JEDDAH: She is a rarity in the foreign diplomatic corps in Jeddah. Ever since she arrived in January 2015 for her first foreign posting as Italy’s consul general, Elisabetta Martini has carved a niche for herself and her country through her extraordinary work and outreach efforts. On the eve of International Women’s Day, she spoke to Arab News about the challenges she has faced as a female diplomat, and her observations about Saudi women.
She chose Saudi Arabia as her diplomatic posting “because it was an extremely challenging post, and that was the hook for me. When somebody throws a challenge at me I immediately accept it. When I was asked to apply for foreign posts, I chose Jeddah.”
Martini describes Saudi Arabia as “a very powerful country in terms of natural resources, in terms of being a regional power, a country that maintains the regional balance in the Middle East. Before coming here, I knew of Saudi Arabia as a giant that wasn’t fully awake. It has the potential to become the most powerful country in the region.”
She started her diplomat career in 2012. She was posted in Rome for two years, where she dealt mostly with European affairs and foreign policy. She graduated in political science and completed her master’s in international relations.
She interned for six months at the Italian Embassy in Washington, DC, while she was doing research for her final thesis at John Hopkins University. The subject of her thesis was the Silk Road. During her time in the US, she was associated with a well-known Italian think tank, the International Affairs Institute (IAI). “That’s when I realized the importance of think tanks,” she said.
From the US, Martini moved to Brussels as the assistant of the representative of the Italian Senate at the European Parliament. “That was an extremely useful experience for me,” she said.
Later, she worked as an export manager for a German design company. “I represented this German firm and I used to sell a lot of their products to mostly Arab clients,” she said. All this experience stood her in good stead. “I got to know the private sector, the powerful role of think tanks and then the public sector,” she said.
In the first week of her arrival in Jeddah, King Abdullah died. “So change started to happen very quickly. That was another challenge for me, because my first public appearance was to give condolences for the death of the late king in the (presence) of the governor of Makkah,” Martini said.
“They were all men. There was a discussion between me and my colleagues, and with other consul generals, about how I should be dressed, how I should look… and how I should behave when paying condolences (here). At the same time, it was my first public appearance.” She said she covered her head out of respect for local traditions. “That really went well.”
On how challenging it is for a female diplomat in a country where women are not the predominant force in public life, she said: “It’s difficult for women, not just a female diplomat, all over the world, not just in Saudi Arabia. In my country, when I deal with my own people as myself and not as a diplomat, I support women’s rights. Everyone should give this contribution to the development of his or her own country.
“However, one shouldn’t interfere in the policies of other countries. In Italy, there’s a top-down policy that tries to push women into key areas. Women around the world have to work from the bottom up, instead of top-down.” She said people in Italy are surprised to know that she is the consul general in Jeddah.
Regarding Saudi women, Martini said she has seen a lot of changes. “When I came here, I was a bit surprised because the American consul general was a lady before me. The British consul general was a lady some years ago. The German consul general was a lady, so I wasn’t the first lady in the diplomat service here. The difference was that I was young, so I had to prove myself.
“Women are more critical toward other women because we know how much we have to fight and struggle for something. But when you see someone has made it to the top, you ask how she achieved it. Maybe because she’s the daughter of an ambassador? They try to belittle your success.”
Martini said she has interacted with a lot of women here. “Saudi Arabia isn’t one Saudi Arabia. There are different layers of society. There’s a big difference between the various classes of society. Some women who come from opened-minded families don’t have to face any problem. There are women who participate in municipal elections and civic activities.
“But there are some women who face lot of issues. So there are different layers. There are some women in Saudi Arabia who are more qualified than me and can do whatever job they want. Their fathers, husbands and brothers admire them. It’s amazing. But others have to struggle a lot.”
As a diplomat, did she encounter conservatives in the Kingdom, and if so how did she deal with it? “In Saudi Arabia, people recognize authority. They have a very strong sense of authority. They might say ‘you’re a lady and young,’ but they know I represent Italy in Jeddah. They have a strong respect for the state. So as far as I’m the consul general, they respect me. Everyone meets with me in a very respectful way.
“So far, I’ve never met someone who refused to shake my hand. I found Saudis super welcoming. I’m always being welcomed to their houses for big and intimate gatherings. They try to make me feel at ease.”
About women journalists in Saudi Arabia, Martini said: “It’s very important to encourage female journalists because it’s very important to have their point of view. They’ll always have a different point of view. Only they can understand their issues well.”
She said in advanced countries, women do not want to celebrate International Women’s Day as they have already reached gender equality. “But for me this occasion reminds us of the importance of women in society. We need to push the role of professional women in the world. We’re the other 50 percent of society. My message to women is not to rely on the fact that they’re women. They must think of themselves first and foremost as human beings, and go ahead in life.”
Italy’s first woman consul general sees a multi-layered, dynamic Saudi society
Italy’s first woman consul general sees a multi-layered, dynamic Saudi society
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How AI can be leveraged to reduce food loss, improve nutrition, and cut emissions
- By optimizing food processing at its source, AI is playing a role in reducing emissions and making food production more sustainable
- Preservation techniques, such as freeze-drying and 3D printing, are being optimized with AI to create long-lasting, nutritious products
RIYADH: Artificial intelligence is revolutionizing nearly every industry, and food production is no exception. From precision farming to lab-grown meat, AI is enabling more sustainable, efficient, and innovative ways to feed the world’s growing population.
One of the most promising applications is the use of AI to tackle food loss — one of the biggest challenges facing global food security. Each year, an estimated $1 trillion worth of food is lost before it even reaches consumers due to spoilage, supply chain inefficiencies, and market rejections.
But AI-powered solutions are beginning to change that, helping to extend shelf life, maximize nutritional value, and reduce environmental impact.
At the forefront of this movement is Essence Food, a company that has combined AI, 3D printing, and advanced freeze-drying techniques to transform surplus produce into nutrient-rich, long-lasting food products.
Led by CEO and founder Marcio Barradas, the company is pioneering a data-driven approach to food preservation, proving that cutting-edge technology can turn food loss into opportunity — benefiting both the planet and public health.
During a 2017 TED talk, Barradas highlighted the crucial difference between food loss and food waste. He explained that food loss occurs early in the supply chain, before products reach consumers, while food waste happens at the consumer level.
The consequences of food loss are significant, leading to a drastic reduction in the volume of food available for consumption. Several factors contribute to this issue, including poor yields, quality inconsistencies, spoilage, and inefficiencies in transportation and storage.
One particularly troubling aspect of food loss is the rejection of perfectly edible fruits and vegetables by retailers due to aesthetic imperfections. This practice results in vast quantities of nutritious food being discarded before it ever reaches a plate.
Reflecting on his TED talk, Barradas told Arab News: “It was a call to the industry to wake up and stop wasting foods when they can actually monetize them. So it was sort of from trash to cash.”
Despite growing awareness of food loss, Barradas observed that as recently as 2019, no large-scale solutions had been implemented to tackle the problem effectively. Determined to change this, he launched Essence Food, a company dedicated to reducing food loss through advanced technology.
By integrating AI with the freeze-drying process, Essence Food repurposes surplus and rejected produce that might otherwise go to waste. This not only preserves valuable nutrients but also addresses long-term health and environmental concerns associated with food production.
Freeze-drying, unlike other dehydration methods, retains a greater percentage of a food’s original nutrients while significantly improving shelf life and product quality. These advantages make it an ideal technology for tackling food loss on a global scale.
After its initial launch in Spain, Essence Food quickly expanded its footprint in the Middle East, beginning with the UAE and now moving into Saudi Arabia.
“We presented it at Gulfood in Dubai, and amazingly, we won as most innovative startup back in 2019,” said Barradas, referring to the company’s 3D-printed products, which have been showcased at the prestigious food industry event.
“This allowed us to expand very fast in the region and start to see how we can optimize all the resources that exist, knowing there is a region that imports the majority of its fruits and vegetables.
“Encouraged by winning that award at Gulfood, what I saw is that in the Middle East, there is an advantage compared to Europe. It’s less bureaucratic. When the decision-makers here believe in something, they will bring it to the front and it will be implemented.”
Although freeze-drying and 3D printing are not new technologies, AI has revolutionized their efficiency. When Barradas founded Essence Food, the company was already “very proactive with machine learning.
“All our data was being stored and analyzed in terms of accelerating the processes, having better decision-making, and also using that machine-learning capacity to really teach our machines.”
As the company worked to develop a more efficient freeze-dryer, AI emerged as the key to optimizing the technique. “Now, the age of AI came really strong in the last two years. So, what we’re doing is a virtual library,” said Barradas.
Every fruit or vegetable that enters Essence Food’s freeze-drying process undergoes rigorous analysis in a laboratory. Strawberries, bananas, tomatoes, beetroot — each ingredient is tested to determine its precise nutritional content.
The data collected is then fed into a virtual AI library, creating a vast database of nutritional insights. This system allows for an unprecedented level of food customization, tailored to individual dietary needs.
DID YOU KNOW?
• Food loss occurs early in the supply chain, often due to spoilage and market rejection, while food waste happens at the consumer level.
• Preservation techniques, such as freeze-drying and 3D printing, are being optimized with AI to create long-lasting, nutritious products.
• By optimizing food processing at its source, AI is playing a role in reducing emissions and making food production more sustainable.
“Having that library connected now with AI, you can only imagine how we can customize food for each individual.”
Barradas envisions a future where AI-driven food technology plays a direct role in preventive healthcare. Through Essence Food’s new smartphone app, users will be able to personalize their nutrition with nutrient-rich foods, including a healthier take on gummy bears.
“If I connect your mobile device, which you use every day, and it knows your steps and habits, everything is stored there. If you connect to this app that we are launching, you’ll be able to have customized gummy bears for the whole week,” he said.
“So, you’ll take two gummy bears a day, or one gummy bear a day, not to cure any disease, but to prevent you from getting any disease.”
He believes that modern diets have led to an over-reliance on supplements and pharmaceuticals. “We are only dealing with the consequences, with the symptoms, but we’re not fighting the causes,” he said.
Beyond nutrition, machine learning is also driving new sustainability initiatives within Essence Food’s freeze-drying technology.
One of the company’s most innovative breakthroughs is the recovery of water from fruits during the drying process. This reclaimed water has the potential to support vertical farming and other water-scarce agricultural initiatives.
“There’s something really amazing in this technology,” said Barradas. “It doesn’t need water, but it brings back water. So, any time you freeze-dry in the machine, it gives you potable water that was inside the fruits.”
The implications of this discovery are particularly relevant for regions like Saudi Arabia, where water scarcity is a pressing issue.
“If we load the machine with 40 kg of strawberries, we will be removing 35 liters, 32 liters, of potable water,” said Barradas.
This water recovery system can be integrated with vertical farming operations, creating a closed-loop system where food loss is minimized and essential resources are conserved.
“We want to create a synergy with vertical farming, where we recover food losses from these vertical farms in the desert, and with the water that we recover, we create more food,” said Barradas.
“Because Saudi Arabia, being such a vast region, and knowing the region where dates are grown, it will be amazing to bring the technology to the source and not bring the ingredient to Riyadh, for example, to transform it.
“Because the impact of transport and moving fresh ingredients is really big on the planet. We’re looking to go to the source of the ingredient to minimize everything that has to do with CO2 emissions.”
Saudi Arabia leads Arab condemnation of Israeli raids on Syrian territory
- Kingdom urges Security Council’s permanent members to address violations in Syria and the region
- Egypt says raids represent flagrant violation of international law
- Jordan reiterates support for Syria’s security, stability, sovereignty
RIYADH: Saudi Arabia has led Arab condemnation of Israeli airstrikes which violated the Syrian Arab Republic’s sovereignty and resulted in dozens of civilian and military casualties.
The Saudi Ministry of Foreign Affairs said the Israeli raids were “attempts to threaten the security and stability of Syria and the region through violating international laws.”
The Kingdom urged the UN Security Council’s permanent members to firmly address ongoing Israeli violations in Syria and the region, and called for the activation of accountability mechanisms.
Israeli airstrikes overnight targeted five areas in Syria, including the capital Damascus, and Hama Airport. Multiple people were injured while the actions, and a ground incursion, resulted in 13 fatalities.
Since the fall of the Bashar Assad regime in December, Israel has captured areas of Syria’s southern territory in a bid to keep the forces of the new government back from the border.
Egypt said on Thursday that Israeli raids represented a new and flagrant violation of international law. It called on international actors to compel Israel to end its occupation of Syrian territory and to respect the 1974 Disengagement Agreement.
Jordan’s Ministry of Foreign Affairs and Expatriates reiterated Amman’s support for Syria’s security, stability, and sovereignty. It stressed the need for Israel to adhere to international law and UN resolutions that call for respecting state sovereignty and non-interference in internal affairs.
Bahrain cabinet minister welcomes new Saudi ambassador in Manama
- Al-Malki highlighted the brotherly relations between the two Gulf kingdoms, describing them as founded on mutual affection
MANAMA: Bahrain’s Minister of Cabinet Affairs Hamad bin Faisal Al-Malki received on Thursday Saudi Arabia’s newly appointed Ambassador Naif bin Bandar Al-Sudairi at Gudaibiya Palace in Manama.
During the official reception, Al-Malki highlighted the brotherly relations between the two Gulf kingdoms, describing them as founded on mutual affection and deep-rooted historical ties that continued to flourish under the leadership of both nations.
Al-Sudairi expressed his commitment to strengthening bilateral cooperation and advancing joint initiatives between the two countries.
Scientific papers submission closes for Riyadh forum
- The two-day conference, themed “The Global Lexicography Industry: Experiences, Efforts, and Prospects,” continues the academy’s mission of advancing Arabic language research
RIYADH: The King Salman Global Academy for Arabic Language has closed submissions of scientific papers for its fourth annual international conference, set for mid-October in Riyadh, the Saudi Press Agency reported on Thursday.
Under the patronage of Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan, the event will host experts, linguistic academies and organizations from more than 20 countries.
The two-day conference, themed “The Global Lexicography Industry: Experiences, Efforts, and Prospects,” continues the academy’s mission of advancing Arabic language research.
Abdullah Al-Washmi, secretary-general of the academy, said that the conference would aim to foster collaboration between the academy and linguistic institutions worldwide.
It will serve as a platform for experts to share insights, review successful initiatives in lexicography, and explore ways to modernize dictionary development through emerging technologies and artificial intelligence, he added.
The conference will also highlight key Arabic and international projects while facilitating knowledge exchange among linguists, language academies and technology experts.
Saudi Arabia cracks down on environmental violators
- Fines for using local firewood and charcoal commercially can reach SR32,000 per cubic meter, while transporting, selling, or storing carries fines of up to SR16,000
RIYADH: The Special Forces for Environmental Security has arrested two Saudis and six expatriates from India, Pakistan, and Yemen for illegally exploiting sedimentary deposits in the Makkah region.
Authorities also seized five soil excavation machines, the Saudi Press Agency reported on Thursday.
In a separate case, a Saudi national was apprehended for grazing 12 camels in restricted areas of the King Abdulaziz Royal Reserve, and faces a fine of SR500 ($133) per camel.
A citizen was arrested in the Eastern Province for setting fires on vegetated land, an offense with a penalty of up to SR3,000.
Three citizens were detained for cutting protective fencing and unauthorized entry into the Imam Turki bin Abdullah Royal Reserve. Fines for fence damage can reach SR100,000, plus compensation, while unauthorized entry carries a SR5,000 fine.
A citizen in Riyadh was caught with two cubic meters of local firewood for commercial use. Fines for using local firewood and charcoal commercially can reach SR32,000 per cubic meter, while transporting, selling, or storing carries fines of up to SR16,000.
Environmental forces also arrested a Nigerian resident in Makkah for burning waste, damaging soil, and polluting the environment. Penalties for such activities can reach up to SR10 million.
Another citizen faces a fine of up to SR3,000 for unauthorized camping in the King Abdulaziz Royal Reserve.
Action has been taken against the violators, and they have been handed over to the relevant authorities.
Citizens are urged to report environmental violations by calling 911 in Makkah, Riyadh, and the Eastern Province, or 999 and 996 elsewhere in the Kingdom.
