International Museum Day 2025: Abu Dhabi shapes future through culture and connection

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Updated 19 May 2025
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International Museum Day 2025: Abu Dhabi shapes future through culture and connection

Abu Dhabi has always been a meeting point of worlds where East and West, past and future, tradition and ambition converge. This is not just a matter of geography. It reflects who we are: a society shaped by the exchange of ideas, driven by curiosity, and united by a deep belief in the power of culture to move people and ideas forward.

That belief takes center stage as we mark International Museum Day on May 18. This year’s theme, The Future of Museums in Rapidly Changing Communities, could not be timelier. In an age defined by technological acceleration, climate disruption, and global uncertainty, museums are no longer just guardians of the past. They are engines of progress where creativity, inclusion, and innovation come together to shape more resilient and connected societies.

These values guide the mission of Saadiyat Cultural District Abu Dhabi, one of the greatest concentrations of global institutions. Its shared narrative is a celebration of cultural dialogue, creative exploration, and the human story that binds us across time and geography. The district is more than a center of global cultural and creative excellence; it is a lasting commitment to a society where knowledge and creativity is nurtured, offering pathways to inspiration, empowerment, and transformation. 

Each of Saadiyat Cultural District’s institutions plays a distinct role. When Louvre Abu Dhabi presents a Bactrian “princess” from 2,000 BCE beside a Tang Dynasty ceramic and a Mondrian masterpiece, it affirms that creative brilliance transcends borders and eras. When the newly-opened teamLab Phenomena Abu Dhabi explores the fusion of art, science, and technology, it places the UAE at the center of tomorrow’s narratives. And when Zayed National Museum tells the story of our transformation from a nation of pearl divers, farmers and traders, to a knowledge-driven economy, it offers a living model of resilience and reinvention.

Yet the ambition of our cultural strategy reaches far beyond Saadiyat Cultural District. Across the emirate, a rich network of museums and cultural centers ensures that culture is deeply rooted in the identity and daily life of our communities.

Qasr Al-Hosn, the oldest standing structure in Abu Dhabi, has been transformed into a living museum that tells the story of the capital’s evolution from a fortified watchtower to a vibrant global city. In Al-Ain, the birthplace of our Founding Father Sheikh Zayed bin Sultan Al-Nahyan, both the Al-Ain Museum, established by Sheikh Zayed in 1971, and his former home, Al-Ain Palace Museum, stand as enduring symbols of our national identity. Together with Qasr Al-Muwaiji, which has played an important role in the history of the UAE, they reflect the values, vision, and leadership that continue to shape the nation’s path forward.

The newly-restored Al-Maqta Museum, housed in a historic watchtower, explores the defensive and maritime heritage of the region. Meanwhile, Delma Museum, located on one of the oldest continuously inhabited islands in the UAE, offers deep insights into the country’s seafaring and pearling traditions. 

Each of these institutions is tailored to its community and context, enriching local pride while reinforcing a broader national narrative. They embody our belief that cultural heritage in Abu Dhabi should be celebrated everywhere, so that every visitor, from schoolchildren to scholars, can see themselves reflected in the stories they preserve and share.

This approach continues the legacy of Sheikh Zayed who recognized long before the nation’s formation that culture was essential to building a cohesive and forward-looking society. Not only to preserve the past, but to inspire future generations. That vision is more relevant today than ever before.

We saw it take another step forward this year with the launch of the Abu Dhabi Collection. Curated over many years by DCT-Abu Dhabi, the Abu Dhabi Collection brings together thousands of works that reflect the depth and diversity of our shared heritage. Spanning continents, centuries, and civilizations, the collection affirms that culture is not fixed or finite. It moves across borders. It connects people. And it belongs to us all.

As we navigate the complex terrain of the 21st century, from demographic shifts to climate challenges, from exponential technologies to multipolar geopolitics, culture offers something unique: the ability to convert uncertainty into possibility. It reminds us that every leap forward begins with imagination, and that every solution is rooted in human experience.

On the occasion of this International Museum Day, Abu Dhabi reaffirms its belief in a future shaped not only by data or infrastructure, but by ideas, heritage, and human connection. Through investment in cultural institutions, creative industries, and community engagement, we not only preserve the past, we also empower the present and inspire the future. Because culture remains humanity’s oldest survival strategy, as well as its most enduring source of hope.

  • The writer, Mohammed Khalifa Al-Mubarak, is chairman of the Department of Culture and Tourism — Abu Dhabi

NEOM Energy and Water Company wins global recognition

Updated 16 June 2025
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NEOM Energy and Water Company wins global recognition

Saudi Arabia’s NEOM Energy and Water Company has been named first runner-up in the Innovative Research and Development Award (International Institutions category) during the fourth cycle of the Mohammed bin Rashid Al-Maktoum Global Water Award. The company was recognized for pioneering membrane-based crystallization technology that enables high-efficiency freshwater recovery and mineral extraction from brine.

Held under the umbrella of the Mohammed bin Rashid Al-Maktoum Global Initiatives and supervised by the UAE Water Aid Foundation, the $1-million-award supports research institutions developing scalable, sustainable solutions to address global water scarcity through renewable energy and advanced technologies.

The NEOM-developed system replaces traditional energy-intensive thermal evaporation with a membrane-based approach. Using forward-osmosis principles and specially engineered membranes, the technology enables the extraction of valuable minerals such as salt, lithium and bromine, while simultaneously recovering desalinated water from seawater or brackish brine. The system operates at just 7 kWh per cubic meter, compared to 75-80 kWh/ cubic meters in conventional thermal systems.

The process begins with standard seawater reverse osmosis, where chemically embedded membranes capture more than 99 percent of targeted minerals. The brine then passes through a two-stage brackish water reverse-osmosis system that isolates and concentrates the minerals to a purity of 99.5 percent or more.

The pilot plant, located at the Duba Desalination Plant in Saudi Arabia, operates at a capacity of 1,200 cubic meters per day and has demonstrated strong performance under real-world conditions, with a technology readiness level of six. Beyond reducing environmental impact and operating costs, the innovation has the potential to redefine the economics of desalination by enabling mineral recovery at scale.

“The global water crisis threatens health, food security and economic development. By investing in advanced water technologies and fostering collaboration among governments, the private sector and innovators, we can find effective, sustainable solutions for billions affected,” said Dr. Noura Chehab, head of the research and innovation team at the NEOM Water Innovation Center.

“Receiving this award recognizes our team’s years of work and inspires us to continue advancing technologies that enhance ocean water use and help solve critical water challenges for a more sustainable future,” said Dr. Nikolay Voutchkov, executive director of the NEOM Water Innovation Center.


Major infrastructure and transport upgrades boost Hajj experience

Updated 16 June 2025
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Major infrastructure and transport upgrades boost Hajj experience

The Royal Commission for Makkah City and Holy Sites significantly enhanced the pilgrim experience during Hajj by implementing advanced infrastructure projects, particularly in the energy and transportation sectors.

In a substantial investment exceeding SR3 billion ($800 million), the commission boosted electricity capacity in the holy sites by 95 percent and distributed more than 7 million cubic meters of water, ensuring robust essential services for pilgrims.

The commission also managed an integrated transportation system involving over 23,000 buses. It launched the General Center for Transport as a unified hub to streamline movement. This center spearheaded the public transportation plan for all stages of the Hajj, in collaboration with the Public Security. Dedicated frequency lanes for buses drastically reduced travel time to just 20 minutes.

In cooperation with the Ministry of Health and Kidana Development Company, the commission increased bed capacity in the holy sites by more than 60 percent and opened an emergency hospital. It also equipped 71 rapid intervention points for the Saudi Red Crescent Authority, shaded over 170,000 square meters of paths with rubber flooring, and planted 23,000 trees in Mina.

Royal Commission for Makkah City and Holy Sites CEO Saleh Al-Rasheed commended the tireless efforts of the wise leadership, which he said were instrumental in the success of this year’s Hajj season. He also lauded the continuous cooperation and diligent work of all participating entities.


Saudi digital wallet tiqmo partners with MoneyGram

Updated 16 June 2025
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Saudi digital wallet tiqmo partners with MoneyGram

MoneyGram, a global payments network for consumers, businesses and communities, has announced a partnership with tiqmo, a Saudi mobile payment service provider. Through this partnership, tiqmo users across Saudi Arabia can now transfer money to more than 200 countries and territories via the global MoneyGram network.

With this integration, tiqmo customers will gain access to more than 5 billion digital endpoints and over 480,000 MoneyGram locations worldwide, supporting send and receive options in over 120 currencies. Additionally, tiqmo provides a range of international financial services including bank account transfers, digital wallet transfers, cash pick-up, bill payments and mobile top-ups.

tiqmo is one of the fastest-growing apps in Saudi Arabia, licensed by the Saudi Central Bank. Since its launch in 2024, tiqmo has rapidly established itself as a leading digital wallet in Saudi Arabia, and across the Middle East and North Africa region. Trusted by millions of users, tiqmo selected MoneyGram as its cross-border payments partner due to the breadth of its extensive global reach, trusted infrastructure and strong footprint in Saudi Arabia — one of the world’s largest remittance markets.

“We believe that our partnership with MoneyGram will strengthen tiqmo’s portfolio of international financial services and connect our customers with a payment brand known around the world,” said Abdulaziz Al-Ajlan, managing director at tiqmo. “In line with Vision 2030 and the Kingdom’s digital transformation objectives and in pursuit of our goal to redefine digital financial services, we are delighted to welcome MoneyGram into our world-class digital payments ecosystem for the MENA financial services and marketplace.”

“This partnership reflects MoneyGram’s leadership in enabling digital cross-border payments and advancing financial inclusion across the region,” said Ahmed Aly, head of Middle East, South Asia and Asia Pacific at MoneyGram. “By expanding our digital network through this collaboration with tiqmo — one of the Kingdom’s most innovative and fast-growing wallets — we are reinforcing our role as a key enabler of remittance innovation and supporting Saudi Arabia’s Vision 2030 toward a more inclusive and digitally empowered financial ecosystem.”

According to the World Bank, Saudia Arabia was the second largest sender of remittances in 2022, with more than $39 billion flowing abroad. This new service is expected to benefit customers sending money to top recipient countries, such India, Pakistan, Bangladesh, the Philippines, Egypt, Indonesia and Nepal.


Driving digital growth in MENAT: A reflection on the Stanford GSB case study, ‘Aleph: A Collaborative Advantage’

Updated 16 June 2025
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Driving digital growth in MENAT: A reflection on the Stanford GSB case study, ‘Aleph: A Collaborative Advantage’

Stanford Graduate School of Business selects companies that redefine industries, scale sustainably, and set new benchmarks for success. Aleph was the subject of a recent study titled “Aleph: A Collaborative Advantage,” which provided an in-depth exploration of how trust, innovation, and strategic execution built a company that is bridging the global digital divide.

Digital advertising has often been defined by volume and scale, where the focus is on platform size and audience reach, however the Stanford GSB case study, “Aleph: A Collaborative Advantage,” invites us to reconsider this approach, especially in emerging markets like the MENAT by considering the value of prioritizing the opportunities we unlock for businesses, creators, and communities across the world, which is at the core of Aleph’s mission, and particularly relevant to the MENAT’s dynamic landscape.

This region, with its unique blend of tradition and rapid modernization, stands at the forefront of not only digital transformation but digital revolution. Aleph’s approach, as detailed in the Stanford study, is not just about providing access; it’s about building a sustainable ecosystem that fosters growth and innovation. In MENAT, we see firsthand the transformative power of digital inclusion, where businesses are not just adopting new technologies, but are reshaping their identities and creating new opportunities. 

Aleph has been present in the MENAT for more than 20 years (previously Connect Ads), pioneering the digital advertising industry in the region with a geofootprint covering 15 markets through eight strategically located offices spanning the region, from the Atlantic Ocean to the Arabian Gulf, and being part of this as Aleph’s MD in MENAT, and I can speak on behalf of our entire MENAT teams of more than 180+ digital advertising experts, makes us proud — proud to be part of this great legacy, proud to play a role in empowering, advancing and developing our region and its great people. We see Stanford GSB case study, “Aleph: A Collaborative Advantage” as a testament to the value we bring. To put it simply, it is a confirmation that we are definitely doing something meaningful here.

Our journey continues and is defined by several key principles: decisive decision-making, unwavering persistence, a strong belief in our mission, and a clear vision for the future of digital growth in emerging markets. These principles are not just abstract concepts; they are the driving force behind our expansion, our partnerships, and our commitment to our clients across the MENAT. As the Stanford case study illustrates, our focus on education, financial solutions, and localized support is crucial for navigating the complexities of this diverse region.

Here are some key takeaways and highlights from the Stanford GSB case study, which are particularly relevant to our region:

  • Building sustainable ecosystems: Aleph’s approach is about creating ecosystems that foster growth and innovation. This is particularly important in MENAT, where building a robust and sustainable digital infrastructure with an eye on human capability building and upskilling is crucial for long-term economic development.
  • Empowering entrepreneurs: The case study emphasizes Aleph’s commitment to empowering entrepreneurs, a vision that strongly resonates in MENAT, where there’s a growing drive to support local businesses and innovation.
  • Transformative power of digital inclusion: The study highlights the transformative power of digital inclusion. In the MENAT, this is evident in how businesses and people are adopting new technologies and reshaping their identities, leading to new opportunities and growth.
  • Strategic focus: The case study also underlines the importance of education, financial solutions, and localized support, which are key to navigating the diversity and challenges of the MENAT region.

The MENAT region holds immense potential, and we are committed to unlocking it by providing businesses with the tools, knowledge, and connections they need to thrive in the global digital landscape. This case study is proof that our approach is not only effective, but also transformative. It inspires us to continue pushing boundaries, to keep innovating, and to work tirelessly to ensure that the digital future is accessible to all.

  • The writer, Mohamed Megahed, is managing director of Aleph, MENAT.

 


Abeer Medical lauded for Hajj healthcare services

Updated 15 June 2025
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Abeer Medical lauded for Hajj healthcare services

Abeer Medical Group has concluded its 2025 Hajj pilgrimage medical services with resounding success, providing vital healthcare to thousands of pilgrims in both Mina and Arafah. Their dedicated efforts, which ensured a healthier and more fulfilling Hajj experience for many, have been lauded by pilgrims and health officials alike.

In Mina, Abeer’s Urgent Medical Care Center, situated at Tent 5505 on Street 520, served more than 2,000 pilgrims this year. Operating with full approval from the Saudi Ministry of Hajj and Umrah and the Ministry of Health, the center became operational a day before pilgrims’ arrival on June 4. A volunteer team of doctors, nurses, and paramedics worked tirelessly, attending to pilgrims from over 12 countries, with a significant number from Bangladesh, Indonesia, India, and Pakistan. The clinic remained open until all pilgrims had departed Mina.

Saudi Health Minister Fahad AlJalajel, who led a high-level delegation from the Ministry of Health to inspect the Abeer clinic’s preparations, expressed his satisfaction with the arrangements. Abdurahman Al-Bedani, operation manager at Abeer Medical Group, received the delegation. Pilgrims who utilized the clinic’s services expressed profound appreciation for Abeer’s dedicated care.

Dr. Ahmed Alungal, executive vice president, and Dr. Jamsheed Ahmed, vice president of Abeer Medical Group, directly supervised the Mina clinic’s operations. Alungal Mohammed, president of Abeer Medical Group, extended his gratitude to all participants, expressing pride in providing healthcare facilities to pilgrims for the second consecutive year.

Beyond Mina, Abeer Medical Group’s commitment extended to the critical rituals at Arafah. Recognizing the profound emotional impact of missing the Arafah stand for pilgrims admitted to hospitals due to health conditions, Abeer’s dedicated healthcare team ensured that even these patients could fulfill this essential rite. A fleet of ambulances, accompanied by doctors and paramedics, safely transported patients to Arafah within the designated time, turning hope into reality for many.

This comprehensive and compassionate approach to pilgrim healthcare by Abeer Medical Group, strongly supported by the Saudi Ministry of Health, has significantly contributed to the well-being and spiritual fulfillment of Hajj pilgrims this year.