Majid Al-Futtaim, a shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has announced the opening of Poltrona Frau’s first standalone store in Saudi Arabia at Centria Mall in Riyadh, marking a key milestone in the brand’s regional growth. The store marks Poltrona Frau’s third location in the GCC and part of Majid Al-Futtaim’s broader strategy to expand its premium home offering across the Middle East.

Located on the first floor of Centria Mall, Riyadh’s premier destination for luxury and international fashion, the new 320-square-meter store offers curated lifestyle settings and a dedicated material library, which offers clients a hands-on opportunity to customize their interiors with an haute couture approach. Inspired by the warmth and intimacy of a contemporary home, the space was designed by multidisciplinary studio AMDL CIRCLE under the direction of architect Michele De Lucchi, and features layered textures, warm tones, and artisan-crafted details.

Fahed Ghanim, CEO of Majid Al-Futtaim Lifestyle, said: “Saudi Arabia is a key growth market for Majid Al-Futtaim and Poltrona Frau, as demand for premium, design-led living continues to rise. This opening builds on the brand’s strong momentum following the world’s first mall-based Poltrona Frau store at Mall of the Emirates and the launch of its localized e-commerce platform. It reflects our strategy to scale global brands across the region while delivering curated, high-quality omnichannel experiences.” 

Nicola Coropulis, CEO of Poltrona Frau, said: “Following successful openings in Kuala Lumpur, Bangkok and São Paulo, our presence in Riyadh strengthens our position in a region increasingly aligned with our values of timeless elegance and artisanal quality. In partnership with Majid Al-Futtaim, this flagship store in Saudi Arabia will support both our residential and contract business growth, enabling us to serve both private clients and large-scale projects across hospitality, corporate, and public spaces.”

The new flagship store will feature Poltrona Frau’s most celebrated icons, including the 1919 armchair, the Vanity XC armchair, the Archibald sofa, pieces from The Five Seasons Collection of 2025 and highlights from the 2024 Imagine Collection. The Blisscape Sofa by Ludovica Serafini + Roberto Palomba, will be unveiled for the first time regionally, following its debut at the Salone del Mobile and its direct arrival from the Milan flagship store. Also on display is the Mallorca Rug from Sahrai’s Underwaterlife summer collection, alongside products from Ceccotti Collezioni, the Tuscan woodworking atelier acquired by Poltrona Frau in 2018.

To mark the opening, a Poltrona Frau master artisan will demonstrate the brand’s handcrafting techniques live in-store, providing a rare glimpse into the savoir-faire that has defined the brand for over a century. The activation echoes the values of L’Atelier dei Saperi, a recently launched initiative aimed at preserving and passing on artisanal skills through intergenerational mentorship.

Poltrona Frau’s entry into the Saudi market marks a strategic milestone in its regional expansion, reinforcing the brand’s commitment to meeting the growing demand for timeless, design-led living across the GCC. In partnership with Majid Al-Futtaim, the brand is set for sustained growth as it continues to strengthen its presence in the region’s most influential luxury destinations.

Kohler Co., the global leader in kitchen and bath design and innovation, has launched its first signature store, KSS, in Saudi Arabia. 

This landmark showroom, developed in partnership with Bayt Al-Ebaa and designed by the internationally acclaimed Kristina Zanic Consultants, marks a significant milestone in Kohler’s commitment to transforming lifestyles through bold design, sustainable innovation, and immersive experiences.

The Riyadh KSS is an experiential space that showcases Kohler’s 151-year legacy of craftsmanship and innovation. 

It is designed to inspire visitors through a series of thoughtfully curated environments. 

These range from spaces that foster creative engagement and innovation, celebrate eco-conscious designs and have spaces such as Midnight Reverie, which balances sophistication with bold aesthetics; and Past Perfect, a timeless suite blending modern and traditional design languages. 

The store also introduces KALLISTA, a luxury brand that embodies artistry and quality, elevating the bathroom experience with its exquisite American craftsmanship and design heritage.

This immersive showroom is more than a retail space; it is a creative hub that integrates sustainable solutions, cutting-edge technology, and engaging content to elevate the quality of life for its visitors. 

Highlights include Kohler’s Anthem+ digital showering system featuring invigoration steam, sound tile shower speakers, and an innovative veil smart toilet in honed black, part of Kohler’s Design Changes Everything campaign.

“Our mission is to help people live more gracious, healthy, and sustainable lives — and this store embodies that vision," said David Kohler, chair and CEO of Kohler Co. 

“The launch of our first signature store in Saudi Arabia provides a terrific opportunity to invite the region to transform its expectations of daily living, showcase exceptional design, and build strong relationships to delight customers,” he added.

Kohler’s mission to help people live gracious, healthy, and sustainable lives resonates deeply with Saudi Arabia’s Vision 2030, particularly the Quality-of-Life program. 

The program aims to enhance lifestyle, promote healthy living, and foster sustainability — principles that are embedded in Kohler’s product portfolio and showroom experience. 

The KSS Riyadh store represents the first of many planned in the Kingdom, reinforcing Kohler’s long-term commitment to supporting Saudi Arabia’s transformative journey toward a more vibrant and sustainable future.

“This partnership reflects a shared vision—to empower Saudi homes with transformative, future-ready living solutions,” said Abdullah Hakmi, owner of Bayt Al Ebaa. “This isn’t just a store. It’s a canvas for aspiration.” 

Bayt Al Ebaa is one of the leading suppliers of kitchen and bath materials in KSA. 

The aesthetic direction and spatial storytelling of the showroom were developed in collaboration with Kristina Zanic Consultants, known for their sophisticated, human-centric design sensibility.

For more than 150 years, Kohler Co. has been a global leader in bold design and innovation, dedicated to helping people live gracious, healthy, and sustainable lives through its kitchen and bath products; luxury cabinetry, tile, and lighting; wellness products and services; and luxury hospitality experiences and major championship golf. 

Privately held Kohler Co. was founded in 1873 and is headquartered in Kohler, Wisconsin. 

The company also develops sustainable living solutions to enhance the quality of life for current and future generations. 

Its Innovation for Good platform addresses pressing issues, such as clean water and safe sanitation, with breakthrough products and services for underserved communities. 

David Kohler serves as chair and CEO and represents the fourth generation of Kohler family leadership.