NEW YORK: Sean “Diddy” Combs ‘ former personal assistant testified Thursday that the hip-hop mogul sexually assaulted her, threw her into a swimming pool, dumped a bucket of ice on her and slammed a door against her arm during a torturous eight-year tenure.
The woman, testifying at Combs’ sex trafficking trial under the pseudonym “Mia,” said Combs put his hand up her dress and forcibly kissed her at his 40th birthday party in 2009, forced her to perform oral sex while she helped him pack for a trip and raped her in guest quarters at his Los Angeles home in 2010 after climbing into her bed.
“I couldn’t tell him ‘no’ about anything,” Mia said, telling jurors she felt “terrified and confused and ashamed and scared” when Combs raped her. The assaults, she said, were unpredictable: “always random, sporadic, so oddly spaced out where I would think they would never happen again.”
If she hadn’t been called to testify, Mia said, “I was going to die with this. I didn’t want anyone to know ever.”
Speaking slowly and haltingly, Mia portrayed Combs as a controlling taskmaster who put his desires above the wellbeing of staff and loved ones. She said Combs berated her for mistakes, even ones other employees made, and piled on so many tasks she didn’t sleep for days.
“It was chaotic. It was toxic,” said Mia, who worked for Combs from 2009 to 2017, including a stint as an executive at his film studio. “It could be exciting. The highs were really high and the lows were really low.”
Asked what determined how her days would unfold, Mia said: “Puff’s mood,” using one of his many nicknames.
Mia said employees were always on edge because Combs’ mood could change “in a split second” causing everything to go from “happy to chaotic.” She said Combs once threw a computer at her when he couldn’t get a Wi-Fi connection.
Her testimony echoed that of Combs’ other personal assistants and his longtime girlfriend Cassie, who said he was demanding, mercurial and prone to violence. She is the second of three women testifying that Combs sexually abused them.
Cassie, an R&B singer whose legal name is Casandra Ventura, testified for four days during the trial’s first week, telling jurors Combs subjected her to hundreds of “freak-offs” — drug-fueled marathons in which she said she engaged in sex acts with male sex workers while Combs watched, filmed and coached them.
A third woman, “Jane,” is expected to testify about participating in freak-offs. Judge Arun Subramanian has permitted some of Combs’ sexual abuse accusers to testify under pseudonyms for their privacy and safety.
The Associated Press does not identify people who say they’re victims of sexual abuse unless they choose to make their names public, as Cassie has done.
Combs, 55, has pleaded not guilty to sex trafficking and racketeering charges. His lawyers concede he could be violent, but he denies using threats or his clout to commit abuse.
Mia testified that she saw Combs beat Cassie numerous times, detailing a brutal assault at Cassie’s Los Angeles home in 2013 that the singer and her longtime stylist Deonte Nash also recounted in their testimony. Mia said she was terrified Combs was going to kill them all, describing the melee as “a little tornado.”
The witness recalled jumping on Combs’ back in an attempt to stop him from hurting Nash and Cassie. Mia said Combs threw her into a wall and slammed Cassie’s head into a bed corner, causing a deep, bloody gash on the singer’s forehead. Other times, she said, Combs’ abuse caused Cassie black eyes and fat lips.
Mia said Combs sometimes had her working for up to five days at a time without rest as he hopped from city to city for club appearances and other engagements, and she started relying on her ADHD medication, the stimulant Adderall, as a sleep substitute.
Combs, with residences in Miami, Los Angeles and the New York area, let Mia and other employees stay in his guest houses — but she wasn’t allowed to leave without his permission and couldn’t lock the doors, she testified.
“This is my house. No one locks my doors,” Combs said, according to Mia.
Mia didn’t appear to make eye contact with Combs, who sat back in his chair and looked forward, sometimes with his hands folded in front him, as she testified. Occasionally, he leaned over to speak with one of his lawyers or donned glasses to read exhibits. Mia kept her head down as she left the courtroom for breaks.
She testified that she remains friends with Cassie.

NEW YORK: Internet giants are diving deeper into e-commerce with digital aides that know shoppers’ likes, let them virtually try clothes on, hunt for deals and even place orders.
The rise of virtual personal shoppers springs from generative artificial intelligence  being put to work in “agents” specializing in specific tasks and given autonomy to complete them independently.
“This is basically the next evolution of shopping experiences,” said CFRA Research analyst Angelo Zino.
Google last week unveiled shopping features built into a new “AI Mode.”
It can take a person’s own photo and meld it with that of a skirt, shirt or other piece of clothing spotted online, showing how it will look on them.
The AI adjusts the clothing size to fit, accounting for how fabrics drape, according to Google head of advertising and commerce Vidhya Srinivasan.
Shoppers can then set the price they would pay and leave the AI to relentlessly browse the Internet for a deal — alerting the shopper when it finds one, and asking if it should buy using Google’s payment platform.
“They’re taking on Amazon a little bit,” Techsponential analyst Avi Greengart said of Google.
The tool is also a way to make money from AI by increasing online traffic and opportunities to show ads, Greengart added.
The Silicon Valley tech titan did not respond to a query regarding whether it is sharing in revenue from shopping transactions.
OpenAI added a shopping feature to ChatGPT earlier this year, enabling the chatbot to respond to requests with product suggestions, consumer reviews and links to merchant websites.
Perplexity AI late last year began letting subscribers pay for online purchases without leaving its app.
Amazon in April added a “Buy for Me” mode to its Rufus digital assistant, allowing users to command it to make purchases at retailer websites off Amazon’s platform.
Walmart head of technology Hari Vasudev recently spoke about adding an AI agent to the retail behemoth’s online shopping portal, while also working with partners to make sure their digital agents keep Walmart products in mind.
Global payment networks Visa and Mastercard in April each said their technical systems were modernized to allow payment transactions by digital agents.
“As AI agents start to take over the bulk of product discovery and the decision-making process, retailers must consider how to optimize for this new layer of AI shoppers,” said Elize Watson of Clarkston Consulting.
Retailers are likely to be left groping in the dark when it comes to what makes a product attractive to AI agents, according to Watson.
Analyst Zino does not expect AI shoppers to cause an e-commerce industry upheaval, but he does see the technology benefitting Google and Meta.
Not only do the Internet rivals have massive amounts of data about their users, but they are also among frontrunners in the AI race.
“They probably have more information on the consumer than anyone else out there,” Zino said of Google and Meta.
Tech company access to data about users hits the hot-button issue of online privacy and who should control personal information.
Google plans to refine consumer profiles based on what people search for and promises that shoppers will need to authorize access to additional information such as email or app use.
Trusting a chatbot with one’s buying decisions may spook some people, and while the technology might be in place the legal and ethical framework for it is not.
“The agent economy is here,” said PSE Consulting managing director Chris Jones.
“The next phase of e-commerce will depend on whether we can trust machines to buy on our behalf.”