Musk damaged Tesla’s brand in just a few months. Fixing it will likely take longer

US President Donald Trump and Tesla CEO Elon Musk speak to the press as they stand next to a Tesla Cybertruck on the South Portico of the White House on March 11, 2025 in Washington, DC. (AFP)
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Updated 24 April 2025
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Musk damaged Tesla’s brand in just a few months. Fixing it will likely take longer

  • Sales have plunged for Tesla amid protests and boycotts over Musk’s embrace of far right-wing views
  • Profits have been sliced by two-thirds so far this year, and rivals from China, Europe and the US are pouncing

 

NEW YORK: Elon Musk has been called a Moonshot Master, the Edison of Our Age and the Architect of the Future, but he’s got a big problem at his car company and it’s not clear he can fix it: damage to its brand.
Sales have plunged for Tesla amid protests and boycotts over Musk’s embrace of far right-wing views. Profits have been sliced by two-thirds so far this year, and rivals from China, Europe and the US are pouncing.
On Tuesday came some relief as Musk announced in an earnings call with investors that he would be scaling back his government cost-cutting job in Washington to a “day or two per week” to focus more on his old job as Tesla’s boss.
Investors pushed up Tesla’s stock 5 percent Wednesday, though there are plenty of challenges ahead.
Who wants a Tesla?
Musk seemed to downplay the role that brand damage played in the drop in first-quarter sales on the investor call. Instead, he emphasized something more fleeting — an upgrade to Tesla’s best-selling Model Y that forced a shutdown of factories and pinched both supply and demand.
While financial analysts following the company have noted that potential buyers probably held back while waiting for the upgrade, hurting results, even the most bullish among them say the brand damage is real, and more worrisome.
“This is a full blown crisis,” said Wedbush Securities’ normally upbeat Dan Ives earlier this month. In a note to its clients, JP Morgan warned of “unprecedented brand damage.”
Musk’s take on the protests
Musk dismissed the protests against Tesla on the call as the work of people angry at his leadership of the Department of Government Efficiency because “those who are receiving the waste and fraud wish it to continue.”
But the protests in Europe, thousands of miles from Washington, came after Musk supported far-right politicians there. Angry Europeans hung Musk in effigy in Milan, projected an image of him doing a straight-arm salute on a Tesla factory in Berlin and put up posters in London urging people not to buy “Swasticars” from him.
Sales in Europe have gone into a free fall in the first three months of this year — down 39 percent. In Germany, sales plunged 62 percent.
Another worrying sign: On Tuesday, Tesla backed off its earlier promise that sales would recover this year after dropping in 2024 for the first time a dozen years. Tesla said the global trade situation was too uncertain and declined to repeat the forecast.
Here come the rivals
Meanwhile, Tesla’s competition is stealing its customers.
Among its fiercest rivals now is Chinese giant BYD. Earlier this year, the EV maker announced it had developed an electric battery that can charge within minutes. And Tesla’s European rivals have begun offering new models with advanced technology that is making them real Tesla alternatives just as popular opinion has turned against Musk.
Tesla’s share of the EV market in the US has dropped from two-thirds to less than half, according to Cox Automotive.
Pinning hopes on cybercabs
Another rival, Google parent Alphabet, is already ahead of Tesla in an area that Musk has promised will help remake his company: Cybercabs.
One of the highlights of Tesla’s call Tuesday was Musk sticking with his previous prediction that it will l aunch driverless cabs without steering wheels and pedals in Austin, Texas, in June, and in other cities soon after.
But Google’s service, called Waymo, already has logged millions of driverless cybercab trips in San Francisco, Phoenix, Los Angeles, and Austin as part of a partnership with ride-hailing leader Uber.
A driverless future for Tesla owners?
Musk also told analysts that this driverless capability will be available on the Tesla vehicles already on the road through software updates over the air, and put a timeline on it: “There will be millions of Teslas operating autonomously in the second half of the year.”
But he has made similar promises before, only to miss his deadlines, such as in April 2019 when he vowed full automation by the end of the next year. He repeated the prediction, moving up the date, several more times, in following years.
A big problem is federal investigators have not given the all-clear that Tesla vehicles can drive completely on their own safely. Among other probes, safety regulators are looking into Tesla’s so-called Full Self-Driving, which is only partial self-driving, for its tie to accidents in low-visibility conditions like when there is sun glare.
On the positive side
In competition with rivals in the US, Tesla currently has one clear advantage: It will get hurt by less by tariffs because most of its vehicles are built in the countries where they are sold, including those in its biggest market, the US
“Tariffs are still tough on a company where margins are still low, but we do have localized supply chains,” Musk said Tuesday. “That puts us in a strong position.”
The company also reconfirmed that a cheaper version of its best-selling vehicle, the Model Y sport utility vehicle, will be ready for customers in the first half of this year. That could help boost sales.
Another plus: The company had a blow out first quarter in its energy storage business. And Musk has promised to be producing 5,000 Optimus robots, another Tesla business, by the end of the year.
Pricey stock
Even after falling nearly 50 percent from its December highs, Tesla’s stock is still very richly valued based on the one yardstick that really matters in the long run: its earnings.
At 110 times its expected per share earnings this year, the stock is valued more than 25 times higher than General Motors. The average stock on in the S&P 500 index trades at less than 20 times earnings.
That leaves Tesla little margin for error if something goes wrong.


Five Indians kidnapped in attack in Niger

Updated 4 sec ago
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Five Indians kidnapped in attack in Niger

The victims were working for an Indian company providing services to Niger’s Kandadji dam project
The armed men who carried out the kidnapping have not been officially identified

NIAMEY: Five Indian citizens were kidnapped in western Niger during an attack last week by armed men that also killed a dozen soldiers, according to two Nigerian security sources and a statement by Indian state authorities seen by Reuters on Wednesday.
Reuters reported on Saturday that 12 soldiers had been killed in the attack a day earlier near the village of Sakoira in the tri-border region, where the West African Sahel countries of Niger, Burkina Faso and Mali meet.
The victims were working for an Indian company providing services to Niger’s Kandadji dam project, the two security sources said.
The local government of the Indian state of Jharkhand said in a statement that the five citizens had been working in the Tillaberi region.
It said all five were from Jharkhand and that the Indian embassy in Niger had approached Nigerian authorities for support in securing their release.
The armed men who carried out the kidnapping have not been officially identified, but last month Niger blamed the EIGS group, a Daesh affiliate, for an attack on a mosque near the tri-border area in which at least 44 civilians were killed.
Niger, Mali and Burkina Faso are fighting a jihadist insurgency linked to Al-Qaeda and Islamic State that spun out of a Tuareg rebellion in northern Mali in 2012 and later spread to its neighboring countries.
Kidnappings appear to have intensified this year, with an Austrian woman kidnapped in January and a Swiss citizen earlier in April, both in Niger. Also in January, four Moroccan truck drivers went missing on the border between Niger and Burkina Faso.

Head of Pakistan-administered Kashmir calls for international mediation

Updated 54 min 15 sec ago
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Head of Pakistan-administered Kashmir calls for international mediation

  • Head of Pakistan-administered Kashmir says Gulf states could help
  • Calls for attention on Kashmir’s long-term future

ISLAMABAD: The head of the Pakistan-administered region of Kashmir called for international mediation and said on Wednesday that his administration was preparing a humanitarian response in case of any further escalation between nuclear-armed India and Pakistan.
Pakistan’s government has said it has “credible intelligence” that India intends to launch military action soon after days of escalating tensions following a deadly attack on tourists in Indian-administered Kashmir.
India blamed Pakistan for the April 22 attack that killed 26 people, which Islamabad has denied.
“There is a lot of activity going on and anything could happen so we have to prepare for it. These few days are very important,” president of Pakistan-administered Kashmir Sultan Mahmood Chaudhry told Reuters in an interview, calling for rapid international diplomacy to de-escalate the situation.
“We expect some mediation at this time from some friendly countries and we hope that that mediation must take place, otherwise India would do anything this time,” he said. Saudi Arabia, Qatar and the United Arab Emirates could be in a position to mediate, he added.
Chaudhry also said he hoped major players like the United States and Britain might also get involved.
He said activity along the Line of Control (LoC) that divides the two portions of Kashmir was “hot” and that Pakistan had shot down two Indian drones in the last few days.
There had been regular firing by Pakistani and Indian soldiers day and night, though so far there had been no casualties, he said.
Pakistan had also detected Indian Rafale fighter jets flying near the LoC, though they had not crossed, he added.
The Indian Air Force did not respond to a request for comment, though an Indian military official said Rafale jets were doing their usual training and drills along the LoC.
Chaudhry said he had not received intelligence on when and where India was expected to strike, but his administration was working with groups such as the Red Crescent Society to prepare extra medical and food supplies in case of any conflict.
“Red Crescent are working on it and we are working on displaced people in affected areas,” he said.
He said that the international community also needed to pay more attention to Kashmir’s long-term future.
“I think this is the right time for the international community as a whole and the UN to play some mediating role in Kashmir,” he said.
“It’s been a very long time and the people of Kashmir have suffered a lot.”
Pakistan-administered Kashmir has its own elected government but Pakistan handles major issues like defense and its residents hold many of the rights of Pakistani citizens.
UN Secretary-General Antonio Guterres spoke to Pakistan and India on Tuesday, stressing the need to avoid confrontation. The US and Britain have also called for calm.


China to lift sanctions on EU Parliament members, official says

Updated 30 April 2025
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China to lift sanctions on EU Parliament members, official says

  • China has grown keen to forge closer economic and political ties with Europe
  • The sanctions China is lifting, according to the official, were imposed in 2021

BRUSSELS: China has decided to lift sanctions on four members of the European Parliament as well as on its subcommittee on human rights, a parliament official told Reuters.
The official, who spoke on condition of anonymity, said European Parliament President Roberta Metsola is expected to announce the change on Wednesday. The official initially said sanctions would be lifted for four current members and one former member but later said the decision applied only to four current members.
China has grown keen to forge closer economic and political ties with Europe to limit the damage from tariffs on most of its exports to the United States.
The sanctions China is lifting, according to the official, were imposed in 2021 in response to Western measures against Chinese officials accused of the mass detentions of Muslim Uyghurs.
In response to the Chinese sanctions on its members, the European Parliament halted the ratification of the EU-China Comprehensive Agreement on Investment, which had aimed to put EU companies on an equal footing in China.
Asked about reports that Beijing would lift sanctions, Chinese foreign ministry spokesperson Guo Jiakun told a news conference on Wednesday that “the economic and trade cooperation between China and Europe is complementary and mutually beneficial.”
“The legislative bodies of China and the EU are an important part of China-EU relations, and we hope that the two sides will meet each other halfway and strengthen exchanges,” he said, adding that “members of the European Parliament are welcome to visit China more often.”


Burkina Faso junta rallies supporters after claimed coup ‘plot’

Updated 30 April 2025
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Burkina Faso junta rallies supporters after claimed coup ‘plot’

  • On April 21, the junta claimed to have undone a ‘major plot’ planned by masterminds in neighboring Ivory Coast
  • Authorities regularly repress dissent, notably within civil society and the media, claiming it as part of the anti-militant battle

ABIDJAN: Several thousand people rallied in support of Burkina Faso’s ruling junta Wednesday, days after the military authorities said they had uncovered a “plot” to overthrow the government.
Demonstrators carried giant posters of junta leader Captain Ibrahim Traore and Burkinabe and Russian flags.
With placards bearing slogans such as: “Down with imperialism and its local lackeys” and “Full support for President Ibrahim Traore and the people of Burkina Faso,” they gathered in a central square in the capital Ouagadougou.
It was one of the biggest pro-junta demonstrations since Traore seized power in a September 2022 coup in the west African country, which has been battling jihadist attacks for a decade that have killed tens of thousands of people.
On April 21, the junta claimed to have undone a “major plot” planned by masterminds in neighboring Ivory Coast, with the arrests of several top army officials.
Traore has regularly accused Ivory Coast of harboring his opponents, allegations its neighbor rejects.
Over more than a year, the junta has detained several dozen military officers, including former gendarmerie chief of staff Evrard Somda, accusing them of plotting or of attempting to destabilize republican institutions.
Authorities regularly repress dissent, notably within civil society and the media, claiming it as part of the anti-militant battle.
Prime Minister Rimtalba Jean Emmanuel Ouedraogo addressed the rally which was also attended by several ministers and MPs and called by the National Coordination of the Civilian Vigil (CNAVC), a coalition of pro-junta civil society groups.
“We must stand up more than ever because when the people stand up, the imperialists tremble,” the prime minister told the crowd.
Rallies condemning the “hypocrisy” of former colonial powers also took place in Burkina’s second biggest city Bobo Dioulasso and in Boromo.
“We, peoples who love justice and sovereignty, affirm our unwavering solidarity with the heroic struggle of the Burkinabe people for their emancipation,” a CNAVC spokesman said.
“This mobilization is proof that the people are committed to their leaders,” Ghislain Some, CNAVC secretary general, said.
“The people are standing up, mobilized and united behind captain Ibrahim Traore. We will never be able to harm our president or destabilize our country. We are a shield,” Some said.
Adama Kima, one of the organizers, said on national television that the rally was also to denounce remarks attributed to US Africa Command chief General Michael Langley accusing Traore of using the country’s gold reserves for personal protection at the expense of the well-being of the people.
Like its neighbors Niger and Mali, Burkina Faso under Traore has turned away from its former colonial master France and moved closer to Russia.
All three of those Sahel states have been battling violence by militants linked to Al-Qaeda and the Daesh group for a decade.
The three junta-led countries quit the Economic Community of West African States (ECOWAS) at the beginning of the year, accusing the regional bloc of being subservient to France, and have formed the Alliance of Sahel States (AES), originally set up as a defense pact in 2023 but which now seeks closer integration.


William and Kate release romantic image on low-key anniversary

Updated 30 April 2025
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William and Kate release romantic image on low-key anniversary

  • The couple were dressed casually in open-necked shirts, jackets and boots, with Catherine showcasing a new light brown hair color
  • The picture was posted on their official social media accounts with a heart emoji and signed with their initials

LONDON: Prince William and his wife Catherine marked their 14th anniversary by releasing a romantic photograph of themselves on the Scottish island of Mull, as the princess continues her cancer recovery.
The heir to the throne and Catherine, also known as Kate, were pictured looking out to sea on a shoreline with their arms around each other.
The couple were dressed casually in open-necked shirts, jackets and boots, with Catherine showcasing a new light brown hair color.
The picture was posted on their official social media accounts with a heart emoji and signed with their initials.

“Wonderful to be back on the Isle of Mull. Thank you to everyone for such a warm welcome W & C,” it said.
The couple opted for a low-key anniversary celebration including a stay at a self-catering cottage on the secluded west coast island.
They married on April 29, 2011, at London’s Westminster Abbey in a ceremony watched by tens of millions around the world.
During the two-day visit to the islands of Mull and Iona, William and Catherine spent time with members of the local communities “reflecting on the power of social connection and the importance of protecting and championing the natural environment” — two subjects close to both their hearts, according to their Kensington Palace office.
They previously visited Mull when they were students at Scotland’s University of St. Andrews where they met.
The island, Scotland’s fourth-largest, has a population of around 3,000 people, and is known for its fishing and farming communities.
Engagements included a visit to an artisan market in the Mull town of Tobermory and a local croft where they learned about sustainable farming and hospitality.
On Wednesday they joined children and parents at a woodland play group offering den building, nature trails and animal tracking.
The issue of childrens’ early years development has been described as mother-of-three Catherine’s life’s work by aides.
She has also stressed the healing role of nature in her own recovery following a cancer diagnosis last year.
Catherine, whose formal title is Princess of Wales, revealed in January she was “in remission,” having announced in March last year that she had been diagnosed with an unspecified form of the disease and was undergoing chemotherapy.
She has since returned to frontline public duties but with a slimmed-down schedule and shorter engagements.
Her diagnosis came as William’s father King Charles III also battled cancer for which he is still undergoing treatment.
The royal couple were due to wrap up their trip later Wednesday with a visit by public ferry to the neighboring island of Iona.
Although Iona has a population of only around 170 people it receives around 130,000 visitors a year.