Tourism is a growing industry in Pakistan and with more foreign investment and funding flowing in, including from Saudi Arabia, the country has been able to develop infrastructure.
It has now built major road and air networks to cater for the mass movement of cargo and inter-city travel. Roads are being developed by several consultants from the Northern Areas all the way down to the Port of Karachi.
Often described as the “next big thing” of the tourism industry, tourism in Pakistan, with its diverse culture, people and landscapes, attracted 1 million tourists last year, which is expected to grow further by the end of this year. The main destinations of choice for these tourists are the Khyber Pass, Peshawar, Karachi, Lahore, Swat and Rawalpindi.
In its bid to promote tourism in the recent past, Pakistan, which has unique and varied cultural heritage, launched a campaign in 2007 called “Visit Pakistan,” which involved various events throughout the year including fairs and religious festivals, regional sporting events, various arts and craft shows, folk festivals and several openings of historical museums. Consequently, the World Economic Forum’s Travel and Tourism Competitiveness Report published in 2009 ranked Pakistan as one of the top 25 percent tourist destinations for its World Heritage sites.
Pakistan enjoys good tourism relations with Saudi Arabia and religious and cultural tourism form a major part of their cordial relation.
Enthusiasm is growing among the younger generation in Pakistan to perform Haj and Umrah, and according to a recent survey by a Pakistani media, every 10th person seen in Holy Ka’ba or Masjid-i-Nabvi in Madinah is a Pakistani. Urdu and Punjabi speakers wearing shalwar kameez or western suits can be seen all around.
Saudis too visit Pakistan in substantial numbers. The tourist’s attraction in the country ranges from the ruins of the historical sites of Harappan civilization mainly at its two megapolis Harappa and Mohenjo-daro and the site of one of the most ancient university in the world at Taxila, to the Himalayan hill stations, which attract those interested in winter sports.
Pakistan is also home to several mountain peaks towering over 7,000 meters, which attracts adventurers and mountaineers from around the world, especially K2, the second highest peak in the world after Mt. Everest.
The northern part of Pakistan has many old fortresses, ancient architecture and the Hunza and Chitral valley, home to small pre-Islamic Animist Kalasha community claiming to be descendants of Alexander the Great.
The romance of the historic Khyber Pakhtunkhwa province is timeless and legendry. Punjab province boasts of the site of Alexander’s battle on the Jhelum River and the historic city Lahore, Pakistan’s cultural capital, with many examples of Mughal art and architecture such as Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort.
The Saudi Government has provided extensive religious and educational aid to Pakistan, being a major contributor to the construction of mosques and madrassas (Islamic seminaries) across Pakistan, and one of the major tourist destination in Pakistan — the Faisal Mosque (dedicated to King Faisal) in Islamabad, the capital of Pakistan, is the epitome of growing cultural ties between the Kingdom and the Islamic Republic of Pakistan.
Responding to the rich support provided by the Kingdom, Pakistan renamed one of its major cities Lyallpur as Faisalabad in honor of King Faisal in 1977. Saudi Arabia was also a major supporter of the “Islamization” program of the Pakistani military ruler General Zia-ul-Haq in the 1970s.
Moreover, Saudi Arabia remains a major destination for immigration amongst Pakistanis, whose numbers in Saudi Arabia stands between 900,000 and 1 million.
Strengthening the cultural ties, Pakistan also conferred King Abdullah with their highest civilian decoration, Nishan-e-Pakistan, in 2006. President General Pervez Musharraf conferred the highest civilian award of the country in recognition of his outstanding contribution to development of greater understanding and co-operation between the two countries.
Recently a non-governmental organization was also launched to promote education, trade, investment and tourism between Pakistan and Saudi Arabia in Islamabad. Besides promoting economic and cultural ties with the Kingdom, the NGO will also facilitate the exchange of visits of educationists between the two countries.
The reason for Pakistan being a major tourist destination is because of the multiple attractions in the country. The diverse culture, traditions, historical places, beautiful valleys like Swat and Murree, a popular hill station and a summer resort for tourists are all factors behind Pakistan being an attractive tourist spot.
Historic places such as Mohenjo-Daro, Harappa and Taxila attract archaeologists from all over the world to come and visit the wonderful historic civilizations which are a part of Pakistan.
Other than these, the valleys of Pakistan have been able to attract tourists for a long period of time. These are Swat, Hunza , Naran, Kaghan and beautiful hills like Murree, Nathia Gali, and Changa Gali.
The major cities of Pakistan are not behind when it comes to attracting foreign tourists. All of them have different aspects which define Pakistani culture and traditions. Lahore is Pakistan’s second largest city and it is home to a large number of cultural places which has given it the title of being the cultural heart of the country.
The province of Khyber Pakhtunkhwa is known for its bountiful nature including valleys and plains. The Karakoram highway is also located in the vicinity of the province. Other cities like Karachi which is the largest city of Pakistan is the business center and commercial capital of the country. It is the city of Pakistan’s founder Muhammad Ali Jinnah and his mausoleum is an attractive tourist spot. It is known for its beautiful and luxurious hotels such as the Pearl Continental, Marriot and Sheraton.
The government of Pakistan is trying to attract more tourists to Pakistan by initiating the sponsorship of new businesses within the tourist market and building and maintaining road and air networks to meet international standards.
The vast human and natural resources can also contribute to the development of this growing industry as advertising campaigns need to attract tourist by developing holiday packages tailored to explore the great regions of the country.
Saudis help growth in Pak tourism
Saudis help growth in Pak tourism
Camel riders celebrate Eid traditions in Tabuk’s desert to rhythm of Al-Hijini
- The rhythm of the verses aligns with the camels’ steady stride, creating a harmonious blend of words and motion
- While traditionally performed solo, Al-Hijini often transforms into a communal chant during celebrations such as Eid
TABUK: In the vast desert of Tabuk, Eid carries a unique spirit, a radiant celebration infused with the scent of the land, the memory of ancestors, and deeply rooted traditions passed down with pride across generations.
Here, where the sands stretch endlessly, camel riders known as hajjanah form majestic processions atop their camels, offering greetings to locals while chanting Al-Hijini, a poetic genre that stirs the heart with melodies of pride, love, and loyalty, preserving the soul of the desert.
The Saudi Press Agency documented the vibrant Eid celebrations among the people of Tabuk’s desert, where customs steeped in authenticity and dignity come to life.
These traditions reflect a blend of heritage and contemporary life, rooted in the nomadic rhythm of the desert. Camels, adorned for the occasion, play a central role in the festivities as riders set out across the sands, joyfully chanting traditional verses to mark the holiday.
The Al-Hijini poetic form derives its name from the well-trained camels used for riding and racing. Through Al-Hijini, camel riders recite lyrical verses that encompass various themes of life, often focusing on patriotism and romance. The rhythm of the verses aligns with the camels’ steady stride, creating a harmonious blend of words and motion.
Noted for its simple melodies and brisk tempo, Al-Hijini naturally accompanies travelers and desert caravans, uplifting spirits and easing solitude.
It is deeply tied to Bedouin culture, serving as a medium for expressing emotions, recording daily experiences, relaying wisdom, and preserving ancestral proverbs.
While traditionally performed solo, Al-Hijini often transforms into a communal chant during celebrations such as Eid and national occasions, where collective recitation reflects the unity and solidarity of Tabuk’s desert communities.
Saudi Arabia welcomes Tajik-Kyrgyz-Uzbek border treaty and ‘eternal friendship’ pledge
- Deal formalized the point where the three Central Asian countries’ borders meet in the mountainous Fergana Valley
- Borders in Central Asia were often drawn up under the Soviet Union and never properly demarcated
RIYADH: Saudi Arabia on Tuesday welcomed the border deal forged between Kyrgyzstan, Tajikistan and Uzbekistan on the Fergana Valley, a long-disputed region that has ignited bloody clashes.
In a statement issued by the Saudi Ministry of Foreign Affairs, the Kingdom also congratulated the three Central Asian neighbors for signing a Khujand Declaration on Eternal Friendship, wishing them “continued stability and prosperity.”
Saudi Arabia has maintained deep ties with Central Asian countries, even hosting the GCC Central Asian Investment Forum 2024 in May last year.
The border deal signed on Monday by presidents Emomali Rakhmon of Tajikistan, Shavkat Mirziyoyev of Uzbekistan and Sadyr Japarov Kyrgyzstan, formalized the point where their countries’ borders meet in the mountainous valley.
The densely populated region has been the scene of numerous conflicts — mainly for control of water that is running out in a region badly hit by climate change.
The three leaders met several days before an EU-Central Asia summit in Uzbekistan. Relations between the former Soviet republics, long strained by rivalries, have warmed recently.
Borders in Central Asia were often drawn up under the Soviet Union and never properly demarcated.
But in recent years, Central Asian countries have announced border agreements to regulate the sharing of water, facilitate trade and ensure the stability of this resource-rich region.
In the Tajik city of Khujand, the three presidents also called in similar statements for “reinforcing the cooperation between brotherly nations” — including in energy and transport.
The Tajik and Kyrgyz leaders also inaugurated a section of a joint high-voltage line to supply Pakistan and Afghanistan with energy produced by Central Asian hydroelectric power stations.
The summit follows the signing of border treaties in mid-March between Tajikistan and Kyrgyzstan, and between Kyrgyzstan and Uzbekistan in 2023.
(With AFP)
Trump to visit Saudi Arabia in May, White House confirms
- Trip to Kingdom will be first foreign trip of president’s second term
RIYADH: US President Donald Trump is to visit Saudi Arabia in May, the White House confirmed on Tuesday.
Press secretary Karoline Leavitt said: “The president will be heading to Saudi Arabia in May. As for specific dates and details, we will be reading those out to you as soon as we possibly can.”
The trip to the Kingdom will be the first foreign trip of Trump’s second term as president.
Regarding a potential ceasefire between Russia and Ukraine, Leavitt said that Trump “has made it clear that’s what he wants to see” and “his team remains engaged on it every day.”
Saudi Arabia has hosted talks involving the US and Russia, and the US and Ukraine as Trump facilitates moves toward a ceasefire.
Saudi leadership offers condolences to ruler of Umm Al-Quwain after death of mother
RIYADH: The leaders of Saudi Arabia offered their condolences to Sheikh Saud bin Rashid Al-Mualla, the ruler of the emirate of Umm Al-Quwain in the UAE, following the death on Monday of his mother, Sheikha Hessa bint Hamid Al-Shamsi.
King Salman and Crown Prince Mohammed bin Salman expressed their heartfelt sympathies along with their prayers that God will grant eternal rest to Sheikha Hessa, as well as solace and strength for her family and loved ones during this time of sorrow.
Authorities in Umm Al-Quwain have declared three days of mourning in her honor.
Madinah Retreats: Culture, spirituality to power up the soul
- Paradigm shift blends wellness practices, cultural expeditions, spiritual experiences
JEDDAH: In the sacred embrace of Madinah, one of Islam’s holiest sites, a new culture-oriented wellness experience is offering a journey that integrates spirituality, culture, and heritage.
The inspiration behind Madinah Retreats stems from founder Moatassem Al-Bitar’s experience in the wellness and spiritual tourism industry in Saudi Arabia and beyond.
Recognizing key gaps in traditional retreat models and leveraging Saudi Arabia’s tourism vision, he envisioned a paradigm shift that blends modern wellness practices, cultural expeditions, and spiritual experiences into a single journey.
With a background as a corporate culture change and people engagement manager, Al-Bitar has curated over 50 retreats across Saudi Arabia, Egypt, and the US, serving more than 400 participants.
His academic training spans diverse fields, including organizational behavior, Islamic spirituality, and intercultural studies.
Officially launched in 2024 after five years in the making, the initiative held its second retreat, under the theme “The Arrival,” earlier this year in Madinah.
FASTFACTS
• Madinah Retreats stems from founder Moatassem Al-Bitar’s experience in the wellness and spiritual tourism industry in Saudi Arabia and beyond.
• It blends modern wellness practices, cultural expeditions, and spiritual experiences into a single journey.
Al-Bitar told Arab News: “Every retreat we design starts with clear intentions and objectives, supplemented by a story and a theme that aligns with a particular destination.”
The retreats feature a collective of facilitators who work together toward a unified intention, ensuring a balanced and immersive experience.
“One of our main goals is to promote different destinations in Saudi Arabia that are perfectly ideal for wellness-centric experiences, in addition to its unmatched culturally enriching character,” Al-Bitar said.
“We seek to partner with pertinent governmental initiatives and entities that fulfill the Kingdom’s Vision 2030 for wellness tourism and exceptional experiences.”
Al-Bitar explained that each retreat is meticulously structured around three core pillars: spirituality (meditative practices and inner reflection); culture (heritage site visits, traditional storytelling, and local experiences); and wellness (movement–based practices, mindfulness exercises, and healing foods).
By integrating these elements into daily programs, Madinah Retreats offers a journey tailored to the needs of participants and is a “philosophy of being rooted, real, and rich.”
The retreats target individuals and groups seeking genuine transformation in their well-being, spiritual connection, and cultural enrichment. They provide a safe and accepting space where participants are respected on their unique paths to healing.
Madinah, which is the spiritual capital of Islam, is popularly known as the Illuminated City. It offers an atmosphere of peace and rejuvenation, and its diverse topography and climate make it ideal for nature-based healing.
“Madinah is widely recognized as a destination where the heart feels at peace, the body feels rejuvenated, the mind feels clarity and the soul feels enriched,” said Al-Bitar. “The city’s rapid development and recognition as a top global tourism destination further enhance its appeal.”
The Madinah Retreats experience is usually hosted in a traditional farm resort surrounded by nature. Participants visit cultural and historic sites, explore the city’s vibrant social scene, and experience local cuisine, contemporary art, and community traditions.
“During the retreat we offer meditation, breathwork, self-reflection, yoga, tai chi, and other somatic therapies, creative expression as a healing tool, as well as locally sourced, nourishing meals,” Al-Bitar added.
The somatic practices guided by expert facilitators enhance body awareness and overall well-being.
Al-Bitar said: “Connecting with nature and animals has proven therapeutic benefits. Madinah Retreats incorporates nature-based and equine therapy to help participants reconnect with their original disposition, providing an irreplaceable form of healing.”
Cultural storytelling is also an essential component, allowing participants to explore the hidden wisdom of each landmark and understand local traditions and historic practices.
No prior experience in meditation or wellness practices is required, making the retreats accessible to all.
Honoring his Egyptian roots, Al-Bitar is expanding the retreats to Siwa, Egypt.
Siwa Oasis, nestled within a breathtaking desert landscape, is characterized by vast dunes, striking limestone outcrops, and distinctive geomorphological features that enhance its appeal as a tourist destination.
“The expansion to Siwa, Egypt, was inspired by the oasis’ 160-year-old tradition of reconciliation — Eid El-Solh, a celebration of harmony,” Al-Bitar said.
“Siwa’s natural healing elements, such as salt lakes, hot springs, and lush landscapes, mirror many of Madinah’s restorative qualities.”
Al-Bitar said that Madinah Retreats will also explore the Kingdom’s hidden gems by hosting retreats in Abha, Aseer, Al-Ahsa, and other locations rich in healing nature and cultural heritage.
Retreat prices range from SR5,000 ($1,333) to SR10,000, depending on the location, program, facilitators, transportation, and accommodation.
Madinah Retreats follows a collaborative model, partnering with local service providers, facilitators, and experts to provide an experience that remains true to the cultural essence of each destination.
Al-Bitar said: “Our content caters to people from different backgrounds, both English and Arabic speakers. Our agenda is characterized by being spacious and offers ample time for self-guided practices. Our way of delivery is strictly non-intrusive.”
Participants leave Madinah Retreats feeling “transformed, enriched, and connected to their most authentic selves.”
Al-Bitar said that the experience embodied the profound wisdom: “You presume you are a small entity, but within you is enfolded the entire universe.”
Madinah Retreats also provides a customized retreat model that caters to corporations and teams, as well as add-on visits such as expeditions in AlUla.
