How AI is driving innovation in event management and urban development in Saudi Arabia

Riyadh's Qiddiya megaproject is expected to redefine leisure, entertainment and events through advanced AI applications. (Supplied)
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Updated 02 January 2025
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How AI is driving innovation in event management and urban development in Saudi Arabia

  • AI technologies are central to the Kingdom’s mega-projects, enhancing personalized services, transport, and entertainment
  • From autonomous transport to real-time event coordination, AI communication tools are enhancing efficiency and user engagement

RIYADH: Artificial intelligence is poised to play a transformative role in Saudi Arabia’s urban development, event management and visitor experiences, particularly as the Kingdom prepares to host major global events like the FIFA World Cup 2034.

AI technologies are already central to the Kingdom’s megaprojects, including NEOM and Qiddiya, and are positioning Saudi Arabia as a global leader in innovation and smart city development.

From autonomous transport systems to real-time event coordination platforms, AI-driven communication tools are enhancing efficiency and user engagement in many sectors, particularly sports and entertainment.

“The Saudi Pro League has implemented AI-powered tools like OptaVision to enhance on-field analysis and deepen fan and sponsor engagement,” Amsal Kapetanovic, country manager at Infobip KSA, a communication platform specializing in AI solutions, told Arab News.

“The Saudi Company for Artificial Intelligence has also launched SportNative, an AI-driven sports product suite that optimizes operations and harnesses the full potential of the current sports ecosystem.”

The impact of AI was evident in Riyadh on Dec. 21 when the boxing rematch between Oleksandr Usyk and Tyson Fury featured an experimental fourth judge powered by AI, designed to eliminate bias and human error in scoring.

Beyond enhancing sports, AI is being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors.

“AI-powered systems can provide personalized recommendations, real-time translations, and seamless navigation for international visitors,” Kapetanovic said.




In Saudi Arabia's northwest, the NEOM smart city project is incorporating AI to redefine urban living. (Supplied)

“The Saudi Tourism Authority’s virtual travel companion, SARA, demonstrates how AI delivers real-time insights and information about attractions and events.”

NEOM, Saudi Arabia’s $500 billion smart city project on the Kingdom’s northwest coast, is incorporating AI to redefine urban living. The technology is expected to play a pivotal role in personalizing services, optimizing transport, and enhancing hospitality.

“AI will revolutionize communication technologies in projects like NEOM by facilitating intelligent, scalable, and seamless interactions,” Kapetanovic said. “In NEOM’s envisioned smart city ecosystem, AI-powered platforms could enable real-time collaboration, multilingual translation, and predictive analytics.”

DID YOUKNOW?

• AI technologies are central to Saudi Arabia’s megaprojects, enhancing personalized services, transport, and entertainment experiences.

• AI-powered tools, such as SportNative and OptaVision, optimize sports operations, on-field analysis, and fan engagement in the Kingdom.

• AI systems like SARA provide personalized recommendations, real-time translations, and seamless navigation.

AI is also expected to enhance travel and logistics in NEOM, enabling real-time route planning, efficient cargo management, and predictive maintenance of transport networks. 

“These tools have the potential to empower residents, visitors and businesses through dynamic, efficient communication and logistical systems,” Kapetanovic said. “By leveraging AI, NEOM aspires to become a global benchmark for interconnected and sustainable living.”

The influence of AI extends beyond infrastructure to retail and entertainment, where conversational AI is reshaping customer interactions. Data from Infobip revealed a 26 percent increase in customer interactions during Black Friday, reflecting the growing adoption of AI in consumer communications.




AI is now being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors. (Supplied)

“This surge in digital communication aligns perfectly with the smart city vision of projects like NEOM,” Kapetanovic said.

Qiddiya, meanwhile, another megaproject taking shape near Riyadh, is expected to redefine leisure, entertainment and events through advanced AI applications.

In November, software development company Globant and the Qiddiya Investment Company‎ signed an agreement to develop Qiddiya’s “PLAY LIFE Connected Experience,” an AI-powered platform offering personalized itineraries, event bookings, and community engagement.




AN AI rendering of the Qiddiya project in Riyadh. (Supplied)

“The platform will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community through a real-time interface,” Kapetanovic said.

AI is also critical to Saudi Arabia’s Vision 2030 goals, which prioritize sustainable development and quality of life. From predictive maintenance to efficient resource allocation, AI-driven infrastructure advancements are minimizing costs while accelerating progress.

“When it comes to infrastructure, AI could drive predictive maintenance and efficient resource allocation,” Kapetanovic said. “These advancements align with Vision 2030 by fostering innovation, enabling sustainable development, and elevating the quality of life.”
 

 


Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call

Updated 15 June 2025
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Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call

RIYADH: Saudi Crown Prince Mohammed bin Salman spoke on the phone on Sunday with Greek Prime Minister Kyriakos Mitsotakis to discuss the escalating situation between Israel and Iran, the Saudi Press Agency reported.

The two leaders reviewed the latest developments in the region, with particular focus on the repercussions of Israeli military operations targeting Iran.

They stressed the need for restraint and de-escalation, and underlined the importance of resolving disputes through diplomatic means, SPA added.

The phone call comes amid heightened tensions following a series of tit-for-tat strikes between the two countries.

The latest flare-up has raised fears of a broader regional conflict, with international leaders urging all parties to avoid further escalation.


Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

Updated 15 June 2025
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Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

  • Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards

RIYADH: The Vegetation Cover Development Foundation, known as Morooj, presented its flagship projects as part of the Saudi delegation at Greentech Amsterdam, an international exhibition for horticulture held from June 10-12 in the Dutch capital.

Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards.

The foundation also presented examples of its strategic partnerships with various government and private sectors, as well as with international organizations.

FASTFACT

The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The projects displayed included the planting of millions of mangrove trees, greening mosque areas, promoting community participation in environmental sanitation campaigns, and efforts to rehabilitate natural reserves in various regions of the Kingdom, all of which fall under the Saudi Green Initiative.

The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The exhibition, one of the world’s leading events focused on environmental innovations and sustainable agricultural technologies, is also an opportunity to build new partnerships and exchange expertise on the latest innovations in sustainable agriculture, afforestation, and ecosystem restoration.

Ultimately, Murooj aims to become an interactive platform for knowledge transfer and application, creating meaningful environmental and social impact in the Kingdom.

The foundation’s role of strengthening its international presence and exchanging successful experiences with various global environmental entities and organizations has been crucial to achieving the objectives of the Saudi Green Initiative, founded under Saudi Vision 2030.

SGI, which celebrated its second anniversary earlier this year, has reinforced the Kingdom’s ambitions to become a key contributor to global efforts to combat climate change and enhance environmental sustainability by promoting renewable energy, protecting terrestrial and marine areas, and reaching net-zero domestically by 2060, among other initiatives.

 


Saudi Arabia displays biotech vision at US convention

Updated 15 June 2025
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Saudi Arabia displays biotech vision at US convention

  • The center will give presentations on biotechnology and health research, the Saudi Biobank, and the sector’s role in Vision 2030

RIYADH: The Ministry of National Guard Health Affairs, King Abdullah International Medical Research Center, and King Saud bin Abdulaziz University for Health Sciences will join the Saudi pavilion at the BIO International Convention in Boston, US, from June 16 to 19.

This will be the first joint national representation of Saudi Arabia’s biotechnology sector at the event, aligning with Vision 2030 and the National Biotechnology Strategy.

The King Abdullah center will display national initiatives and host meetings with global biotech companies to explore research and development partnerships.

The pavilion’s program features five sessions, among them a “super session” on innovation and opportunities in Saudi Arabia’s biotechnology sector.

The center will also give presentations on biotechnology and health research, the Saudi Biobank, and the sector’s role in Vision 2030.

The Ministry of Health will launch an accelerator program for biotech startups and host a reception for global investors and industry experts to discuss potential partnerships.

The participation underscores Saudi Arabia’s efforts to support research and development through digital infrastructure, regulatory support, and institutional collaboration.

 


Jadal Library: A cultural oasis in Saudi Arabia’s Eastern Province

Ali Al-Herz (right) turned his home into a library of over 37,000 books. (Supplied)
Updated 15 June 2025
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Jadal Library: A cultural oasis in Saudi Arabia’s Eastern Province

  • Ali Al-Herz turned his home into a library of over 37,000 books, offering visitors space where memory, philosophy, culture come alive

DHAHRAN: In the quiet village of Umm Al-Hamam, located in Saudi Arabia’s Eastern Province, a lifelong passion for books has been transformed into a cultural haven.

Ali Al-Herz, a bibliophile and literary archivist, has turned his home into Jadal Library, a treasure trove of over 37,000 books, more than 100,000 newspapers and magazines, and antiques, some dating back more than a century. 

Yet Jadal is not just a library; it is much more than that. It is a museum to explore, a philosophical space to reflect, and a stand against forgetting important cultural stories.

Al-Herz told Arab News: “Since I was born I have been surrounded by my mother’s books. I grew up immersed in this passion to the point where it completely took hold of me; I became a bookworm.”

The spark that ignited it all was when Al-Herz encountered the epic “Sirat Antar” at age 13. “From that epic and through it, I began to look into other worlds,” he said.  

This curiosity and fascination ultimately led Al-Herz to create one of Saudi Arabia's most unique initiatives.

The name “Jadal” means “debate” or “discussion” in Arabic, reflecting the library’s curious spirit. For Al-Herz, the goal is not just to preserve texts but also to preserve the idea of questioning and exploring ideas.

Al-Herz said: “I chose this name for the library because it is deeply rooted in ancient Greek philosophical history and in our own Arab-Islamic cultural tradition, particularly in our religious heritage.”

The philosophical atmosphere fills three main halls — named after Socrates, Plato, and Aristotle — which welcome visitors into a curated world of reading and reflection.  

Rare manuscripts, ancient texts, newspapers, and antiques have been carefully archived. Each piece is a whisper from the past speaking into the future. 

Al-Herz explained: “Even my recent focus on buying books has mostly shifted toward rare editions and old prints, to create a harmony between heritage and modernity.”

But Jadal is not stuck in nostalgia, as every two weeks Al-Herz holds a literary gathering. The event brings back a tradition that was once important in the intellectual life of Arabs.

It is an environment where writers, scholars, and thinkers gather over Arabic coffee to exchange ideas in a vibrant atmosphere.

And in a time when people seek instant information online, Al-Herz still uses traditional methods. “There is an ongoing struggle between two generations,” he observed. “Victory will ultimately go to this latter generation once my generation becomes extinct. Paper libraries will then be transformed into museums.”

Perhaps he is right; but for now, in the heart of Qatif’s countryside, Jadal Library lives on, and it is a place where ink, memory, debate, and heritage continue to shape the cultural soul of the Kingdom.


Saudi envoy leads maritime safety talks in London

Updated 15 June 2025
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Saudi envoy leads maritime safety talks in London

  • Kamal Al-Junaidi is the first Arab to preside over the committee

RIYADH: Saudi Arabia’s permanent representative to the International Maritime Organization recently made history by chairing the 51st advisory committee meetings of the International Mobile Satellite Organization in London.

Kamal Al-Junaidi is the first Arab to preside over the committee, creating a milestone for both the Kingdom and the Arab world in maritime governance, the Saudi Press Agency reported on Sunday.

His role also reflects Saudi Arabia’s growing presence in international maritime organizations and commitment to advancing maritime communication and safety systems.

Al-Junaidi managed the sessions and acted as a neutral facilitator, helping member states reach consensus on key issues, including oversight of the Global Maritime Distress and Safety System, implementation of Long Range Tracking and Safety standards and audit reviews for satellite communication providers.

He also led discussions on proposed maritime safety regulation amendments, monitored the organization’s strategic direction to ensure alignment with IMO standards and submitted the committee’s recommendations to the General Assembly.

The 51st session took place at the IMO headquarters in London, with representatives from 44 countries engaging in in-depth discussions on key maritime challenges.