The Trade Development Authority of Pakistan (TDAP) in collaboration with the commercial section of the Consulate General of Pakistan in Jeddah is participating in the ongoing Foodex Saudi 2017, Saudi Arabia’s leading international trade exhibition dedicated to the food and drink industry.
The event started on Sunday and ends on Wednesday at the Jeddah Center for Events & Forums.
The exhibition was inaugurated by Prince Abdullah bin Saud, head of the tourism and entertainment committee at the Jeddah Chamber of Commerce and Industry (JCCI).
Consul General of Pakistan Shehryar Akbar Khan said promoting bilateral trade between Pakistan and Saudi Arabia is one of the foremost responsibilities of the Pakistani consulate. He said 11 Pakistani companies are participating in the exhibition and include the country’s top exporters dealing in rice, beverages, spices, bakery and confectionaries.
He said that while Saudi Arabia is the region’s largest food producer with 74.1 percent of the total products in the GCC, it imports more than $25 billion worth of food and beverage products each year to meet its rising consumption demands.”With growing demand at an annual rate of 18.5 percent due to an expanding domestic market on account of the growing population and increasing annual pilgrimage, Saudi Arabia’s food and drink imports are likely to reach around $70 billion per annum in the next four to five years. Reliance on imports is also likely to increase as the Saudi government has decided to reduce wheat production to conserve water,” Khan said.
These developments, he said, offer a huge opportunity to Pakistani companies to further penetrate into the Saudi market and increase their market share. “Given the fact that Pakistan is an agricultural country, and more than 50 percent of its exports are agro- and textile-based, it has enormous potential to increase its exports by tapping into the halal food market of Saudi Arabia, which currently imports more that 80 percent of its total food and beverage requirements,” Khan added.
Commercial Consular Shehzad Ahmad Khan said the Pakistani consulate is extending its full cooperation to Pakistani businessmen to showcase their products in Saudi Arabia and benefit from the opportunities emerging out of the Saudi Vision 2030 to promote bilateral ties and investment.
Pakistan seeks share of Saudi food market at Foodex 2017
Pakistan seeks share of Saudi food market at Foodex 2017
Rotana Group partners with MRC, ushering in new era of precise analytics with KSA TAM
In a groundbreaking move to empower the media sector and enhance the quality of television and digital content in Saudi Arabia, Rotana Group, one of the region’s leading media companies, has announced a strategic partnership with the Media Rating Company. This partnership introduces the adoption of the KSA TAM system, a cutting-edge tool for audience measurement and media performance analysis.
This agreement highlights Rotana’s dedication to utilizing data-driven insights to elevate viewer engagement and streamline media production processes. By partnering with MRC, Rotana will benefit from cutting-edge measurement and analytics tools, empowering data-informed strategies for optimizing channel and content performance.
This move aligns with the General Commission for Audiovisual Media’s decision to adopt KSA TAM as the official national benchmark for audience measurement in Saudi Arabia. It reflects Rotana’s dedication to employing licensed, accurate data to deliver unparalleled insights into audience viewership across its channels.
The KSA TAM system is a state-of-the-art data integration solution that provides granular insights into audience behavior. The system tracks viewership during regular hours, prime time, and special slots, offering minute-by-minute analysis of audience engagement with programs and ad performance. By ranking channels based on audience share and viewership, it empowers advertisers to optimize their media strategies effectively.
Advertisers will gain valuable insights through detailed post-campaign analyses, covering metrics such as reach, frequency, CPM (cost per thousand impressions), GRP (gross rating points), and cost per GRP. With its ability to capture natural viewing habits across TV and digital platforms, the KSA TAM system empowers the development of comprehensive, audience-focused media strategies driven by content preferences.
Starting January, five of Rotana’s flagship channels will be measured using the KSA TAM system, providing precise data on audience engagement, content consumption patterns, and advertising effectiveness.
This partnership comes as MRC nears the completion of its pilot phase for audience measurement using smart devices. The agreement showcases years of dedication by MRC to developing advanced tools that meet global standards, offering precise analytics to support media decision-makers in refining their strategies.
Princess Lamia bint Majid Al-Saud, CEO of Rotana Media Group, said: “This partnership is a strategic milestone for Rotana channels. The KSA TAM system enables advertisers and content creators to deeply understand audience preferences and deliver content that meets their expectations. It also provides advertisers with accurate insights into target demographics, enhancing advertising strategies and strengthening Rotana’s ability to effectively connect brands with their audiences.”
Bandar Al-Mashhadi, CEO of MRC, added: “We are proud of our partnership with Rotana, a company committed to delivering exceptional local content that resonates with audiences. This agreement comes at a pivotal time as we approach the final stages of piloting smart device audience measurement. It represents the culmination of years of dedication to developing advanced measurement tools and data analytics that elevate the media ecosystem.”
He added: “This agreement is a landmark moment in our journey toward providing innovative solutions that support the media industry. The adoption of KSA TAM as a standard metric reflects our commitment to delivering modern measurement tools that align with global benchmarks. Our collaboration with Rotana highlights this dedication, supporting local content while meeting audience expectations and enhancing the Saudi media sector’s regional and global standing.
“Rotana Group boasts diverse content, including films, talk shows, music, and other outstanding productions. This partnership offers a significant opportunity to analyze and refine this content, ensuring maximum value for viewers.”
Wego reveals top winter destinations for Saudi travelers
Wego, the largest online travel marketplace in the Middle East and North Africa, has unveiled the latest insights into the travel trends of Saudi travelers this winter. The data illustrates a significant increase in travel activity among Saudi travelers, reflecting a robust appetite for both regional and international destinations.
According to Wego’s comprehensive data, international flight searches from Saudi Arabia have surged by 33.58 percent compared to last winter. This growth is paired with an encouraging decrease in average costs.
Wego’s analysis also reveals that flying this winter is 25.47 percent cheaper compared to the summer 2024 peak season. However, year-over-year airfares remain stable, with a modest three percent decrease compared to last year.
Preferred winter destinations
According to Wego’s latest search data, Egypt, Pakistan, and India have emerged as the top destinations for Saudi travelers this season, with Türkiye and the UAE following closely behind. This pattern underscores a significant trend among Saudi residents, many of whom are expatriates, opting to travel to their home countries for year-end holidays. These destinations offer the perfect opportunity for reconnecting with family and friends, celebrating cultural traditions, and immersing in familiar surroundings during the festive season.
Additionally, the popularity of Türkiye and the UAE reflects their appeal as versatile destinations that combine cultural familiarity with leisure attractions, excellent hospitality, and accessibility. Türkiye continues to attract Saudi travelers with its blend of rich history, scenic landscapes, and diverse culinary offerings, while the UAE’s proximity, luxury experiences, and family-friendly attractions make it a perennial favorite for quick getaways.
The data indicates that year-end travel among Saudi residents is not only about leisure but also about creating meaningful connections and celebrating shared cultural experiences, making these destinations top choices for the festive season.
Wego also observed a growing interest among Saudi travelers in exploring distant destinations this winter. In Southeast Asia, Thailand, Indonesia, and Philippines are top picks, while over in Europe, the UK, Azerbaijan, and Italy pop up as the most popular destinations.
Saudi nationals benefit from visa exemptions or simplified visa procedures in many of these countries. Thailand, Indonesia, the UAE, the Philippines, and Türkiye offer visa-free entry for Saudi passport holders, while countries like Pakistan, India, Azerbaijan, and the UK require only an e-visa or electronic travel authorization, making it easier for travelers to plan international trips.
Mamoun Hmidan, chief business officer at Wego, said: “The data shows a clear preference for both regional trips to family and culturally significant destinations, and international journeys that offer new experiences. With the rising interest in long-haul travel and easier visa processes, we anticipate continued growth in travel activity for the remainder of the season. Wego is committed to providing the best travel options and experiences for its users.”
PepsiCo wins Bupa Arabia’s ‘Live Right’ challenge
PepsiCo has emerged as the winner of Bupa Arabia’s “Live Right” Ultimate Challenge, held at Nox Camp in Riyadh. PepsiCo triumphed against more than 25 teams by winning the majority of the 14 diverse challenges, which tested both physical endurance and mental agility.
The “Live Right” Ultimate Challenge, part of Bupa Arabia’s commitment to promoting health and well-being, served as a platform to inspire participants to embrace healthier lifestyles, while also encouraging team spirit, resilience, and collaboration. PepsiCo’s team displayed outstanding performance throughout the event, earning the top spot with consistent excellence in endurance, strategy, and teamwork.
With a variety of physical and mental challenges, the competition was fierce. Each team of five members faced endurance tests, strength challenges, and strategic thinking tasks, with their performance evaluated based on points. PepsiCo’s team demonstrated their strength and collaboration throughout the day, earning them the top position in this year’s challenge.
In addition to the challenges, the event featured numerous recreational activities such as tug-of-war, volleyball, padel, go-karting, and archery. These activities allowed participants and visitors to unwind and enjoy the festive atmosphere. Nox Camp, spanning 120,000 square meters, offered a luxurious experience with breathtaking views, and ample facilities.
The “Live Right” Ultimate Challenge is part of Bupa Arabia’s broader initiative to promote health and well-being across the Kingdom. Launched in 2022, the program raises awareness about the importance of an active lifestyle and mental health. Through events like the Ultimate Challenge, Bupa Arabia encourages people to adopt healthy habits and engage in physical and recreational activities.
Amin Shaibi, director — segment and trade management of marketing, Bupa Arabia, said: “The ‘Live Right’ Ultimate Challenge is more than just a sports event; it reflects Bupa Arabia’s commitment to enhancing public health and mental well-being in the Kingdom. This year, we are proud to congratulate PepsiCo on their well-deserved victory. Their performance exemplified teamwork, resilience, and a commitment to a balanced, healthy lifestyle — values that our ‘Live Right’ program stands for. We hope that this event continues to inspire individuals to adopt an active lifestyle and recognize the importance of both physical and mental health.”
The success of the “Live Right” Ultimate Challenge has reinforced Bupa Arabia’s commitment to fostering a culture of health and wellness in the Kingdom.
Radisson hotels offer gateway to Antananarivo’s charm
Antananarivo, the capital of Madagascar, blends rich history, cultural diversity, and modernization. Known for its hills adorned with traditional Malagasy houses and colorful market stalls, the city’s charm is captivating. Among its most dynamic areas is the Tana Waterfront District, a centerpiece of the city’s evolution, combining commerce, entertainment and luxury living along the serene Lake Masay.
In this vibrant district stand the Radisson Blu and Radisson Tamboho Hotel Antananarivo Waterfront. Owned by local stakeholders Feride and Eric Hassanaly of Talys Group and managed under the prestigious Radisson brand, these hotels epitomize modern sophistication and Malagasy hospitality. They offer a gateway to explore both the cultural richness of Antananarivo and the cosmopolitan vibrancy of the Tana Waterfront, making them ideal for explorers and business travelers alike.
Located near the Ankorondrano business district, Radisson Blu Antananarivo Waterfront is a serene retreat for professionals and leisure travelers. Combining contemporary design with comfort, it offers stylish rooms and thoughtful amenities, ensuring productivity and relaxation. The hotel features a range of accommodations, from standard rooms to the opulent presidential suite, each thoughtfully decorated with modern sophistication. Guests enjoy seamless service, making the Radisson Blu a perfect blend of luxury and practicality.
Beyond its rooms, the hotel offers inviting spaces for work and connection, excellent dining options, and attentive service, creating an environment where guests can recharge, connect, and thrive.The signature restaurant Firelake is a grill house and seafood haven that invites diners on a captivating sensory journey. Located on the eighth floor, it offers stunning views and a warm, vibrant atmosphere. Guests enjoy a variety of grilled meats and fresh seafood, prepared by skilled chefs who celebrate authenticity and depth of flavor. The open kitchen adds to the dining experience, showcasing culinary artistry, while the rooftop pool enhances the ambiance. Firelake transforms from a bright, inviting space during the day to a cozy, vibrant setting at night, making it a top destination for culinary exploration.
For those seeking comfort, The Larder offers a continental culinary escape, celebrating homely tastes and diverse cuisines. Guests can enjoy a sumptuous buffet in a relaxed setting, either indoors or on the charming balcony. Perfect for any occasion, The Larder provides a warm atmosphere and a delightful blend of familiar and new flavors. The Firelake Bar, also on the eighth floor, is a cozy retreat offering an exceptional selection of signature beverages. With soft lighting, inviting décor, and stunning city views, it provides the perfect backdrop for unwinding or celebrating. The Lobby Bar offers a tranquil escape with comforting drinks and warm beverages. Its inviting terrace and live piano music create a relaxing oasis, perfect for quiet reflection or meaningful conversations.
Wellness is a priority at Radisson Blu Antananarivo Waterfront. The eighth-floor fitness center features state-of-the-art equipment with panoramic city views, while the rooftop pool offers a refreshing escape. On-request massage services provide an additional layer of relaxation, making it easy for guests to recharge during their stay.
With more than 30 years of experience, Cluster Executive Chef Jérôme Daniel Martens brings a love for gastronomy to Radisson Blu Madagascar. His commitment to using 100 percent local ingredients ensures each dish reflects the essence of Madagascar, creating memorable dining experiences that celebrate both tradition and innovation. Cluster General Manager François van Rens oversees three Radisson properties in Madagascar. With extensive experience in the hospitality industry, van Rens is dedicated to excellence and actively contributes to the development of Madagascar’s tourism sector through his work with local organizations.
Samaco-Volkswagen supports sports with Al-Ittihad sponsorship
Samaco-Volkswagen announced a two-season sponsorship agreement with the renowned Al-Ittihad Football Club. This partnership is set to captivate football and car enthusiasts alike, aligning with efforts to support sports and football in Saudi Arabia.
The men’s team of Al-Ittihad will don their iconic yellow-and-black striped jerseys prominently featuring the Volkswagen logo on the front, while the women’s team will showcase the logo on their shoulders. Additionally, Samaco-Volkswagen will provide players with the latest Volkswagen models, including the new Touareg, Teramont, and the youth-favorite T-Roc, throughout the sponsorship period.
The sponsorship agreement signing ceremony was held at the club’s headquarters, attended by Loay Mashabi, chairman of Al-Ittihad, and Mohammed Rafah, CEO of Samaco Automotive. Also present were Alaa Tamraz, deputy CEO of shared services and chief financial officer of Samaco; Mohamed Mousa, general manager of Volkswagen; and Ahmed Al-Naniah, marketing manager for Samaco-Volkswagen, along with several other officials from both sides.
Rafah said: “We are honored to sponsor a prominent club like Al-Ittihad, known for its distinguished local, continental, and global presence and its passionate, active fanbase. Volkswagen is a globally renowned automotive brand with a legacy spanning nearly 90 years, well-known for its support of sports worldwide. Today, we reinforce this message through our partnership with a major club, contributing to sports and youth activities in the Kingdom. This aligns with Vision 2030’s emphasis on empowering the nation’s youth and sports sectors. We are thrilled to sponsor both the men’s and women’s teams and look forward to celebrating new achievements together this season.”
Mashabi said: “Our club’s success in attracting exceptional companies to leverage its vast outreach is evident through the exposure it provides to brands not only on official team jerseys but also across the club’s highly engaged social media platforms.
“This includes significant local and international media coverage of all club events. Today, we are pleased to welcome a distinguished automotive brand renowned for its exceptional design, performance, and driving pleasure. I am confident this sponsorship will achieve its goals, given Al-Ittihad’s significant resources and enormous fan base. As we’ve witnessed over the past weeks with the influx of new sponsorships, our work to attract more partners continues.
“The success of our commercial operations reflects the collective efforts of all departments to elevate the club both athletically and organizationally, ensuring we maintain a position befitting this historic club and its loyal fans.”
