The Indomie factory recently welcomed participants of the Saudi Stars Program (SSP) accompanied by three Brazilian coaches and two Saudi coordinators.
They were offered an explanatory tour of hygiene, food and work safety, including employees’ benefits.
SSP is a program dedicated to the development of youth and is led and supported by Makkah Gov. Prince Khaled Al-Faisal, as well as the Ministry of Education and the Jeddah Chamber of Commerce and Industry.
SSP had requested for a visit to the Indomie factory as part of its extra-curricular activities, in order to demonstrate the children with a fruitful example of a successful Saudi brand, which has grown over the years with hard work, and commitment to its quality and loyalty to its customers,
Production and quality control managers both took the visitors on a tour through the factory inside the visitor galleries where the five main production stages, quality control, warehousing, factory environment and employee benefits were presented.
The children were briefed that the Indomie factory relies on five of the world’s most modern production lines to produce its instant noodles in conformity with all national and international safety standards and ensure the food quality of the product.
The program’s Director Haitham Haji emphasized that he was “very glad to have been part of this field trip and every effort has been made to make the day’s visit memorable.”
Moreover, he added: “Indomie has proved to us the meaning of true quality and the reasons behind this brand’s success.”
They were shown how Indomie is very thorough when it comes to testing and verifying all contents used in its products before exporting them and even before producing them.
And the production process was explained to them whereby samples of these materials are taken to the labs for testing and analysis to ensure purification.
Once approved, the materials are deemed as top quality as per the standards set and the full quantity is taken into the factory. Each product of Indomie must be “100 percent healthy.”
There is a quality control check at every stage of production where cleanliness and highest degree of care is executed, until the final product reaches packaging whereby it follows the highest of GSO, SASO, and Codex regulations and policies to ensure best quality and sterilization of the product.
Indomie cartons are stored in the main warehouse of the factory that follows the conditions of the highest standards to ensure nutrients and product are well preserved for distribution.
Youngsters impressed with Indomie’s growing strength
Youngsters impressed with Indomie’s growing strength
Design, sustainability, innovation: Hallmarks of German appliance manufacturer Miele
Miele, the 125-year-old German manufacturer of premium appliances, continues to set global benchmarks in design, sustainability, and technological innovation.
At the heart of this evolution is Dr. Reinhard Zinkann, co-proprietor and managing director of Miele, who embodies the brand’s founding ethos: Immer Besser—Forever Better.
For Dr. Zinkann, leading a fourth-generation family business is not about simply maintaining tradition—it’s about enhancing it.
“Being a family business allows us to make decisions with a long-term perspective,” he said. “It frees us from the pressures of short-term gains and allows us to focus on quality, innovation, and environmental responsibility.”
Miele’s dedication to excellence is best illustrated in the life expectancy of its products.
Designed and tested to last up to 20 years, their durability speaks not only to performance but also to a larger environmental ethic: fewer replacements and less waste.
In markets like the Middle East, where refinement and experiential luxury go hand in hand, Miele’s design philosophy plays a pivotal role.
The brand seamlessly integrates form and function to craft appliances that are both elegant and efficient.
“We collaborate with top architects and designers globally to ensure our appliances are not just built to perform, but also to complement evolving interior trends,” said Dr. Zinkann.
This approach is showcased in the new Miele Experience Center in Riyadh, where fully integrated kitchens and living spaces allow visitors to interact with the brand’s offerings in lifelike settings.
“We’ve significantly reduced our operational CO₂ emissions, and many of our appliances now use recycled materials,” Dr. Zinkann added. “Our products are also designed for disassembly, making them easier to repair and recycle.”
Such initiatives earned Miele the German Sustainability Award 2023, reinforcing the company’s commitment to responsible innovation across its supply chain and beyond.
Miele has embraced smart living through its Miele@home ecosystem. From AI-powered ovens that learn your favorite recipes to washing machines that optimize cycles based on fabric type, Miele’s tech solutions aim to simplify life without sacrificing performance.
“Technology should enhance convenience, not complicate it,” Dr. Zinkann said. “Our goal is intelligent simplicity, always paired with elegance.”
He said: “Saudi Arabia is transforming rapidly, and we see a strong synergy between our values and the Kingdom’s aspirations.”
The center offers more than appliances; it hosts live cooking events, sustainable living workshops, and collaborations with local chefs. It’s a space where innovation meets culture, a symbol of Miele’s long-term commitment to the region.
Miele’s alignment with Vision 2030 isn’t accidental. Its focus on sustainability, innovation, and education mirrors the Kingdom’s path forward.
Through partnerships with local entities like the Awad Badi Nahas Group, Miele is investing not just in market share, but in societal growth.
“We want to empower communities through knowledge and responsible innovation. Saudi Arabia is a key partner in that journey,” Dr. Zinkann said.
He added: “Today’s customers want appliances that reflect their values — efficiency, design, and sustainability.
“At Miele, we’re redefining what it means to be premium in a world that demands both beauty and responsibility.”
Baheej to open new wellness resort on Yanbu coastline
Baheej, Saudi Arabia’s emerging destination developer and a joint venture between ASFAR, the Saudi Tourism Investment Company and a Public Investment Fund company with the Tamimi-AWN Alliance, has announced the fourth component of its transformative Yanbu Waterfront Project: a 34-room boutique wellness resort that brings together ancestral wellness wisdom and contemporary design inspired by the region’s seafaring heritage.
Nestled on the tranquil shores of Yanbu, this intimate sanctuary will feature private sea-view cabanas, immersive wellness programming, and a signature spa designed as an architectural homage to the pearl, once a precious treasure of Yanbu and a symbol of renewal and serenity.
Norah Al-Tamimi, CEO of Baheej, said: “This project is a reflection of Baheej’s vision to enrich Saudi destinations with meaning, not just infrastructure. Our wellness resort is more than a place to stay — it’s an experience crafted around the values of balance, beauty, and belonging. We believe it will become a new symbol of Yanbu’s evolving identity as a serene coastal escape.”
Envisioned as a journey and offering guests opportunities to reconnect with self and place, Baheej is developing the resort with curated experiences that include meditation at sunrise, movement rituals inspired by coastal rhythms, and wellness treatments rooted in Arabic healing traditions and native ingredients.
“The design, developed by Spectrum Architecture, draws deeply from the soul of Yanbu,” said Stefano Lopez, senior director at Baheej. “It reinterprets the poetry of seafaring traditions and the calm resilience of the sea into a space of reflection, comfort, and transformation.”
Lopez also noted that the official brand of the resort will be revealed later this year, hinting at its distinctive Saudi character. “We want to create a brand that resonates with our domestic travelers — one that brings generations of Saudi heritage and wellness practices to the forefront of contemporary hospitality,” he said.
This launch marks a further step in Baheej’s mission to transform Yanbu into the gateway to the Red Sea Riviera — a new destination narrative that fuses nature, culture, and community. The wellness resort joins a growing collection of destination-defining assets developed by Baheej in Yanbu, including Cloud 7 Lifestyle hotel by Kerten Hospitality, Kaynuna Beach Escape and the upcoming Jaba Tour Center and Diving Club.
Aldar announces region’s first King’s College School Wimbledon
Aldar has announced an exclusive partnership between Aldar Education and the internationally renowned King’s College School Wimbledon to establish its first regional campus on Abu Dhabi’s Fahid Island.
Scheduled to open in September 2028 — following ADEK and regulatory approvals — the new K-12 super-premium school will significantly enhance Abu Dhabi’s already world-class educational offering, providing students with an established pathway to the highest ranked universities globally.
Strategically located within Fahid Island’s master-planned community, the new King’s College School Wimbledon Abu Dhabi campus will span an expansive 50,000 square meters, accommodating up to 2,220 students. Designed to seamlessly blend cutting-edge educational resources, extensive sports facilities, and a focus on student well-being, the campus complements Fahid Island’s broader vision to foster balanced lifestyles within a vibrant natural setting.
King’s College School Wimbledon is renowned for its rich heritage and exceptional academic standards.
Talal Al-Dhiyebi, group chief executive at Aldar, said: “We are proud to announce the first King’s College School Wimbledon to Abu Dhabi, a milestone that reflects Aldar’s fast-growing education portfolio and commitment to educational excellence. With King’s longstanding legacy of academic distinction and its proven track record of preparing students for the world’s top universities, this new school at the heart of Fahid Island will further strengthen Abu Dhabi’s position as a premier destination for world-class education and a global center for talent development.”
Sahar Cooper, chief executive at Aldar Education, added: “King’s College School Wimbledon is globally recognized for its ability to nurture well-rounded individuals equipped with the confidence, compassion and critical thinking skills to thrive. The school’s holistic approach to education, anchored in strong values, rich co-curricular programs, and personalized pastoral care, will add a new dimension to Aldar Education’s offering and further support Abu Dhabi’s vision to become a regional hub for excellence in education.”
The establishment of King’s College School on Fahid Island marks the initial phase of Aldar’s comprehensive educational strategy for the island, designed to address growing demand for premium educational offerings. Future phases will introduce additional educational institutions as part of its masterplan.
ABB launches mentorship program for female employees
ABB Saudi Arabia has launched its “2025 Women’s Mentorship Program,” developed in partnership with the Saudi-Swedish Executive Women’s Network. This initiative reinforces ABB Saudi Arabia’s commitment to empowering Saudi female talents through cross-cultural collaboration within the Kingdom and beyond.
The program is a structured initiative designed to accelerate the professional career growth of ABB Saudi Arabia’s female employees by connecting them with experienced mentors from both Saudi Arabia and Sweden. Through monthly one-on-one virtual sessions, group mentoring, shadowing opportunities, and real-world business challenges, mentees will gain leadership insights, strategic guidance, and career development support.
Targeting both early-career professionals and high-potential Saudi female employees at ABB Saudi Arabia, the mentorship initiative will strengthen leadership pipelines and support Saudi Arabia’s Vision 2030 goals for increasing Saudi female participation in the workforce.
“This mentorship program reflects ABB Saudi Arabia’s belief in the power of collaboration and shared success,” said Ali Al-Koud, country HR manager, ABB Saudi Arabia. “By empowering our Saudi female talents and facilitating knowledge exchange with our Swedish partners, we are not only investing in individual careers — but also in the future of industry and innovation in the Kingdom.”
“We are proud to partner with ABB Saudi Arabia on this impactful initiative. It is a true model for global cooperation and women’s empowerment,” said Katie Hagström, director of the Saudi-Swedish Executive Women’s Network, and Mentorship Program Lead.
“By linking talented Saudi women with experienced professionals from the Kingdom and Sweden, we are building bridges of opportunity, knowledge, and mutual growth.”
The program structure includes regular virtual mentorship sessions, cross-cultural networking, and a graduation ceremony recognizing outstanding achievements. Participating mentors will guide mentees through personalized development journeys, providing both strategic counsel and practical experience.
As a recognized technology leader in electrification and automation, ABB Saudi Arabia continues to reinforce its reputation as an employer of choice for women. This program stands as a tangible expression of ABB’s values — courage, care, curiosity, and collaboration — and a powerful step toward a more inclusive and diverse industrial future.
The Saudi-Swedish Executive Women’s Network is a professional network for women in Saudi Arabia and Sweden. The network exists to strengthen the commerce and communal ties between the two countries, with a focus on promoting women in entrepreneurship, board governance, and stakeholder engagement in their respective business communities and in the global market. It achieves its network mission by building direct relationships between individuals.
Blacklane, Lucid partner to boost sustainable mobility in Kingdom
Blacklane, a global chauffeur service, and Lucid Group, maker of advanced electric vehicles, have announced a strategic partnership to expand sustainable, premium transportation solutions across Saudi Arabia.
Through this collaboration, Lucid’s vehicle lineup will be integrated into Blacklane’s chauffeur service platform across the Kingdom. The partnership will support Blacklane on its trajectory to double operations in the region by the end of 2025, including significantly expanding services in key cities like Riyadh and Jeddah.
The agreement represents Blacklane’s most ambitious initiative to date, aimed at expanding a robust network of electric vehicle options within the region’s mobility sector, and furthers Lucid’s ongoing efforts to provide more opportunities to experience its advanced electric vehicles in the region. To further support this effort, Lucid and Blacklane will also work together to support the rollout of EV charging infrastructure in the region.
“Our relationship with Lucid marks a significant step forward in our global mission to deliver high-end, sustainable and scalable mobility solutions and a key milestone to further electrifying the Kingdom,” said Dr. Jens Wohltorf, CEO and co-founder of Blacklane. “Together we are investing to set new industry standards and are proud to be part of a thriving and innovative business culture in the Kingdom of Saudi Arabia, fostered by Vision 2030.”
“Partnering with Blacklane reflects our strong commitment to pioneering the future of mobility in the Kingdom of Saudi Arabia,” said Faisal Sultan, president, Middle East at Lucid. “Through this partnership, Blacklane guests will now have access to the Lucid lineup, including the award-winning Lucid Air sedan and the new Lucid Gravity SUV, offering superior range, elevated comfort, and extensive room for guests and all their luggage.”
The Lucid Air sedan will be available to Blacklane guests immediately. The Lucid Gravity SUV will be added later this year as the rollout of the new SUV intensifies.
