the diversity of Saudi cuisine, and local entrepreneurs will be given the opportunity to display their products in local stores.

Additionally, the cultural tent will exhibit books, pictures and manuscripts about Riyadh’s heritage.

The cultural tent celebrates the diversity of the cultural and artistic scene in the Kingdom, allowing visitors to interact with literature, arts and heritage.

The event is part of efforts by Riyadh Municipality to improve quality of life for residents in the Saudi capital, according to the Saudi Press Agency.

Everyone is welcome to attend the events, which run from 9 p.m. to 1 a.m.


Saudi Arabia condemns Israeli strikes on Gaza

Palestinians react at the site of an Israeli strike on a residential building in Jabalia in the northern Gaza Strip March 18, 25
Updated 18 March 2025
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Saudi Arabia condemns Israeli strikes on Gaza

  • Kingdom stressed the importance of an immediate halt to Israeli killing, violence, and destruction, and the protection of Palestinian civilians

RIYADH: Saudi Arabia on Tuesday condemned and denounced renewed violence in Gaza after Israel unleashed its most intense strikes overnight since a ceasefire was established two months ago.

The health ministry in Gaza said more than 400 people were killed after the strikes that took place during the fasting month of Ramadan.

The Kingdom stressed the importance of an immediate halt to Israeli killing, violence, and destruction, and the protection of Palestinian civilians.

Saudi Arabia also said it was important that the international community fulfilled its responsibilities by intervening immediately to put an end to Israeli crimes and stop the severe humanitarian suffering endured by the Palestinian people.

Gaza’s health ministry said the bodies of 413 people had been received by the territory’s hospitals, adding “a number of victims are still under the rubble.”