LONDON: One of the biggest names in mixed martial arts (MMA) is targeting the Gulf as advertisers seek to reach the wallets of the region’s elusive male millennials.
They form the main fan base of MMA and also represent a prized and difficult-to-reach audience for advertisers.
New York-based Alliance MMA, which lists its shares on NASDAQ, could target acquisitions in the region as early as the second half of next year, said company president Rob Haydak in an exclusive interview.
“It has been part of the discussions since the original founders put this model together. I feel comfortable to say that is something we are targeting probably in the third or fourth quarter of next year,” he said.
“We would look at acquisitions. We wouldn’t take a US-based company over there — we would look at partnering with people there to have boots on the ground.”
He spoke with Arab News on the eve of the $300 million crossover fight between Floyd Mayweather, a five-division boxing champion, and the two-division UFC champion Conor McGregor.
Mayweather beat McGregor in the Las Vegas super fight, claiming his 50th victory and maintaining his unbeaten record.
Now fight fans from the worlds of boxing and MMA are looking forward to more crossover clashes as promoters such as Alliance MMA look to the enticing demographics of the Gulf for their next stage of growth.
“I think you’re going to see a lot more of these crossover fights,” said Haydak.
MMA is the world’s fastest-growing sport with a worldwide fan base of 300 million, according to data from Repucom, a sports market research company.
Gulf countries represent a potentially major marketing draw for the sport, both because of their youthful demographics and the large existing MMA fan base and a thriving jiu-jitsu scene — from which MMA draws much of its talent.
Dubai, with its vast array of large five star hotels, would be an obvious location to stage big fights believes Haydak.
“We are looking at the potential of those flagship venues. Because of our demographics, these kind of venues really embrace our core audience and it translates well.”
Alliance MMA is an umbrella organization that looks to acquire promotion companies and pool its marketing and event management support.
“Our strategy is to look at regionally-based promotions that are successful in their markets and have the the ability to scale,” said Haydak.
“That is where Alliance MMA comes into play, where we can acquire these companies and offer corporate support to allow them to scale their businesses.”
The company aims to host 125 events per year and showcase more than 1,000 fighters.
It was established two years ago and last year listed on the NASDAQ stock exchange.
Advertisers are increasingly targeting millennials, or those born roughly between the mid 1980s and early 2000s, as their purchasing power increases.
But the less predictable spending patterns of this group is a persistent challenge for brands more used to communicating with baby boomers, or those born between between the mid 1940s to mid-1960s.
“The very sought-after demographic that we appeal to is definitely a target audience that these sponsors are intrigued by,” said Haydak.
Alliance MMA ready to rumble in Middle East
Alliance MMA ready to rumble in Middle East
What is Bluesky, the fast-growing social platform welcoming fleeing X users?
- Bluesky said in mid-November that its total users surged to 15 million, up from roughly 13 million at the end of October, as some X users look for an alternative platform to post their thoughts and talk to others online
SAN FRANCISCO: Disgruntled X users are again flocking to Bluesky, a newer social media platform that grew out of the former Twitter before billionaire Elon Musk took it over in 2022. While it remains small compared to established online spaces such as X, it has emerged as an alternative for those looking for a different mood, lighter and friendlier and less influenced by Musk.
What is Bluesky?
Championed by former Twitter CEO Jack Dorsey, Bluesky was an invitation-only space until it opened to the public in February. That invite-only period gave the site time to build out moderation tools and other features. The platform resembles Musk’s X, with a “discover” feed and a chronological feed for accounts that users follow. Users can send direct messages and pin posts, as well as find “starter packs” that provide a curated list of people and custom feeds to follow.
Why is Bluesky growing?
Bluesky said in mid-November that its total users surged to 15 million, up from roughly 13 million at the end of October, as some X users look for an alternative platform to post their thoughts and talk to others online. The post-election uptick in users isn’t the first time Bluesky has benefited from people leaving X. The platform gained 2.6 million users in the week after X was banned in Brazil in August — 85 percent of them from Brazil, the company said. About 500,000 new users signed up in one day in October, when X signaled that blocked accounts would be able to see a user’s public posts.
Across the platform, new users — among them journalists, left-leaning politicians and celebrities — have posted memes and shared that they were looking forward to using a space free from advertisements and hate speech. Some said it reminded them of the early days of Twitter more than a decade ago.
Despite Bluesky’s growth, X posted after the election that it had “dominated the global conversation on the US election” and had set new records.
Beyond social networking
Bluesky, though, has bigger ambitions than to supplant X. Beyond the platform itself, it is building a technical foundation — what it calls “a protocol for public conversation” — that could make social networks work across different platforms — also known as interoperability — like email, blogs or phone numbers.
Currently, you can’t cross between social platforms to leave a comment on someone’s account. Twitter users must stay on Twitter and TikTok users must stay on TikTok if they want to interact with accounts on those services. Big Tech companies have largely built moats around their online properties, which helps serve their advertising-focused business models.
Bluesky is trying to reimagine all of this and working toward interoperability.
Media group IMI and UAE Media Council sign deal to recruit and train local talent
- Collaboration is part of the Media Apprenticeship Program launched last year by the Media Council and the Emirati Talent Competitiveness Council
- It targets existing Emirati media professionals, as well as graduates and final-year students in media-related studies
DUBAI: IMI, a media group in the UAE formerly known as International Media Investments, has signed a cooperation agreement with the UAE Media Council to train and recruit local talent and develop media infrastructure in the country.
The initiative is part of the Media Apprenticeship Program, an initiative launched in May 2023 by the UAE Media Council and the Emirati Talent Competitiveness Council. It targets existing Emirati media professionals, as well as graduates and final-year students in media-related studies, with the aim of developing the next generation of talent in the nation’s media sector.
The agreement was signed at IMI’s new headquarters in Abu Dhabi by Mohammed Saeed Al-Shehhi, secretary-general of the UAE Media Council, and Rani Raad, CEO of the recently rebranded IMI Group, which owns several news outlets including Sky News Arabia, The National newspaper, Al-Ain News and CNN Business Arabic.
“We are proud to be the first global media group in the UAE to partner with the UAE Media Council on this initiative,” said Raad.
IMI Group, he added, can offer “aspiring Emirati talent unique opportunities to learn about the best media assets and standards” through its network of companies and the IMI Media Academy.
Launched in September, the IMI Media Academy employs the latest learning methodologies and offers an advanced curriculum focusing on the media industry, journalism and content creation.
Al-Shehhi highlighted the need to forge stronger partnerships with private media companies, and for cohesive country-wide efforts to develop the sector.
He said the partnership with IMI demonstrates the Media Council’s “commitment to empowering the media sector to attain global leadership by investing in the development of national skills and talents and equipping them with the latest media tools and technologies.”
It also aligns with the council’s desire “to nurture a new generation of talents capable of spearheading the sector and achieving significant accomplishments in the future,” he added.
Spotify introduces ‘Fresh Finds Saudi: Class 2k24’ residency program for emerging talent
- Initiative covers songwriting and music production, music marketing, music rights and industry knowledge, and touring and performing
- The Kingdom is an ‘incredibly exciting market’ for Spotify, says platform’s regional managing director
DUBAI: Spotify this month introduced Fresh Finds Saudi: Class 2k24, the first iteration of a program dedicated to the promotion and development of the emerging music scene in the Kingdom.
“We’re incredibly thrilled to launch Fresh Finds Saudi: Class 2k24 and are eager to see the impact it will have on the career growth of the selected artists,” Akshat Harbola, managing director of Spotify in the Middle East and North Africa region, told Arab News.
The program, which ran from Nov. 6 to 11, represented “a long-term investment in nurturing up-and-coming talent, starting with a residency format this year,” he added.
It brought together four local talents who feature on Spotify’s Fresh Finds Arabia playlist, a showcase of the best new music by independent artists and labels from the region: BrownMusic, known for merging Arabic and English lyrics with contemporary experimental electronic beats; hip-hop artist Grzzlee; Kali-B, a singer, songwriter and producer; and Seera, an all-female Arabic psychedelic rock band.
They were chosen by Spotify’s local editorial team as “standout talent” that had “already made an impression on our Fresh Finds Arabia playlist,” Harbola said.
Spotify seeks to showcase different musical genres through the program, he added, and so “we took special care to prioritize a diverse range of styles that highlight the new generation of creators” from Saudi Arabia. The selected artists “have proven they can connect with listeners and are ready to elevate their careers.”
The residency program provided them with support, mentorship and a host of resources aimed at accelerating their growth as artists and expanding their presence in the Saudi music industry, Spotify said.
The program’s curriculum focused on four topics: songwriting and music production; music marketing; music rights and industry knowledge; and touring and performing.
Experts such as lyricist, writer and creative director Menna El-Kiey, and musicians and producers Ntitled, El Waili, Soufiane Az and Ismail Nosrat, offered guidance to the participants on songwriting, beat-making, mixing and mastering.
Amin Kabbani, vice president of Arabic talent at entertainment company Live Nation Middle East, provided insights into planning and executing a successful tour, managing logistics and engaging with fans.
Sony Publishing MENA led the session on music rights and industry knowledge, during which the participants learned about intellectual property, and how to protect their work and navigate the business side of their art.
Spotify also worked with the artists to record new tracks at creative hub Merwas in Riyadh, and the results will be released by the end of the year. Nada Al-Tuwaijri, the CEO of Merwas, said the studio is “committed to nurturing talent and providing artists with the tools and environment they need to unlock their creative potential.”
She added: “The Fresh Finds Saudi: Class 2k24 initiative aligns perfectly with our vision of supporting emerging talent in the Kingdom, the region and beyond.”
Harbola said that the Kingdom is “an incredibly exciting market” for Spotify and although he was “unable to share specific listenership rankings, the level of engagement in Saudi Arabia is truly remarkable.”
The company is seeing a “strong surge” in the popularity of pop music, especially Egyptian pop, and Khaleeji music, “which remains central to Saudi listeners,” he added.
The platform’s focus on the Kingdom has grown in recent months through initiatives such as “Tarab,” a campaign that celebrated Khaleeji music and spotlighted Saudi-based RADAR Arabia artist Sultan Al-Murshed in New York’s Times Square.
Harbola said that the burgeoning local music scene and audience engagement on Spotify is driving the company’s efforts to introduce initiatives such as Fresh Finds Saudi: Class 2k24 and commit to them on a long-term basis
“While we don’t have set dates for future iterations (of the residency), our focus remains on curating unique experiences tailored to artists’ needs in different markets, whether through this initiative or other Spotify Music Programs across MENA,” he added.
Lebanese journalist Soukaina Mansour Kawtharani killed in Israeli strike on Joun
- Her death brings the toll of Lebanese media workers killed to 12
LONDON: Lebanese journalist Soukaina Mansour Kawtharani was killed alongside her two children and other family members in an Israeli airstrike on a three-story residential building in Joun, near Sidon in southern Lebanon.
Kawtharani, who worked as a correspondent for Radio Al-Nour, a station seen as close to Hezbollah, was reported dead on Wednesday by the radio station.
The airstrike targeted the building, which was housing displaced families, on Tuesday.
Joseph Qosseifi, president of the Lebanese Press Editors’ Association, condemned the attack, calling it a “crime” and urging international human rights organizations, the International Criminal Court, the General Federation of Arab Journalists and UNESCO to take action.
In a statement issued through the official National News Agency, he said: “The Israeli enemy makes no distinction between civilians and combatants in its bombardments, violates every law, charter and pact, and speaks only the language of fire and blood.”
The building, reportedly owned by the Ghosn family — relatives of Carlos Ghosn, the Brazil-born French Lebanese businessman and former automotive executive — was completely destroyed in the strike, which killed 15 people, including eight women and four children, and injured 12, according to the Health Ministry.
Kawtharani’s death brings the number of Lebanese journalists and media workers killed since the beginning of the Israeli-Hamas conflict to 12, according to the Lebanese Press Editors’ Association.
Parody news website the Onion buys Alex Jones’ Infowars out of bankruptcy
- Families of victims of the Sandy Hook school shooting backed the Onion’s bid
NEW YORK: The parody news website the Onion bought conspiracy theorist Alex Jones’ Infowars brand and website in a bankruptcy auction, according to court documents filed on Thursday.
Jones filed for bankruptcy protection in 2022 after courts ordered him to pay $1.5 billion for defaming the families of 20 students and six staff members killed in the mass shooting at Sandy Hook Elementary School in Newtown, Connecticut. Jones, unable to pay those legal judgments, was forced to auction his assets, including Infowars, in bankruptcy.
The Connecticut families of eight victims of the school shooting backed the Onion’s bid, saying it would put “an end to the misinformation machine” that Jones operated.
The Onion said it aims to replace “Infowars’ relentless barrage of disinformation” with the Onion’s “relentless barrage of humor.” “The Onion is proud to acquire Infowars, and we look forward to continuing its storied tradition of scaring the site’s users with lies until they fork over their cold, hard cash,” the Onion CEO Ben Collins said in a statement. Everytown for Gun Safety, the largest gun violence prevention organization in the country, said it will serve as the exclusive advertiser on the new Infowars.
The Onion will acquire Infowars’ intellectual property, including its website, customer lists and inventory, certain social media accounts and the Infowars production equipment, the families said in a statement.
“They’re shutting us down,” Jones said on social media site X. “I’m going to be here until they come in here and turn the lights off.”
