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Regional conflicts dent Middle East performance in 2025 Soft Power Index

Despite gains in perception-based categories, Saudi Arabia dropped two spots to 20th after years of steady growth
The Gaza war’s ripple effects and a regional ‘shift in sentiment’ caused a slowdown in performance for Middle Eastern nations, Brand Finance MENA director told Arab News

By GABRIELE MALVISI · 21 February 2025

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By Arab News · 31 January 2025

Aramco retains MENA’s most valuable brand amid ‘outpacing’ regional growth

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Dubai ‘most reputable city’ as Middle East shows strong progress in Brand Finance Global City Index

By Arab News · 07 November 2024

X drops out of global media brands ranking

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Saudi Public Investment Fund emerges as most valuable and second-strongest sovereign wealth fund globally

By Arab News · 30 May 2024

Specialist hospital is top healthcare institution

By Arab News · 02 May 2024

Saudi Aramco retains its status as Middle East’s most valuable brand

By Arab News · 29 April 2024

Saudi Mobily fastest growing firm in Middle East telecom sector in 2024: Brand Finance

By Arab News · 27 March 2024

Gaza conflict sends ripples through MENA soft power landscape

By GABRIELE MALVISI · 01 March 2024

Saudi Aramco maintains top spot as most valuable Middle Eastern brand globally

By GABRIELE MALVISI · 17 January 2024

Saudi Arabia, UAE rising as global champions of ‘soft power’

By GABRIELE MALVISI · 03 March 2023

Aramco retains crown as most valuable Middle Eastern brand, Soft Power index reveals

By GABRIELE MALVISI · 28 February 2023

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