Riyadh event to explore role of innovation in value creation

The GPCA Plastics Conference serves as a regional platform where groundbreaking ideas and cutting-edge solutions converge.
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Updated 19 April 2025
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Riyadh event to explore role of innovation in value creation

The Gulf Petrochemicals and Chemicals Association, the voice of the chemical industry in the Gulf region, will explore the role of innovation in driving value creation and growth at the 14th GPCA Plastics Conference taking place on April 20-21 at JW Marriott Hotel, Riyadh.

Innovation is a driving force behind value creation in the GCC plastic industry, contributing to sustainability, economic growth, and technological advancements. Accelerating innovation plays a crucial role across product design, business models, and resource management, and can support efforts to achieve a circular economy in the GCC. Continuous innovation in polymer production and conversion technologies has enabled the GCC region to maintain a competitive edge in the global market. This includes advancements in recycling technologies and the development of new, sustainable materials.

Opportunities exist to leverage innovation for more sustainable production and economic growth. Research estimates say that every 1 million tonnes of recycled plastic produced in the GCC region can generate approximately 1,500 jobs and $650 million in direct GDP impact.

According to another study, advancements in chemical recycling technologies can reduce greenhouse gas emissions by up to 50 percent compared to traditional plastic production methods. The 14th GPCA Plastics Conference will provide an ideal platform to spotlight innovations in plastics recycling and discuss the role of regulations in creating an enabling environment for growth.

Dr. Abdulwahab Al-Sadoun, secretary-general of GPCA, said: “In the pursuit of the next paradigm of plastics growth, fostering innovation and collaboration will be essential to address the sustainability challenges of our time, while meeting the demand for sustainable plastics and ensuring socioeconomic growth. By fostering cutting-edge advancements and sustainable practices, we can enhance the plastic industry’s position as a dynamic driver of economic growth and environmental stewardship. The 14th GPCA Plastics Conference will serve as a beacon for visionary leaders and innovators from across the region and the world to collaborate and redefine the future of plastics for generations to come.”

Held under the theme “The Next Growth Paradigm: Value Creation through Innovation,” the conference will open with a welcome address by Khalfan Al-Muhairi, SVP regional MEAE, Borouge and vice chairman, plastics committee, GPCA, followed by a ministerial address outlining regional policy priorities.

Deena F. Al-Khayyal, managing director, LyondellBasell, will deliver a keynote address on “The Future of Plastics: Trends and Disruptions Shaping the Regional Industry.” A leadership dialogue moderated by Steve Jenkins, vice president, chemicals consulting, Wood Mackenzie, will explore “The Business Case for Sustainability: Turning Plastics Innovation into Profit.” The session will discuss how investing in green technologies, materials, and processes can be profitable in the long run and drive shareholder value, featuring insights from Khalid Al-Dawood, MD, NATPET; Unmesh Nayak, president — polymer chain, Reliance Industries, and Dr. Apostolos Krallis, vice president, innovation center, Borouge.

The program will continue with an in-depth panel discussion on “Building Sustainable Value — Innovation and Investment in Plastics Ecosystems,” which will highlight how seamlessly integrated ecosystems in production, feedstock, and logistics are crucial for driving innovation and value creation. The discussion will bring together senior industry executives, including Faisal Alsolami, executive vice president, finance and strategic planning, SIRC, and Dimitri Van Eekelen, vice president — commercial, SOHAR Ports and Freezone, to examine investment trends and new growth pathways. Another key session, “Turning Low-Value Plastic Waste into High-Impact Solutions,” will address the technical and economic challenges of collecting and processing lower-value plastic waste, featuring Don Thomson, founder and CEO, CRDC Global, and Peter Wang Hjemdahl, chief innovation officer and founder, rePurpose Global.

The afternoon sessions will advance the circularity agenda through a series of case studies, covering topics such as science-driven materials innovation, product design for a leaner plastics footprint, advanced recycling technologies, and consumer behavior change programs.

On Day 2, Naser Aldousari, CEO, EQUATE Group and Chairman, plastics committee, GPCA, will deliver the opening address. A multi-stakeholder dialogue will further explore regulatory trends shaping plastics waste management, focusing on policy innovations accelerating circularity, extended producer responsibility implementation, and the role of industry in compliance and sustainability progress. The discussion will be moderated by Noor Balfaqeeh, head of corporate affairs and communications, Unilever and chair, National Circular Packaging Private Committee — Federation of Saudi Chambers, who will be joined by senior policymakers and industry executives.


Dar Wa Emaar launches $200m residential project in Dammam

Updated 05 May 2025
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Dar Wa Emaar launches $200m residential project in Dammam

Dar Wa Emaar Real Estate Investment and Development Company has announced the launch of its latest residential development, “Saraya Al-Sharq,” in partnership with the National Housing Company. The project involves an investment valued at SR750 million ($200 million) in Al-Wajeha destination, Dammam, as part of the company’s ongoing commitment to meeting the evolving needs of Saudi families and supporting the Kingdom’s Vision 2030 goal of increasing homeownership to 70 percent.

Spanning over 410,000 square meters, Saraya Al-Sharq offers 616 residential units, making it the newest addition to the acclaimed “Saraya” series by Dar Wa Emaar. The project has been designed in line with the highest construction and urban planning standards, providing four distinct unit models tailored to suit Saudi households’ diverse lifestyles and aspirations.

Strategically located near Riyadh Main Road and close to key landmarks such as King Fahd International Airport, hospitals, schools, and universities, the development offers residents integrated amenities, including retail and medical centers, mosques, dedicated walking paths, and lush green spaces, with 28 percent of the total area reserved for parks and landscaping, providing a holistic and elevated living experience designed for modern family life.

Saraya Al-Sharq stands out for its diverse range of spacious residential units, ranging from 200 to 360 square meters. The development offers four thoughtfully designed unit models, including three models with four-bedroom and one five-bedroom options, catering to various family needs. The project also features energy-efficient lighting, expansive glass façades that maximize natural light, and a selection of premium materials that reflect attention to detail and construction excellence.

Amr Fakhry Elfeky, executive director of development and investment at Dar Wa Emaar, said: “The Saraya Al-Sharq project is a natural progression of our successful ventures in the Eastern Province, executed in partnership with NHC, including landmark developments such as Saraya Al-Bahar and Saraya Al-Ghoroub. This underscores the profound trust placed in Dar Wa Emaar by both our clients and NHC. The project further solidifies our enduring commitment to meeting the dynamic needs of the real estate market over nearly two decades through the delivery of innovative, high-quality projects that exceed customer expectations in terms of design, construction standards, and integrated amenities.”

Saraya Al-Sharq creates a fully integrated community to foster growth and prosperity. In collaboration with several financial institutions, it offers innovative financing solutions to facilitate homeownership for citizens. The project targets a wide range of potential homeowners, with prices starting at SR797,000, making the homeownership process more flexible and seamless.

Since 2007, Dar Wa Emaar has maintained its leadership in the real estate market by developing thousands of residential units across various regions of the Kingdom. Through its diverse projects, the company contributes to enhancing the quality of life by addressing the varied needs of citizens and residents. The company plays a crucial role in bridging the housing gap and driving sustainable growth within the Kingdom’s real estate sector.


SOUEAST showcases effortless mobility in test drive event

Updated 04 May 2025
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SOUEAST showcases effortless mobility in test drive event

During the inaugural Global EASE DAY 2025, Chinese automaker SOUEAST successfully held its first global media test drive event “EASE Experience” in Shanghai. Designed to showcase the brand’s multi-scenario urban mobility solutions, the event highlighted the stylish, comfort, and warm-tech of SOUEAST models.

Global media and influencers praised the lineup for its seamless integration of innovation, performance, and urban adaptability.

The “EASE Experience” test drive immersed participants in meticulously crafted urban and outdoor simulations.

SOUEAST’s latest models — S09, S07, S06 and the hybrid S06 DM — demonstrated their versatility through dynamic driving challenges.

From high-speed acceleration to different terrain, each model underscored SOUEAST’s commitment to redefining EASE, intelligent urban mobility.

S09: The pinnacle of performance

Positioned as a D-segment smart premium SUV, the S09 embodies SOUEAST’s pinnacle of design, technology, and performance.

The model is 4,858 mm in length, 1,925 mm in width, and 1,780 mm in height, with a 2,850-mm wheelbase, offering a spacious 7-seat layout, ideal for both city commutes and family trips.

With its sleek profile, U-shaped grille, and LED lighting system, the S09 exudes sophistication.

Inside, ergonomic eco-friendly seats with heating/ ventilation functions pair with a 10.25-inch LCD dashboard and 15.6-inch console screen, blending luxury with smart technology.

During the cross-axle test, the S09 demonstrated impressive off-road capability.

Equipped with an intelligent 4WD system, it continuously monitors tire grip and vehicle posture in real time.

When the right front wheel was suspended, the system responded instantly, allowing the vehicle to remain steady without any body sway.

On the roller section, the 2.0T high-power engine paired with an 8AT allowed the S09 to maintain smooth and linear power delivery even over uneven surfaces.

The vehicle’s response remained steady and resilient.

“Drivers can confidently control the throttle rhythm, there’s no shaking in the cabin — the entire process feels remarkably fluid and comfortable,” said an experienced automotive media outlet.

S07: Urban intelligence meets futuristic style

Targeting urban youth, the C-segment S07 merges futuristic aesthetics with smart functionality. Its “starry sky” grille, LED daytime running lights, and spacious cabin position it as a trendsetter in urban mobility.

Dual 12.3-inch connected screens, a Qualcomm Snapdragon 8155 chip, and multi-language voice control ensure intuitive interaction.

The driver-centric cockpit features six-way electric seats with memory settings.

In the slalom test, the S07 exhibited precise handling during rapid, continuous steering inputs, supported by well-matched tires with strong grip.

“We could effortlessly control the steering inputs. Even during quick left-right transitions. The cabin remained well-balanced, while the tires delivered detailed feedback on road interaction,” the tester said.

S06 and S06 DM: Dynamic edge for urban stylish creators

The S06 series caters to urban youth seeking sporty aesthetics and practicality.

The hybrid S06 DM adds electrified performance, combining efficiency with thrilling power.

Aggressive front fascia, R20 alloy wheels, and a panoramic sunroof emphasize its athletic character.

The S06 DM’s 0–100 km/h acceleration and deceleration seamlessly blend power and smoothness.

At launch, the vehicle is driven primarily by the electric motor, delivering a smooth, quiet output — with virtually no mechanical noise in the cabin.


HMH advances regional growth with new Makkah hotel

Updated 03 May 2025
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HMH advances regional growth with new Makkah hotel

Hospitality Management Holdings, a leading hospitality group in the MENA region, is entering a significant phase of regional expansion with the upcoming opening of the Corp. Makkah Al-Naseem Hotel and two strategic agreements signed at Arabian Travel Market 2025. These developments highlight the company’s commitment to elevating hospitality standards while supporting Vision 2030 across Saudi Arabia and the Gulf region.
In Makkah, HMH is preparing to launch the Corp. Makkah Al-Naseem Hotel, a 460-room property strategically positioned to serve pilgrims visiting the holy city. Scheduled to open after this year’s Hajj season, the hotel combines elegant interiors with modern amenities to create a welcoming environment for spiritual reflection and physical rejuvenation. The property features comprehensive guest facilities including a fully equipped fitness center, diverse dining options offering specialty cuisine, and a tranquil café — all thoughtfully designed to enhance the pilgrim experience.
Haytham Abdelaziz, chief operating officer of HMH, said: “Corp. Makkah Al-Naseem Hotel achieves a careful balance between contemporary comfort and spiritual sanctuary. We’ve designed every element to support guests’ well-being, from nourishing meals to peaceful surroundings, allowing them to focus completely on their pilgrimage.” The hotel’s opening forms part of HMH’s broader commitment to supporting Saudi Arabia’s religious tourism infrastructure development, aligning with national initiatives to enhance the experience for millions of annual visitors.
During ATM 2025, HMH solidified its regional expansion with two key agreements: a signed management contract for the 460-room Corp. Makkah Al-Naseem Hotel, and a memorandum of understanding for a new Dammam hotel development. These strategic moves demonstrate HMH’s balanced approach to serving both business and religious tourism sectors across the GCC.
“These agreements reflect our strategic expansion approach, perfectly aligned with our mission to serve diverse tourism sectors throughout the region,” Abdelaziz added. With more than 2,600 rooms either operational or in development, HMH is positioned to significantly influence the region’s hospitality landscape. The group continues to leverage regional travel trends and government-supported tourism initiatives to drive sustainable growth.
As HMH marked 15 years of participation at ATM, these achievements underscore its evolution as a trusted hospitality partner, delivering innovative, guest-centered solutions across MENA’s dynamic tourism market.


LuLu’s mango festival spotlights local varieties

Updated 03 May 2025
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LuLu’s mango festival spotlights local varieties

LuLu Hypermarket hosted a mango festival, titled “Kingdom of Mangoes,” marking the beginning of a distinguished summer season while highlighting the richness of local products.
The festival was officially launched at LuLu Hypermarket’s Yarmouk branch in Riyadh on April 24. It ran until April 30.
The opening ceremony was attended by Zaid Abdullah Al-Mesheilih, director general of the General Administration of Marketing and Agricultural Associations at the Ministry of Environment, Water, and Agriculture. Speaking at the event, he highlighted LuLu’s support for Saudi farmers and its promotion of local products through innovative promotional activities.
LuLu’s branches in the Eastern Province also held inauguration ceremonies attended by Waleed Al-Shuwairid, director of the Agricultural Department at the Ministry’s Eastern branch. Meanwhile, Reem Ahmed Bahamdein, deputy of the Ministry’s office in Jeddah, participated in launching the western region’s events — reflecting the festival’s widespread presence across the Kingdom.
The festival offered visitors the chance to explore a wide selection of more than 23 premium local mango varieties, along with rare international types.
The activities featured attractive mango displays, interactive entertainment events, and tasting stations that invited visitors to discover unique flavors, creating a festive, family-friendly atmosphere for all.
The festival highlights LuLu’s commitment to supporting local products and contributing to the revitalization of the agricultural sector by showcasing the high quality of Saudi mangoes and providing an effective marketing platform for farmers.
It also underscores the company’s dedication to offering unique shopping experiences that blend entertainment with food education, in alignment with Saudi Arabia’s Vision 2030 goals of economic sustainability.


VentureDive’s AI-powered Contact Center Compliance Engine wins ‘Best Analytics Solution of the Year’ award

Updated 05 May 2025
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VentureDive’s AI-powered Contact Center Compliance Engine wins ‘Best Analytics Solution of the Year’ award

VentureDive’s AI-powered Compliance and Call Insights Engine was named the “Best Analytics Solution of the Year” at the 9th Middle East Enterprise AI and Analytics Summit. This prestigious accolade highlights the transformative potential of VentureDive’s innovative, AI-first approach to tackling the challenges of modern call/ contact center operations across industries such as BFSI, telecommunications, retail/ CPG, healthcare, e-commerce, and the public sector.

Designed to meet the unique needs of businesses in the Kingdom and MENA region, the AI-powered Compliance and Call Insights Engine leverages generative AI, large language models, and advanced automatic speech recognition to deliver deep, actionable insights. Built with a focus on addressing granular business pain points, the solution enables real-time compliance monitoring, multilingual transcription, and culturally relevant sentiment analysis.

Imran Moinuddin, senior vice president of data and AI at VentureDive, said: “AI empowers contact centers to revolutionize customer interactions by analyzing behaviors at an unprecedented scale. By delivering near real-time insights into both customer and agent dynamics, AI accelerates compliance assurance — achieving in moments what traditional quality review teams would take hours or even days to accomplish. This transformative capability not only enhances operational efficiency but also ensures a seamless, high-quality customer experience.”

The solution’s potential was demonstrated through a successful collaboration with a leading BFSI in Saudi Arabia. In this engagement, the solution automated compliance evaluations, significantly reducing manual review times and exceeding client expectations by delivering more than a 70 percent success rate in fulfilling regulatory and internal quality/ compliance standards. Its ability to accurately transcribe and analyze Arabic and local dialects ensures precision and compliance with regional standards.

Underscoring VentureDive’s commitment to enabling enterprises and startups to become AI-first, Saad Fazil, COO of VentureDive, said: “Building something that truly understands the complexities of the Saudi and MENA markets, especially with Arabic dialects, was a real challenge. We’re not just throwing AI at a problem. We’re using it to make a real difference for our clients. Imagine cutting compliance review times from days to minutes. That’s the kind of tangible impact we’re delivering.”

This recognition reaffirms VentureDive’s ability to drive innovation through AI-powered solutions, empowering organizations to optimize their call/contact center operations, enhance customer satisfaction, and achieve operational excellence.

For more information, please visit VentureDive’s Website.