Maaden seeks to ‘Unearth Tomorrow’ with dynamic rebrand

Saudi Arabian Mining Company, known as Maaden has unveiled its dynamic new brand identity.
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Updated 27 April 2025
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Maaden seeks to ‘Unearth Tomorrow’ with dynamic rebrand

Saudi Arabian Mining Company, known as Maaden, the largest multi-commodity mining and metals company in the Middle East and one of the fastest-growing mining companies in the world, has unveiled its dynamic new brand identity. The rebranding is an impactful expression of the company’s ambitious vision: to drive innovation, lead with purpose, and to inspire and invest in the next generation.

As Maaden establishes itself as a globally significant Saudi mining champion, with an ambitious plan to grow 10 times by 2040, its goal is to become the employer of choice for the next generation of Saudi professionals. To achieve this, Maaden has realigned its visual identity and brand strategy to reflect the company’s dynamism, technology focus, and ambitious growth.

The visual identity captures Maaden’s proud Saudi heritage and its global ambition with the fusion of the infinity symbol, the Arabic and English M — representing legacy, vision, and connectivity. The tagline, Unearth Tomorrow, recognizes the company’s overarching purpose of developing the Kingdom’s mineral resources to fuel economic, societal, and industrial growth.

Bob Wilt, CEO of Maaden, said: “We are unveiling more than a visual identity today; this is an important milestone in our journey as a Saudi-based, globally significant organization that drives progress through technology, innovation, and talent. We have ambitious growth plans that are already being realized, and to fuel these, we must continue to inspire our current and future workforce to transform the mining sector and realize Saudi Arabia’s significant mineral potential.”

“As one of the fastest growing mining companies in the world, Maaden takes its role as a sector champion seriously. It was important that we created an image that encompasses those ambitions and positions us differently, visually and strategically, and captures the spirit of excitement and motivation that must define everything we do.”

The wordmark of Maaden’s new brand identity made its debut earlier this year on Aston Martin Aramco’s AMR25 Formula One car. As the team’s first-ever principal partner, Maaden’s branding features prominently on the car’s livery. Both this partnership and Maaden’s recent pillar partnership with LIV Golf are key markers of the company’s ongoing transformation to connect with a broader audience to attract top talent and strengthen its profile on the global stage.

Prioritizing domestic development and local talent, Maaden is driving economic diversification and fueling the Kingdom’s transformation. Inspired by the goals of Vision 2030, Maaden is attracting world leading partners, investing in new technologies and ramping up capabilities — building the third pillar of Saudi Arabia’s economy.


Riyad Bank and Mastercard join forces to empower MSMEs

Updated 08 June 2025
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Riyad Bank and Mastercard join forces to empower MSMEs

Riyad Bank and Mastercard have collaborated to provide small and medium-sized businesses in Saudi Arabia with enhanced access to funding. The two entities have introduced a unique credit card program offering micro, small, and medium-sized enterprises access to financial solutions to grow and thrive.

As part of the agreement, Riyad Bank will enable MSMEs across the Kingdom with a three-tier credit program providing greater choice and flexibility in the form of unique cards: the Mastercard NMOO Business Credit Card, Mastercard NMOO Executive Credit Card, and Mastercard NMOO World Credit Card.

Each of these unique products will offer flexible limits, supporting enterprises and entrepreneurs to take greater control of their futures. They will deliver real-time solutions that support MSMEs to help buy, operate and sell, bridging financing gaps, and providing access to funding by enabling enterprises to get approved for credit facilities, for example, for business expansion.

“As one of the largest financial institutions in the Kingdom, we are fully committed to serving as a trusted financial solutions partner to the people, businesses, and entities we support,” said Mohammed Abo Al-Naja, chief corporate banking officer, Riyad Bank. “Over the years, we have helped to drive the growth and development of Saudi Arabia’s micro, small, and medium-sized enterprises ecosystem, and today, we are more determined than ever to empower businesses to realize their potential. We are pleased to have partnered with Mastercard to launch our truly novel three-tier credit program, powering the future of MSMEs with timely access to crucial funding.”

“At a time when Saudi entrepreneurship is truly beginning to flourish, we recognize that effective partnerships and innovation are essential to empowering micro, small, and medium-sized enterprises to advance and thrive,” said Adam Jones, EVP and division president, West Arabia, Mastercard. “Our partnership with Riyad Bank was launched with this goal in mind. Together, we aim to provide MSMEs with essential access to critical lending and funding. We look forward to expanding our first-of-its-kind program to more businesses across the country and supporting them in achieving their goals.”


SAS digital twins transform manufacturing

Updated 08 June 2025
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SAS digital twins transform manufacturing

SAS is poised to help transform critical processes in the manufacturing industry with enhanced digital twins that combine SAS’ powerful AI and advanced analytics with Unreal Engine from Epic Games.

With these digital twins, manufacturers like Georgia-Pacific can experiment with new strategies in simulated digital worlds, then take the best approaches and implement them in the real world.
One of the world’s leading manufacturers of paper and wood-based building products, GP is piloting these enhanced digital twins at its Savannah River Mill, which manufactures napkins, paper towels and toilet tissue.

GP is leveraging SAS’ technology to optimize its use of automated guided vehicles and other processes.

 


New digital health platform for pilgrims

Updated 08 June 2025
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New digital health platform for pilgrims

Healthtrip, the world’s largest health travel platform, has launched Healinharam.com, a dedicated digital platform that connects international tourists, particularly pilgrims, to a trusted network of medical, wellness, and chronic care services across Makkah, Madinah, and Jeddah.

The initiative directly supports Saudi Arabia’s broader ambition to establish itself as a global hub for medical and wellness tourism, in line with Vision 2030.

It also responds to increasing demand for high-quality care services during pilgrimage as the Kingdom continues to rapidly scale its healthcare infrastructure and wellness offerings.

Through Healinharam.com, pilgrims can now book health screenings, wellness therapies, and essential treatments such as dialysis, chemotherapy, and others, at leading Saudi hospitals.


Najm showcases traffic accident response system

Updated 08 June 2025
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Najm showcases traffic accident response system

Abdullah Al-Khalaf, acting CEO of Najm for Insurance Services, announced that the company has developed an integrated digital system for its traffic accident inspection service.

This development contributes to improving the efficiency and speed of handling and responding to traffic accidents, ensuring the safety of road users, reducing traffic congestion, and supporting environmental sustainability.

This announcement came during Najm’s participation in a workshop organized by Naif Arab University for Security Sciences, titled “Mechanisms for Dealing with Road Accident Offenders Under the Influence of Drugs.”

The event was held on May 28–29, with the participation of Arab and international experts specializing in security and safety.

Al-Khalaf emphasized Najm’s role in supporting the goals of Saudi Vision 2030 through the development of a smart, digital insurance sector.


XYZVerse warns against ongoing phishing scams targeting community

Updated 08 June 2025
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XYZVerse warns against ongoing phishing scams targeting community

The XYZVerse team has alerted its community to an increase in phishing scams and impersonation attempts by malicious actors posing as official representatives. The warning has been posted on XYZVerse’s official X account. These scammers are distributing fraudulent links, attempting to deceive users into revealing sensitive wallet information or transferring funds under false pretenses.

The rise in scam activity comes as XYZVerse gains momentum within the Web3 and meme coin space. With a growing community, rising visibility, and ongoing project development, the platform has become a target for opportunistic attackers seeking to exploit its success.

To maintain transparency and security, XYZVerse has undergone independent security audits conducted by Pessimistic and SolidProof, two established firms in the Web3 security space. These audits are designed to assess and validate the integrity of the project’s smart contracts, helping to identify potential vulnerabilities before malicious actors can exploit them.

The project’s official Polygon-based token address is publicly available on the XYZVerse website, and XYZ tokens are only available for purchase through the official website: xyzverse.io.

Warning signs of a scam:

  • Messages from fake “XYZVerse Support” or team members
  • Suspicious links promising exclusive airdrops or claiming token sale updates
  • Requests for wallet access, seed phrases, or private keys

Fake communication often mimics the tone and branding of the project’s official channels. These attempts have included messages from unaffiliated Telegram or social media accounts, links to counterfeit airdrops, and websites mimicking the xyzverse.io domain. No legitimate communication will request wallet credentials, seed phrases, or private access information.

XYZVerse is actively monitoring the situation in coordination with its security partners and will continue taking steps to minimize exposure to fraudulent activity. Updates will be shared through established and verified communication channels.