Al-Jomaih & Shell renews partnership with Yelo

Shell lubricants play an important role in supporting our ambitious growth and commitment to excellence, and we look forward to building on this strong foundation.
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Updated 20 July 2025
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Al-Jomaih & Shell renews partnership with Yelo

Al-Jomaih and Shell Lubricating Oil Company has announced the renewal of its strategic partnership with Al-Wefaq Transportation Solutions, or Yelo, one of Saudi Arabia’s top vehicle rental companies. The renewed agreement will ensure the continued supply of Shell’s premium lubricants to support Yelo’s rapidly growing fleet operations across the Kingdom. The agreement, signed in Riyadh, aligns with the goals of Saudi Vision 2030, which emphasizes innovation, sustainability, and sectoral growth in the Kingdom’s transportation and mobility industry.
This agreement reflects a shared commitment to the highest service standards, operational efficiency and fleet optimization. It also supports the performance of Yelo, which operates a fleet of more than 33,000 vehicles through a network of 90 car rental branches. Yelo relies on advanced, high-performance lubrication solutions to maintain vehicle quality, reduce downtime and enhance resale value, all core to the company’s customer promise and growth strategy.
Saher Hashem, CEO of Al-Jomaih and Shell Lubricating Oil Company, expressed his delight in extending the collaboration with Yelo, affirming that the company is a model of innovation and reliability in the mobility sector. He said: “This renewal reinforces the strength of our relationship and reflects our shared focus on sustainability, outstanding performance, and delivering long-term value through Shell’s leading lubrication technologies.”
Hamad Al-Humaid, CEO of Al-Wefaq Transportation Solutions, emphasized the importance of reliable partnerships in delivering an exceptional customer experience and maintaining fleet efficiency and performance quality. He said: “Our partnership with Al-Jomaih and Shell Lubricating Oil Company has consistently proven valuable in optimizing operational efficiency, reducing maintenance costs, and ensuring our vehicles are always in top condition.”

Shell lubricants play an important role in supporting our ambitious growth and commitment to excellence, and we look forward to building on this strong foundation.”

 


LuLu launches Italian Food Festival 2025 across the Kingdom

Updated 16 December 2025
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LuLu launches Italian Food Festival 2025 across the Kingdom

LuLu Saudi Arabia has announced the launch of the Italian Food Festival 2025, a weeklong culinary showcase bringing the richness of Italian cuisine to shoppers across the Kingdom. The festival is being held at all LuLu stores in Saudi Arabia, reflecting the retailer’s commitment to offering world-class international food experiences.
The event was inaugurated in the presence of distinguished guests, including Dr. Giovanna Mariotto, head of the Consular and Visa Section; Dr. Romano Baruzzi, head commissioner for Italy in Saudi Arabia and Kuwait; and Dr. Ahmed Soliman, trade analyst at the Italian Trade Agency in Riyadh. Mohammed Haris, director of LuLu Saudi Arabia, along with senior management representatives, also attended.
Authentic Italian experience
The Italian Food Festival 2025 features a wide selection of traditional Italian products, including cheeses, pasta, sauces, olive oils and premium grocery items, as well as fresh fruits and vegetables imported from Italy. LuLu’s hot food and bakery sections are serving freshly prepared Italian dishes daily, giving customers the chance to enjoy authentic flavors crafted with quality ingredients.
Through initiatives such as the Italian Food Festival, LuLu Saudi Arabia continues to strengthen its position as a preferred destination for global cuisines, offering customers access to international products while maintaining high quality standards and competitive pricing. The festival enhances the shopping experience by combining variety, authenticity and culinary discovery under one roof.