SMEs in MENA, South Asia raise capital, expand

Cairo-born quick commerce startup Rabbit has expanded its operations to Saudi Arabia by opening a regional headquarters in Riyadh. (Supplied)
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Updated 13 April 2025
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SMEs in MENA, South Asia raise capital, expand

  • Pakistani fintech Haball raises $52 million to scale Shariah-compliant supply chain finance and payment solutions
  • Founded to address credit gap in Pakistan’s SME ecosystem, Haball enables businesses to access Islamic finance products

RIYADH: Startups across the Middle East, North Africa and South Asia are securing fresh capital and expanding into new markets, signaling strong investor confidence.

Saudi-based business-to-business marketplace Sary has announced it will merge with Bangladesh’s commerce platform ShopUp to create the SILQ Group, a newly formed entity aiming to transform cross-border trade across South Asia and the Gulf.

The merger is supported by a $110 million funding package comprising an equity investment and a financing facility dedicated to SILQ Financial, the group’s financial services arm.

The funding round includes participation from a broad investor base, led by Sanabil Investments, and joined by Valar Ventures, Flourish Ventures and STV, as well as MSA Capital, VSQ and Rocketship VC. Wafra Investment, Peak XV and Prosus were also involved, along with Tiger Global, Endeavor Catalyst and Raed Ventures.

Qatar Development Bank also participated as a new investor, as SILQ sets its sights on establishing a significant presence in the Qatari market.

This strategic alliance signals a significant step toward deeper commercial integration between the two regions, aiming to serve micro-, small-, and medium-sized enterprises with improved access to global supply chains and embedded financial tools.

Founded in 2018 by Mohammed Al-Dossary and Khaled Al-Siari, Sary connects small retailers and merchants with manufacturers and lenders across Saudi Arabia and the Gulf region.

ShopUp, founded in 2016 by Afeef Zaman, offers similar services in Bangladesh, acting as a crucial link between mills, brands, and neighborhood retailers.

The newly formed SILQ Group combines these complementary regional networks, technology stacks, and market expertise. 




Saudi-based business-to-business marketplace Sary has announced it will merge with Bangladesh’s commerce platform ShopUp to create the SILQ Group. (Supplied)

“Through this merger, we’re entering what’s set to become one of the world’s largest trade corridors — projected to reach $682 billion,” said Zaman, now CEO of SILQ Group.

“We’re in the front seat to serve some of the most exciting, fast-growing economies that are set to shape global consumption in the coming decades, giving them greater access to products from around the world.” He added SILQ will focus on eliminating friction in the B2B supply chain and enabling MSMEs with better technology and financial inclusion.

Al-Dossary, now CEO of SILQ Financial, said: “By merging our strengths, we’re not just expanding our reach — we’re revolutionizing how digital commerce serves Gulf’s merchants and South Asia manufacturers.”

He added: “This alliance brings together the best of both worlds — deep regional expertise and world-class technology to empower every business in our ecosystem where financial services are a cornerstone.”

Language AI platform STUCK? secures six-figure pre-seed round

Saudi-based artificial intelligence startup STUCK?, which offers real-time language support for English and Arabic content, has raised a six-figure pre-seed investment round to advance its product and market reach.

The funding was led by the UK-based Mena Tech Fund, with participation from the KAUST Innovation Fund and several angel investors from Saudi Arabia.

Founded in 2022 by Asmaa Naga, STUCK? delivers AI-powered language assistance to content teams, offering contextual help in writing, editing and translation.

The company aims to remove language barriers for both native and non-native speakers operating in bilingual business environments.

STUCK? provides services via an AI-first platform that combines natural language processing with generative tools optimized for business communication and brand tone consistency.

With this latest round, STUCK? plans to scale its engineering capabilities.

Rabbit launches in Saudi Arabia with Riyadh regional HQ

Cairo-born quick commerce startup Rabbit has expanded its operations to Saudi Arabia by opening a regional headquarters in Riyadh.

The move marks Rabbit’s first major international market entry, as it looks to replicate its rapid delivery model — offering grocery and everyday essentials in under 20 minutes — within the Kingdom’s growing e-commerce landscape.

Founded in 2021 by Ahmed Yousry, Walid Shabana, Ismail Hafezz and Tarek El-Geresy, Rabbit leverages a network of dark stores and a proprietary logistics platform to optimize ultra-fast last-mile delivery.

In Egypt, Rabbit has positioned itself as a leader in q-commerce with its tech-driven approach, and it now seeks to replicate this success in the Gulf by localizing its services for Saudi consumers. 

We pride ourselves on being a hyperlocal company, bringing our cutting-edge tech and experience to transform the grocery shopping experience for Saudi households.

Ahmad Yousry, Rabbit co-founder and CEO

Rabbit’s expansion is supported by funding from investors including Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital.

Existing backers Global Founders Capital, Goodwater Capital, Hub71, Simple Capital and Foundation Ventures have also reaffirmed their commitment to the company’s growth strategy.

“We are delighted to announce Rabbit’s expansion into the Kingdom,” said co-founder and CEO Ahmad Yousry.

“We pride ourselves on being a hyperlocal company, bringing our cutting-edge tech and experience to transform the grocery shopping experience for Saudi households and delivering the best products — especially local favorites — in just 20 minutes. We’re building Rabbit Saudi for Saudis by Saudi hands.”

Sellou raises seed funding round at $3m valuation

Bahrain-based social commerce startup Sellou has closed a seed funding round at a $3 million valuation, aimed at scaling its video-powered marketplace platform across the MENA region.

Founded by Salman Al-Khalifa, Sellou allows users to create short, interactive videos to showcase and sell a wide range of products — ranging from handmade goods to general merchandise.

The platform is part of a rising wave of social commerce innovation, particularly in the Middle East, where mobile-first consumer behavior is driving the adoption of new retail formats.

Sellou’s app enables sellers to build storefronts with personalized video content and engage buyers through direct messaging, streamlining the e-commerce experience for both sides.

With fresh capital, Sellou intends to invest in expanding its engineering team, enhancing creator tools and entering new markets across the region.

Rentify raises $500k to grow rental payment platform

UAE-based proptech and fintech company Rentify has raised $500,000 in seed funding to accelerate the development of its rental payment and management platform.

The startup was founded in 2025 by Rashed Hareb and Rajneel Kumar with a vision to digitize rental transactions and improve transparency between tenants and landlords.

Rentify enables tenants to manage rental installments through a secure platform.

The company reports that over $408 million worth of property rentals have already been registered on the platform.

The seed funding will be used to further scale operations, integrate more properties across the Emirates, and introduce new fintech features including credit scoring and embedded finance solutions for tenants.

PayTic raises $4m to expand African operations

Morocco-based fintech startup PayTic has secured $4 million in funding to support its expansion into new African markets.

The round was led by AfricInvest, with participation from Build Ventures, Axian Group, Mistral, Island Capital Partner, and Concrete.

Founded in 2020 by Imad Boumahdi, PayTic focuses on automating operational processes for card issuers and banks, such as reconciliation, chargeback management, and regulatory reporting.

The capital injection will enable PayTic to grow its presence in both North Africa and sub-Saharan Africa.

Haball raises $52m to grow Shariah-compliant supply chain financing

Pakistan-based fintech firm Haball has raised $52 million to scale its Shariah-compliant supply chain finance and payment solutions.

The round includes $5 million in equity and $47 million in strategic financing.

Zayn VC and Meezan Bank led the investment, with the capital earmarked for growth in Pakistan and expansion into the Middle East, starting with Saudi Arabia later this year.

Founded to address the credit gap in Pakistan’s SME ecosystem, Haball enables businesses to access Islamic finance products for inventory and procurement needs.

“Supply chain finance in Pakistan is nascent but is expected to be worth over $9 billion; driven by the severe financing gap faced by the country’s SMEs — less than 5 percent can access financing from commercial banks,” the company said in a statement.

The funding will allow Haball to introduce new services tailored to Islamic finance users, integrate further with enterprise resource planning systems, and partner with banks to onboard new business clients.


Thousands rock at music shows in Jeddah after F1

Updated 2 min 44 sec ago
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Thousands rock at music shows in Jeddah after F1

  • Jennifer Lopez, Usher lit up the stage on Saturday and Sunday
  • This is cultural tourism via entertainment, says MDLBEAST CEO

JEDDAH: The past two days were filled with high-speed thrills and electrifying musical performances as the Formula One Saudi Arabian Grand Prix 2025 took over the city.

The after-race concerts, held at the Jeddah Corniche Circuit, were headlined by global music icons Jennifer Lopez and Usher, who lit up the stage on Saturday and Sunday night.

The party began right after a thrilling qualifying race, when Lopez stepped on stage. Wearing a dazzling black skintight catsuit, the 55-year-old icon made a bold and unforgettable entrance for an adoring crowd.

From the opening beats of “Get Right” to the final fireworks of “On the Floor,” Lopez delivered a show packed with powerhouse vocals, explosive choreography, and pure star energy.

The Bronx-born singer, who has sold over 80 million records and earned a star on the Hollywood Walk of Fame, treated fans to a string of hits including “Jenny from the Block,” “Ain’t It Funny,” “I’m Real,” and “Love Don’t Cost a Thing.”

“This is an incredible place with an incredible backdrop for F1,” Lopez told the crowd, glowing with excitement. “It feels good to be back out here. I love the energy here. I am feeling myself a little bit here.”

In an emotional moment, the singer told the crowd: “Love is feeling safe, love is secured, that’s what love is.”

JLo graced the stage in a series of stunning outfits, changing into a red suit, followed by a golden one, and finishing the show in pink.

The audience responded with roaring applause, with many in tears.

“JLo brought the energy, the heart, and the glam,” said Reem Al-Sharif, a 29-year-old from Jeddah. “When she talked about love, I really felt that. She’s not just a performer, she’s a storyteller.”

Ramadan Al-Haratani, CEO of MDLBEAST, said: “This is what cultural tourism through entertainment looks like. The music doesn’t just support the race weekend, it transforms it.”

The following night, Usher, the king of smooth R&B, delivered a thrilling performance that brought the Grand Prix to a stylish and electrifying close.

Dressed in an edgy all-black ensemble, Usher commanded the stage with his signature swagger.

The Grammy-winning artist took fans on a journey through two decades of hits, from the crowd-hyping “Yeah!” to slow jams including “Nice & Slow,” “U Got It Bad,” and “My Boo.”

His charisma, vocals, and iconic dance moves had fans on their feet all night.

“This was my first time seeing Usher live, and it was worth every second,” said Talal Saleh, another concertgoer. “His connection with the crowd, the performance, everything was perfect. He even brought some nostalgic 2000s magic to Jeddah.”

Lina Al-Mansour, who attended both concerts, said: “The entire experience felt like a music festival and a Formula 1 race rolled into one. It was world-class entertainment right here in Jeddah.

“I never imagined seeing JLo and Usher in my hometown.”

The concerts also featured supporting acts including Major Lazer and Peggy Gou, who kept the crowd hyped between the headliners.


Al-Hilal and Al-Ittihad in key Saudi Pro League clashes as title race heats up

Updated 24 min 55 sec ago
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Al-Hilal and Al-Ittihad in key Saudi Pro League clashes as title race heats up

  • Al-Hilal hope to beat Al-Shabab to pressure leaders Ittihad
  • Al-Ittihad host Al-Ettifaq and seek to extend 4-point lead

RIYADH: The Saudi Pro League title race intensifies on Monday as Al-Hilal and Al-Ittihad both face crucial tests in round 29.

Al-Hilal take on Al-Shabab at Kingdom Arena in Riyadh, aiming to keep the pressure on league leaders Al-Ittihad.

Jorge Jesus’ side come into the match full of confidence after a commanding 3-0 win over Al-Khaleej, while Al-Shabab were held to a goalless draw by Al-Okhdood in their last outing.

Hilal boast a strong record against Shabab, winning 19 of their 33 previous league meetings, with just five victories for Shabab and nine draws.

Hilal have scored 59 goals across those encounters, compared to Shabab’s 32, with their biggest win coming in the 2020–21 season — a 5-1 thrashing.

Jesus has a full squad at his disposal, including Portuguese defender Joao Cancelo.

Al-Shabab coach Fatih Terim is also boosted by the return of key players, including Ukrainian goalkeeper Heorhiy Bushchan, Belgian captain Yannick Carrasco, Moroccan striker Abderrazak Hamdallah, and Argentine midfielder Cristian Guanca.

Al-Hilal currently sit second in the table with 61 points, trailing Al-Ittihad by four points, while Al-Shabab are sixth with 50 points.

And later on Monday, attention shifts to Jeddah, where Al-Ittihad host Al-Ettifaq at Prince Abdullah Al-Faisal Stadium, with kickoff at 9 p.m.

After suffering a surprise 2-0 defeat to Al-Fateh in the last round, Laurent Blanc’s Al-Ittihad will be desperate to return to winning ways and protect their lead at the top of the table.

Al-Ettifaq, meanwhile, arrive on the back of a 1-0 victory over Al-Riyadh and will be hoping to cause an upset.

Al-Ittihad have enjoyed the upper hand historically, winning 15 of the 29 previous league meetings, compared to seven wins for Al-Ettifaq, with seven matches drawn.

Ittihad have scored 53 goals in those fixtures, while Ettifaq have 32. Their most emphatic result came in the 2013–14 season, a 5-2 triumph for Ittihad.

With just five rounds remaining, every point is crucial. Al-Ittihad currently lead the standings with 65 points, while Al-Ettifaq are seventh with 40.

As the season enters its final stretch, Monday’s results could have a major impact on the destination of the league trophy.


Saudi Film Festival panel explores parallels between Japanese, Saudi cinema

Updated 35 min 13 sec ago
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Saudi Film Festival panel explores parallels between Japanese, Saudi cinema

  • US-based Japanese director Ken Ochiai and Oscar-nominated Japanese animator Koji Yamamura join discussion
  • Saudi film ‘Hobal’ wins praise for striking cinematography, captivating narrative

DHAHRAN: From Tokyo to Dhahran, audience members at the 11th Saudi Film Festival were treated to a rich cross-cultural exchange during a panel this week that explored the cinematic parallels and connections between Japan and Saudi Arabia.

Moderated by Zohra Ait El-Jamar, head of Hayy Jameel Cinema, the panel featured US-based Japanese director and photographer Ken Ochiai, Oscar-nominated Japanese animator Koji Yamamura, and Ithra’s Japanese-fluent Saudi film expert Majed Z. Samman.

Yamamura, who has had a career spanning 45 years and teaches at Tokyo University of the Arts, said: “What I make is more artistic films, not commercial ones.”

The globally acclaimed animator offered a masterclass earlier in the festival.

Ochiai, who viewed the Saudi film “Hobal” at the festival, noted striking similarities between Japanese and Saudi cultural expressions in cinema.

He praised “Hobal,” pointing to the strong emphasis on cinematography, concise dialogue, and captivating narrative.

“Less is good, if you can convey feelings through facial expressions,” he said.

The panel encouraged the audience to watch more foreign films “to broaden your perspective.”

Samman said that Saudi audiences have favored three main film categories for decades: “Hollywood, Bollywood, and anime.”

He said that his love of cinema began while studying in Tokyo.

“Saudis grew up on anime that was mostly dubbed into Arabic,” he said, adding that many popular films, such as “Inception,” were based on Japanese originals.

Japanese films often require a bit of homework beforehand, Samman said.

“If you’re not into it (Japanese storytelling style), or if you’re not going to research it, you might think it’s stupid or cheesy — or, what’s happening here? I think we need to bridge that gap between the culture and the visual language,” he said.

Ochiai explained the differing approaches to film editing, saying that in Hollywood, several takes are shot, and editing happens later. In contrast, Japanese filmmakers often prefer to edit in real time, based on a meticulously planned storyboard, in order to minimize extra work.

While Japanese films can sometimes feel lacking in context, every country has its own visual language, he said.

Japanese cinema’s minimalist sensibility resonates deeply within Japan, though it can sometimes feel mysterious or confusing to outside audiences. This is because Japan’s film industry has traditionally prioritized domestic viewers, without filling in background details that international audiences might need.

Ochiai said that audiences today who focus on trending aesthetics, especially on TikTok, may be looking in the wrong direction.

“What we really need to focus on is the message of the film. How you learn is not on YouTube, but how you learn is from the past, like the movies from the past, because everything is coming from the top.

“Art is a copy of something. So, if you copy the copy of the copy of the copy, it just gets watered down — the quality — so you should learn the history of the cinema so that you can also bring something new to the table,” he said.


Closing Bell: Saudi indices end day in the red

Updated 50 min 28 sec ago
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Closing Bell: Saudi indices end day in the red

RIYADH: Saudi Arabia’s stock market closed lower on Monday, with the Tadawul All Share Index falling 77.94 points, or 0.67 percent, to end the session at 11,548.66.

Total trading turnover stood at SR3.5 billion ($953.3 million), as 45 stocks advanced while 195 declined.

The Kingdom’s parallel market, Nomu, also closed in the red, shedding 340.41 points, or 1.17 percent, to finish at 28,637.78.

Of the listed stocks, 29 rose while 44 declined. The MSCI Tadawul Index dipped by 8.02 points, or 0.54 percent, closing at 1,466.51.

Alistithmar Capital REIT was the session’s top performer on the main index, jumping 9.92 percent to close at SR7.98.

Saudi Printing and Packaging Co. followed closely, gaining 9.86 percent to reach SR12.70. Nice One Beauty Digital Marketing Co. also saw notable gains, rising 4.78 percent to SR38.35, while Zamil Industrial Investment Co. climbed 3.92 percent to SR38.40.

On the other end of the spectrum, Dar Alarkan Real Estate Development Co. posted the steepest decline, falling 5.51 percent to SR22.30. Eastern Province Cement Co. dropped 4.48 percent to SR34.10, and Riyadh Cables Group Co. slid 4.26 percent to SR126.

National Gypsum Co. announced a 22.03 percent year-on-year increase in revenue for the fiscal year ending December 31, 2024, reporting SR63.32 million compared to SR51.89 million the previous year. Despite the rise in sales, the company posted a net loss of SR14.72 million, reversing a profit of SR5.13 million a year earlier.

The loss was attributed to higher sales costs and a decline in other income, including a SR10.7 million fine paid to the General Authority for Competition and the absence of land compensation income that had been recorded the prior year. Shares of National Gypsum Co. dropped 1.59 percent to settle at SR19.80.

Banque Saudi Fransi reported a 16.38 percent increase in net profit for the first quarter ending March 31, 2025, reaching SR1.34 billion compared to SR1.15 billion in the same quarter of the previous year.

The bank’s total operating income rose 13.17 percent year on year to SR2.64 billion, driven by increases in special commission income and trading income.

Net income growth was supported by an 8.1 percent rise in net special commission income, while operating expenses grew by 12.16 percent. Total comprehensive income more than doubled to SR1.92 billion, up 120.85 percent from the same period last year. The bank’s share price rose 0.92 percent to SR17.50.

Riyad Bank posted a 19.39 percent year-on-year increase in net profit for the first quarter of 2025, reaching SR2.49 billion compared to SR2.07 billion in the same period last year.

Total operating income grew 10.18 percent year on year to SR4.5 billion, while total comprehensive income increased by 23.62 percent to SR2.68 billion.

The bank attributed the rise in profitability to growth in net special commission income, trading income, exchange income, and net fee and commission income.

Operating expenses fell due to lower impairment charges for credit losses and other financial assets, though this was partially offset by higher employee and premises-related costs. Despite the strong earnings, Riyad Bank’s share price slipped 0.82 percent to SR30.15.


Pakistani religious parties announce Gaza rally at Lahore’s Iconic Minar-e-Pakistan

Updated 1 min 27 sec ago
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Pakistani religious parties announce Gaza rally at Lahore’s Iconic Minar-e-Pakistan

  • Religious parties say are forming new pro-Gaza platform called Majlis-e-Ittehad-e-Ummat
  • Platform to launch nationwide awareness campaigns to boycott Israeli products and companies

ISLAMABAD: The chief of Pakistan’s main religious-political party, the Jamiat Ulema-e-Islam F (JUI-F), said on Monday the JUI-F and other religious parties would stage a protest rally in solidarity with Palestinians at the iconic Minar-e-Pakistan monument in Lahore on Apr. 27.

The move follows a Gaza Solidarity March organized by another religio-political party, Jamaat-e-Islami (JI), on a main road connecting Islamabad and Rawalpindi last week that was attended by thousands. 

“A very big rally will be held at Minar-e-Pakistan in Lahore on Apr. 27 along with a protest,” JUI-F chief Maulana Fazlur Rehman said on Monday at a press conference in Lahore alongside JI chief Hafiz Naeem-ur-Rehman.

“We all will participate along with other religious parties. We are forming a new platform now by the name of Majlis-e-Ittehad-e-Ummat.”

He also said nationwide awareness campaigns would be launched by the platform to boycott Israeli products.

Separately, the JI has announced a nationwide strike on Apr. 26 in solidarity with Palestine and urged citizens to boycott brands that support Israel amid its ongoing military offensive in Gaza.

Pakistan does not maintain diplomatic relations with Israel and has for decades condemned its military actions in Gaza.

Islamabad has called for the immediate resumption of humanitarian aid to the besieged enclave and a revival of negotiations toward a two-state solution. The country has long supported the establishment of an independent Palestinian state based on pre-1967 borders, with East Jerusalem as its capital. 

Since October 7, 2023, when Israel launched its latest military assault on Gaza, more than 51,000 Palestinians have been killed and over 116,000 injured.