Next time you add salt to your steak, or even a dollop of mayonnaise to your fries, just think: This is the way to Internet stardom.
At least that was the case for Nusret Gokce — also known as “Salt Bae” — who has become ridiculously famous thanks to his theatrical seasoning of food.
The restaurateur was hardly a nobody before: He runs the popular Nusr-Et Steakhouse chain in his native Turkey, along with two restaurants in the UAE, at the Four Seasons Resort on Jumeirah Beach Road in Dubai and a new branch at The Galleria on Al Maryah Island in Abu Dhabi.
But it was a brief Instagram video that really saw Salt Bae become flavor of the month.
It shows the chef, with his trademark slick-back hair and dark glasses, purposefully cutting up a slab of meat, before bending his rather muscular arm and sprinkling salt down it to season the food. It became his trademark move.
The Internet went crazy — and a meme was born. The viral video, posted just three weeks ago, has attracted some 10 million views, and many more on other platforms.
It did not stop there. Megastar Rihanna has been snapped wearing a Salt Bae T-shirt. Footballer Danny Welbeck did a Salt Bae-style celebration after a goal for Arsenal in an FA Cup clash against Southampton FC.
In one social-media photograph, Salt Bae is seen meeting Sheikh Mohammed bin Zayed Al-Nahyan, the crown prince of Abu Dhabi. And one man in Australia even immortalized the chef in the form of a large tattoo on his arm.
But will Salt Bae’s fame take many courses, or be a flash in the pan?
The star certainly has great plans ahead. Salt Bae hopes to take his Nusr-Et Steakhouse global, according to one recent interview. He told the Hurriyet Daily News that there are plans to open branches of the steakhouse chain in London and New York.
And if the social media reaction is anything to go by, he will find many eager customers looking for a tasty meal, theatrically prepared.
His existing restaurants are reported to attract long queues. The menu has a decent array of dishes, from starters including steak tartar and shrimp, to grilled salmon and, of course, a variety of steaks.
Despite his heavy social-media use, Salt Bae has been keen to dismiss any notion that he is showing off. He revealed that he is the son of a mine-worker, and started working as a butcher when he was just 14 — and says the viral video was not the planned creation of a PR company.
“Actually that move at the end (salting) came automatically. I did not do that to show off. It is just my signature. You can think of it a kind of final touch for a painting. It was a final touch to the meat; I was blessing the meat,” he told Hurriyet Daily News.
So with his A-list following and trademark style, it seems we have not heard the last of this distinctive Turkish restaurateur. Whatever you do, do not take him with a pinch of salt.
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Salt Bae: Already a well-seasoned star
Salt Bae: Already a well-seasoned star
Where We Are Going Today: Crosto bakery in Dammam
- The Crosto Om Ali provided a warm, creamy, comforting conclusion to the meal
If you’re in Dammam and looking for a flavorful brunch or a light meal, the recently opened bakery Crosto offers a cozy atmosphere and a versatile menu catering to different tastes.
The maple shrimp for SR46 ($12) was the highlight of our visit — perfectly cooked shrimp complemented by a sweet maple glaze. The chicken sliders (SR33) were another favorite — juicy, tasty, and served on fresh buns. The Turkish shakshuka and Crosto avocado are worth trying too.
The Crosto Om Ali provided a warm, creamy, comforting conclusion to the meal.
Crosto’s Turkish Coffee is a must-have for coffee enthusiasts. Its authentic preparation and rich taste paired perfectly with the desserts, enhancing the overall dining experience.
The atmosphere at Crosto is welcoming and casual. However, the service during our visit was a little slow, which might be a concern if you’re in a rush.
With its mix of regional and international flavors, Crosto could be a good choice for your next outing in Dammam.
For more information, check their Instagram @crosto.sa.
Italian and Saudi flavors blend in embassy dinner and cooking competition
- Highlighting similarities between Italian and Saudi cultures that can be sensed in their cuisines, Chiari said: “Both Italy and Saudi Arabia place great importance on hospitality, family, and the tradition of sharing meals
RIYADH: A group of 15 Saudi and Italian chefs created a seven-course dinner titled “Italy meets KSA,” combining both cuisines at Ritz Carlton’s Azzuro Restaurant.
Daniele Chiari, Italian chef and head of Dinner Incredible, the hosts of the event, told Arab News: “Tonight’s event in Riyadh is inspired by the shared love for storytelling and culture through cuisine. As a chef, I see food as a universal language that connects people, and Saudi Arabia’s culinary traditions are incredibly rich and diverse, just like Italy’s.”
The event featured a culinary risotto competition between top Saudi chefs, which was won by Omar AlKhaldi, who received a scholarship fund from ALMA, the School of Italian Culinary Arts.
The event also had a display of fresh mozzarella cheese for tasting, made in the Kingdom by Sana cheese company, which specializes in Italian cheeses.
“This evening, we aim to create a bridge between these two cultures, highlighting how local Saudi ingredients and techniques can harmonize beautifully with Italian culinary artistry,” Chiari said.
The evening concluded with a seven-course tasting dinner highlighting Italian and Saudi flavors. The menu included a pumpkin tart, cream of beans soup with shredded camel meat, a Red Sea grouper served with truffle, and a Saudi-coffee twist on the famous tiramisu.
Highlighting similarities between Italian and Saudi cultures that can be sensed in their cuisines, Chiari said: “Both Italy and Saudi Arabia place great importance on hospitality, family, and the tradition of sharing meals. In terms of food, there’s a deep respect for natural, high-quality ingredients in both cuisines. Just as Italians value simplicity and the authentic taste of their produce, Saudis take pride in the purity and flavor of their spices, grains, and meats.”
Chiari spoke about the ability of food to cross international borders and connect communities.
“Food is one of the most powerful ways to build connections and foster understanding between cultures. It transcends language, politics, and borders, allowing people to experience something deeply personal yet universally relatable. By crossing international borders through food, we’re not just sharing recipes — we’re sharing history, values, and creativity.”
The competition was organized by the Italian Embassy in Riyadh, the Italian Trade Agency, and ALMA, the School of Italian Culinary Arts, in collaboration with Sitaf and the Royal Protocol.
Where We Are Going Today: Soul Bowl restaurant in Riyadh
Soul Bowl, an on-the-go healthy meal station is catching the eye of Riyadh’s foodie and wellness fiends with their nutritious bowls and sandwiches.
While most tend to order for delivery, you can enjoy a comfortable and quaint indoor dining experience in their store in As Sahafah; where the neutral colors, soft warm lighting, and pop of green offer a welcoming atmosphere for both solo and social dining.
Soul Bowl’s menu offers a wide selection of salads, bowls, flatbread sandwiches, wraps, soups, and rice meals, as well as fresh juices, desserts and acai bowls.
Their wraps and bowls are a hit, with the chicken chipotle wrap and the Mexican bowl as big standouts.
The chicken used is clearly of high quality and cooked very well, and the rest of the ingredients, such as the greens, rice, sauces, feel very fresh. The flatbread sandwiches, however, are a bit of a hit or miss.
The main courses they offer range from tandoori chicken to beef stroganoff.
Where We Are Going Today: ‘Gosha’ bakery in Riyadh
Gosha, with several branches in Riyadh, has gained a loyal following for its fresh-baked flatbreads and creative flavor combinations.
This modern bakery is the go-to spot for fans of stone-baked delights, offering a unique twist on traditional recipes.
The thyme with pomegranate flatbread is the star of the menu. Its tangy, earthy flavors are perfectly balanced and complemented by the crispness of the bread. Another top pick is the honey labneh flatbread, offering a delightful sweet-and-savory profile. The falafel wrap also deserves praise for its crispy, flavorful filling that feels hearty and fresh.
Gosha’s menu caters to those seeking variety, offering several options suitable for breakfast or light snacks.
However, one thing missing from the experience is the addition of fresh beverages. It would be great to pair these delicious flatbreads with fresh juice, tea, or coffee, creating a more complete dining experience.
Overall, Gosha impresses with its innovative take on traditional flavors, vibrant presentation, and consistently high quality.
This is a great option for anyone looking for a quick, delicious bite in Riyadh.
For more information, check the bakery’s Instagram @qooshah.
Where We Are Going Today: ‘Balcona 99’ Egyptian cuisine in Jeddah
- The menu is a tribute to the diverse and flavorful dishes of Egypt
Balcona 99, in As-Salamah in Jeddah, has been delighting diners with its authentic Egyptian cuisine, offering an experience rooted in tradition.
The ambiance captivates from the moment one enters, with intricately carved hieroglyphics and symbolic artwork evoking Egyptian heritage.
Traditional melodies, warm decor and striking geometric tiles come together to create a space that feels both vibrant and welcoming.
Guests can choose between the elegant dining area, the cozy lounge ideal for shisha or the outdoor terrace, which becomes especially appealing during the cooler months.
The menu is a tribute to the diverse and flavorful dishes of Egypt. To start, the appetizers set the tone for an unforgettable meal.
The fattoush and hummus are light and refreshing, while the roqaq meat, a crispy, flaky pastry filled with spiced meat, stands out as a favorite, especially when paired with the zesty chili sauce.
Mombar, stuffed eggplants, zucchini and peppers, also offer a delicious glimpse into Egyptian culinary artistry.
Moving on to the mains, the tawajen section features oven-baked rice paired with duck, pigeon, quail, chicken or other meat, alongside stews such as daoud basha and potato with chicken or meat.
The okra with meat stew is particularly delightful, its tender beef simmered in a fragrant tomato broth. The Egyptian fatta, served with trotters, lamb chops or chicken, is a hearty and satisfying choice that reflects the comfort food aspect of the cuisine.
For those who enjoy grilled dishes, the selection includes succulent quails, pigeon stuffed with rice, veal brochettes, kofta, lamb chops and beef liver.
Each is prepared to perfection, offering smoky, juicy flavors that leave a lasting impression. Classic dishes such as Balcona koshari and veal escallop pane add even more variety to the feast.
Desserts at Balcona 99 are the perfect conclusion to a rich meal. Whether it’s the soft, syrup-drenched balah el-sham, the creamy rice pudding, or the indulgent cheese kunafa, each dessert showcases the sweet simplicity of Egyptian flavors.
Check @balcona.sa on Instagram for more details.
