Ericsson showcased some of its latest demos from the Mobile World Congress 2017 at STC Future Digitalization Expo (FUDEX 2017) that was held last week in Riyadh.
The event provided a unique platform for Ericsson to demonstrate the company’s journey to 5G technology.
It was inaugurated by Mohammad Al-Suwaiyel, minister of communications and information technology, together with Khaled Biyari, STC Group CEO, accompanied by the company’s top executives.
During the two-day event, Ericsson carried out several demos, including live 5G trial, IOT “Smart Parking,” Robotic Lego, 5G Ready Core & Network Slicing, in addition to HDS and Datacenters.
Ali Eid, head of Ericsson Saudi Arabia, Jordan and Palestine, said: “STC FUDEX 2017 was a great opportunity for Ericsson to be a part of an important industry event in the region, one where we were able to present our unprecedented solutions to the industry.
Our demonstrations were positively and highly perceived and in line with STC’s transformation toward digitalization.
Ericsson showcases latest demos at STC FUDEX 2017
Ericsson showcases latest demos at STC FUDEX 2017
Saudia Cargo names Loay Mashabi as new CEO
Saudia Cargo, a leader in global air cargo transportation and member of the biggest air cargo alliance SkyTeam Cargo, has announced the appointment of Loay Mashabi as its new chief executive officer, effective Jan. 1, 2025. He is also the managing director of Saudia Cargo.
Mashabi succeeds Teddy Zebitz as CEO, who has led Saudia Cargo to record success, driving innovation and solidifying its leading position. Zebitz will continue to serve as a member of the board of directors.
“During Teddy’s tenure, we have achieved remarkable milestones and navigated through numerous challenges, all while maintaining our commitment to performance and service excellence,” said Abdulkareem Abualnasr, board chairman of Saudia Cargo. “Teddy’s vision and leadership have been instrumental in building the capabilities of our company and in executing our strategies, and we are deeply grateful for all his valuable contributions.”
Mashabi joined Saudia Cargo as board member in August 2021 and became the managing director in October 2023, bringing a wealth of experience in the transportation and logistics sector. Prior to joining Saudia Cargo, he served as deputy minister for logistics services at the Ministry of Transportation and Logistics Services, and deputy governor for planning and development of the General Authority of Customs. He also served as CEO of the inception phase of the Soudah Development at the Public Investment Fund.
Under Mashabi’s leadership, Saudia Cargo will focus on accelerating its growth, expanding its international network, and advancing Saudi Vision 2030’s logistics sector goals, enabling the Kingdom’s transformation by securing essential goods and providing customer-centric solutions that help businesses thrive and industries grow.
He holds an executive MBA from London Business School and a BSc in petroleum engineering from King Fahd University.
Shein unveils Saudi-inspired Fall/Winter collections
RIYADH: Global fashion powerhouse Shein made a bold statement in Riyadh on Nov. 2, unveiling its latest Fall/Winter 2024 collections to an audience of eager fashion enthusiasts. Themed “Pearls to Radiant Glow, A Journey Through Arab Splendor,” the event merged tradition with trend, offering a fresh take on fashion that speaks to Saudi Arabia’s youth.
The immersive show showcased three collections — Dune Silhouette, Sunset Glow, and Ocean Garden — each reflecting a unique aspect of Saudi culture and landscape. With Riyadh’s style-conscious crowd in attendance, the collections represented the spirit of Saudi youth by drawing on elements of the natural world, from deserts to sunsets to marine life. Every piece seemed to embody the duality of Saudi identity, balancing heritage with a modern, forward-looking aesthetic.
The Dune Silhouette collection set the stage with designs inspired by the dynamic patterns of sand dunes. Embracing khaki hues and earthy tones, the collection used asymmetric tailoring and layered skirts to evoke the fluidity of desert landscapes. The pieces offered a fashionable twist on classic workwear, making a strong impression on attendees who value style that is both sophisticated and wearable.
Meanwhile, Sunset Glow captivated audiences with its warm color gradients that transition from deep orange to soft purples. Flowing silhouettes and delicate detailing, like chiffon accents and tassels, added a touch of romance to the collection. The designs captured the drama and beauty of a Saudi sunset, appealing to those drawn to a softer, more ethereal look.
Bringing a vibrant contrast to the event, Ocean Garden turned to the sea for inspiration, featuring youthful colors, floral prints, and whimsical embellishments like pearls and diamond accents. The collection’s playful spirit shone through with lotus leaf pleats and unique patterns, making it a standout for fashion fans seeking fresh, lively pieces.
Adding a layer of excitement, Shein welcomed more than 30 prominent fashion influencers to the event, including popular figures like Noha Nabil, Almaha, and Fouz, whose attendance highlighted the show’s influence on the region’s style scene. Their presence not only underscored the cultural relevance of the collections but also drew attention to the unique blend of Saudi heritage with Shein’s modern, accessible fashion philosophy. In addition to influencers, several dedicated fans of the brand were invited via social media giveaways and in-app registrations, creating a direct connection between Shein and its loyal customer base.
Another highlight of the evening was the attendance of Bayan Yasien, a celebrated Saudi artist who recently collaborated with Shein on a “Back to School” collection. This partnership, launched in September, was inspired by Saudi culture and reflects Shein’s commitment to celebrating regional artistry. Yasien’s involvement reinforced Shein’s dedication to honoring local creativity while fostering relationships within the Saudi artistic community.
With these new collections, Shein continues to expand its presence in Saudi Arabia by catering specifically to the tastes and interests of Saudi consumers. The event marked another step in Shein’s strategy to create meaningful engagement with its customer base, blending global fashion trends with elements of local culture. Fashion fans can explore the collections exclusively on the Shein website and app, while enjoying exclusive promotions.
For those who wish to experience the collection firsthand, Shein will host a pop-up showroom at Boulevard Riyadh starting on Nov. 15, offering a chance to view iconic pieces up close.
Shein’s Fall/Winter 2024 show in Riyadh underscored the brand’s growing influence in the Middle East, presenting a fusion of Arab splendor and contemporary style. As the collections hit the market, Shein’s approach to capturing local identity through global fashion reflects a broader trend within the industry, making the brand a prominent player in the Saudi fashion landscape.
ALJ Motors unveils latest mobility solutions in Jeddah
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, participated in the Jeddah Motor Show. The event took place at the Jeddah Superdome between Oct. 29-Nov. 2.
The Jeddah Motor Show is Saudi Arabia’s leading automotive event, drawing distributors, manufacturers, automotive enthusiasts, industry experts, and guests from across the region. The event features the latest vehicle models, cutting-edge technology, and future trends in the automotive industry.
Abdul Latif Jameel Motors showcased its contribution to automotive excellence through an engaging booth concept themed “My Tomorrow,” featuring the Toyota Zone and Jameel Motorsport Zone. “My Tomorrow” celebrated the achievements of young Saudis, highlighting their stories and aspirations, and focusing on what they have accomplished as a trusted partner of the company. This initiative reflects a deep philosophy centered on the drivers’ dreams, ambitions, and lifestyles, through a visual style that resonates with the Saudi culture and connects with the new generation.
The Toyota Zone shed light on the “Beyond Zero” initiative, which highlights the company’s dedication to achieving a zero-emission future. Visitors explored a range of Toyota’s hybrid cars, as well as the company’s multi-path approach to carbon neutrality, comprising various powertrain options designed to cater to different mobility needs. Star models such as the iconic Prado and the elegant Camry were also displayed, embodying the brand’s reputation for durability, reliability, and advanced technology. To further enrich the experience, the zone included dedicated family activities, providing engaging and interactive moments for visitors of all ages.
On the other side, the Jameel Motorsport Zone spotlighted its contributions to the motorsport scene in Saudi Arabia. This booth featured snippets from the Saudi Toyota Championship, emphasizing Jameel Motorsport’s dedication to fostering and promoting local talent. It also highlighted the accomplishments of the GR Saudi Team, showcasing their journey and recent milestones. Additionally, this zone brought attention to Rally Jameel, the region’s first-ever women-only navigational rally, reflecting a pivotal step in empowering women in motorsports. To add a unique layer to the experience, a dedicated esports and gaming area was set up with racing simulators, providing visitors with a hands-on opportunity to immerse themselves in the exhilarating world of motorsports. This is in line with Jameel Motorsport’s efforts to advance the esports industry in the Kingdom, including its latest strategic partnership with Esports World Cup Foundation.
Munir Khoja, managing director of marketing communications at Abdul Latif Jameel Motors, said: “Our participation in the Jeddah Motor Show reflects our ongoing commitment to delivering excellence, promoting innovation, and empowering communities through pioneering initiatives. It is a platform to showcase our vision for the future of mobility, celebrate Saudi motorsport talent, support the growth of the esports industry in the Kingdom, and reaffirm our dedication to advancing the automotive industry in the Kingdom.”
AMAK reports 181% rise in net profit for nine months
Almasane Alkobra Mining Co., a pioneer in the Saudi mining industry and one of the largest producers of zinc, copper, gold and silver, reported robust financial results for the period ending September 2024, with net profit rising by 181 percent year on year to SR137 million ($36.4 million), compared to SR49 million in the same period last year.
AMAK’s current period growth is primarily attributed to a 108 percent year-on-year increase in gross profit, reaching SR198 million. This strong performance was driven by higher prices for copper, zinc, and gold, coupled with increased sales volumes of copper and zinc. The company also benefited from reduced financing costs and enhanced operational efficiencies, further strengthening its financial performance.
Financial highlights for the period ending Sept. 30:
• Revenue: SR554 million, up 48 percent from SR373 million in the same period last year.
• Gross income: SR198 million, an increase of 108 percent from SR95 million in the prior-year period.
• Operating income: SR149 million, up 183 percent from SR53 million in the same period last year.
• Net income: SR137 million, a 181 percent rise from SR49 million in the same period last year.
• Earnings per share: SR1.55, up from SR0.55 in the same period last year.
“AMAK’s solid financial performance in the current period ending Sept. 30, 2024 builds on our outstanding results from the first nine months of the year and highlights the company’s resilience and strategic focus on production enhancement and operational efficiency,” said Geoffery Day, CEO of AMAK. “With our new growth strategy, we are confident that 2024 will be a record year for AMAK.”
As of the end of September, AMAK’s shareholders’ equity (excluding minority interest) reached SR1.2 billion.
This growth reflects the company’s commitment to strengthening its financial foundation and consistently delivering value to shareholders.
AMAK’s strong financial performance in both Q3 and the first nine months of 2024 underscores the company’s resilience and strategic emphasis on production growth and operational efficiency. Building on this momentum, AMAK recently unveiled a comprehensive growth strategy aimed at increasing production capacity and enhancing its presence in the mining industry. Central to this strategy is the expansion of its processing plant, which is expected to significantly boost output in the coming years.
These initiatives, along with the appointment of new leadership, position AMAK to capitalize on favorable market trends, deliver long-term value to shareholders, and contribute to the broader development of Saudi Arabia’s mining sector in alignment with the Kingdom’s Vision 2030.
Ford launches 2025 Taurus Hybrid in Middle East
The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5 L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.
Featuring a spacious interior, advanced safety and convenience technologies, as well as performance drive, the 2025 Ford Taurus Hybrid builds on this family-friendly sedan’s decades-long legendary status in the Middle East.
The Taurus Hybrid’s arrival in the region signals Ford’s commitment to meeting growing consumer demand for eco-friendly alternatives and aligns with the shift toward smart cities and renewable energy sources. The vehicle is part of Ford’s expansion roadmap for electrified vehicles, with key milestones and expansion plans through 2025.
Efficiency without compromise
The full-hybrid Taurus’ electric motor drive operates at low vehicle speeds and gives the engine an assist, enhancing fuel economy and providing a substantial efficiency advantage without compromising on the driving performance seen in a traditional combustion engine vehicle.
Depending on the driving conditions, and mostly in low-speed maneuvers — such as parking, idling and city traffic — the Taurus Hybrid automatically switches to Electric Drive Mode, which is charged either through the combustion engine or regenerative braking. The power output of the electric motor is 48 KW equivalent to 64 HP, complemented by the 1.5 L engine, which gives a net power of 138 KW equivalent to 185 Hp.
For drivers who prefer an internal combustion engine, the 2025 Taurus is equipped with Ford’s proven 2-liter EcoBoost engine mated to an eight-speed automatic transmission, producing 239 Hp and 382 Nm of torque. Offered with front-wheel drive and three driving modes — Eco, Normal and Sport — the ICE Taurus enjoys an impressive fuel economy reaching as high as 15.3 km/l.
Comfort on the inside
Featuring premium leather, suede-lined power seats, dual-zone auto AC, a panoramic sunroof, and seven shades of ambient lighting, the Ford Taurus’s interior was crafted with comfort and convenience for the driver and passengers alike. Sound-muffling materials used in the Taurus’ manufacturing process minimize exterior noise, ensuring a quiet ride for all occupants.
With spacious headroom at the front and back and a large 520 L trunk, the sedan packs in plenty of practicality to match its comfort credentials.
Technology-powered safety and convenience
A range of standard and available technologies have been built into the 2025 Taurus to ensure the safety of all occupants is paramount.
Standard to every Taurus are six airbags built into the Taurus — two at the front, two at the sides, and two in the curtain zone. Available driver-assist tech in the Trend and Titanium trims include blind spot information system and forward collision mitigation systems, forward collision and lane keeping/ departure warnings, rear parking sensor, driver impairment monitor, and an emergency steering assist, which works with other safety systems to prep the Taurus for extra-responsive steering in moments of emergency.
The Taurus Titanium ups the safety and convenience ante further, with a reverse brake assist, bringing the sedan to a stop when detecting motion when the vehicle is exiting backwards out of a parking spot, and a 360 view camera giving drivers a complete picture of Taurus’ surroundings.
The Taurus also features available adaptive cruise control, which automatically slows the vehicle down when detecting traffic, before returning to the driver’s preset cruise speed after things clear up.
Central connectivity
At the heart of Taurus’ technology offering is a multifunctional 13.2-inch center touchscreen, which complements an impressive 8-inch digital instrument panel cluster. The state-of-the-art center screen comes loaded with Ford’s SYNC4 technology, providing drivers with easy access to communications, entertainment, and information through both voice and touch prompts.
Drivers and passengers can keep the Taurus clutter-free thanks to the available inductive wireless charging for smartphones, while music-lovers will appreciate the six-speaker sound system.
With its spacious interior, advanced safety features, and a powerful yet fuel-efficient engine, the 2025 Ford Taurus offers a smooth and enjoyable ride for both the driver and passengers. From daily commutes to weekend road trips, this sedan combines style, performance, and practicality for a family-friendly vehicle that doesn’t compromise.
“The 2025 Taurus brings hybrid technology to one of the region’s favorite sedans, giving drivers more efficient performance than ever before seen in this nameplate,” said Sreejith Govind, brand marketing specialist at Ford Middle East. “With the Hybrid Taurus available across all three trims of this sedan, we’re proud to be offering customers the highest efficiency advantage without compromising important vehicle attributes.”
Ford’s commitment to the future is evident in the launch of the first of its new electrified offerings, the Taurus Hybrid. This flagship model embodies Ford’s dedication to innovation, boasting cutting-edge sustainable technologies, superior performance, and a distinguished design. By leveraging its longstanding presence and trusted reputation in the Middle East, Ford is ushering in a new era of automotive excellence, where advanced technology and environmental responsibility go hand-in-hand. The road to electrification emerges as a symbol of Ford’s vision for a brighter, more sustainable future of mobility, setting a new standard for the automotive industry.
The 2025 Ford Taurus is available at authorized distributors in the Middle East.
