Tourism is a growing industry in Pakistan and with more foreign investment and funding flowing in, including from Saudi Arabia, the country has been able to develop infrastructure.
It has now built major road and air networks to cater for the mass movement of cargo and inter-city travel. Roads are being developed by several consultants from the Northern Areas all the way down to the Port of Karachi.
Often described as the “next big thing” of the tourism industry, tourism in Pakistan, with its diverse culture, people and landscapes, attracted 1 million tourists last year, which is expected to grow further by the end of this year. The main destinations of choice for these tourists are the Khyber Pass, Peshawar, Karachi, Lahore, Swat and Rawalpindi.
In its bid to promote tourism in the recent past, Pakistan, which has unique and varied cultural heritage, launched a campaign in 2007 called “Visit Pakistan,” which involved various events throughout the year including fairs and religious festivals, regional sporting events, various arts and craft shows, folk festivals and several openings of historical museums. Consequently, the World Economic Forum’s Travel and Tourism Competitiveness Report published in 2009 ranked Pakistan as one of the top 25 percent tourist destinations for its World Heritage sites.
Pakistan enjoys good tourism relations with Saudi Arabia and religious and cultural tourism form a major part of their cordial relation.
Enthusiasm is growing among the younger generation in Pakistan to perform Haj and Umrah, and according to a recent survey by a Pakistani media, every 10th person seen in Holy Ka’ba or Masjid-i-Nabvi in Madinah is a Pakistani. Urdu and Punjabi speakers wearing shalwar kameez or western suits can be seen all around.
Saudis too visit Pakistan in substantial numbers. The tourist’s attraction in the country ranges from the ruins of the historical sites of Harappan civilization mainly at its two megapolis Harappa and Mohenjo-daro and the site of one of the most ancient university in the world at Taxila, to the Himalayan hill stations, which attract those interested in winter sports.
Pakistan is also home to several mountain peaks towering over 7,000 meters, which attracts adventurers and mountaineers from around the world, especially K2, the second highest peak in the world after Mt. Everest.
The northern part of Pakistan has many old fortresses, ancient architecture and the Hunza and Chitral valley, home to small pre-Islamic Animist Kalasha community claiming to be descendants of Alexander the Great.
The romance of the historic Khyber Pakhtunkhwa province is timeless and legendry. Punjab province boasts of the site of Alexander’s battle on the Jhelum River and the historic city Lahore, Pakistan’s cultural capital, with many examples of Mughal art and architecture such as Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort.
The Saudi Government has provided extensive religious and educational aid to Pakistan, being a major contributor to the construction of mosques and madrassas (Islamic seminaries) across Pakistan, and one of the major tourist destination in Pakistan — the Faisal Mosque (dedicated to King Faisal) in Islamabad, the capital of Pakistan, is the epitome of growing cultural ties between the Kingdom and the Islamic Republic of Pakistan.
Responding to the rich support provided by the Kingdom, Pakistan renamed one of its major cities Lyallpur as Faisalabad in honor of King Faisal in 1977. Saudi Arabia was also a major supporter of the “Islamization” program of the Pakistani military ruler General Zia-ul-Haq in the 1970s.
Moreover, Saudi Arabia remains a major destination for immigration amongst Pakistanis, whose numbers in Saudi Arabia stands between 900,000 and 1 million.
Strengthening the cultural ties, Pakistan also conferred King Abdullah with their highest civilian decoration, Nishan-e-Pakistan, in 2006. President General Pervez Musharraf conferred the highest civilian award of the country in recognition of his outstanding contribution to development of greater understanding and co-operation between the two countries.
Recently a non-governmental organization was also launched to promote education, trade, investment and tourism between Pakistan and Saudi Arabia in Islamabad. Besides promoting economic and cultural ties with the Kingdom, the NGO will also facilitate the exchange of visits of educationists between the two countries.
The reason for Pakistan being a major tourist destination is because of the multiple attractions in the country. The diverse culture, traditions, historical places, beautiful valleys like Swat and Murree, a popular hill station and a summer resort for tourists are all factors behind Pakistan being an attractive tourist spot.
Historic places such as Mohenjo-Daro, Harappa and Taxila attract archaeologists from all over the world to come and visit the wonderful historic civilizations which are a part of Pakistan.
Other than these, the valleys of Pakistan have been able to attract tourists for a long period of time. These are Swat, Hunza , Naran, Kaghan and beautiful hills like Murree, Nathia Gali, and Changa Gali.
The major cities of Pakistan are not behind when it comes to attracting foreign tourists. All of them have different aspects which define Pakistani culture and traditions. Lahore is Pakistan’s second largest city and it is home to a large number of cultural places which has given it the title of being the cultural heart of the country.
The province of Khyber Pakhtunkhwa is known for its bountiful nature including valleys and plains. The Karakoram highway is also located in the vicinity of the province. Other cities like Karachi which is the largest city of Pakistan is the business center and commercial capital of the country. It is the city of Pakistan’s founder Muhammad Ali Jinnah and his mausoleum is an attractive tourist spot. It is known for its beautiful and luxurious hotels such as the Pearl Continental, Marriot and Sheraton.
The government of Pakistan is trying to attract more tourists to Pakistan by initiating the sponsorship of new businesses within the tourist market and building and maintaining road and air networks to meet international standards.
The vast human and natural resources can also contribute to the development of this growing industry as advertising campaigns need to attract tourist by developing holiday packages tailored to explore the great regions of the country.
Saudis help growth in Pak tourism
Saudis help growth in Pak tourism
Saudi and Japanese culture ministers discuss ways to strengthen cooperation
- Ministers sign MoU to enhance cultural exchange between the two countries
RIYADH: Saudi Arabia’s Minister of Culture Prince Badr bin Abdullah bin Farhan met with his Japanese counterpart Toshiko Abe on Friday, Nov. 22. The two discussed various ways to enhance cultural cooperation between the two countries, according to a report by the Saudi Press Agency.
Prince Badr met with Abe as part of his official visit to Japan to attend the “Marvels of Saudi Orchestra” show in Tokyo, which took place on Thursday.
The Saudi minister noted that the Kingdom’s upcoming participation at Expo 2025 in Osaka highlights the strong relations between the two countries, and wished Japan success in hosting the event.
In their meeting, the ministers addressed the importance of “strengthening cultural relations between the Kingdom and Japan,” the SPA reported, and of “enhancing existing cooperation between the Saudi Literature, Publishing, and Translation Commission and the Japanese to train Saudi students in the art of creating manga comics.”
Prince Badr and his Japanese counterpart signed a memorandum of understanding aimed at “enhancing cooperation and cultural exchange between the two countries through the exchange of knowledge in systems and regulations related to cultural affairs, in the field of animation, and projects related to preserving heritage of all kinds, in addition to digital preservation technologies for heritage, and developing artistic residency programs between the two countries.”
The MoU is part of the Ministry of Culture’s efforts to enhance international cultural exchange, one of the goals of Saudi Vision 2030.
26 endangered animals return home — Al-Souda release marks conservation milestone
- The initiative is part of NCW’s broader program to resettle and grow the numbers of endangered species
- NCW CEO Mohammed Qurban explained the release location was carefully selected
RIYADH: The National Center for Wildlife has successfully reintroduced 26 endangered animals to their natural habitat in Saudi Arabia’s Al-Souda region.
Thursday’s ceremony was attended by Souda Development Company CEO Saleh Al-Arini and National Center for Wildlife Development General Supervisor of Planning and Empowerment Abdulmohsen Al-Shanif.
The initiative is part of NCW’s broader program to resettle and grow the numbers of endangered species while enhancing biodiversity and ensuring ecosystems thrive throughout the Kingdom. The project also aims to boost the region’s tourism appeal while supporting environmental sustainability.
NCW CEO Mohammed Qurban explained the release location was carefully selected following comprehensive biodiversity studies to assess both current conditions and potential future impacts.
“This project not only enhances our ecosystems but also strengthens ecotourism opportunities and creates new economic channels for the Kingdom,” he said, adding NCW’s breeding centers ranked among the world’s leading facilities for endangered species propagation. The centers maintain the highest international standards while conducting vital research on species’ living conditions.
The organization employs cutting-edge technology to monitor wildlife populations, collect data and assess potential risks to biodiversity in protected areas.
The initiative represents a significant milestone in Saudi Arabia’s ongoing efforts to preserve its natural heritage and promote sustainable development in the region.
Saudi Arabia advocates for quality of life during COP29
- One of the key initiatives driving this change is Saudi Vision 2030, a strategic framework aimed at reducing the country’s dependence on oil and fostering economic diversification
- This vision places significant emphasis on green development, which is essential for enhancing the overall quality of life for residents and citizens in the Kingdom
BAKU: While COP29, the 29th climate change conference, continues discussions for a 12th day in the capital city of Azerbaijan to elevate health and well-being for people all over the world, sustaining the level of quality of life after the implementation of policies is important.
Sustainability, in general, has emerged as a critical focal point for countries worldwide, and Saudi Arabia is no exception. As the Kingdom moves from a predominantly oil-based economy to a more diverse and sustainable model, the implications for quality of life are profound.
One of the key initiatives driving this change is Saudi Vision 2030, a strategic framework aimed at reducing the country’s dependence on oil and fostering economic diversification.
This vision places significant emphasis on green development, which is essential for enhancing the overall quality of life for residents and citizens in the Kingdom.
The Saudi government is working to create a more resilient and prosperous future through various investments in sustainable urban planning and eco-friendly technologies and projects.
Sustainable urban development is central to enhancing the quality of life. Projects such as NEOM, a futuristic city planned to integrate smart technology and sustainable living, show how urban environments can be designed while keeping growth sustainable even after the completion of the city.
Such projects aim to provide residents with green spaces, efficient public transport and smart infrastructure, all contributing to a higher standard of living.
Aeon Collective is another example that shows the Kingdom’s commitment to raising living standards for people.
The company is an interdisciplinary, non-profit organization based in Riyadh, committed to advancing the concept of sustainability and development in Saudi Arabia, while at the same time focusing on the intersection of social, economic, and ecological well-being.
Aeon Collective is considered a Waqf, which is an Arabic word meaning assets that are donated, bequeathed, or purchased to be held in perpetual trust for general or specific charitable causes that are socially beneficial.
Princess Mashael Saud Al-Shalan, co-founder of Aeon Collective, explained to Arab News during COP29 the concept and objective of the organization.
“As you know, Waqf is one of the oldest legal Islamic structures, (established) almost 1400 years ago,” she said. “The intention was to reorient this legal structure (Waqf) into a space that allowed us to focus on sustainability in the longer run, but in the shorter run try to answer one key basic question, ‘what would it take to align opportunities for socio-economic mobility for individuals through the active action of repairing our planet?’”
Princess Mashael spoke further of the need to reclaim the Islamic framework Amarat Alardh, which, according to her, means “custodianship of the land.”
“It is within our own heritage, our culture, Islamic, Arabic, Saudi, that we have to be there to take care of our fellow citizens, our fellow humans, but importantly, every other being, plant, animal, that we share this planet with,” she said.
Moreover, public awareness and engagement in sustainability practices are being fostered through educational campaigns and community initiatives. By encouraging citizens to adopt sustainable habits, such as recycling and energy conservation, the government aims to create a culture of sustainability that enhances community well-being.
Throughout the conversation, Princess Mashael praised the perspectives Saudi Arabia is bringing to the table of negotiations during this event, yet stressed also the responsibility of individuals to raise the bar of ambition on a national level to ensure that those goals and ambitions are translated on the ground.
In addition, Princess Mashael was a speaker at one of the panels on Wednesday, regarding sustainability in cities.
“Cities tend to not only be the biggest congregators of carbon but also where most of the brains we are trying to attract, who solve these issues, live ... So it is having a mentality that goes beyond scarcity, beyond fear-mongering and eco-anxiety; to a mentality of growth, to a mentality of being able to do.”
Sustainability in Saudi Arabia is not merely a response to environmental concerns; it is a holistic approach to improving quality of life through strategic initiatives in numerous sectors, including urban planning and community engagement; the country is laying the groundwork for a healthier, more sustainable future for its people.
Women’s traditional market in Al-Baha: a cultural hub empowering local artisans
- Traditional marketplace provides a platform where local women gather to practice ancestral handicrafts
RIYADH: Women’s traditional markets in Saudi Arabia’s Al-Aqiq governorate have emerged as a vibrant center of cultural preservation and economic empowerment in Al-Baha region.
This traditional marketplace provides a platform where local women gather to practice ancestral handicrafts and trade indigenous products.
Through their participation, women play a vital role in safeguarding Saudi national identity and cultural heritage.
The marketplace enables them to use government support programs designed for productive families and small to medium enterprises, transforming traditional handicrafts into viable commercial products.
A recent tour by the Saudi Press Agency revealed the market’s rich tapestry of products, from woven carpets and jewelry to local delicacies and traditional spices.
Visitors can find authentic products including al-kadi (Pandanus) plants, rayhan (natural clothing fragrance), local honey, traditional ghee, various types of incense, metalwork, textiles, and traditional clothing.
The market distinctively features artisans creating handmade crafts in real time.
Umm Abdullah, a craftswoman, said the market’s significance goes beyond commerce.
“This space has become a crucial meeting point for women to exchange news, experiences and expertise,” she said.
“It is not just about trading goods — it is about discovering talents and creating job opportunities, while strengthening cooperation among women to pass our heritage to the next generation in innovative ways that reinforce national identity.”
Dr. Ali Mohammed Al-Sawat, Al-Baha region’s secretary, underscored the market’s role in supporting productive families by organizing women’s work and providing a secure environment for women entrepreneurs and their products while promoting cultural values.
Al-Sawat highlighted the municipality’s commitment to supporting community projects, praising Al-Aqiq Municipality’s initiative in establishing the market.
The facility covers an impressive 4,000 sq. meters and houses 47 shops. The space includes prayer facilities, restrooms and ample parking, complemented by landscaped green spaces, seating areas and children’s recreational facilities.
Saudi defense minister meets Swedish counterpart
- Discussions focused on bolstering cooperation between Saudi Arabia and Sweden
RIYADH: Saudi Arabia’s minister of defense, Prince Khalid bin Salman, met Johan Stuart, minister of state at the Swedish Prime Minister’s office, in Riyadh on Thursday.
They discussed ways in which relations and cooperation between their countries might be enhanced, along with other issues of mutual interest, the Saudi Press Agency reported.
Other Saudi officials present during the discussions included Lt. Gen. Fayyad Al-Ruwaili, chief of the general staff of the Kingdom’s armed forces, and Hisham bin Abdulaziz bin Saif, director general of the defense minister’s office.
The Swedish minister was accompanied by a delegation that included Bjorn Kalvakov, charge d’affaires of the Swedish Embassy in Riyadh, and Sophie Becker, deputy head of the Middle East and North Africa department at Sweden’s Ministry of Foreign Affairs.
