Paris Gallery has introduced 777, a new perfume from the private collection of Stephen Humbert Lucas Perfumes, for the first time in Saudi Arabia, at one of its most exclusive showrooms in Jeddah’s Red Sea Mall.
The launching ceremony was held in the presence of VIP’s from various fields and top level executives of Paris Gallery along with Stephen Humbert Lucas.
The 777 perfume is described as one of the most famous brands in the world. Stephen Humbert Lucas spoke about his experience in Middle East and also his successful achievement in promoting 777 perfumes at the Paris Gallery Showrooms.
The 777 is a collection of intriguing perfumes created by Stephen Humbert Lucas, woven with essential rare jewels and precious essences infused with history. “The #7 is a personal favorite of Lucas, as well as having spiritual and symbolic importance throughout history,” the company stated.
The Stephen Humbert Lucas collection comprises 11 perfumes and 777 is the latest of all. The earliest version was created in 2013 and the latest in 2014.The entire collection of Lucas has been inspired by the black stone, fossilized amber, oud, mastery of contrast with Agar Wood, Persian narguileh, peacock throne, philter of Bulgarian rose, sensual and pungent red epithem, amber and strass.
“The whole new collection of Stephen Humbert Lucas shows the high quality of its materials and it has refinement, and demonstrates a very skillful touch in spite of its name and of its fictional creators, it is an astonishing beautiful fragrance and a whole sincere one too,” the company added.
Paris Gallery introduces new Stephen Humbert Lucas collection perfume
Paris Gallery introduces new Stephen Humbert Lucas collection perfume
Saudi Arabia’s Health Holding Company partners with IE University
IE University and Health Holding Company have signed a strategic agreement to advance professional development and innovation in healthcare in Saudi Arabia.
The agreement, signed in Madrid by William Davila Valeri, global head of corporate relations at IE University, and Nasser bin Mohammed Alhuqbani, chief executive of HHC, marks a significant step in fostering cross-border knowledge exchange and innovation. Through this partnership, both institutions will work to build capacity and empower healthcare professionals in the Kingdom to lead transformative initiatives aligned with the Kingdom’s Vision 2030 goals.
This partnership focuses on the design and delivery of executive development programs tailored to HHC’s needs and those of its subsidiaries. The collaboration also includes potential joint research initiatives across IE University’s six specialized schools: IE Business School, IE School of Science and Technology, IE Law School, IE School of Politics, Economics and Global Affairs, IE School of Architecture and Design, and IE School of Humanities. IE University is internationally recognized as one of the world’s most innovative academic institutions, consistently ranked among the top universities in rankings such as Financial Times, QS, Bloomberg Businessweek, Poets and Quants, and Times Higher Education.
“This agreement represents a shared commitment to shaping the future of healthcare through education and innovation,” said Valeri. “We are proud to support HHC in its mission to strengthen leadership capabilities and foster an environment of continuous professional growth.”
Health Holding Company is a national institution established in 2022 by the Saudi government to provide comprehensive and integrated healthcare to beneficiaries. It is also tasked with digitizing and advancing the Kingdom’s healthcare system.
Meanwhile, over the past 15 years, IE University has established a solid presence in the Middle East, fostering strategic partnerships, engaging with top-tier institutions and corporations, and empowering business leaders and entrepreneurs. The IE Center for the Middle East serves as a hub for dialogue, collaboration, and knowledge exchange. Through programs, research, events, and partnerships, the center supports innovation, entrepreneurship, sustainability, and the development of executive talent.
UAE-based fintech Pemo enters Saudi market
Pemo, an all-in-one spend management platform, has officially launched in Saudi Arabia, offering cutting-edge financial solutions to businesses of all sizes across the Kingdom.
Backed by $19 million in funding from global investors, the MENA-grown fintech company will provide smart corporate and virtual cards, automated receipt collection, and AI-driven accounting to streamline expense tracking and invoice management, enabling Saudi companies to focus their time on innovating and driving the growth of their businesses.
By having a presence in the market, Pemo will help contribute toward building Saudi Arabia’s thriving fintech ecosystem, which is being driven by the Kingdom’s Vision 2030 and its ambitions to be a digital-first economy.
Partnering with neoleap, a subsidiary of Alrajhi Bank, Pemo will integrate its cutting-edge and user-friendly spend management platform with neoleap’s innovative payment infrastructure, meaning that Saudi businesses will have full control over their finances, optimizing their operations for greater transparency and efficiency.
More than 6,000 customers already use Pemo, and the partnership with neoleap marks a natural step as the company enters the Saudi market. With government-backed initiatives, regulatory advancements and a thriving startup scene, Pemo’s focus will be on both servicing businesses and hiring talent over the coming year.
Ayham Gorani, co-founder of Pemo, said: “Saudi Arabia is undergoing a remarkable economic transformation, and businesses need smart, efficient financial solutions to fuel their growth efforts.”
By launching in the Kingdom, and partnering with a trusted entity like neoleap, we’re bringing our platform to one of the most dynamic and forward-thinking markets in the region; we have always wanted to be in Saudi, and we are committed to helping support the Kingdom’s goal toward a cashless future as part of its Vision 2030 ambitions.
“At the same time, we’re excited to be investing in local tech talent and nurturing the next generation of fintech leaders as we help toward building a sustainable, world-class fintech ecosystem.”
Echoing this sentiment, Abdullah Albrahim, CEO of neoleap, said: “At neoleap, our mission is to reshape the financial landscape and equip businesses with the tools they need to thrive in an increasingly digital world. Our partnership with Pemo is a significant step in that direction, providing Saudi businesses with a seamless, AI-powered spend management solution fully integrated with neoleap’s advanced payment infrastructure. This collaboration reflects our shared vision of enabling businesses to make smarter financial decisions, while advancing Saudi Arabia’s fintech ecosystem.”
Pemo’s move into the Kingdom marks three years of the business being in operation, with the company recently being named among the UAE’s Top Future 100 companies and Forbes’ top UAE fintech companies.
Diriyah Art Futures invites entries for 2nd Emerging New Media Artists program
Diriyah Art Futures, the MENA region’s first new media arts hub, has announced a call for applications for the second cycle of its Emerging New Media Artists program, set to launch in October.
Developed in partnership with Le Fresnoy — Studio National des Arts Contemporains in France, the one-year program offers access to cutting-edge professional equipment and facilities, a production budget and personal mentorship from prominent international digital and new media artists.
The funded program launched last November, alongside the highly anticipated opening of DAF in Diriyah, a UNESCO World Heritage Site. The inaugural cohort featured 12 up-and-coming new media and digital artists from 11 countries, with strong representation from Saudi Arabia and the MENA region.
The program begins with three months of thematic and conceptual explorations of cutting-edge topics, presented by artists and theorists through seminars, lectures, screenings and workshops. Following this, participants will work under the mentorship of leading artists and scholars to produce new artworks using DAF’s world-class facilities, including advanced audio-visual techniques, immersive reality, coding, sensing, machine learning and spatial audio-visual environments. The final works will be exhibited at DAF as a final curated and juried outcome of the program.
DAF is now taking applications for the 2025/ 2026 Emerging New Media Artists program. Applicants should be 35 years or younger, at graduate or postgraduate completion stage and have experience in developing and creating new media and digital art.
Automechanika Riyadh to address need for future-proofing KSA’s automotive workforce
Automechanika Riyadh, Saudi Arabia’s leading regional trade show for the automotive aftermarket industry, is set to address the critical skills gap in the automotive aftermarket in the country, which is being driven by shifting consumer expectations, technological disruptions, and the ambitious goals of Vision 2030.
As part of a panel discussion, Rudy Shukri, business leader and coach of learning and development company Tiqani, and Automechanika Riyadh Academy advisory board member, will highlight the significance of specialized automotive training programs integrating theory and practical experience through industry partnerships.
Speaking ahead of his participation in the Automechanika Riyadh Academy, which takes place from April 28-30, Shukri outlined several factors relating to the most critical skill gaps in the Saudi automotive aftermarket sector, including areas such as diagnostics, soft skills, inventory management and digital integration.
He said: “One of the most pressing gaps lies around technical diagnostics. Many technicians still rely heavily on outdated troubleshooting methods: plug in the diagnostic scanner, read the error code, replace the part. If the problem persists, try another part. This trial-and-error approach increases operational costs due to misdiagnosed components and erodes customer trust when vehicle issues remain unresolved.”
He also cited effective communication, professionalism and customer engagement as soft skills lacking within the market, which is in turn negatively impacting service quality and brand reputation, while also highlighting the urgent need for skills in IT, digital marketing, and online customer experience management to address the growing importance of digital commerce and e-commerce platforms.
Another area in which Shukri believes training is required is the electric vehicles sector. As Saudi Arabia accelerates toward a high-tech, sustainable future under Vision 2030, its automotive aftermarket sector is dramatically transforming. Landmark initiatives such as Lucid Motors and Ceer signal the Kingdom’s commitment to electric mobility and smart technology but also highlight an urgent need to modernize the industry’s talent pool.
“With EV manufacturing gaining momentum, the demand for certified EV technicians is reaching a critical point. Today’s service teams must master battery diagnostics, thermal management, and charging system maintenance — yet these skills remain in short supply,” said Shukri.
“Moreover, EVs depend heavily on over-the-air software updates, creating a new requirement for basic IT proficiency, including the ability to troubleshoot digital systems and interface with software. Most pressing of all is the need for high-voltage safety training, which is currently inconsistent or unavailable across the sector,” he added.
Licensed to 1st Arabia Tradeshows and Conferences by Messe Frankfurt Exhibition GmbH, Automechanika Riyadh will feature a range of sessions, panel discussions, and presentations from experts within the automotive sector.
Bilal Al-Barmawi, CEO and founder, 1st Arabia Trade Shows and Conferences, said: “As Saudi Arabia continues its journey toward becoming a global automotive powerhouse under Vision 2030, Automechanika Riyadh has a significant role to play in realizing this success. The overwhelming response to the 2025 edition reflects the industry’s readiness to address skill development, technology integration, and sustainable growth.”
Aly Hefny, show manager, Automechanika Riyadh, Messe Frankfurt Middle East, said: “Automechanika Riyadh 2025 is more than just a trade show, it’s a strategic response to the dynamic needs of Saudi Arabia’s rapidly evolving automotive aftermarket. With electrification, digitization, and e-commerce reshaping the landscape, our academy sessions tackle the critical skills required for future-readiness. From diagnostics to customer engagement, and high-voltage EV safety training, the show provides a knowledge-rich environment to support the upskilling of the Kingdom’s workforce and bridging gaps within the sector.”
Following the success of the record-breaking 2024 event, Automechanika Riyadh 2025 has witnessed continued growth, and this year’s sold-out edition is expected to be the largest to date.
Red Sea Global announces ‘Nammos Resort AMAALA’
Red Sea Global, the developer behind regenerative tourism destinations AMAALA and The Red Sea, has unveiled Nammos Resort AMAALA, setting a new standard for luxury in the region. This partnership marks Nammos Hotels and Resorts’ first hotel outside of Greece, bringing its iconic Cycladic elegance and world-renowned hospitality to Saudi Arabia.
Located at the stunning Triple Bay and offering breathtaking ocean and Hijaz Cove views, Nammos Resort AMAALA will welcome guests later this year, promising an unparalleled experience defined by sophisticated design, exceptional amenities, and a harmonious blend of Mykonian and Hijazi influences.
Nammos Resort AMAALA is the second resort under Nammos Hotel and Resorts brand portfolio. It is part of ADMO Lifestyle Holding, a joint venture between Alpha Dhabi Holding and Monterock International.
The luxury property will have 110 keys with ocean views and 20 branded residences with waterfront views of the AMAALA Marina and Corallium Marine Life Institute. The property features a luxury spa, offering serene rejuvenation, a state-of-the-art fitness center for health and wellness enthusiasts and a Children’s Club, perfect for family-friendly experiences.
Nammos Resort AMAALA includes four dining venues: Horizon Bar with sunset views of the Red Sea; Nammos Restaurant; Nalu Restaurant, an all-day dining restaurant blending Latin American and Asian flavors with cascading pools that lead to the resort’s main beach; and Omnia Restaurant, an international restaurant featuring a rotating line up of guest chefs and brands.
The property’s design masterfully blends Greek and Saudi aesthetics. Crafted by Foster + Partners, the exterior draws inspiration from traditional Hijazi architecture, while the interiors, designed by Lazaro Rosa Violan Studio from Spain and Elastic Architects from Greece, capture the timeless elegance of Mykonos’ Cycladic style. Signature elements include iconic terrazzo flooring, textured walls, traditional archways, and a refined color palette of aquamarine, white, and gold. Accentuated with tarnished gold finishes and soft marble, the result is a contemporary Mediterranean ambiance.
Renowned for its beachfront bliss, Nammos Restaurant AMAALA is located on the exclusive Hijaz Island off the resort’s coast. Offering unparalleled sunset views over the Red Sea, the restaurant promises ultimate privacy with its cabanas. Accessible via boat from the Marina Village jetty, the club is exclusive to guests staying at AMAALA’s resorts. The highlight is an infinity pool that seemingly floats over the Red Sea, offering breathtaking views of the sunset.
Petros Stathis, chairman of Nammos World and vice chairman of ADMO Lifestyle Holding, said: “The opening of Nammos Resort AMAALA marks a defining milestone for our Nammos brand, a full-scale, all-encompassing resort experience in one of the most anticipated luxury travel destinations in the world. We have the utmost confidence in the visionary leadership of the Kingdom of Saudi Arabia, whose shared commitment to excellence is set to redefine the global hospitality landscape for decades to come. We are simply honored to be part of this extraordinary journey and look forward to the remarkable chapters that lie ahead at Red Sea.”
Sanjay Nandi, CEO of ADMO Lifestyle Holding, added: “Nammos Resort AMAALA marks a significant milestone in ADMO’s global expansion in hotels.”
As a brand synonymous with vibrant luxury and exceptional experiences, opening in one of the world’s most exclusive luxury lifestyle and wellness retreats is the perfect fit for the iconic Nammos brand and reinforces ADMO’s commitment to expanding our international portfolio in the premium hospitality sector.”
The first master plan of AMAALA, centered on the Triple Bay development, is progressing well, with the first guests expected to arrive in 2025 at the destination’s 1,400 keys across eight hotels. Triple Bay will eventually feature 12 resorts and three residential communities.
Upon full completion, AMAALA will boast approximately 4,000 rooms across 30 hotels, along with approximately 1,200 luxury residential villas, apartments, and estate homes. The development will also include vibrant marinas for the global yachting community, as well as high-end retail, fine dining, wellness and recreational facilities.
