Hilton to hit 100-hotel milestone in Saudi Arabia

Spark by Hilton Makkah Aziziyah is set to open later this year. The 329-guest room property will offer twin-bed and triple-bed guest rooms.
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Updated 17 May 2025
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Hilton to hit 100-hotel milestone in Saudi Arabia

Hilton is set to hit the milestone of 100 hotels trading and in the pipeline in Saudi Arabia this year — reaffirming its long-term commitment to growth across the Kingdom. The global hospitality company continues to introduce more of its award-winning brands to the country, with 14 brands trading and in the pipeline, and has announced multiple new signings with plans to add more than 21,000 rooms in locations across the country.

Guy Hutchinson, president, Middle East and Africa, Hilton said: “Saudi Arabia is undergoing a remarkable transformation, and we are proud to be playing a leading role in it becoming a top global tourism destination. The Kingdom offers a unique blend of rich cultural heritage, natural landscapes, and modern lifestyle developments. Our diverse portfolio — spanning luxury and lifestyle, through to premium economy and midscale brands — will help broaden the appeal for today’s discerning travelers. In line with Saudi Vision 2030, our growing hotel pipeline is set to generate over 15,000 job opportunities, with a significant focus on employing Saudi nationals.”

Commenting on Hilton’s momentum in the Kingdom, Carlos Khneisser, vice president, development, Middle East and Africa, Hilton, said: “We are excited about reaching 100 hotels trading and in the pipeline in Saudi Arabia, as we continue to diversify our footprint and introduce more of our global brands across both established and emerging destinations. Our continued partnership with Al-Musbah Group is testament to this growth and our commitment to supporting private sector development in the Saudi tourism industry. We are proud to have Al-Musbah Group as part of our highly valued ownership community and to be working with them to introduce the region’s first Spark by Hilton in Makkah. With two-thirds of our pipeline in Saudi Arabia already under construction, we look forward to continuing our work with new and existing owners to deliver more hotels at all price points for guests across the Kingdom.”

The new signing marks the debut of Hilton’s premium economy brand, Spark by Hilton, in the Middle East and Africa. Since its launch in 2023, Spark by Hilton has been at the forefront of innovation and is uniquely positioned to grow and scale quickly. Offering a simple, inspired design, comfortable guest rooms and a complimentary breakfast, the conversion-friendly, premium economy brand delivers reliable essentials and friendly service for every guest at an accessible price point.

Spark by Hilton Makkah Aziziyah

Spark by Hilton Makkah Aziziyah is set to open later this year, marking the brand’s debut in the MEA region. The 329-guest room property will offer twin-bed and triple-bed guest rooms.

Located to the east of Masjid Al-Haram in Makkah’s Aziziyah district, near the religiously significant area of Mina, a key site during Hajj with direct train access to Arafat, the hotel is ideally situated to serve pilgrims. The site is surrounded by commercial outlets and hotels that cater to religious travelers year-round. Developed by Al-Musbah Group, Spark by Hilton Makkah Aziziyah is one of several Hilton projects underway with the group across Makkah, Madinah, and Dammam.

Spark by Hilton adds to Hilton’s growing midscale presence across established and up-and-coming cities in the Kingdom, complementing existing brands such as Hampton by Hilton and Hilton Garden Inn, which together account for one-third of the company’s hotel pipeline. Recent signings include Hampton by Hilton and Hilton Garden Inn properties in Jeddah, Jazan, and Abha, as well as at the NEOM Community site. In Makkah, Hilton is partnering with Umm Al-Qura for Development and Construction Company to open the world’s largest Hilton Garden Inn, featuring 1,560 guest rooms.

Hilton has also partnered with Knowledge Economic City to open the region’s first Home2 Suites by Hilton in the Middle East in Madinah, alongside properties under the Hilton Garden Inn and Hampton by Hilton brands.


Sony expands LED display family with Crystal LED CAPRI

Updated 20 sec ago
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Sony expands LED display family with Crystal LED CAPRI

Sony is expanding its lineup of LED walls with the debut of Crystal LED CAPRI. The new CAPRI series achieves a maximum brightness of 1,500 cd/m2 with a 2.50 mm LED pitch size. Key features include high refresh rates and brightness, a wide color gamut, and anti-reflection. Additional benefits include installation flexibility, familiar structure, streamlined maintenance, and compatibility with Sony’s ecosystem of virtual production technologies. The new models, ZRD-VS25FB and ZRD-VS25FM, are compatible with the Brompton controller and the Megapixel controller, respectively.

The CAPRI models are targeted to a broad range of customers looking to cost-effectively support virtual production applications, including television, feature films, commercials, and broadcast, as well as for rental and staging purposes. The CAPRI series offers options that ensure the high picture quality synonymous with Sony at a more accessible price. CAPRI also complements Sony’s premium flagship Crystal LED VERONA.

The CAPRI series is expected to be available this winter. A sample of the CAPRI was on display on June 11-13 at InfoComm 2025 in Orlando in Sony’s booth.

“With the announcement of CAPRI, Sony is furthering our commitment to the creation of spatial content, such as virtual production, by giving a wider range of users opportunities for flexibly showcasing images in high fidelity,” said Rich Ventura, vice president, professional display solutions, Sony Electronics Inc. “We’ve broadened our lineup to offer more cost-conscious choices, which expand the market in support of high-quality virtual production at every level and ensure the growth of Sony’s distinctive virtual production ecosystem.”

Impressive picture quality

Virtual productions rely on high quality imagery. The CAPRI series combines high refresh rates of up to 7,680 Hz to reduce scanline artifacts and ensure smooth, fluid motion. With a high brightness of 1,500 cd/m2, complemented by coverage of over 98 percent of the DCI-P3 color gamut, the displays accurately reproduce lifelike images. Additionally, the new models feature anti-reflection capabilities to mitigate the impact of reflection from lighting equipment.

Fast and easy installation

The latest CAPRI series also takes advantage of recent installation advancements to ensure fast and efficient setup. Offering a 1:1 cabinet optimized for temporary installations, such as virtual production stages, the models can quickly and easily be assembled and dismantled using locating pins for easy alignment and a tool-free lever locking mechanism.

Industry standard control

Through alignment with Brompton’s Tessera SX40 and Megapixel’s HELIOS, the CAPRI models maintain control using the same familiar tools and interfaces already commonly deployed in the industry, alleviating the need for additional training and maximizing uptime.

Streamlined maintenance

To keep virtual productions focused on the creative processes, the CAPRI has thoughtful features that simplify maintenance. LED module blocks can be changed from the rear and feature status indication lights for easily identifying which blocks need service.


Abu Dhabi delegation on US visit seeks healthcare partnerships

Updated 2 min 36 sec ago
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Abu Dhabi delegation on US visit seeks healthcare partnerships

A high-level delegation led by the Department of Health — Abu Dhabi, has embarked on a strategic mission to the US from June 14 to 21. The visit reaffirms Abu Dhabi’s global leadership in healthcare innovation and reflects its broader vision for healthcare transformation — driven by innovation, investment, and a deep commitment to global collaboration.

The delegation is visiting key US cities including Boston, Washington, DC, and Philadelphia, in parallel with Abu Dhabi’s participation at BIO International Convention 2025, one of the world’s foremost biotechnology events. The visit spotlights the emirate’s achievements in AI, digital health, genomics, and clinical research and showcases Abu Dhabi’s Health, Endurance, Longevity and Medicine Life Science Cluster, while promoting long-term strategic partnerships with government entities, research institutions, and global innovators.

Dr. Noura Khamis Al-Ghaithi, undersecretary of the Department of Health — Abu Dhabi, said: “This mission reflects our commitment to shaping the future of health through collaboration, innovation, and shared purpose. Our vision is to build a health system that predicts, prevents, acts to restore, and acts to cure, therefore ensuring better outcomes for our communities and beyond. This can only be achieved through meaningful partnerships and a shared ambition to improve lives. We are proud to join our partners in the US to explore new opportunities that advance healthcare, both in the UAE and globally.”

The delegation will conduct over 20 strategic meetings and visits with public and private sector leaders across the US, aimed at knowledge exchange, investment opportunities, and the signing of new agreements that accelerate the adoption of advanced health solutions.

Representing Abu Dhabi’s innovation ecosystem, the delegation includes key stakeholders such as the Abu Dhabi Investment Office, Mubadala BIO, M42, Masdar City, KEZAD, PureHealth, and Etihad Cargo.


Deloitte Middle East advances AI integration with launch of Global Agentic Network

Updated 3 min 27 sec ago
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Deloitte Middle East advances AI integration with launch of Global Agentic Network

Deloitte has launched its Global Agentic Network, a strategic initiative designed to scale AI-driven digital workforce solutions for organizations around the world, with significant potential to transform business operations across the Middle East.

As AI adoption accelerates in the region, Deloitte’s agentic AI offering provides a future-forward solution that combines intelligent automation with human expertise. Through its global network spanning EMEA, Asia Pacific, and North America — and with a growing regional focus in the GCC — Deloitte is bringing AI-powered agents to enterprises looking to drive operational efficiency, accelerate growth, and reimagine how work gets done.

Agentic AI refers to software agents capable of autonomously executing tasks, orchestrating workflows, and adapting based on input from users or other systems. These agents, powered by large language models and machine learning, are designed to learn and evolve — making them ideal for complex, dynamic business environments.

In the Middle East, where government and private sector agendas alike are emphasizing digital transformation, the Global Agentic Network supports national strategies for AI innovation and economic diversification. Deloitte is already supporting regional clients in sectors such as energy, government, and financial services to implement agentic solutions that streamline decision-making, improve efficiency, and unlock value at scale.

“The Middle East is on a rapid trajectory toward AI-led transformation, and Agentic AI is a game-changer for how businesses operate,” said Yousef Barkawie, Deloitte Middle East Gen AI leader.

“At Deloitte, we’re helping our clients navigate the world of AI transformation by architecting and building the capabilities and trust needed for them to scale out their AI deployments and transform at the core. Our clients are finding new efficiencies in their ways of working, streamlining their operations, and reimagining their entire value chains. This is an exciting moment to help shape what the future of work looks like in our region, especially as governments and industries double down on innovation and future-readiness.”

The Global Agentic Network includes alliances with leading technology platforms and the launch of solutions like Zora AI, Deloitte’s suite of proprietary AI agents that can autonomously perform complex business functions. These tools are already being deployed within Deloitte’s own operations, as part of the firm’s broader ambition to become an AI-fueled organization by 2030.


NEOM Energy and Water Company wins global recognition

Updated 16 June 2025
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NEOM Energy and Water Company wins global recognition

Saudi Arabia’s NEOM Energy and Water Company has been named first runner-up in the Innovative Research and Development Award (International Institutions category) during the fourth cycle of the Mohammed bin Rashid Al-Maktoum Global Water Award. The company was recognized for pioneering membrane-based crystallization technology that enables high-efficiency freshwater recovery and mineral extraction from brine.

Held under the umbrella of the Mohammed bin Rashid Al-Maktoum Global Initiatives and supervised by the UAE Water Aid Foundation, the $1-million-award supports research institutions developing scalable, sustainable solutions to address global water scarcity through renewable energy and advanced technologies.

The NEOM-developed system replaces traditional energy-intensive thermal evaporation with a membrane-based approach. Using forward-osmosis principles and specially engineered membranes, the technology enables the extraction of valuable minerals such as salt, lithium and bromine, while simultaneously recovering desalinated water from seawater or brackish brine. The system operates at just 7 kWh per cubic meter, compared to 75-80 kWh/ cubic meters in conventional thermal systems.

The process begins with standard seawater reverse osmosis, where chemically embedded membranes capture more than 99 percent of targeted minerals. The brine then passes through a two-stage brackish water reverse-osmosis system that isolates and concentrates the minerals to a purity of 99.5 percent or more.

The pilot plant, located at the Duba Desalination Plant in Saudi Arabia, operates at a capacity of 1,200 cubic meters per day and has demonstrated strong performance under real-world conditions, with a technology readiness level of six. Beyond reducing environmental impact and operating costs, the innovation has the potential to redefine the economics of desalination by enabling mineral recovery at scale.

“The global water crisis threatens health, food security and economic development. By investing in advanced water technologies and fostering collaboration among governments, the private sector and innovators, we can find effective, sustainable solutions for billions affected,” said Dr. Noura Chehab, head of the research and innovation team at the NEOM Water Innovation Center.

“Receiving this award recognizes our team’s years of work and inspires us to continue advancing technologies that enhance ocean water use and help solve critical water challenges for a more sustainable future,” said Dr. Nikolay Voutchkov, executive director of the NEOM Water Innovation Center.


Major infrastructure and transport upgrades boost Hajj experience

Updated 16 June 2025
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Major infrastructure and transport upgrades boost Hajj experience

The Royal Commission for Makkah City and Holy Sites significantly enhanced the pilgrim experience during Hajj by implementing advanced infrastructure projects, particularly in the energy and transportation sectors.

In a substantial investment exceeding SR3 billion ($800 million), the commission boosted electricity capacity in the holy sites by 95 percent and distributed more than 7 million cubic meters of water, ensuring robust essential services for pilgrims.

The commission also managed an integrated transportation system involving over 23,000 buses. It launched the General Center for Transport as a unified hub to streamline movement. This center spearheaded the public transportation plan for all stages of the Hajj, in collaboration with the Public Security. Dedicated frequency lanes for buses drastically reduced travel time to just 20 minutes.

In cooperation with the Ministry of Health and Kidana Development Company, the commission increased bed capacity in the holy sites by more than 60 percent and opened an emergency hospital. It also equipped 71 rapid intervention points for the Saudi Red Crescent Authority, shaded over 170,000 square meters of paths with rubber flooring, and planted 23,000 trees in Mina.

Royal Commission for Makkah City and Holy Sites CEO Saleh Al-Rasheed commended the tireless efforts of the wise leadership, which he said were instrumental in the success of this year’s Hajj season. He also lauded the continuous cooperation and diligent work of all participating entities.