World unites in anger at new Houthi missile attack on Saudi Arabia

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Saudi soldiers display the remains of Iranian-made Houthi ballistic missiles at a press conference in Riyadh on Monday. Seven missiles fired from Yemen and targeting cities in Saudi Arabia were intercepted by Saudi air defense forces on Sunday night. (AFP)
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A screen grab of Saudi air defences intercepting Houthi ballistic missiles.
Updated 27 March 2018
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World unites in anger at new Houthi missile attack on Saudi Arabia

RIYADH: JEDDAH: World leaders joined a chorus of anger and condemnation on Monday after Houthi militias in Yemen launched a barrage of Iranian-supplied ballistic missiles at civilian areas of four cities in Saudi Arabia. 
Three of the seven rockets fired on Sunday night targeted Riyadh, two were aimed at Jazan, and the others were launched toward Khamis Mushayt and Najran. Saudi air defenses intercepted all seven. An Egyptian civilian worker was killed by falling debris, and two others were injured. The Saudi-led coalition supporting Yemen’s internationally recognized government said the attacks all targeted populated areas.
In Riyadh on Monday, the Saudi-led coalition in Yemen displayed wreckage from the missiles, which analysis indicated were supplied by Iran. The coalition “reserves the right to respond against Iran at the right time and right place,” spokesman Col. Turki Al-Maliki said. 
Condemnation of the attack was led by the United Nations and the United States, followed by the Arab League, the UAE, Bahrain, Kuwait, Jordan, Pakistan, Russia, Italy, Algeria and Sudan. 
UN Secretary-General Antonio Guterres “strongly condemns the launch late yesterday of a series of missiles claimed by the Houthis toward cities in Saudi Arabia, including Riyadh, as he does consistently with all attacks against civilians,” the UN said. Guterres will meet Saudi Crown Prince Mohammed bin Salman at UN headquarters in New York on Tuesday to discuss Yemen.
The US confirmed its support to Saudi Arabia in defending the Kingdom’s borders. “We continue to call on all parties, including the Houthis, to return to political negotiations and move toward ending the war in Yemen,” the State Department said.
Kuwait's Permanent Representative to the UN, Mansour Al-Otaibi, callled on the UN Security Council to intervene to stop the Houthi missile attacks on the Kingdom. He added Houthi militias undermine all opportunities for peace in Yemen and their attacks are a dangerous escalation.
The United States joined in strongly condemning the dangerous Houthi missile attacks.
"We support our Saudi partners' right to defend their borders against these threats. We continue to call on all parties, including the Houthis, to return to political negotiations and move toward ending the war in Yemen," said spokesperson for the US Department of State Heather Nauert.
Algeria also strongly condemned the attack and affirmed its solidarity and full support to King Salman, the Saudi government and its people in the face of any attempt to target its security and stability. It called for the immediate cessation of hostilities that will deepen the crisis and increase the escalating tension in the region.
Leading analyst Oubai Shahbandar told Arab News: “Officials in Tehran seem intent on escalating the Yemeni conflict into wider regional instability. That makes the prospects for a negotiated peace settlement in Yemen under UN auspices that much more difficult to attain.”
Senior analyst and columnist, Dr. Majid Rafizadeh, said: “This reveals that the Iranian regime is determined to destabilize the region and expand its influence through its proxies and by smuggling and supplying the Houthis with weapons.” 
“These acts are in violation of two UN resolutions: 2216, which imposes an arms embargo on Yemen’s Houthi militia, and 2231, which bans Iran from transferring weapons and advancing its ballistic missile program in specific instances," he added.
Rafizadeh called on the UN and EU to impose targeted sanctions on Iran.

War crime
The human rights group Amnesty International said the Houthi missile attacks could be a war crime.
“Launching indiscriminate attacks is prohibited by international humanitarian law,” said Amnesty’s Samah Hadid.
“A high death toll may have been averted, possibly due to the missiles being intercepted, but that doesn’t let the Houthi armed group off the hook for this reckless and unlawful act.
“These missiles cannot be precisely targeted at such distances, so their use in this manner unlawfully endangers civilians.”
Amnesty did not say it had independently documented evidence of the attacks.
In Rome, Italy’s Minister of Foreign Affairs Angelino Alfano pledged his country’s full solidarity with Saudi Arabia, saying:  “The Houthi rebels’ provocative behavior undermines security and stability in the region and contributes to the deterioration of the political and military situation in Yemen.”
Alfano added that ending the conflict in Yemen “must be the main priority” as it “is also essential for addressing the civilians’ urgent humanitarian needs.”
“Italy is ready to offer its assistance to the UN new special envoy to Yemen, Martin Griffiths, in hope that he will push forward the negotiations aimed at ending this conflict,” Alfano said.

UK to Iran: Stop arming Houthis
Britain had earlier called on Iran to “stop sending weapons” to the Houthi militias and use its influence instead to end the conflict, Asharq Al-Awsat newspaper reported on Sunday.
In a joint statement on the occasion of the three-year anniversary of the start of the Saudi-led Arab military intervention against the Houthi militias in Yemen, Britain’s Foreign Secretary Boris Johnson and International Development Secretary Penny Mordaunt said that “if Iran is sincere in its commitment to support a political solution in Yemen, it must stop sending weapons that prolong the conflict, fuel regional tensions and pose a threat to international peace and security.”
“We are wondering why Iran is spending a lot of money in a country with which it has no real historical ties or interests, rather than using its influence to end the conflict for the benefit of the Yemeni people,” the ministers said in their statement.
In September 2014, the Houthis expelled pro-government forces from Sanaa and took control of the capital and several parts of the country.
“We support the efforts of the Saudi-led coalition to restore legitimacy in Yemen, as approved by the UN Security Council,” the British ministers said in a statement.
 A report by UN experts concluded that Tehran was involved in arming the Houthis.
The United Nations is making a fresh push for talks after Iran sent signals that it would be willing to help turn up the pressure on the Houthis to take part in negotiations, UN diplomats said.
New UN envoy Martin Griffiths was in the rebel-held capital Sanaa this week for talks on kick-starting the political process, following a first round of meetings in Riyadh.
About 10,000 Yemenis have been killed and 53,000 wounded since the coalition intervened in Yemen in March 2015.


Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
Updated 1 min 54 sec ago
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Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

  • During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan

RIYADH: Sudan’s army chief Abdel Fattah Al-Burhan received Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan on Tuesday.

During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan.

The minister’s visit to the country comes as part of the Kingdom’s ongoing efforts to address the crisis in Sudan, reach a ceasefire, and restore stability to the country. 

The Kingdom continues to support the humanitarian response efforts to alleviate the suffering of the Sudanese people, Saudi Press Agency said. 


Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Updated 05 November 2024
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Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

  • It shows how the role of the camel evolved from essential means of transport and provider of resources to a cultural icon embodying the Kingdom’s values

PARIS: The Saudi pavilion at UNESCO’s Arab Week event in Paris this week featured a showcase of the Kingdom’s deep-rooted connection to camel culture.

It explored the role of the animals as a vital part of the nation’s heritage, identity and civilization, and offered a glimpse into their enduring place in society, the Saudi Press Agency reported on Tuesday.

The exhibits showed how the role of the camel has evolved from essential means of transport and provider of resources to a cultural icon that embodies the Kingdom’s values, and the ways in which camels are embedded in Saudi customs, traditions and literature, including poetry and proverbs.

The Saudi Ministry of Culture designated 2024 “The Year of the Camel” to highlight and reinforce the status of the animal as a national symbol and cornerstone of the Arabian cultural identity. Camels are regularly celebrated across the country through dedicated festivals, race events, clubs and research centers.

UNESCO’s Arab Week, which features 22 Arab nations, was initiated by Saudi Arabia. Guests at the official opening of the event on Monday included Saudi envoys, ambassadors representing other nations, Arab and other international diplomats stationed in France, and officials from UNESCO.


AI makes media industry more efficient and drives growth, expert says

Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
Updated 05 November 2024
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AI makes media industry more efficient and drives growth, expert says

  • Martin Sorrell: ‘AI speeds up writing processes, increasing efficiency’
  • New tech allows for increasingly personalized content

RIYADH: Artificial intelligence is being used more effectively and efficiently to drive higher economic development in the media industry, said Martin Sorrell, founder and executive chairman of S4 Capital.

At a panel session at the Athar Festival of Creativity Sorrell described how media agencies, such as S4 Capital and its subsidiary, Media.Monks, are using AI in a number of ways.

One application of AI in media, he said, is in “speeding the execution of copywriting and visualization.”

Time to market is drastically decreasing: “What took us literally days is now taking us three hours,” he said. Yet this produces another problem because reducing the time of procurement cuts costs, but this also means it is necessary to move to a model that increases gains in outputs,” he said.

Another application is in personalizing content for consumers. Sorrell told Arab News: “Individualization, hyper personalization, are going to become more important. Knowing the consumer in excruciating detail, using data, using the signals from the platforms, using first-party data, it becomes even more important.”

Using Netflix audience feedback algorithms as an example, Sorrell pointed out that AI enables these algorithms to produce larger and more accurate quantities of output, for example, recommendations based on user profile readings.

“We charge on a per asset used basis. Price of the asset may come down, but total revenue grows because we’re using multiple assets,” he said.

A growing area is in “media planning and buying.” Sophisticated algorithms can far more efficiently choose the distribution of planning and buying than individual media planners.

Technological capital and human capital, however, go hand in hand.

“We as agencies have to validate the algorithm’s analysis. We have to make sure that the client’s money is spent in the right way.”

Another benefit of AI is its ability to improve organizational efficiency. Where organizational silos once kept departments and specializations separate, AI opens up information to the majority of users.

To maintain the emotional connection and trust of the brand-consumer relationship in a technologically driven world, according to Sorrell, understanding individual motivation is increasingly crucial.

“Insights into culture, insights into language, into custom, into belief, into family, into country, that knowledge becomes critically important, far more so in a globalized world,” he said.

The diversity and knowledge of global and local organizations are essential for the success of any company, but the value of personalization means that local knowledge may take the lead, he added.

Quoting Harvard Business School professor Ted Levitt, Sorrell continued: “because remember, consumers will consume everything in the same way everywhere.”

Advising young professionals in tech, media and other industries operating in an AI-powered future, Sorrell said that rather than stripping away opportunities from creatives, avoiding the risk of “bombarding” consumers with much of the same, AI means “creativity becomes even more important.”

Additionally, creatives need to familiarize themselves with the skills and roles that are complementary to the new world: “I think every creative should learn Chinese. I think every creative should learn Spanish, probably Arabic too … and they should learn code.”

“The skills of the ‘Mad Men’, that Don Draper had or his colleagues … are very different to what you need now.”


Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
Updated 25 min 14 sec ago
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Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

  • Kingdom has attracted 12 new airlines to date in 2024

LONDON: Saudi Arabia has launched 22 new routes from various destinations to the Kingdom this year, increasing tourist seating capacity by nearly 2 million, the CEO of the Air Connectivity Program has said.

Speaking at the Umrah+ Connect business-to-business event in London on Monday, Majid Khan said the Kingdom had attracted 12 new airlines to date in 2024.

Khan said: “There has been good expansion out of the UK. Virgin Atlantic is going to start daily flights from Heathrow to Riyadh in March; British Airways launched flights to Jeddah yesterday; Wizz Air will also be operating Gatwick to Jeddah flights daily.

“We are definitely focusing on our own carriers as well, because they are definitely our first priority; Flynas, flyadeal, Saudia, and Riyadh Air in the future.

“But we are also proactively working with international carriers in order to help us to get a higher share of inbound tourism to the Kingdom, as they have their sales and marketing channels in this part of the world.

“We know that the majority of BA travelers are not Saudis. They are actually travelers from the UK market, from their network in Europe and North America.”

Saudi Arabia has a strong, strategic location and travelers can reach more than half of the world within a six-hour flight, Khan said. He added that the ACP was working to deliver 150 million tourists to the Kingdom as part of Saudi Vision 2030.

He said: “Saudi Arabia is like one continent. We have 1,700 km of coastline, the new Maldives that’s actually the Red Sea, the two holiest sites for Muslims in the world, and mountainous regions.

“In the south we have Abha and Jazan, which I would personally call the Switzerland of Saudi Arabia. So it’s definitely an untouched wonder.”

An exhibition at the event highlighted new tourism developments in the Kingdom that British pilgrims can enjoy, including religious sites and activities that promote an understanding of Saudi cultural heritage.

Khan said the ACP was trying to revolutionize the way pilgrims travel, allowing them to holiday in the Kingdom after performing their religious rituals.

He said: “If we take the UK market, travelers typically have one Umrah ticket in their pocket to perform the minor pilgrimage with their family and friends. They then come back again to the UK, and have a separate ticket to either Dubai, Istanbul, or Malaga.

“This is something we would like to change. Travelers can perform Umrah, see the sacred places, and then save their tickets and continue to travel around the Kingdom. That’s the way we try to position Saudi Arabia.”

Rashid Mohammed, the organizer of Umrah+ Connect, said that Monday’s event had provided an opportunity for Umrah travel agents to network and grow their businesses.

Rashid Mohammed, the organizer of Umrah+ Connect (fourth from right), poses with the team from the Pilgrim Experience Program. (Umrah+ Connect)

Mohammed said: “We’ve brought you a diverse experience here in London, and it’s for you to use these tools, through connecting with people, to create packages that enhance and enrich pilgrim experiences.

“We’re also grateful for the support of the Ministry of Hajj and Umrah, and the Umrah and Ziyarah Forum, who are here today and have really backed us to put on this show.”


Saudi minister receives German foreign ministry official

Updated 5 sec ago
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Saudi minister receives German foreign ministry official

  • Discussions focused on enhancing relations, regional and international developments and issues of common concern

RIYADH: Saudi Arabia’s Deputy Minister for Political Affairs Saud Al-Sati received Gregory Bledjian, head of the Middle East division at the German Foreign Ministry, and several accompanying officials, in Riyadh on Tuesday.

During the meeting, they discussed ways to enhance relations, regional and international developments, and issues of common interest, the Foreign Ministry wrote on X.

Meanwhile, Shoura Council Speaker Dr. Abdullah bin Mohammed Al-Asheikh received Turkiye’s Ambassador to the Kingdom Emrullah Isler in Riyadh on Tuesday, the Saudi Press Agency reported.