Tourism is a growing industry in Pakistan and with more foreign investment and funding flowing in, including from Saudi Arabia, the country has been able to develop infrastructure.
It has now built major road and air networks to cater for the mass movement of cargo and inter-city travel. Roads are being developed by several consultants from the Northern Areas all the way down to the Port of Karachi.
Often described as the “next big thing” of the tourism industry, tourism in Pakistan, with its diverse culture, people and landscapes, attracted 1 million tourists last year, which is expected to grow further by the end of this year. The main destinations of choice for these tourists are the Khyber Pass, Peshawar, Karachi, Lahore, Swat and Rawalpindi.
In its bid to promote tourism in the recent past, Pakistan, which has unique and varied cultural heritage, launched a campaign in 2007 called “Visit Pakistan,” which involved various events throughout the year including fairs and religious festivals, regional sporting events, various arts and craft shows, folk festivals and several openings of historical museums. Consequently, the World Economic Forum’s Travel and Tourism Competitiveness Report published in 2009 ranked Pakistan as one of the top 25 percent tourist destinations for its World Heritage sites.
Pakistan enjoys good tourism relations with Saudi Arabia and religious and cultural tourism form a major part of their cordial relation.
Enthusiasm is growing among the younger generation in Pakistan to perform Haj and Umrah, and according to a recent survey by a Pakistani media, every 10th person seen in Holy Ka’ba or Masjid-i-Nabvi in Madinah is a Pakistani. Urdu and Punjabi speakers wearing shalwar kameez or western suits can be seen all around.
Saudis too visit Pakistan in substantial numbers. The tourist’s attraction in the country ranges from the ruins of the historical sites of Harappan civilization mainly at its two megapolis Harappa and Mohenjo-daro and the site of one of the most ancient university in the world at Taxila, to the Himalayan hill stations, which attract those interested in winter sports.
Pakistan is also home to several mountain peaks towering over 7,000 meters, which attracts adventurers and mountaineers from around the world, especially K2, the second highest peak in the world after Mt. Everest.
The northern part of Pakistan has many old fortresses, ancient architecture and the Hunza and Chitral valley, home to small pre-Islamic Animist Kalasha community claiming to be descendants of Alexander the Great.
The romance of the historic Khyber Pakhtunkhwa province is timeless and legendry. Punjab province boasts of the site of Alexander’s battle on the Jhelum River and the historic city Lahore, Pakistan’s cultural capital, with many examples of Mughal art and architecture such as Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort.
The Saudi Government has provided extensive religious and educational aid to Pakistan, being a major contributor to the construction of mosques and madrassas (Islamic seminaries) across Pakistan, and one of the major tourist destination in Pakistan — the Faisal Mosque (dedicated to King Faisal) in Islamabad, the capital of Pakistan, is the epitome of growing cultural ties between the Kingdom and the Islamic Republic of Pakistan.
Responding to the rich support provided by the Kingdom, Pakistan renamed one of its major cities Lyallpur as Faisalabad in honor of King Faisal in 1977. Saudi Arabia was also a major supporter of the “Islamization” program of the Pakistani military ruler General Zia-ul-Haq in the 1970s.
Moreover, Saudi Arabia remains a major destination for immigration amongst Pakistanis, whose numbers in Saudi Arabia stands between 900,000 and 1 million.
Strengthening the cultural ties, Pakistan also conferred King Abdullah with their highest civilian decoration, Nishan-e-Pakistan, in 2006. President General Pervez Musharraf conferred the highest civilian award of the country in recognition of his outstanding contribution to development of greater understanding and co-operation between the two countries.
Recently a non-governmental organization was also launched to promote education, trade, investment and tourism between Pakistan and Saudi Arabia in Islamabad. Besides promoting economic and cultural ties with the Kingdom, the NGO will also facilitate the exchange of visits of educationists between the two countries.
The reason for Pakistan being a major tourist destination is because of the multiple attractions in the country. The diverse culture, traditions, historical places, beautiful valleys like Swat and Murree, a popular hill station and a summer resort for tourists are all factors behind Pakistan being an attractive tourist spot.
Historic places such as Mohenjo-Daro, Harappa and Taxila attract archaeologists from all over the world to come and visit the wonderful historic civilizations which are a part of Pakistan.
Other than these, the valleys of Pakistan have been able to attract tourists for a long period of time. These are Swat, Hunza , Naran, Kaghan and beautiful hills like Murree, Nathia Gali, and Changa Gali.
The major cities of Pakistan are not behind when it comes to attracting foreign tourists. All of them have different aspects which define Pakistani culture and traditions. Lahore is Pakistan’s second largest city and it is home to a large number of cultural places which has given it the title of being the cultural heart of the country.
The province of Khyber Pakhtunkhwa is known for its bountiful nature including valleys and plains. The Karakoram highway is also located in the vicinity of the province. Other cities like Karachi which is the largest city of Pakistan is the business center and commercial capital of the country. It is the city of Pakistan’s founder Muhammad Ali Jinnah and his mausoleum is an attractive tourist spot. It is known for its beautiful and luxurious hotels such as the Pearl Continental, Marriot and Sheraton.
The government of Pakistan is trying to attract more tourists to Pakistan by initiating the sponsorship of new businesses within the tourist market and building and maintaining road and air networks to meet international standards.
The vast human and natural resources can also contribute to the development of this growing industry as advertising campaigns need to attract tourist by developing holiday packages tailored to explore the great regions of the country.
Saudis help growth in Pak tourism
Saudis help growth in Pak tourism
Saudi energy minister joins launch of consortium to promote sustainable concrete
- NovusCrete seeks to accelerate adoption of durable saltwater concrete
- Initiative led by the Oil Sustainability Program and includes leading Saudi organizations
RIYADH: Saudi Energy Minister Prince Abdulaziz bin Salman on Sunday attended the signing of a memorandum of understanding to launch the NovusCrete consortium, a global collaboration to develop and accelerate the adoption of sustainable and durable saltwater concrete.
The consortium, led by the Kingdom's Oil Sustainability Program, also seeks to create standards for using seawater in concrete, promote sustainability in construction by recycling waste, extend infrastructure lifespan, and reduce environmental impact.
Leading Saudi organizations taking part in the consortium include the Public Investment Fund, Saudi Investment Recycling Company, NEOM through its Design and Construction Sector, Sika, and ClimateCrete.
The participating parties said they aim to develop sustainable technologies for concrete production, focusing on reducing the construction sector’s carbon footprint and enhancing material efficiency.
They will also improve Saudi Arabia’s construction sector by promoting seawater concrete solutions using local materials.
The signing ceremony in Riyadh was also attended by Yasir Al-Rumayyan, governor of PIF; Saad Al-Qasabi, governor of the Saudi Standards, Metrology, and Quality Organization; and Khalid Al-Salem, president of the Royal Commission for Jubail and Yanbu.
The new consortium includes international organizations, such as the American Concrete Institute.
It aligns with Saudi Vision 2030, which aims to balance economic growth and environmental sustainability.
India celebrates 76th Republic Day in Riyadh, highlighting cultural ties with Saudi Arabia
- ‘Let us continue to work together,’ says Ambassador Suhel Ajaz Khan
RIYADH: Ambassador of India to the Kingdom Suhel Ajaz Khan underlined that a mutual appreciation of culture was strengthening ties between Saudi Arabia and India during the latter’s 76th Republic Day celebration in Riyadh.
“A shared love for culture brings our countries together,” he said. “From Bollywood cinema to yoga, music, and food, we have continued to be inspired by each other.
“We were delighted to participate in the annual Riyadh Season 2024 under the Global Harmony Initiative of the Saudi government,” he added, referring to a series of events which began in October to celebrate the culture of the Kingdom’s different expatriate groups.
India’s Republic Day was celebrated on Sunday evening in the Cultural Palace in Riyadh and brought together both Saudis and Indians in a commemoration of culture and history.
Omar Khan, an Indian native who has called the Kingdom his home for nearly three decades, attended the event.
The product manager at STC Technologies told Arab News: “I’m a second-generation, third-culture kid. I’ve seen Republic Days for the past three decades in Saudi Arabia.
“I think one thing that’s very important is the representation of my country. It makes me proud that, although India is a distant land for me and Riyadh is home, I feel very connected, and I see that the partnership of Saudi Arabia and India has grown leaps and bounds.
“I’m very proud to say that I am somebody who grew up in Saudi Arabia and yet is Indian by his roots.”
Indian youngsters took to the stage following the ambassador’s speech to perform a dance routine showcasing their country’s music and culture.
The embassy event also featured multiple booths to highlight the many Indian-owned businesses and products in the Kingdom, in the food, tourism, and medical sectors.
India’s Ministry of Tribal Affairs also had a booth to showcase handmade products from the country, including coats, artifacts, and silk pashminas.
Staff from Aster Sanad Hospital were present to help visitors with medical issues.
The ambassador said: “India will work with our international partners, including Saudi Arabia, to contribute to a world of peace, prosperity, and inclusive growth.
“With these words I would like to express my sincere gratitude to the Kingdom of Saudi Arabia and its people for their long-standing friendship and support.
“Let us continue to work together to build a future based on mutual respect, understanding, and cooperation.”
World Monument Fund to protect historic sites with Bahraini, Saudi, and Gulf partners
- There is a lot of interest in heritage of GCC countries, says fund president
MUHARRAQ: On a historical preservation tour around the Arabian Gulf region, the World Monument Fund recently visited the city of Muharraq in Bahrain before visiting Saudi Arabia.
A historically rich city with a story that dates to the late 19th century, Muharraq is the cultural heart of Bahrain.
Prior to gaining independence from British rule in 1971, Muharraq was Bahrain’s capital and center for public and governmental administrative, educational, and planning projects, before being replaced by Manama in 1923.
Though the city held many significant historical sites, its residents began to leave soon after and the area was left neglected.
Sheikha Mai bint Mohammed Al-Khalifa, president of the Bahrain Authority for Culture and Antiquities and chairperson of the Arab Regional Centre for World Heritage, founded the Sheikh Ebrahim bin Mohammed Al-Khalifa Center for Culture and Research in 2002, a non-profit organization, as a form of cultural renaissance.
Since its founding, the center’s purpose has been to form a space where thinkers could gather and share ideas in philosophy, literature, poetry, art, and culture.
FASTFACT
In discussion with the Royal Commission of AlUla and the Heritage Commission for future partnerships, the World Monument Fund is visiting AlUla as well as Historic Jeddah for the Islamic Arts Biennale.
The most significant aspect of its work, however, has been the house restoration projects in Muharraq and Manama, where 28 historical houses, many of which belonged to prominent Bahraini figures and families, have been brought back to life under the leadership of Al-Khalifa.
Over the weekend, a delegation from the World Monument Fund visited the Sheikh Ebrahim Center to see the restored houses firsthand.
Celebrating its 60th anniversary, the mission of the World Monuments Fund is to safeguard heritage all around the world, Benedicte de Montlaur, president of the fund, told Arab News.
Al-Khalifa was awarded the Watch Award by the World Monument Fund in 2015 and after a few visits to their offices in New York, she was asked to join them as a member of the board of trustees, making her the only Arab on the board.
In an interview with Arab News, Al-Khalifa said she felt it was her responsibility to keep them informed about the Arab world and all that it has to offer.
“The picture that travels to the world is not always true or complete, and in our Gulf countries there are many landmarks, monuments, and national identities that we would like to showcase,” she said.
The delegation first visited the Abdullah Al-Zayed House for Bahrain Press Heritage, the house of the first journalist to start a daily newspaper in the kingdom and which now hosts local and international speakers from the media sector.
Next up was the Kurar House, where Al-Kurar Ladies spend their time embroidering traditional Bahraini thobes and other garments by hand. Like the strings of an instrument, three women work on the thread separately, and one stitches them together simultaneously on the fabric, creating a harmonious rhythm.
The delegation also got to see the only room left of Sheikh Ebrahim’s original house, a room that dates back around 200 years.
Following the tour of the Sheikh Ebrahim restored houses projects, they also visited the houses of the Pearling Path and the UNESCO World Heritage Site, the Dilmun Burial Grounds.
With over 70 projects in the Arab world including the Louvre, the Smithsonian, and Babylon in Iraq, restoring the Imam Palace in the city of Taizz in Yemen, and Abydos in Egypt, the fund’s next mission is to become more active in the Gulf region.
“We see that there is a lot of interest in heritage in countries from the GCC,” de Montlaur said.
The first stop was Kuwait, where plans are underway to have Failaka Island added to the UNESCO World Heritage List.
After visiting their partners from the UNESCO Regional Center and the Sheikh Ebrahim Center in Bahrain, the delegation’s next destination is Saudi Arabia, “a country that is devoting a lot of time and energy at the moment to heritage,” de Montlaur said.
In discussion with the Royal Commission of AlUla and the Heritage Commission for future partnerships, the World Monument Fund is visiting AlUla as well as Historic Jeddah for the Islamic Arts Biennale.
“If you do not know your past, it is very difficult to build a future because you lose your identity,” de Montlaur said. “Especially in countries like here, that are developing really fast … it is extremely important also to pay attention to heritage places because it is very easy to destroy them, but when they are gone, they’re gone. They cannot be rebuilt.
“Once you have lost the spirit of a place and built modern buildings everywhere, then you have lost touch with your past.”
Preserving the land’s past also draws in crowds of tourists who get to experience each country’s distinct identity and history for the first time to learn about the place and its people, de Montlaur added.
“Heritage places represent the pinnacle of human achievements of history.”
On how the Arab world can work together to create a stronger stance for historical preservation, de Montlaur said: “I think it is already happening,” citing the various projects in Iraq, the UAE, Saudi Arabia, and Bahrain, etc.
She also added: “There is a big need for heritage preservation in other countries outside of the GCC, so they could align their forces.
“There is so much need in Egypt, in Gaza … in Syria … and I think what is very much part of the Arab countries is this solidarity, they can all unite around this heritage because this is the heritage of all the Arabs.”
Al-Khalifa added: “In Gaza, many landmarks have been destroyed, part of the upcoming plan is restoring some of those sites.
“It’s really a heritage of humanity as a whole and that is why every one of us, whether we are from the region or not, should care about it. But before anything else, it is the history and identity of the Arabs,” de Montlaur noted.
Speaking on the shared language and culture that unite Saudi Arabia and Bahrain, Al-Khalifa, who is also a part of the Royal Commission of AlUla, said that emotions and love between peoples are what bond them forever.
“This visit is not only to Bahrain but to our Gulf,” she said. “We always repeat: our Gulf is one, our goals are one, and our history is shared; so everything that distinguishes us — from identity to monuments — is an extension of civilizations thousands of years old.”
Saudi permanent representative presents credentials to UNESCO chief
- Abdulelah Altokhais is seeking to strengthen Kingdom’s cooperation with UN agency
- Paris talks focus on collaboration to promote coexistence among peoples and cultures
RIYADH: Abdulelah Altokhais, Saudi Arabia’s permanent representative to UNESCO, presented his credentials to Audrey Azoulay, the organization’s director-general, at its headquarters in Paris on Sunday.
The Kingdom’s mission to the UN-affiliated agency wrote on the X platform that Altokhias is “continuing Saudi Arabia’s efforts to strengthen joint cooperation with UNESCO and member states toward a better-shared future.”
During his meeting with Azoulay, Altokhais reviewed Saudi Arabia’s contributions to numerous UNESCO projects through its role in the organization’s Executive Council and membership of the World Heritage Committee.
He emphasized the need to enhance collaboration with UNESCO to promote peace and coexistence among peoples and cultures.
Altokhais studied philosophy at the University of Florida, and has worked in the cultural heritage, planning, and tourism fields, the Saudi Press Agency reported.
Jeddah governor receives Portuguese ambassador to Saudi Arabia
- The two men discussed issues of mutual interest
JEDDAH: Prince Saud bin Abdullah bin Jalawi, the governor of Jeddah, received Nuno Mathias, Portugal’s ambassador Saudi Arabia, in Jeddah on Sunday.
During the meeting, the two men discussed issues of mutual interest, the Saudi Press Agency reported.
Meanwhile, Abdulelah bin Ali Al-Tokhais, the permanent delegate of the Kingdom to the UN Educational, Scientific and Cultural Organization, presented his credentials to Audrey Azoulay, the organization’s director-general, continuing Saudi Arabia’s efforts to strengthen cooperation between UNESCO and member states, the official account @KSAForUNESCO wrote on X.
