Launch of Cinamaa platform marks push for film studies in Saudi Arabia

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The Saudi Film Commission's Cinamaa exhibit. (AN)
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Updated 17 April 2025
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Launch of Cinamaa platform marks push for film studies in Saudi Arabia

  • Saudi Film Commission and National Film Archive launch platform to educate and support budding filmmakers
  • Experts describe the importance of developing film studies in Saudi Arabia

RIYADH: The Saudi Film Commission has introduced a new initiative, Cinamaa, to promote film studies and support people entering the industry.

A launch event was held on Wednesday at the Cultural Palace in Riyadh, hosted by the commission and National Film Archive.

The Cinamaa website, a platform intended to help educate aspiring filmmakers, critics, and film enthusiasts, allowing them to share their work, gives users access to articles, research studies, discussions, workshops, and short films on various topics related to film.

Following a panel discussion in which she spoke on the importance of film studies in academia, Salma Tarek, professor of literature at the University of Cairo’s French language department, told Arab News: “We need to distinguish between academic studies, meaning university-level education, and studies at film institutes, which aim to train technicians and filmmakers.”

The latter is very important and widely available, she said, but cinema studies at the school and university levels are still lacking.

“Abroad, for example, children in elementary school have reading and literacy programs that include a section on how to ‘read’ a film. They learn what a shot is, what camera movement means, because these have become part of the basic language of how we interpret the world around us,” Tarek said.

“Cinema is no longer just an art form; it is a form of discourse. We are constantly exposed to it, and it’s very important that we learn how to decode its messages.”

Tarek said that these are messages that are constantly being sent to viewers, who must receive them in an open and thoughtful way.

“The university is the institution best suited to play this role.”

When asked what can be done to push this agenda forward, the professor said that first, there must be conviction in the value of cinema studies, a task she said is “not simple.”

The entry point, however, is in interdisciplinary studies.

“For example, literature departments can offer courses on the relationship between performance art and cinema. In history departments, there can be a course on cinema and history. Gradually, these borders will open up, and we will start to develop a cinematic culture within academic institutions.”

These institutions will then have the capabilities and foundation to establish dedicated departments for cinema studies, which Tarek said is the “ultimate goal.”

The panel also discussed the need for more original Arabic content in addition to translations of foreign films.

Tareq Al-Khawaji, film critic and cultural adviser at the King Abdulaziz Center for World Culture, said that young Saudis interested in screenplay writing have a great opportunity to develop scripts that can contribute to bolstering the cinematic scene in the Kingdom.

The launch of Cinamaa was followed by the signing of two memoranda of understanding between the Saudi Film Commission and its partners, the Saudi Broadcasting Authority and the International Federation of Film Critics.

The commission’s CEO Abdullah Al-Qahtani took the stage with Mohammed Fahad Al-Harthi, SBA CEO and former editor in chief of Arab News, and Fipresci CEO Ahmad Shawky.

The establishment of the Cinema Critics Association was also announced, the first independent professional entity dedicated to film criticism in Saudi.

At the end of the night, the doors opened to welcome guests into an exhibition on film history in the Arab world.


What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

Updated 07 May 2025
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What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

  • The Japanese tea’s rise in the Kingdom is a cultural shift, one green cup at a time

RIYADH: Once a niche ceremonial tea in Japan, matcha is now gaining mainstream popularity in Saudi Arabia, thanks to a growing interest in wellness trends, evolving taste preferences, and the rise of mindful living.

The data backs the trend. According to a recent report by IMARC Group, Saudi Arabia’s green tea market, which includes matcha, was valued at $140.14 million and is projected to grow to $229.24 million by 2033.

Imports of packaged green tea nearly doubled in value between 2020 and 2023, suggesting a growing appetite for premium, health-focused drinks.

That growing demand is reflected on cafe menus and social media feeds across the Kingdom. Matcha lattes, once limited to specialty coffee shops, are now a fixture at trendy cafes and home kitchens alike.

Whether it’s served iced in sleek glass cups or whisked at home with oat milk, matcha is more than a drink. It’s a mood, a personal statement, and for many, a healthier way to start the day.

In Dammam, 19-year-old Sara Anas remembers her first taste of matcha back in 2019. “My dad likes trying new things,” she said. “It didn’t taste that great at first, but when matcha became popular in 2021, I got excited to try it again from local cafes.”

Now, she drinks it almost daily. “It might sound strange, but I don’t feel like it’s heavy on my body like coffee. It makes me feel more relaxed and gives me energy in a better way.”

Anas is part of a growing demographic. In Riyadh, 26-year-old Amal Al-Mutairi starts every morning with matcha. “I prefer it iced with vanilla milk to make the flavor smoother and lighter,” she said.

For her, the appeal began with reading about its benefits. “It gives me calm energy without the jitters or crash I usually feel after drinking coffee. It also helps me focus for longer periods.”

That calm, focused energy — often described as a “cleaner” caffeine experience — has made matcha especially popular among students and professionals.

For Anas, it’s a campus essential. “It’s a must before classes! It gives me the energy to continue my day at uni,” she said.

But matcha is more than functional. It’s become a lifestyle, embraced for both its wellness claims and its visual charm.

Globally, matcha’s rise is part of a broader wellness boom. Japan’s matcha production rose 185 percent from 2010 to 2023, and demand is now so high that suppliers are warning of shortages. Japan’s top growers have begun limiting exports to meet domestic needs.

Matcha’s health appeal is not just hype. Rich in antioxidants — especially a compound called EGCG — studies suggest it may reduce inflammation, support cardiovascular health, and aid cognitive function.

A recent Saudi study also found that over half of the participants believed matcha could help with weight management and blood sugar balance.

Still, experts note that moderation matters. Excessive matcha consumption may interfere with iron absorption and isn’t recommended for everyone.

The ritual of preparing matcha, especially for those who make it themselves, has become part of a broader shift toward slow, intentional living — something many young Saudis are leaning into.

That ritual is deeply personal for 27-year-old Leen Al-Zamil, who turned matcha from curiosity into a daily indulgence. “I was curious at first and honestly, I hated it so much, but I think (that’s) because it was hot,” she said. “I liked it cold with vanilla syrup and oat milk. I definitely can’t drink it alone.”

Now, she can’t go a day without it. “Sometimes twice or more,” she said. “I like its color … I enjoy every step of making it, and it just tastes so good. It brightens my mood.”

Al-Zamil is not the only one who sees matcha as more than just a drink.

For 28-year-old Mona Abdullah, matcha represents healing. “As someone who suffers from IBS, coffee tends to affect me for a while, whereas matcha provides steady energy without causing any discomfort,” she said. “I’ve stopped drinking coffee for the past three months. I now believe that matcha is a better source of caffeine compared to black coffee.”

Irritable bowel syndrome is a common digestive condition. Many people with IBS find that coffee, with its acidity and high caffeine content, can trigger discomfort, making gentler alternatives like matcha a preferred choice. 

Abdullah drinks it twice a day, iced, and without any added flavors. “Health,” she says, is what made her switch.

Still, matcha’s appeal goes beyond health — it’s also about aesthetics and culture. “I think it’s a mix of everything,” said Al-Mutairi. “The health benefits, the taste, and yes, the aesthetic.”

Anas echoed that idea, noting that people’s motivations vary. “For me, it’s for its health benefits and for the taste. You don’t usually get a healthy drink with a good taste,” she said. “But I think there are a lot of people who drink it just for the aesthetic. You see them adding hundreds of syrups just to say they drink matcha.”

That blend of wellness and image — serious health meets playful branding — has fueled matcha’s surge on social media. With its bright green hue, minimalist packaging, and frequent cameos in cafe selfies, matcha has become the drink of the “soft life” movement, one that prioritizes peace, balance, and pleasure.

“It’s definitely the vibe and the taste,” said Al-Zamil.

In a country where coffee culture runs deep, matcha is not replacing tradition; it’s offering something new: a blend of taste, lifestyle, and personal meaning, one bright green cup at a time.


GCC chief receives newly appointed Omani ambassador to Saudi Arabia

Updated 06 May 2025
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GCC chief receives newly appointed Omani ambassador to Saudi Arabia

Secretary-General of the Gulf Cooperation Council Jasem Mohamed Albudaiwi received Sayyid Najib bin Hilal Al-Busaidi, Oman’s newly appointed ambassador to Saudi Arabia, in Riyadh on Tuesday.

Albudaiwi congratulated Al-Busaidi on his appointment and wished him success in his duties.

The parties discussed various topics and explored ways to enhance bilateral efforts toward “greater integration, solidarity, and interconnectedness.”

They also looked at the latest developments in regional and international arenas.


Riyadh hospital advances breast tumor diagnosis

Updated 06 May 2025
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Riyadh hospital advances breast tumor diagnosis

  • The new CEM-guided approach allows immediate, accurate tissue sampling during the same session, eliminating the need for additional appointments

RIYADH: The King Faisal Specialist Hospital and Research Center in Riyadh has implemented an advanced interventional technique to diagnose breast tumors that conventional imaging cannot detect.

It enables physicians to obtain precise biopsy samples during the same visit, accelerating diagnosis and allowing earlier treatment, the Saudi Press Agency reported.

The shift addresses recent cases where certain breast abnormalities were only visible through contrast-enhanced imaging, leading the hospital to adopt contrast-enhanced mammography as a precise clinical tool.

Previously, the standard protocol required a separate MRI-guided biopsy after initial imaging, often resulting in redundant procedures, greater patient burden, higher costs and treatment delays.

In contrast, the new CEM-guided approach allows immediate, accurate tissue sampling during the same session, eliminating the need for additional appointments.


Saudi crown prince receives phone call from Iraqi PM

Saudi Arabia’s Crown Prince Mohammed bin Salman and Iraqi Prime Minister Mohammed Shia Al-Sudani. (File/SPA/AFP)
Updated 06 May 2025
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Saudi crown prince receives phone call from Iraqi PM

RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman received a phone call from Iraqi Prime Minister Mohammed Shia Al-Sudani on Tuesday.

During the call, they reviewed relations between their countries and ways to strengthen them in various fields, Saudi Press Agency reported. 


Bangladeshi leader sends letter to Saudi crown prince about bilateral relations

Updated 06 May 2025
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Bangladeshi leader sends letter to Saudi crown prince about bilateral relations

RIYADH: Saudi Crown Prince Mohammed bin Salman received a letter on Tuesday from the head of Bangladesh’s interim government, Muhammad Yunus.

The Bangladeshi ambassador to the Kingdom, Delwar Hossain, presented the letter, which addressed relations between Riyadh and Dhaka, to Deputy Foreign Minister Waleed Al-Khuraiji.

During their meeting in Riyadh on Tuesday, the envoy and the deputy minister discussed ways to strengthen ties between their countries in various sectors.