Saudi Arabia, Italy strengthen ties at business forum

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Updated 30 April 2025
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Saudi Arabia, Italy strengthen ties at business forum

  • Discussions focus on energy transition, investment opportunities, sports-driven economic growth

Turin: The Saudi-Italian Business Forum concluded on Wednesday in Turin, bringing together officials, business leaders and experts from both countries.

Cristina Tumiatti, vice president of Piccola Industria Unione Industriali Torino, opened the third day of the forum with a speech on industrial excellence.

“Saudi Arabia represents a market of extraordinary strategic potential. Its geographic position and dynamic economic environment make it a natural hub for businesses,” she said.

Tumiatti shared her personal expereinces in the Kingdom and praised its rapid transformation: “I have witnessed firsthand the progress and openness that characterize the Saudi business environment.”

She also emphasized Italy’s focus on Middle East partnerships: “Our initiatives promote digital ecological manufacturing and investments aimed specifically at companies entering the Saudi market.”

Waleed Al-Rubaie, general manager of petrochemicals at the Ministry of Investment, addressed global economic challenges and stressed the need for international cooperation.

“We come together at a time where the world is facing many challenges, and we can only overcome these by working together,” he said.

Al-Rubaie reaffirmed Saudi Arabia’s green commitment: “We are dedicated to balancing energy availability with sustainability through our new green initiatives.”

His remarks underscored the energy sector’s shift toward sustainability as key to tackling climate change and ensuring long-term economic resilience.

Fahad Al-Subaie, director of clubs investment at the Ministry of Sports, spoke about the link between sports and economic development.

“We are targeting a 3 percent GDP contribution by 2030, aiming to create around 200,000 jobs,” he said.

He highlighted major investments since 2018, including the Newcastle acquisition and Formula One partnerships.

“These initiatives are not just about sports; they are about creating opportunities and driving economic growth,” he added, noting their impact on tourism and jobs.

Al-Subaie also pointed to Saudi Arabia’s global ambitions: “Our successful hosting of the 2024 World Cup is a testament to our commitment, as we are the first nation to achieve this with the highest attendance in history.”

Marco Osnato, president of the Bilateral Friendship Section UIP Italy-Saudi Arabia, highlighted the strengthening ties between the two countries.

“Under the leadership of Prime Minister Meloni, Italy and Saudi Arabia are becoming strategic partners. This partnership is reflected in our growing economic relations,” he said.

He stressed the role of political dialogue in boosting economic ties: “Frequent visits and agreements between our nations serve to solidify our commitment to mutual growth.”

Osnato added: “Italy is well-positioned to become a key player in the hydrogen supply chain,” pointing to shared goals in energy transition and sustainability.

Kamel Al-Munajjed, chairman of the Saudi-Italian Business Council, reaffirmed Saudi Arabia’s commitment to Italy. “This is the largest Saudi business mission to ever visit Italy, reflecting our serious commitment to collaboration,” he said.

Al-Munajjed led a delegation of nearly 70 Saudi representatives, highlighting the forum’s importance in strengthening business ties.

Sara Al-Faiez, senior manager at the Saudi Investment Promotion Authority, Invest Saudi, presented the Kingdom’s investment landscape: “Our goal is to create an attractive investment environment through policy reforms and partnerships.”

She noted the Kingdom’s strategic location: “Saudi Arabia is a global hub, with 80 percent of the world’s population within a seven-hour flight.”

Al-Faiez highlighted strong investment opportunities, especially in sectors aligned with Vision 2030.

As the forum concluded, both nations reaffirmed their commitment to stronger cooperation, leveraging shared strengths to navigate global challenges.

Discussions and partnerships formed during the forum are expected to deliver mutual benefits as Saudi Arabia and Italy pursue new opportunities in a shifting global economy.


How AI and microtools are empowering the next generation of Saudi entrepreneurs

Updated 20 June 2025
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How AI and microtools are empowering the next generation of Saudi entrepreneurs

  • AI-powered tools can save small business owners up to 10 hours weekly, boosting efficiency and freeing time for growth
  • Social media remains a key starting point, but surveys show long-term success depends on managing a dedicated digital presence

JEDDAH: Digitalization has reshaped how entrepreneurs get started — particularly in the early stages. Increasingly, small businesses are launching via platforms like Instagram, TikTok, and WhatsApp, bypassing the traditional route of setting up a dedicated website.

These social-first entrepreneurs are meeting customers where they already spend time, turning social media from a communication tool into a sales platform.

“Generative AI is reshaping the future of business, and when combined with digital marketing, the results are transformative,” Selina Bieber, vice president for international markets at the US-based web hosting company GoDaddy, told Arab News.

With the right mix of AI and easy-to-use tools, turning a side project into a long-term venture is more achievable than ever. (Supplied)

According to the GoDaddy 2025 Global Entrepreneurship Survey, 22 percent of small business owners in the Middle East and North Africa now run their businesses primarily on social media.

This trend highlights the rising importance of social commerce, especially for solo founders and part-time business operators.

However, running a business solely on social platforms comes with risks. Visibility may be high, but ownership and control are limited. Algorithm changes or policy shifts can dramatically affect a business’s ability to reach customers or generate income.

Shoppers also tend to look for additional signals of trust before making a purchase. A professional website, for example, often strengthens a business’s credibility.

According to The State of Digital Commerce in MENA 2024 report by Checkout, 73 percent of online shoppers in the region are more confident buying from businesses that have a website, rather than relying exclusively on social media accounts.

In response to this shift, new digital tools have emerged to support social-first entrepreneurs.

Features such as branded microsites, product catalogues, and smart links — often packaged into accessible platforms — help founders establish a more centralized and professional presence online without needing advanced technical knowledge.

Artificial intelligence is also playing a growing role in this transition, helping entrepreneurs move more quickly from concept to launch. It can assist in writing product descriptions, developing pricing strategies, and automating customer engagement.

Beyond time savings, AI helps to level the playing field by making it easier for people to launch and scale businesses with minimal upfront investment. (Supplied)

Internal data suggests AI-powered tools can save small business owners up to 10 hours a week — a meaningful benefit for entrepreneurs managing limited time and resources.

Beyond time savings, AI helps to level the playing field by making it easier for people to launch and scale businesses with minimal upfront investment.

Saudi Arabia has emerged as a particularly dynamic arena for these digital shifts.

In 2023, GoDaddy signed a partnership agreement with the Kingdom’s General Authority for Small and Medium Enterprises — Monsha’at — to equip Saudi entrepreneurs with the digital tools and training needed to build their online presence.

Signing of the Go Daddy-Monsha'at partnership by Mohammed Alamro, general manager of entrepreneurship planning at Monsha’at, and Selina_Bieber, Go Daddy's VP for international markets. (Go Daddy photo)

The agreement, signed during the Biban 23 entrepreneurship forum in Riyadh, aimed to empower aspiring business owners through workshops, seminars, and a planned business accelerator.

It also included support for Monsha’at Academy and content initiatives to share local success stories.

“We’re inspired to see Saudi entrepreneurs and small business owners feel confident in embracing technology and in their approach to entrepreneurship,” said Bieber.

While social media remains a powerful tool for customer engagement, long-term growth often requires a more permanent digital footprint.

A dedicated website, complemented by tools like GoDaddy’s Show in Bio, can provide an added layer of credibility and security — something that social media accounts alone may not guarantee.

With the rise of impersonation and questionable accounts online, many customers check whether a business has a standalone website before making a purchase.

The latest generation of entrepreneurs is pragmatic and digitally fluent. While they may start on social media, many are increasingly looking for tools that offer more autonomy, control, and brand distinction.

Combining a social-first approach with a professional online presence can offer the credibility and resilience needed for sustainable growth.

“GoDaddy continues to level the playing field by offering powerful, affordable tools that allow small businesses to elevate their marketing and achieve real success,” said Bieber.

With the right mix of AI and easy-to-use tools, turning a side project into a long-term venture is more achievable than ever.

Social media may be where the journey starts — but building lasting value depends on owning and shaping your own digital presence.
 

 


Saudi science university makes world’s top 100

Updated 19 June 2025
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Saudi science university makes world’s top 100

  • KFUPM jumped to 67th in the 2025 QS World University Rankings from 101st last year

DHAHRAN: King Fahd University of Petroleum and Minerals has achieved a milestone by entering the list of the world’s top 100 establishments, ranking 67th in the 2025 QS World University Rankings after being 101st last year.

The transformation has taken place across academic, research, and administrative domains. Nearly 100 new programs have been launched, including innovative undergraduate and graduate offerings.

The university has also introduced the region’s first entrepreneurship program, granting students and researchers full ownership of their startups in a move that reflects a modern, innovation-driven academic culture focused on economic empowerment.

In addition, the university has adopted the FAST transformation model and the AI+X initiative, which integrates artificial intelligence as an integral knowledge component across all disciplines, making it a core academic requirement for all students.

The university has also achieved the highest female enrollment rate in engineering programs globally, and attracted students from more than 75 countries, according to the Saudi Press Agency.
 


Adventurous couple travel across GCC states on motorcycle

Updated 19 June 2025
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Adventurous couple travel across GCC states on motorcycle

  • Driven by faith and adventure, the couple traveled thousands of miles in 24 days, enduring long hours on the road, all to reach their target

JEDDAH: Two Jeddah-based Indian-Saudi bikers have covered a distance of 62,218 kilometers across the Gulf Cooperation Council region on their motorcycles. 

Driven by faith and adventure, the couple traveled thousands of miles, crossing the GCC borders — Saudi Arabia, UAE, Oman and Bahrain — and enduring long hours on the road, all to reach their target.

Their 24-day trip stands as a powerful testament to their devotion, determination, and love for an adventurous journey. 

Mir Shakeel Ur Rahman from Hyderabad and Amal Ahmed from Jeddah started biking together 6 years ago after their marriage. It has been a journey of self-discovery, shared interest and passion that has made their biking experience more surreal.

The couple have rode across Saudi Arabia to Makkah, Jazan, Abha, Hail, Riyadh, Dammam, and Al-Ahsa to promote Saudi tourism, but this time, the duo decided to go on an epic adventure across the GCC states. “We were excited to start the journey and tackle a route new to us,” said Shakeel.

Mir and Amal taking timeout for a selfie along the road. (Supplied)

For Shakeel and Ahmed, this journey is about much more than reaching and discovering new destinations. It is also about the motorcycle friends they have met and respect.

“Actually this journey was aimed to visit our dear friends and celebrate with them their national days. We really wanted to attend Oman’s national day, UAE’s national days and Bike Week in Bahrain.”

The couple officially left Jeddah at the end of November 2024 to Makkah followed by Taif before riding through Riyadh from where they crossed the border over to Abu Dhabi.

During their stay in Riyadh, the couple met with a number of motorcyclists from all regions of the Kingdom as well as riders from Iraq, and Bahrain. They also participated in the celebration held at the Embassy of the Sultanate of Oman to mark the 54th Omani National Day.

Mir and Amal at the UAE border. (Supplied)

“On our way to the border of UAE from Riyadh, it was not as easy as we expected because of the sandy weather we faced, but we managed to get through with the great help we received from the Saudi patrol officers who kept us safe all the way,” added Shakeel.

Once they reached Abu Dhabi, the couple contacted Sheikh Suhail Bin Hasher Al-Maktoum, widely known as the “Father of All Bikers” in the UAE who invited them to celebrate the UAE’s 53rd National Day along with other motorcyclists from all over the world at his farm.

“It was a great night with Sheikh Suhail who gathered all bikers from all over the world, it was also a great opportunity to exchange our deep relations with our friends while celebrating the UAE’s national day. Actually, we were surrounded by people who were trying their best to help us in any way they can to make our journey safe,” said Ahmed.

The couple with Sheikh Suhail Bin Hasher Al-Maktoum in Abu Dhabi. (Supplied)

Keen to take things further, the pair continued their journey to Oman. Shakeel found riding through Oman particularly enjoyable, from exploring the historic Nizwa Fort and Souq to venturing into the surrounding mountains.

“It was a truly a new experience. It allowed us to explore Oman’s diverse landscapes, immerse ourselves in its rich history, and create lasting memories,” he said.

His wife stated that visiting Oman’s iconic Jebel Akhdar — the Green Mountain — was probably the highlight of their journey.

She added: “Our Omani motorcycle friends also were extremely generous with us all the time we were there; they took us on tours to various parts of Oman and also were very helpful in maintaining our bikes.”

After enjoying their stay for few days in Oman, they rode toward Bahrain and attended the annual Bahrain Bike Week, which featured various activities like motorcycle races, concerts, and street festivals.

“We had wonderful days and the event was filled with energy, passion, and the love for two wheels,” said Shakeel.

While they had reached their final destination, they were informed by KALAM’s World Record that they had officially set the record for the longest motorcycle expedition as a couple.

“It was a great news for us to be recognized by KALAM’s World Record which is an organization that celebrates achievements across various fields. We are extremely happy and I am dedicating this achievement for my wife. We are looking forward to receive this award on Sept. 16, 2025,” said Shakeel.

The couple have no intention of settling down and are already planning their next adventure.
 


Student-led team develops AI device to detect emergency lane offenders

Updated 19 June 2025
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Student-led team develops AI device to detect emergency lane offenders

  • Project was carried out by a student-led team under the supervision of Department of Geomatics faculty members
  • Project employs the YOLO algorithm. YOLO, which stands for You Only Look Once, is a real-time object detection algorithm

JEDDAH: King Abdulaziz University has completed an innovative research project that uses artificial intelligence to monitor violations of emergency lanes on highways in real time.

The project was carried out by a student-led team under the supervision of Department of Geomatics faculty members Kamel Faisal, Abdullah Al-Attas, Muhannad Abu-Hashem and Mahmud Al-Koffash, the Saudi Press Agency reported.

The project employs the YOLO algorithm. YOLO, which stands for You Only Look Once, is a real-time object detection algorithm known for its speed and efficiency.

The algorithm works detecting objects directly from an input image, as opposed to older methods which required multiple passes. This approach significantly speeds up the detection process.

The system uses the Raspberry Pi device, a cost-effective mini computer that employs advanced vision techniques.

According to Saudi Press Agency, the project is highly efficient, making it well-suited for smart city applications, traffic authorities and government agencies.

It has the potential to contribute to improving emergency response times and saving lives by ensuring emergency lanes remain unobstructed.

The model was trained using custom image datasets, with specific video Regions of Interest defined to identify any violations by vehicles.

Geomatics, the academic field behind the project, focuses on the science and technology of digital geographic data.

This includes urban surveying, spatial information systems, and is also referred to as “geospatial data science” or “digital surveying engineering.”

It encompasses the collection, processing, analysis, visualization, and mapping of all types of geographic information, as well as the measurement and management of geospatial data.

Saudi Arabia currently utilizes a number of AI technologies to manage the country’s road traffic and improve safety.

The Sawaher system is a national platform designed to analyze streams of images and videos from public roads and provide real-time insights.

Another system, the Smart C platform, uses data to help decision-making in infrastructure projects.


Reem Al-Bliwi honored to be working in Saudi media industry

Updated 19 June 2025
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Reem Al-Bliwi honored to be working in Saudi media industry

  • Rising star is latest guest on Arab News’ The Mayman Show
  • Saudi-Mexican presenter brings 2 rich cultures to her work

RIYADH: Reem Al-Bliwi, one of Saudi Arabia’s youngest and most recognizable TV presenters, recently spoke on The Mayman Show about the honor of working in the Kingdom’s media industry.

Al-Bliwi burst onto the scene with Studio SBC, a TV show that is a part of the Saudi Broadcasting Authority network.

“Well, I think I was lucky enough to get the opportunity to be doing something I wanted to do, but did not expect to be doing (it) at such an early age,” she said.

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Al-Bliwi quickly earned her spot in the national spotlight with her poise and presence.

With a background in modeling and an identity shaped by her Mexican mother and Saudi father, Al-Bliwi brings a unique blend of confidence, curiosity, and cross-cultural understanding to her work.

Al-Bliwi began pursuing a television media career while she was at university.

“So, I took the opportunity, and at first, I’m not going to lie, I was afraid, because it felt like I had zero experience at the time. I was still doing my bachelor’s degree in public relations — I had just been accepted.”

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Al-Bliwi recalled that she was hesitant due to the difficulty of finding a balance between studying and working.

“So, it felt like I’m either going to succeed or I’m going to ruin it for myself ... like maybe forever who knows. So I took the opportunity, and I said, OK, why not. I’ll do the casting, and I got accepted. I was rehearsing for like maybe a couple of months.”

After her training Al-Bliwi was offered a fashion and beauty segment on SBC’s morning show.

“For me, it was OK, because, I didn’t have much experience at the time. I had just started building my career. I had just been accepted in public relations, so it was fun ... it was a good start.”

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Al-Bliwi dazzled SBC’s morning show editor-in-chief who then told her that she was chosen to be a main presenter of the program.

“I was nervous, but maybe that’s the moment where I felt, ‘OK, this is what I’m supposed to be doing ... this is where I belong.’”

Al-Bliwi recalled how her first outing in the media spotlight was modeling. “I was actually very young. I started doing it very casually, then I found myself actually committed to it.”

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She added that the landscape of the fashion and beauty industry was different five years ago.

“I’m proud of what we have accomplished in those past five years. I mean, we see now the Fashion Commission, everything they are doing — even for the modeling career — and all the programs they have been doing. I’m really proud of that.”

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Al-Bliwi said that her mixed background has shaped her views of how to communicate with the world.

“Saudi is very rich in culture, and also Mexico is very rich in culture. So, I think, having those two parts, I get to appreciate that. And I get to learn more about culture, heritage, history and everything.”