LILLE, France/BERLIN: The strip lights in the hypermarket know where you are — and can tell you where to go.
The new technology being trialled by French retailer Carrefour tracks your movements and beams data to your smartphone via light pulses undetectable to the eye, to guide you to the right shelves for tailored special offers.
It is the latest attempt to combine the online and real-world shopping experience, regarded as the holy grail for the industry at the moment.
As part of a new loyalty scheme launched last month, for example, Britain's Marks and Spencer is sending promotional text messages to shoppers who are in or near its stores — but only those who have agreed to receive them.
In fact almost three-quarters of British retailers are using technology, including facial recognition software, to track customers in stores, according to a survey of retail executives by IT services firm CSC. It is mostly for security purposes, but also to help provide a more personalized service.
Even in Germany, where privacy is particularly closely guarded, major retailers have been signing up to US app Shopkick, which rewards consumers with points when they enter participating stores and scan products with their phones. But retailers must tread with caution, especially among older customers.
"We are already flooded with offers on smartphones. We are being tracked to death. I guess I'm old school, but I want to keep my privacy," said Yves, 50, an insurance executive shopping at the Carrefour store that is testing the new lights.
The Carrefour project — a joint trial with Dutch tech firm Philips — is at the sprawling store next to the train station in the northern French city of Lille, chosen for the test because of the young and urban crowd it attracts.
The Euralille hypermarket replaced its fluorescent lighting with Philips LED lights that can transmit data via pulses which are registered by smartphone cameras, at this stage only iPhones.
Customers who have downloaded the "Promo C-ou" (Where is the special offer) app can let their smartphone camera point up so the lights in the ceiling determine their location. A blue arrow on the phone screen then guides them to the right shelf.
"We want to facilitate the shoppers' experience and be more convivial," said Carrefour store manager Thierry Demettre.
The service helps direct busy shoppers to the 200 to 300 different items on promotion each week, he said.
Carrefour said the app was being used about 50-100 times a day in a store which serves 11,000 customers a day. It is recruiting students to help customers use the app during the busy holiday season.
When Reuters visited the store, it was hard to find shoppers who knew about the app, despite banners advertising the service in the aisles.
Karine, a 40-year-old civil servant who works nearby, said she could imagine using the app: "I could save time when shopping," she said, adding she did not mind sharing her data. "They would not be the first nor the last to send us messages."
Eight in 10 consumers around the world are willing to share key pieces of personal information with brands, but only about 8 percent feel they are receiving better offers as a result, according to a survey of 20,000 people in 11 major countries conducted by marketing and loyalty company Aimia.
"Marketers have got lots of new toys in the toy cupboard but the risk is you end up doing cleverer versions of spam," said Aimia chief operating officer David Johnston.
Data mountain
The new M&S Sparks loyalty scheme aims to get around that by asking members to share their interests when they join so they can get tailor-made offers and invites to special events.
"This personalisation is a key aspect of what we will deliver," said Suzanna Broer, M&S director of customer insight and loyalty. "People are getting tired of being completely spammed with untargeted, irrelevant offers."
Steve Laughlin, retail expert at IBM Global Business Services, said stores were only just starting to work out how to make the best use of the mountains of data they are gathering and make money from it.
When IBM analysed customer data for a coffee chain, for example, it found the air temperature point at which people tend to order cold drinks over hot drinks was several degrees lower than the chain had expected, Laughlin said.
"They were sending promotions for hot drinks when they should have been sending promotions for cold drinks," he said.
Lasse Bolander, chairman of Denmark's largest supermarket chain Coop, said offering targeted discounts was particularly difficult for grocery retailers as customers shop so frequently and for a huge range of items.
That explains why some retailers — like British upmarket supermarket Waitrose — are allowing loyalty card holders to pick the items on which they want special offers.
But Bolander, whose Coop chain is owned by more than 1.5 million Danish customers who share their data in return for discounts, says retailers need to be careful.
"We have to make it transparent what we use the data for and easy to opt out," he said.
"Until we are absolutely certain we can give people the right offer at the right time we should take a step back - otherwise people will get annoyed."
‘We are watching you’: Carrefour lights have eyes
‘We are watching you’: Carrefour lights have eyes
The urgency of climate finance: Is the world ready to commit?
BAKU: As global leaders gather in Baku for the COP29 UN climate change conference, the focus on climate finance has never been more pressing. This year’s conference theme, “Accelerating Climate Action for Sustainable Development,” suggests that climate action must advance economic stability as well as address environmental concerns.
Yalchin Rafiyev, Azerbaijan’s lead negotiator for COP29, has said that “trillions of dollars” are needed to fund the fight against climate change — a significant increase from the longstanding annual target of $100 billion, which itself remains unmet. Vulnerable nations are especially affected by this shortfall, lacking the resources to build resilience against climate impacts.
The need for equitable financing
Delegates from developing regions, including African representatives, have called for climate finance to reflect the distinct economic realities faced by less developed countries.
Shaimaa Al-Sheiby, senior director of strategic planning at OPEC, spoke to Arab News about the importance of ensuring that climate finance meets the needs of developing economies
“In many countries, it’s difficult for governments to sustain economic progress without accessible financing,” Al-Sheiby said. She advocated for wealthier nations and financial institutions to play a greater role in “de-risking” investments in developing markets to attract private capital for renewable projects.
Yusuf Idris Amoke, a Nigerian climate adviser, said: “The Global South is on the receiving end of climate impacts while contributing far less to emissions.”
For these countries, the push to phase out fossil fuels often clashes with immediate economic needs, especially given that alternatives are limited and expensive.
“Financing third world countries or the Global South is key,” Amoke added, saying that transitioning without robust financial support is neither equitable nor feasible.
Voluntary carbon markets and climate solutions
Voluntary carbon markets have been gaining traction as a flexible solution for reducing emissions, especially in regions where compulsory systems have struggled to achieve significant results.
These markets encourage companies to take part in climate initiatives by creating financial incentives, which, as Al-Sheiby said, are essential for involving the private sector.
“Private capital is very shy,” she added, saying that risk-reduction strategies could help attract these funds to where they are most needed.
The success of voluntary markets, however, depends on strong regulatory support, transparency and accountability.
Global initiatives and South-South collaboration
The COP29 Presidency has launched the Baku Initiative for Climate Finance, Investment and Trade, a collaborative platform designed to align climate finance and trade with sustainable development priorities. By convening leaders from developed countries and the Global South, the initiative aims to foster equitable climate solutions.
In Africa, Saudi Arabia’s “Empowering Africa Initiative” exemplifies South-South collaboration. Minister of Energy Prince Abdulaziz bin Salman has signed agreements with Ethiopia, Chad, Senegal and other countries to promote energy equity as well as accelerate the continent’s energy transition. These agreements are set to harness Africa’s vast renewable energy potential, including its 10 terawatts of solar capacity.
Abid Malik, ACWA Power’s geo head for Central Asia, highlighted the importance of fostering local expertise during an interview with Arab News. “Our projects in Africa don’t just bring renewable energy; they create jobs, enhance technical skills and empower local communities to take charge of their energy futures,” he said.
The intersection of climate finance and conflict recovery
The recently announced Baku Call on Climate Action for Peace, Relief and Recovery highlights the role of climate action in stabilizing conflict-affected regions. “Climate-induced challenges such as water scarcity and food insecurity are catalysts for conflict,” said Mukhtar Babayev, COP29 president. “Peace-sensitive climate action is crucial for the most vulnerable.”
Gilles Carbonnier, vice president of the International Committee of the Red Cross, highlighted the environmental fallout in conflict zones like Gaza. “In places like Gaza, where infrastructure has been decimated, renewable energy offers a lifeline,” he told Arab News. “Solar microgrids in refugee camps are providing critical electricity for healthcare and other essential services.”
Charting a path forward
The commitments announced at COP29 reflect a growing recognition of the interconnected challenges of climate finance, energy equity and conflict recovery. With asset owners controlling $10 trillion pledging to accelerate private capital deployment and initiatives like BICFIT gaining momentum, the foundations for transformative change are being established.
For vulnerable nations, these efforts offer a glimmer of hope. However, achieving a just transition will require sustained political will and a reimagining of global financing systems. As COP29 unfolds, the world is watching to see if the pledges made in Baku will translate into tangible action.
Saudi Fund for Development marks 50 years with efforts in emerging economies
RIYADH: As the world is being divided by geopolitical tensions and wars, Saudi Arabia’s development fund is extending a helping hand to emerging nations through soft loans and grants.
Established in 1974, the Saudi Fund for Development has supported more than 800 projects worth $20 billion in over 100 countries.
As it celebrates 50 years since it was founded, the fund’s offerings for developing nations show no signs of slowing down.
Here are the highlights of its activities in the first nine months of 2024.
Water project to Benin
In February, SFD signed a memorandum of understanding with Benin to allocate a $5 million grant to support the implementation of the fifth phase of the Saudi Program for Drilling of Wells and Rural Development.
According to a press statement, the water project is expected to overcome the effects of drought in 37 villages across the West African nation.
“The project will contribute to the growth and prosperity of the infrastructure sector, provide access to water and food security, maintain public health, and reduce environmental pollution, to help achieve the Sustainable Development Goals, specifically SDG 6, clean water and sanitation,” said SFD.
The fund’s development cooperation with Benin started in 2008, with it providing soft loans to finance six development projects and programs worth more than $145 million in the country over the past sixteen years.
Supporting Turkiye’s education sector
In February, SFD signed a $55 million loan agreement with Turkiye to rehabilitate five public schools covering an area of approximately 55,000 sq. meters.
The project will equip these schools with the necessary equipment and resources to protect them against earthquake damage, ensuring the continuity of their quality and efficiency, according to a statement.
Over the past four decades, SFD has financed nine development projects and programs in Turkiye, worth over $300 million, in multiple sectors including energy, health, agriculture, and education.
Empowering transport sector in Tunisia
Earlier this year, the fund signed a development loan agreement worth $55 million to renew and develop the railway network for phosphate transportation in Tunisia.
According to a press statement, the project will help renew approximately 190 km of the system, support increasing the capacity for transporting phosphate, and contribute toward Tunisia’s economic growth by creating direct and indirect job opportunities.
Loan to support clean energy growth in Pakistan
In March, SFD signed two development loan agreements totaling to $101 million to finance the establishment of the Shounter Hydropower and the the Jagran-IV Hydropower Projects in Pakistan.
A loan worth $66 million is intended to construct the 48-megawatt Shounter Hydropower station and connect it to the country’s national electricity grid.
This project also involves dam construction, water diversion and purification structures, powerhouse development and discharge tunnel construction.
The second loan, amounting to $35 million, will help establish the Jagran-IV Hydropower Project, which is set to have a capacity of 22 MW. This project entails the construction of dam, powerhouse, water diversion and purification building, as well as the provision of generators, transformers, necessary equipment, and transmission lines.
“These two agreements mark a continuation of efforts to boost clean energy projects in Pakistan, addressing challenges posed by conventional energy and its associated financial costs,” said SFD.
It added: “Additionally, they underscore the significance of clean energy and its contribution to fostering vital opportunities for sustainable development, aiming to support social development, stimulate economic growth, and meet population basic needs.”
In 2023, SFD financed oil derivatives worth $1 billion for Pakistan, when the South Asian nation was facing a tough economic situation amid dwindling forex reserves and rapidly depreciating national currency.
Supporting energy sector in Saint Kitts and Nevis
In April, SFD signed another development loan agreement worth $40 million to bolster the energy sector in Saint Kitts and Nevis.
According to a press statement, the loan centers on the financing of the expansion of the Needsmust Power Plant Project in the island nation. The project entails the establishment of a state-of-the-art dual-fuel power generation station with a capacity of 18 MW.
“This initiative is poised to significantly enhance the country’s energy production capabilities, contributing to a flexible hybrid power generation platform. It emphasizes efficiency improvements, utilization of clean fuel, and a pivotal step toward sustainable energy practices,” said SFD.
Aid to disaster-affected communities in Saint Vincent and the Grenadines
To support the disaster-affected communities in Saint Vincent and the Grenadines, the SFD in April signed a $50 million developmental loan agreement with the Caribbean nation.
According to a press statement, the agreement aims to finance the construction and rehabilitation of buildings and facilities affected by natural disasters in the country.
“The goal is to enhance the sustainability and resilience of these structures to withstand future disasters and climate change effects. The project encompasses furnishing and equipping buildings with necessary equipment, including the establishment of four health care facilities, construction of primary and secondary schools, government buildings, and rehabilitation of damaged houses by volcano, among other infrastructure works,” said SFD.
SFD enters El Salvador and Nicaragua
In June, SFD forayed into El Salvador and Nicaragua by signing developmental loan agreements with these nations.
The fund signed a $83 million deal with El Salvador to fund a water treatment and biogas power generation project in the Central American country.
“The project will treat wastewater that currently flows into the Acelhuate River, while also producing biogas for renewable electricity generation. Expected to benefit over 1.2 million people, it will significantly increase El Salvador’s renewable energy capacity, and contribute to environmental sustainability,” said SFD.
#Infographic | A first developmental step; for effective sustainable development #SFD Signed the first development loan agreement worth $103 million; to support the health sector in the Republic of #Nicaragua.#ProsperTogether pic.twitter.com/UqisoTrZPp
— الصندوق السعودي للتنمية (@SaudiFund_Dev) June 7, 2024
In the same month, the fund signed another developmental loan agreement worth $103 million with Nicaragua to finance the development of the Carlos Centeno Departmental Hospital in the Central American nation.
According to a press statement, the fund will be used to construct a 25,000-sq.-meter hospital with a capacity of 300 beds, serving the surrounding regions.
The facility will also include specialized clinics for surgery, comprehensive child immunization, training and qualification of medical personnel, emergency departments, and a full range of integrated health care services.
Supporting socio-economic growth in Dominica
In September, SFD signed a developmental loan agreement worth $41 million with Dominica to enhance socio-economic growth in the country.
The agreement aims to rehabilitate seven main streets in Roseau, which will help improve road connectivity, reduce congestion, enhance safety and access to basic services, as well as facilitate the smoother movement of people and goods, according to a press statement.
#Video | The signing ceremony for the first development loan agreement worth $41 million, provided by #SFD to finance the Infrastructure Rehabilitation project in the capital, Roseau, of the Commonwealth of #Dominica.#ProsperTogether#SFD50 pic.twitter.com/rxLkdQWMJ6
— الصندوق السعودي للتنمية (@SaudiFund_Dev) September 15, 2024
The loan will also contribute to commercial and residential development and create numerous job opportunities.
In the same month, SFD also signed a deal worth $25 million to co-finance the development of renewable energy infrastructure in the Solomon Islands.
The financing initiative aims to reduce dependency on fossil fuels and promote sustainable development in the Oceanian nation.
Startup Wrap — Proptech leads startup investment in region as sector sees funding drop
RIYADH: Saudi Arabia’s real estate tech platform Ejari secured the largest startup investment across the Middle East and North Africa in October as the region faced a funding slowdown.
The firm benefited from a $14.65 million seed financing round led by PFG and BECO Capital, underscoring the importance of early-stage investments.
This success came against a backdrop of a funding fall for the MENA region, which saw $134 million secured across 56 deals.
This represented a 52 percent month-on-month decline and a 13 percent decrease from the same period last year, indicating ongoing challenges in the region’s investment climate, according to Wamda’s monthly report.
Debt financing played a notable role, accounting for $28.4 million, or 21 percent of the total amount.
UAE-based startups led the region, raising $61.8 million across 15 deals, while Saudi Arabia followed closely with $50 million raised across 21 transactions.
Kuwait’s position was boosted by property technology firm Sakan’s $12 million round, contributing to a total of $13.5 million secured by Kuwaiti entrepreneurs.
The Egyptian startup scene struggled, with only eight startups raising a combined $1.6 million, highlighting a sharp downturn.
Meanwhile, Tunisian and Qatari startups performed comparatively well, securing $3 million and $2.7 million, respectively.
Fintech, which had dominated the region’s funding landscape earlier in the year, fell to second place in October.
Proptech took the lead, attracting $38 million over five deals.
The e-commerce sector raised $14.6 million, while education technology startups secured $11 million across seven deals.
Investor preference leaned toward early-stage startups, with seed funding accounting for $40 million, or 30 percent of the total raised.
Series A investments reached $20 million across three deals, and pre-seed funding contributed $15.5 million. Notably, nine startups secured $25.8 million without disclosing their stage.
The business-to-consumer model was the favored choice, garnering $83.8 million across 19 startups, while business-to-business ventures attracted $42.4 million over 27 deals.
Ten startups operating a hybrid model received nearly $8 million.
Female-founded firms saw an encouraging rise, collectively raising $10.5 million across four transactions.
However, male-founded startups continued to dominate, securing $115 million across 31 deals.
Saudi open banking startup Lean closes $67.5m in series B round
Lean Technologies, a Saudi-based open banking platform, has raised $67.5 million in a series B funding round led by US-based General Catalyst.
This round marks one of the largest equity investments by a US venture capital firm in Saudi Arabia’s fintech sector. Other participants included Bain Capital Ventures, Duquesne Family Office, and Arbor Ventures.
Founded in 2019 by Hisham Al-Falih, Ashu Gupta, and Aditya Sarkar, Lean provides businesses with access to bank data and payment solutions.
The company, regulated by the Abu Dhabi Global Market, claims it has processed over $2 billion in transactions through its account-to-account payment offerings, serving clients like e&, DAMAC, and Careem.
In Saudi Arabia, Lean’s launch of data services under the Saudi Central Bank’s regulatory sandbox has facilitated nearly 1 million bank account verifications, supporting clients in sectors such as insurance, lending, and e-commerce, including companies like Tawuniya, Abdul Latif Jameel Finance, and Salla, as well as Tabby, and Tamara.
Al-Falih, CEO of Lean Technologies, stated that the funding will be used to expand Lean’s product offerings and support its growth strategy across the Middle East.
“Our aim is to enhance the financial ecosystem by providing accessible solutions that meet the needs of businesses and consumers alike,” Al-Falih said.
Neeraj Arora, managing director at General Catalyst, said: “Lean has demonstrated a strong commitment to solving local market needs and has earned significant customer loyalty. We see Lean as a key player in building the infrastructure needed for the region’s fintech growth.”
The new funding is expected to bolster Lean’s pay-by-bank and open banking solutions, allowing the company to scale operations and deepen its market presence in the region.
UnifyApps secures $20m to fuel ME expansion
UAE-based Software-as-a-Service solutions provider UnifyApps has closed a $20 million series A funding round led by Iconiq Growth, with participation from Elevation Capital.
The round brings UnifyApps’ total funding to $31 million since its inception in 2023. The company, co-founded by Pavitar Singh, Abhishek Khurana, focuses on automating enterprise workflows across multiple applications.
“UnifyApps understands that you need a holistic approach to achieve trusted, effective AI agents,” said Matt Jacobson, general partner at Iconiq Growth.
“By aligning every data source and application to an enterprise use, they are enabling AI to actually understand and orchestrate work,” he added.
Pavitar Singh, CEO of UnifyApps, emphasized the strategic value of the new partnership: “UnifyApps is deeply grateful for the opportunity to work with Iconiq Growth. Their deep network and partnership will be instrumental in our next stage of growth as we bring our AI agent platform to enterprises everywhere.”
UAE’s Epik Foods raises $15.5m
Epik Foods, a UAE-based food and beverage group, has raised $15.5 million in private capital funding from Ruya Private Capital I, LP, a fund managed by Ruya Partners.
The funding will be used for acquisitions, working capital, and supporting the company’s expansion plans, particularly into Saudi Arabia, as well as strengthening its presence in the UAE.
Established by Khaled Fadly and Ranya Basyuni, Epik Foods was formed in 2023 following a merger of three F&B entities – KR&CO, Sweetheart Kitchen, and Happy Platters Kitchens – in partnership with Gulf Islamic Investments, a Shariah-compliant global investment firm which manages over $4.5 billion in assets.
Epik Foods currently oversees a portfolio of 60 food and beverage brands operating across 50 locations in the UAE and Saudi Arabia, with an additional 20 outlets slated to open as part of its ongoing expansion strategy.
Efreshli advances interior design tech with new funding round
Egyptian interior design startup Efreshli has raised an undisclosed amount in its latest seed round, led by Algebra Ventures.
The round also saw participation from 500 Startups, Dar Ventures, and various angel investors.
Founded in 2019 by Heba El-Gabaly, Efreshli leverages virtual decor tools to help customers visualize room setups before making purchases.
CEO El-Gabaly expressed optimism about the company’s growth trajectory, saying: “I’m excited about this significant milestone for Efreshli. With new funding and with Dina El-Haddad joining as co-founder and CPO (chief product officer), we can accelerate our tech-driven growth and take Efreshli to new heights.”
El-Haddad added: “I’m thrilled to be part of Efreshli’s journey to revolutionize the home furnishing experience. Efreshli’s future is more than just furniture; it’s about building an entire ecosystem. With innovations like Efreshli Pro, we’re connecting the dots for everyone, from customers to designers.”
The new funding will be directed toward enhancing Efreshli’s offerings and expanding its product line, reinforcing its mission to make interior design accessible across the region.
Yemen and Iraq lead call for more crisis finance
BAKU: A group of conflict-affected countries led by Iraq and Yemen is pushing at the COP29 climate talks to double financial aid to more than $20 billion a year to combat the natural disaster and security crises they face.
States mired in conflict or its aftermath have struggled to access private investment, because they are seen as too risky. That means UN funds are even more critical to their people, many of whom have been displaced by war and weather.
In response, the COP29 Azerbaijan presidency on Friday launched launch a new “Network of Climate-vulnerable Countries,” including Iraq, Yemen, Burundi, Chad, Sierra Leone, Somalia and Timor-Leste. They all belong to the g7+, an intergovernmental group of fragile countries that first sent the appeal.
The network aims to advocate as a group with climate finance institutions, build capacity in member states so they can absorb more finance, and create country platforms so investors can more easily find high-impact projects in which to invest, said think tank ODI Global, which helped the countries create the network.
“My hope is it will create a real platform for the countries in need,” said Abdullahi Khalif, chief climate negotiator for Somalia.
Half of UK businesses impacted by Middle East conflict
- British Chambers of Commerce survey shows companies faced increased costs, shipping disruption
LONDON: Half of British businesses say they have been affected by the conflict in the Middle East, according to a survey from the British Chambers of Commerce.
The findings show that on top of the devastating human impact of the fighting in Gaza and Lebanon, the economic repercussions are being felt around the world.
Houthi militants in Yemen began attacking shipping in the Red Sea shortly after the Oct. 7 Hamas attacks sparked Israel’s war on Gaza.
The militants claim they are targeting ships linked to Israel and its allies in solidarity with Palestinians. The result has been a huge reduction in traffic through one of the world’s busiest maritime trade routes.
The BCC said shipping container rates have risen sharply since the conflict began. The cost of shipping a 40-ft (12-meter) container from Shanghai to Rotterdam has risen from just over $1,000 at the start of the conflict to just under $4,000 now. Prices peaked at more than $8,000 in July.
Most shipping companies operating between Asia and Europe have opted to send vessels around the longer Cape Horn route rather than through the Red Sea and Suez Canal.
In the survey of about 650 businesses published this week by the BCC’s Insights Unit, UK firms said the conflict had led to increased costs, shipping disruption and delays, and uncertainty over oil prices.
Half of those asked said the conflict had affected them, compared to just over a quarter in a similar survey in October 2023. This suggests more businesses worldwide have been affected by the fighting the longer it has gone on.
William Bain, the BCC’s head of trade policy, said: “Alongside the grim human impact of the ongoing conflict in the Middle East, the situation continues to have economic reverberations around the world.
“The effect on businesses here in the UK has continued to ratchet up the longer the fighting has continued.
“If the current situation persists, then it becomes more likely that the cost pressures will build further.”
Economists have warned that while the effects on the global economy have so far been largely limited to shipping costs and delays, further escalation could have a much wider impact.
The biggest concern would be a disruption to oil and gas supplies that would lead to a surge in global energy prices, fueling inflation.
