Saudi Arabia’s webook.com eyes billion-dollar valuation, global expansion

The platform is also leveraging cutting-edge technology and forging strategic partnerships to accelerate its global reach. Photo/Supplied
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Updated 26 April 2025
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Saudi Arabia’s webook.com eyes billion-dollar valuation, global expansion

RIYADH: Saudi Arabia-based event booking platform webook.com has unveiled an ambitious roadmap aimed at achieving a billion-dollar valuation and a future listing on the stock exchange.

Positioning itself as the “ultimate super app for fun,” the company is rapidly expanding its offerings beyond event ticketing. New services include flight and hotel bookings, restaurant reservations, sports facility access, and live streaming. The platform is also leveraging cutting-edge technology and forging strategic partnerships to accelerate its global reach.

In an interview with Arab News, Nadeem Bakhsh, CEO of webook.com, highlighted the company’s growth strategy, structured around four key pillars: diversification, innovation, globalization, and automation.

“Our goal is to become the ultimate super app for fun worldwide, helping people discover and book experiences that bring them together,” Bakhsh said.

Strategic blueprint for growth

Webook.com’s roadmap—referred to internally as DIGA—outlines a methodical approach to scaling the business and establishing a global presence.

The first pillar, diversification, focuses on broadening revenue streams by integrating travel and hospitality services such as flights, hotels, and dining. The company is also fostering fan communities to deepen user engagement.

Innovation plays a central role, with webook.com deploying advanced technologies to streamline the user experience. New features include ticket auctions, built-in resale options, anti-scalping protections, and interactive community tools, all designed to offer a secure and seamless platform.

Under its globalization initiative, webook.com has already launched operations in eight countries and continues to grow its international team to support further expansion.

Meanwhile, automation is enabling the company to scale efficiently. By optimizing its engineering and operational infrastructure, webook.com aims to deliver a frictionless customer experience while supporting its broader growth ambitions.

Rapid international expansion and user growth 

The event platform is rapidly expanding its international footprint, claiming a user base of more than 7 million across 160 countries and access to over 520 global events since its launch.

The company credits its rapid growth to an unwavering focus on user experience and strategic collaborations.




Nadeem Bakhsh, CEO of webook.com.

“User experience is at the heart of our success,” said Bakhsh. “We have built a strong design and research team that benchmarks best practices from industries such as banking, e-commerce, transport, and social networks.”

In addition to refining its platform’s usability, webook.com has developed tailored tools for event organizers and partners, ensuring system stability even during peak demand.

“Unlike recently publicized high-profile concerts like Taylor Swift and Coldplay, where overwhelming demand left fans frustrated, our infrastructure guarantees high performance,” the CEO noted.

Lifestyle integration, dining partnerships

Expanding its footprint beyond ticketing, webook.com is weaving lifestyle services into its ecosystem. A notable partnership with dining reservation platform Servme aims to enhance the post-event experience by linking event attendees with nearby restaurants in Saudi Arabia.

“We have 8 million users, many of whom actively seek entertainment and dining experiences,” Bakhsh said. “During peak season, we process an average of 100,000 tickets per day, with a high of 150,000 on a single day. Each ticket presents an opportunity to upsell dining options.”

Using data-driven personalization, webook.com recommends dining venues based on users’ tastes and spending habits.

“Seamless integration allows users to book restaurants near their event venue effortlessly, enhancing their overall experience while driving traffic to restaurant partners,” Bakhsh explained.

Boosting digital streaming capabilities

In parallel, the platform is advancing its digital streaming features, bolstered by exclusive rights to Riyadh Season events.

“Our streaming service is built on a scalable infrastructure that can handle millions of users simultaneously,” Bakhsh said.

To enrich the virtual experience, the company is integrating interactive features such as live polls, real-time chat, and merchandise auctions during concerts.

“Our goal is to offer a virtual front-row experience, ensuring users never miss a moment, whether they are at the venue or streaming remotely,” Bakhsh said.

Looking ahead, webook.com is also building out pay-per-view capabilities for sports events, including boxing, and exploring multi-angle viewing to create a more immersive streaming experience.

Tackling fraud and enhancing security

Ticket fraud remains a widespread issue in the live events industry, and webook.com is taking aggressive measures to address it. Over the past year, the platform has nullified 40,000 black market tickets and shut down more than 5,000 fraudulent accounts.

“We have also launched a verified resale platform, which has facilitated the sale of over 200,000 tickets through official channels,” said Bakhsh.

In addition to digital safeguards, the company is pursuing legal action against major black market platforms.

“While fraudsters continuously adapt, our dedicated anti-fraud team works proactively to stay ahead, ensuring a safe and seamless experience for our users,” he added.

Strengthening sports ticketing presence

Webook.com has recently secured a three-year partnership with the Roshn Saudi League to manage ticket sales for football matches, reinforcing its role in the sports sector.

“This partnership aligns perfectly with our mission to be the gateway for entertainment,” Bakhsh said. “It allows us to strengthen our presence in sports ticketing while providing fans with a seamless booking experience on one platform.”

Future plans include exclusive fan content, loyalty programs, and community-driven in-app features.

“For the league, it ensures a reliable and fraud-free ticketing system while expanding reach through webook.com’s growing user base,” he said.

From local roots to global vision

The company’s journey began under its original name, Halayalla, which Bakhsh said was limiting in terms of international reach.

“Our former and original brand had a very local flair but didn’t translate internationally and wasn’t descriptive as to what we do,” he explained.

Following extensive market research and testing, the company rebranded to webook.com, a move that significantly boosted its global recognition and credibility.

IPO preparations underway

As part of its long-term vision, webook.com is actively preparing for an initial public offering. The company is enhancing its internal governance, aligning with global regulatory standards, and bringing in experienced leadership.

“Over the past year and a half, we have been hiring a CFO with IPO experience and engaging a top consultancy for an IPO readiness assessment,” Bakhsh said.

“Our three-to-four-year timeline for the listing is carefully structured, with every step aligned to ensure a smooth transition to becoming a publicly traded company.”

The company is also working with leading consultants to streamline operations and ensure full transparency under public market scrutiny.

Looking ahead

With operations already established in Morocco and Bahrain, webook.com is now focused on Europe as it charts its five-year growth trajectory.

“Our vision is to make webook.com a household name from Hawaii to Tokyo,” Bakhsh said.

To achieve this, the company plans continued investments in technology, talent, brand development, and platform security—while keeping customer satisfaction at the forefront.

“We remain committed to delivering the best possible experience for our users as the super app for fun,” he said, adding: “Our priority is ensuring users can easily discover, book, and enjoy world-class events effortlessly.”

With its momentum building, webook.com is poised to reshape the global event booking landscape through innovation, security, and a customer-first approach.


Oil Updates — prices soar more than 9% after Israel strikes Iran, rattling investors 

Updated 10 sec ago
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Oil Updates — prices soar more than 9% after Israel strikes Iran, rattling investors 

SINGAPORE: Oil prices surged more than 9 percent on Friday, hitting their highest in almost five months after Israel struck Iran, dramatically escalating tensions in the Middle East and raising worries about disrupted oil supplies. 

Brent crude futures jumped $6.29, or 9.07 percent, to $75.65 a barrel by 06:15 a.m. Saudi time after hitting an intraday high of $78.50, the highest since Jan. 27. US West Texas Intermediate crude was up $6.43, or 9.45 percent, at $74.47 a barrel after hitting a high of $77.62, the loftiest since Jan. 21. 

Friday’s gains were the largest intraday moves for both contracts since 2022 after Russia invaded Ukraine, causing energy prices to spike. 

Israel said it targeted Iran’s nuclear facilities, ballistic missile factories and military commanders on Friday at the start of what it warned would be a prolonged operation to prevent Tehran from building an atomic weapon. 

“This has elevated geopolitical uncertainty significantly and requires the oil market to price in a larger risk premium for any potential supply disruptions,” ING analysts led by Warren Patterson said in a note. 

Several oil traders in Singapore said it was still too early to say if the strike will affect Middle East oil shipments as it will depend on how Iran retaliates and if the US will intervene. 

“It’s too early to tell but I think the market is worried about shutting off of the Strait of Hormuz,” one of the traders said. 

MST Marquee senior energy analyst Saul Kavonic said the conflict would need to escalate to the point of Iranian retaliation on oil infrastructure in the region before oil supply is materially impacted. 

He added that Iran could hinder up to 20 million barrels per day of oil supply via attacks on infrastructure or limiting passage through the Strait of Hormuz, in an extreme scenario. 

Iran’s Supreme Leader Ayatollah Ali Khamenei said Israel will receive “harsh punishment” following Friday’s attack that he said killed several military commanders. 

US Secretary of State Marco Rubio on Thursday called Israel’s strikes against Iran a “unilateral action” and said Washington was not involved while also urging Tehran not to target US interests or personnel in the region. 

“Iran has announced an emergency and is preparing to retaliate, which raises the risk of not just disruptions but of contagion in other neighbouring oil producing nations too,” said Priyanka Sachdeva, senior market analyst at Phillip Nova. 

“Although Trump has shown reluctance to participate, US involvement could further raise concerns.” 

In other markets, stocks dived in early Asian trade, led by a selloff in US futures, while investors scurried to safe havens such as gold and the Swiss franc. 


Pakistan eyes over $6 billion in Saudi support as top foreign financier in FY26

Updated 13 June 2025
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Pakistan eyes over $6 billion in Saudi support as top foreign financier in FY26

  • China, Pakistan’s largest trading partner, projected to be second-biggest lender with $4.37 billion
  • Budget documents also list smaller expected inflows from Kuwait ($21.4 million) and Oman ($5.14 million)

KARACHI: Saudi Arabia is expected to be Pakistan’s largest source of external financing in the upcoming fiscal year with over $6 billion in support as the South Asian country seeks to raise more than $20 billion from international lenders to uplift its fragile economy, official budget documents released this week showed.

In the 2025–26 fiscal year starting July 1, Pakistan aims to secure $6.46 billion from Riyadh, including $5 billion in time deposits, $1 billion in oil on deferred payments, and $46.4 million in economic assistance, according to the budget documents.

The financial support is intended to help stabilize the country’s external account and meet its balance of payments needs.

Islamabad has long relied on financial support from its Gulf and Chinese partners to shore up its foreign reserves and avoid default. In 2023, these inflows played a key role in helping Pakistan avert a sovereign debt crisis.

“The support from Saudi Arabia in the form of deposits and oil facility is undoubtedly the major source of the external stability,” said Shankar Talreja, head of research at Karachi-based Topline Securities.

Pakistan’s government unveiled a Rs17.6 trillion ($62 billion) federal budget on June 10, aiming to consolidate what it describes as fragile macroeconomic stability achieved under a $7 billion bailout loan from the International Monetary Fund (IMF).

Notably, Pakistan has not earmarked a specific amount under the International Monetary Fund (IMF) in its external financing estimates for 2025-26. The country is currently operating under a 37-month IMF Extended Fund Facility approved last year.

In total, Pakistan has budgeted for Rs5.78 trillion ($20.4 billion) in foreign assistance in FY26, including both loans and grants from bilateral and multilateral partners, to help shore up reserves and finance its current account. The country’s total external receipts for the year are budgeted at Rs20.3 trillion ($71.9 billion).

China, Pakistan’s largest trading partner and longtime ally, is projected to be the second-biggest lender after Riyadh with $4.37 billion, including $4 billion in “safe deposits,” a form of central bank support, and $37 million in economic assistance.

“China is a major bilateral partner… supporting Pakistan with both commercial loans and time deposits,” said Talreja. “Both types are refinanced and renewed annually.”

Pakistan’s multilateral lenders include the Asian Development Bank (ADB), World Bank, Islamic Development Bank (IsDB), Asian Infrastructure Investment Bank (AIIB), and others such as the United Nations, OPEC Fund, and International Fund for Agricultural Development (IFAD).

SMALLER LENDERS AND REMITTANCES

Besides Saudi Arabia and China, Pakistan will also seek smaller amounts of aid and financing from countries including the United States, France, Germany, Denmark, Italy, Japan, and South Korea, according to the budget documents, which also list smaller expected inflows from Kuwait ($21.4 million) and Oman ($5.14 million).

However, a long-delayed Saudi oil facility, initially expected last year, has yet to materialize. Media reports have suggested Riyadh has linked its final approval to progress on Saudi investment in Pakistan’s Reko Diq copper and gold mining project.

State media reported in September that Saudi Arabia had offered a 15 percent equity stake in the multibillion-dollar Reko Diq mine in Pakistan’s southwestern Balochistan province. The project, one of the world’s largest undeveloped copper-gold reserves, is operated by Canada’s Barrick Gold.

Islamabad also plans to raise $1.3 billion in commercial loans and $400 million through international bond issuances, though the finance ministry has not specified the sovereign guarantees or instruments.

Finance Minister Muhammad Aurangzeb has separately said the government aims to issue Panda bonds, yuan-denominated debt instruments issued in China, to raise around $200 million from Chinese investors to boost foreign exchange reserves.

In addition to official financing, Pakistan continues to benefit significantly from worker remittances, particularly from the Gulf region.

According to the Pakistan Economic Survey 2024–25, released this week, Saudi Arabia accounted for $7.4 billion in remittances in the last fiscal year, about 25 percent of the national total.

Remittances from all six Gulf Cooperation Council (GCC) countries — Saudi Arabia, the UAE, Qatar, Kuwait, Oman, and Bahrain — totaled $16.1 billion, or more than half of Pakistan’s total remittance inflows in 2024.

“In the GCC region, expanding Saudi mega-projects led to higher migrant employment, further contributing to inflows,” the economic survey said.

“It’s not just deposits and oil facilities helping Pakistan,” added Talreja. “Remittances from Saudi Arabia alone are a quarter of Pakistan’s total remittances.”

“Saudi Arabia is a key nation for Pakistan in terms of foreign inflows, whether in the form of remittances or economic assistance,” Sana Tawfik, head of research at Arif Habib Ltd. said.


Closing Bell: Saudi Arabia’s main index declines to close at 10,840

Updated 12 June 2025
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Closing Bell: Saudi Arabia’s main index declines to close at 10,840

RIYADH: Saudi Arabia’s Tadawul All Share Index closed lower on Thursday, falling 164.08 points, or 1.49 percent, to end the session at 10,840.94.

Trading turnover on the main index reached SR5.34 billion ($1.42 billion), with only 14 stocks recording gains while 238 declined.

The Kingdom’s parallel market, Nomu, also saw a downturn, losing 425.57 points, or 1.56 percent, to close at 26,798.14. A total of 28 stocks advanced while 63 retreated. The MSCI Tadawul 30 Index slipped 13.42 points, or 0.95 percent, to finish at 1,392.04.

SEDCO Capital REIT Fund emerged as the session’s best performer, with its share price rising 0.88 percent to SR6.85. Fawaz Abdulaziz Alhokair Co. followed with a 0.71 percent gain to SR19.84, while Tihama Advertising and Public Relations Co. rose 0.67 percent to SR15.10.

On the downside, Al-Omran Industrial Trading Co. recorded the steepest loss, falling 9.15 percent to SR26.30. AYYAN Investment Co. dropped 7.35 percent to SR12.60, and Al Taiseer Group Talco Industrial Co. declined 7.26 percent to SR40.85.

On the announcements front, the Saudi National Bank announced plans to issue US dollar-denominated notes under its Euro Medium-Term Note Program.

According to a Tadawul filing, the issuance will be conducted through a special purpose vehicle and will be offered to eligible investors in Saudi Arabia and globally.

The bank has appointed Abu Dhabi Commercial Bank PJSC, DBS Bank Ltd., Emirates NBD Bank P.J.S.C., Goldman Sachs International, HSBC Bank plc, J.P. Morgan Securities plc, Mashreqbank psc, and Mizuho International plc as joint lead managers and book-runners.

SNB Capital Co., SMBC Bank International plc, and Standard Chartered were also mandated. The proceeds from the offering will be used to enhance Tier 2 capital, support general corporate purposes, and advance SNB’s strategic goals.

Final terms of the issuance will be determined based on market conditions. SNB shares edged up 0.14 percent to close at SR34.70.

Meanwhile, Yaqeen Capital Co. announced it has deposited proceeds from the sale of fractional shares following a recent capital increase. A total of 308 shares were sold, generating SR3,451.76, with an average price of SR11.23 per share. The proceeds have been distributed to eligible shareholders via their investment-linked accounts.


Saudi-UK ties deepen as 400+ leaders boost investment partnerships in London

Updated 12 June 2025
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Saudi-UK ties deepen as 400+ leaders boost investment partnerships in London

JEDDAH: Saudi-UK business ties are set to grow as more than 400 leaders from various sectors gathered in London to explore cross-border investment opportunities and strengthen economic partnerships.

Minister of Investment Khalid Al-Falih led the Kingdom’s delegation at the UK-Saudi Investment and Partnership Summit held on June 11 at Mansion House in London’s financial district.

The Kingdom and the UK are strengthening economic ties, with bilateral trade hitting $21.6 billion in 2023 and a shared target of $37.5 billion by 2030, driven by the UK-GCC Free Trade Agreement negotiations and the UK’s GREAT Futures campaign.

Investment flows remain strong, with Saudi Arabia investing over $21 billion in the UK since 2017, including $3.5 billion in the northeast, while UK foreign direct investment in the Kingdom reached $13 billion by 2023.

Organized by the UK-British Joint Business Council and hosted by the City of London Corp., the summit was supported by the Saudi Ministry of Investment and the UK Department for Business and Trade, the Saudi Press Agency reported.

According to Al-Falih, the Kingdom and the UK share a bold vision for global leadership and a longstanding legacy of international trade.

“More than 30,000 UK British professionals reside in Saudi Arabia, and British investment in the Kingdom exceeds £14 billion, reflecting the bright future of the partnership between the two countries,” the minister said in a post on his X handle.

Al-Falih delivered the keynote speech, highlighting investment opportunities in infrastructure, financial services, and the green economy, as over 400 leaders gained insights into evolving markets and emerging investment trends.

The minister also engaged in a high-level ministerial dialogue with UK Investment Minister Baroness Poppy Gustafsson, highlighting the evolution of the strategic relationship and the countries’ shared outlook for the future.

“Today, I met with our UK partners— including Baroness Poppy Gustafsson, minister of investment; His Excellency Ambassador of the UK to Saudi Arabia Neil Crompton; and the Rt Hon. Lord Mayor of London, Alastair King— to discuss enhanced investment cooperation and partnership between our great nations,” Al-Falih said in a post on X.

In a separate post, the Saudi minister said: “At the historic Mansion House in the City of London, I spoke to an elite group of global investors, inviting them to explore the exceptional opportunities offered by Saudi Arabia. I shared insights into our future investment prospects, particularly in mutually prioritized sectors.”

In his speech, the minister discussed progress under the Mansion House Accord — a UK-led initiative to unlock up to £50 billion ($63.5 billion) in domestic investment from pension funds into high-growth sectors.

Panel discussions addressed joint development priorities aligned with Saudi Arabia’s Vision 2030 and the UK’s industrial strategy, Invest 2035 — the UK government’s 10-year plan to provide certainty and stability for investments in high-growth sectors driving national growth.

Key topics included expanding public-private partnerships, mobilizing capital for large-scale infrastructure and real estate projects, supporting venture capital ecosystems, and harnessing frontier technologies such as deep tech, space, and clean innovation.

The Saudi Ministry of Investment noted that the summit agenda was designed to encourage practical dialogue, facilitate cross-border investment flows, and accelerate economic diversification through sustainable, forward-looking partnerships.

The London meetings followed the launch of the UK-Saudi Sustainable Infrastructure Assembly in May, a platform uniting companies, policymakers, and experts from both countries to shape the future of investment in infrastructure.

The assembly is part of the UK government’s “Great Futures” campaign, which promotes bilateral cooperation in trade, investment, tourism, education, and culture. A concluding meeting is planned for the Future Investment Initiative in Riyadh this fall. 

New Saudi offices in the UK, including those of the Public Investment Fund subsidiaries, NEOM, and Elm, alongside 52 UK firms establishing regional headquarters in Riyadh, further highlight expanding cross-border engagement.

Both nations also collaborate in areas such as energy, financial services, education, and green technologies. London has become a preferred hub for Saudi capital, with $69.9 billion raised since 2022 — $13.8 billion of which targeted sustainable finance.


Bahrain’s Islamic finance industry projected to surpass $100bn in 3 to 5 years

Updated 12 June 2025
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Bahrain’s Islamic finance industry projected to surpass $100bn in 3 to 5 years

RIYADH: Bahrain’s Islamic finance industry is likely to surpass $100 billion within the next three to five years, according to global credit rating agency Fitch Ratings.

This growth will be fueled by the need for diversification and funding, partly addressed through sukuk, as well as a favorable regulatory environment and ongoing mergers and acquisitions, according to a statement.

This aligns with Bahrain’s banking sector assets to GDP ratio, which was estimated at 516 percent in 2024, indicating a highly concentrated and competitive market that presents significant challenges for both Islamic and conventional banks. 

The debt capital market is primarily made up of government-issued sukuk and bonds, with limited participation from corporations and financial institutions.

This is also reflected in the fact that as of the first three months of 2025, Bahrain’s Islamic finance industry was valued at over $80 billion, with Islamic banking assets making up 78 percent, sukuk accounting for 19.2 percent, and the remaining 2.8 percent coming from Shariah-compliant investment funds and takaful firms.

The newly issued Fitch statement said: “Sukuk are substantial to Bahrain’s DCM (debt capital markets), comprising 32.5 percent of DCM outstanding (all currencies) as of end-1Q25 … In 2024, sukuk issuances grew by 36.2 percent yoy (year-over-year), with sovereign issuers representing about 90 percent of Bahrain’s sukuk issuances.”

It added: “Bahrain has notable access to the global DCM, with US dollar-denominated DCM comprising about 70 percent of the total, and dollar-denominated sukuk comprising nearly 90 percent of sukuk outstanding. The anticipated lower oil prices … upcoming government debt maturities and sizeable investors, including Bahraini and other GCC (Gulf Cooperation Council) Islamic banks, could encourage sukuk issuance.”

The statement further indicated that the agency rates 80 percent of the country’s US dollar sukuk outstanding as of the end of the first quarter of 2025, with 94.6 percent in the “B” rating category and 5.4 percent in the “BB” rating category.

It further disclosed that most sukuk issuers carry negative outlooks, reflecting Fitch’s downgrade of Bahrain’s outlook from stable to negative in February. The country has maintained its payment record on sukuk and bonds, with only one issuer launching ESG sukuk and no ESG bonds issued from the country.

“Bahrain continues to host Islamic finance industry setting bodies like the AAOIFI (Accounting and Auditing Organization for Islamic Financial Institutions) and IIFM (International Islamic Financial Market). The draft AAOIFI Shariah Standard 62 has had no impact on Bahraini Islamic banks’ or sukuk ratings so far. However, there is a lack of clarity around the standard’s final scope and implementation,” the statement said.

It added that in the first quarter of 2025, Bahraini Islamic banks’ domestic assets saw an annual rise of 7.5 percent, outpacing conventional banks’ 3.4 percent. 

They also increased their share of domestic banking assets to 41.4 percent in what was a 1 percentage point rise from the same quarter of 2024.

Fitch said this was partly due to Ahli United Bank’s conversion to an Islamic bank. 

Islamic banks’ foreign assets decreased by 7.6 percent, while conventional banks’ increased by 6 percent, reducing the former’s share of total industry assets to 25.4 percent from 26.1 percent in the first quarter of 2024.

The Central Bank of Bahrain has introduced a draft netting law that includes Islamic derivatives, sukuk, digital asset derivatives, and carbon credit derivatives under qualified financial contracts — aimed at strengthening market participants’ confidence.

In June 2024, the CBB also launched a Shariah-compliant commodity Murabaha facility to help Islamic banks better manage surplus liquidity.

Bahrain’s Islamic finance projections come as other countries in the region also report relatively strong performance in the sector.

Earlier this month, a report from Qatar-based Bait Al Mashura Finance Consultations showed that Qatar’s Islamic finance sector continued its upward trajectory in 2024, with total assets rising 4.1 percent year on year to 683 billion Qatari riyals ($187.5 billion). 

The analysis showed at the time that Islamic banks held the largest share, with 87.4 percent of total Islamic finance assets.

In April, S&P Global Ratings said in its outlook report that Saudi Arabia is poised to play a key role in propelling the growth of the global Islamic finance industry in 2025, underpinned by non-oil economic expansion and robust sukuk issuance, according to a new analysis.   

The Kingdom’s banking system growth, supported by Vision 2030 initiatives, is expected to contribute significantly to the expansion of Islamic banking assets next year, the S&P report said at the time.