DUBAI: What does art have to do with the creation of a futuristic city in the middle of the desert? According to Michael Lynch, the head of the entertainment and culture sector at NEOM — Saudi Arabia’s $500 billion megaproject — it has a vital role to play. 

“Building a region also requires artists to be working with us,” Lynch told Arab News. “We're talking about a future region within a forward-looking country. To make a community work, artists are an integral part of it, and to make a region work, artists in their various forms and with the various things that they want to work on are incredibly important to building the quality of life and the quality of experience for people.”  

As proof of NEOM’s focus on art and culture, it kicked off its inaugural three-month long Artist-in-Residence program in September. Four Saudi artists — Bilal Allaf, Ahaad Alamoudi, Abdulmohsen Albinali and Ayman Zedani — took part and were joined by four international artists: Eduardo Cassina from Spain, Tamara Kalo from Lebanon, Giulia Bruno from Italy and Liva Dudareva from Latvia.  

“For the residency, we paired each artist with a peer from eight different sectors across NEOM,” Lynch explained. “We had biotech, robots and design so that each artist had someone largely from the sector of engineering or completely different backgrounds. None of them were artists, but they were all young and interested in the idea of how the artists would work within the context of NEOM.” 

The NEOM “peers” acted as guides to assist the artists in better understanding the region.  

“I think the artworks created at the end of this period were quite different pieces of work but offered really incredible ways to understand the role of the artist within a community, within a future region, within NEOM itself as a starting point,” said Lynch 

NEOM’s culture section collaborated with Dubai-based Alserkal Advisory to develop the residency. Its first phase saw the artists travel to NEOM to learn about the region, its landscape and the upcoming futuristic city. For the second phase, the artists traveled to Thyssen-Bornemisza Art Contemporary, an art and advocacy foundation in Madrid, to work on the ideas inspired by their time in NEOM. The works were then exhibited in NEOM in late November for a short time, accompanied by lectures from the artists for NEOM staff. 

“We saw the residency as a first step for us, and hopefully what we will then be able to do is repeat it over a period of time in venues across the region and ultimately some of the bigger venues that are due to happen with The Line,” added Lynch, referring to the linear smart city due to be constructed in NEOM. 

Among the works, standout pieces included Cassina’s creation, which mixes the worlds of architecture and sociology. With “A Blanket for Dreaming,” the artist presents the history of the site of NEOM, which spans thousands of years, on a tapestry map, roughly 8.4 meters long and 2.1 meters tall. It tells the story of the area from the Nabataean period to the contemporary era and was created on a “hacked” Japanese automated knitting machine built in the 1990s, which Cassina found in Madrid.  

“We had some people visiting NEOM around the time it was exhibited and they immediately wanted to purchase it,” said Lynch.  

Performance artist Allaf, meanwhile, presented work featuring a dancing robot programmed by one of Neom’s engineers, demonstrating how the worlds of dance, art and robotics could intersect.  

“The engineer is now also interested in how art can (be mixed with) engineering to make major public artworks for Neom in the future,” said Lynch, emphasizing that he hopes that in the same way as Neom has been able to showcase its architectural plans in exhibitions around the world, Neom’s culture sector hopes to be able to “replicate the artist in residence scheme in the next couple of years and have some of the work become part of a potential collection for buildings.” 

Lynch said the residency had exceeded expectations for everyone involved.  

“It was really important, I think, for the artists to understand the complexities of the 26,500 square kilometers of NEOM, and that it isn’t just about The Line as the dominant public manifestation of what has been going on,” said Lynch. “It was about their ability to travel around, look at the site, see what was happening, and to be able to respond to that. And hopefully we will hold onto those connections as we step forward.”

DUBAI: The Saudi influencer talks fashion, food and entertainment. 

Best TV show or film you’ve ever seen? 

“Succession.” The drama, the outfits, the power struggles… it’s just so good. For movies, “Interstellar” blew my mind. The way it explores space, time and human connections is incredible. The visuals are stunning, the music is unforgettable, and the story really makes you think about love, sacrifice, and the unknown. Plus the scene where time moves differently on different planets is just crazy. 

 

 

 

 

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Worst TV show/film you’ve ever seen? 

I couldn’t get into (2009 British horror movie) “Triangle.” It’s the worst horror movie I’ve ever seen. It had an interesting idea, but the way it played out just didn’t keep me hooked. The characters weren’t very engaging, and by the end, it felt like it was trying too hard to be clever instead of actually being scary. 

Best personal style moment so far? 

Wearing evening dresses from my favorite Saudi designer, Huda Bamarouf. Nothing beats that feeling! I’ve worn Huda’s designs so many times, and every single time feels special. Huda is so unique. Her designs mix timeless elegance with a modern flair that truly sets them apart. My favorite piece is her stunning yellow “Alya” dress. It’s so elegant. It made a huge splash on social media, garnering tons of orders.  

Worst personal style moment? 

My teenage years — specifically the neon skinny jeans era. What was I thinking? 

Best accessory for a little black dress? 

A killer pair of earrings or a bold clutch. They are simple but they make a statement. 

 

 

 

 

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Worst accessory for a little black dress? 

I don’t like it when there’s too much going on — like layering a million necklaces with an oversized belt. It just kills the elegance.  

Best fashion trend of 2025? 

Effortless minimalism. It’s chic, clean and timeless. I love it.  

Worst fashion trend of 2025? 

I don’t like some of these extreme Y2K comebacks. Not everything from the 2000s needs to make a return! 

Best advice you’ve ever been given? 

“Stay true to your vision, but be flexible.” It’s been a real game-changer for me. Trends change all the time, and life throws surprises at you, so being able to adapt while keeping your true self has really helped me grow. 

Worst advice you’ve ever been given? 

“Follow every trend to stay relevant.” No thanks. True style is all about curation. 

Best book you’ve ever read? 

“The Alchemist” (by Paolo Coelho). It’s such a good reminder to trust the process. I love how it shows that the journey itself is as important as the destination. It’s not just about chasing your dreams — it’s about embracing every twist and turn along the way. The simple storytelling makes you feel like you’re part of something bigger, and it reminds you that every setback or unexpected turn can lead to amazing discoveries.  

 

 

 

 

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Worst book you’ve ever read? 

“Twilight” wasn’t my thing. I just didn’t love the writing style.  

Best thing to do when you’re feeling low? 

Two things: a little retail therapy and putting together an outfit that makes me feel amazing. Shopping gives me a creative break. And when I step outside in an outfit that boosts my confidence, it feels like I’m reclaiming my power. 

Worst thing to do when you’re feeling good? 

Overcommitting and saying yes to everything just because you’re on a high. While it might feel exciting at first, it can quickly lead to feeling overwhelmed. It sets you up for stress later on and can even affect your credibility if you can’t deliver on what you’ve promised. 

Best holiday destination? 

Italy. It’s beyond gorgeous. Not only does it boast stunning landscapes and charming cities, but its rich culture makes every moment feel like a dream. And the food is unforgettable: every meal is a celebration of taste, from fresh pasta and wood-fired pizzas to decadent gelato. Wandering through Rome’s timeless ruins or the chic streets of Milan feels like stepping into a living museum of art and fashion. Every corner of Italy invites you to slow down, savor the moment, and immerse yourself in a vibrant lifestyle that’s as stylish as it is soulful. 

Worst holiday destination? 

I don’t like anywhere that’s so packed with tourists that you can’t actually enjoy it. 

Best subject at school? 

Art and literature. I’ve always been drawn to creative stuff. 

Worst subject at school? 

Chemistry. I respect it, but it was never my thing. 

Best thing to do to ensure you have a productive day? 

Plan your outfit the night before. It saves time and puts you in the right mindset.  

Worst thing to do when you’re trying to have a productive day? 

Endless scrolling on social media. You suddenly realize that an hour has gone by and you’ve done nothing.