Saudi Arabia’s Qiddiya, built for fun, also means business

Saudi Arabia's King Salman lays the foundation stone at the Qiddiya entertainment park near Riyadh on April 28, 2018. (SPA)
Updated 29 April 2018
Follow

Saudi Arabia’s Qiddiya, built for fun, also means business

  • Qiddiya is one of three Saudi giga-projects, on top of Neom and the Red Sea project, launched by Crown Prince Mohammed bin Salman
  • By providing new entertainment options for citizens and residents of Saudi Arabia, this project aims to redirect some of the overseas tourism spending back into the Kingdom

JEDDAH:  Developing the entertainment sector by creating high quality domestic and international investments within the Kingdom is one of the main goals of Saudi Arabia’s Vision 2030. Those projects will have a huge positive impact on the country’s economy and quality of life.

Qiddiya is one of three Saudi giga-projects, on top of Neom and the Red Sea project, launched by Crown Prince and Chairman of the Public Investment Fund, Mohammed bin Salman. The project targets local, regional and international tourists and will be Saudi Arabia’s pre-eminent entertainment, sports and cultural destination that embodies the Saudi identity. It is expected to be the world’s largest entertainment city by 2030, with a total area of 334 square kilometers, surpassing Walt Disney World in Florida, which is only 110 sq km.
Qiddiya is 40 kilometers away from the center of Riyadh city. It bears the name of the area, and it has spectacular views of mountains, valleys and desert views. The presence of this tourist destination near the largest Saudi city in terms of population will allow it to target eight million visitors from around Riyadh and about 45 million visitors from the Arabian Gulf region.
The youth demographic will be a main contributor to Qiddiya’s success since two-thirds  of  the  Saudi population is under the age of 35.
Therefore, the project aims to satisfy  the  recreational,  social and cultural  needs  of  the  country’s  current  and  future generations.


The project includes theme parks; entertainment centers; sports amenities capable of hosting international competitions; training academies;  desert  and  asphalt  tracks  for  motorsport enthusiasts;  water-  and  snow-based  recreation;  outdoor  and adventure  activities  alongside  nature  and  safari  experiences; and  an  array  of  historical,  cultural  and  educational activities  and  events. Qiddiya will help diversify national income sources as it is forecast to contribute to up to SR17billion of GDP by 2030.
This project  will  also  contribute  to  the real  estate development  of  the  area, offering 4,000 residential units by 2025 and 11,000 by 2030. It aims to attract residents who want to buy second homes at Qiddiya for weekends and vacations.
Saudis spend $30 billion on tourism abroad every year. By providing new entertainment options for citizens and residents of Saudi Arabia, this project aims to redirect some of the overseas tourism spending back into the Kingdom.
This project will offer people opportunities to explore and experience without the need to travel to other countries. This supports Vision 2030’s objective to increase spending within the Kingdom on culture and entertainment activities, from about 3 per cent of household income to 6 per cent.
By 2030, the number of annual visitors to Qiddiya is expected to reach 17 million in the entertainment sector, 12 million in the shopping sector and two million in the hospitality sector.
The project aims to improve the quality of local life not only through entertainment, but also by providing around 57,000 jobs for citizens and opening new opportunities for the private sector in various industries. It will also serve the Kingdom’s goal of elevating Riyadh to become one of the world’s top 100 cities to live in.
Qiddiya’s facilities will enable citizens and residents to engage in a wide variety of sports, falling within Vision 2030’s theme of having a healthy society and increasing the ratio of individuals exercising at least once a week from 13 per cent of the population to 40 per cent.
The vision also aims to help youth excel in sport, developing leaders in selected sports regionally and globally.
The first phase of the project will officially open in 2022, with its final phase ending in 2035.


King Salman, crown prince joined by Lebanese PM, other royals in Eid prayers

Updated 30 March 2025
Follow

King Salman, crown prince joined by Lebanese PM, other royals in Eid prayers

RIYADH: Saudi Arabia’s King Salman performed Eid Al-Fitr prayers at Al-Salam Palace in Jeddah on Sunday morning.

The King was accompanied by various other royals and dignitaries.

Elsewhere Crown Prince Mohammed bin Salman performed Eid Al-Fitr prayers in Makkah alongside worshippers who filled the Grand Mosque and its surrounding courtyards.

Joining the crown prince was Lebanese Prime Minister Nawaf Salam, along with other princes, scholars, ministers, and senior officials.

After prayers, the crown prince met with those who had joined him for a breakfast banquet.


Theater celebrates joy and togetherness during Eid in Saudi Arabia

Updated 30 March 2025
Follow

Theater celebrates joy and togetherness during Eid in Saudi Arabia

  • Growth of theatrical arts represents progress in Kingdom’s cultural transformation
  • The stage offers a platform for performers to display Saudi heritage, values and stories

RIYADH: As Saudi Arabia welcomes the Eid Al-Fitr holiday, the Kingdom is filled with excitement.

Beyond the traditional sweets, family visits, and cultural customs, one timeless form of storytelling is stealing the spotlight — the theater.

During Eid, theater in Saudi Arabia becomes a space for joy, connection and cultural expression. Throughout the Kingdom, families flock to stage productions that turn shared laughter into a celebration of identity.

“I’m reminded of the famous saying: ‘Give me bread and a stage, and I will give you a civilized nation,’” said Raghad Abdulrahman, a Saudi playwright, poet and member of Kaif Theater.

For Abdulrahman, theater offers a platform to put Saudi heritage, values and stories on show — something she believes is both urgent and long overdue.

“We have a rich cultural history that deserves to be translated and brought to life on stage,” she said. “As Peter Brook once said, theater is a medium of communication between people and cultures. And our culture has so much to say.”

Theater in the Gulf has long had a strong link to Eid. For decades, Eid celebrations included stage performances — comedies, dramas and musicals that reflect the mood of the season. While theater is part of the broader cultural fabric year round, its presence becomes especially vibrant during Eid.

“This connection runs deep in our Gulf heritage,” Abdulrahman said. “It’s how we’ve always translated joy on to the stage.”

This year, two major performances are scheduled in Riyadh: “Al-Shanta” by Nasser Al-Qasabi and “Maskoon Layla” by Hassan Al-Balam, both taking place on the third day of Eid. Kaif Theater has enjoyed significant success with its own Eid productions, such as “Haya Khallik” and “Majlis Al-Shoqaq,” which drew enthusiastic crowds.

“To me, theater feels like the family member who’s always traveling but returns for Eid — carrying gifts and joy,” Abdulrahman said. “It throws its doors wide open, welcoming guests with open arms and sharing wonder and happiness.”

She described the experience vividly: the presence of a live audience, spontaneous laughter, thunderous applause, and the joy of seeing art unfold right before your eyes — without the filter of a screen.

“You feel the laughter around you. You see the joy of Eid in the children’s sweets and new clothes, the smiles and elegance of the adults,” she said. “The stage becomes a living celebration.”

Unlike commercial productions driven by big budgets and special effects, Kaif Theater puts its trust in raw human energy. “A single performer, if sincere and committed, can hold the attention of an entire room,” Abdulrahman said.

The group invests heavily in nurturing local talent. Through initiatives such as Shaghaf — which was recognized by the Saudi Society for Culture and Arts in Jeddah — Kaif Theater provides intensive three-month training in all aspects of stagecraft.

“Our workshops cover everything: writing, acting, puppet theater, and production,” she said. “All led by seasoned professionals who know the field inside and out.”

The magic of theater begins with the written word — but it does not end there. According to Abdulrahman, a strong theatrical script is built from several essential elements. “It starts with the seed — the central idea or message,” she said. “Then the plot takes shape, building from beginning to climax to resolution.”

Characters are shaped by their conflicts, and dialogue becomes the lifeblood of the script. “In theater, dialogue moves the story,” she added. “It’s what makes a play feel alive.”

But these elements need a home. “Every play must be framed in a specific time and place — its setting, costumes, language and atmosphere matter just as much as its words,” she said. A theater director then oversees all aspects of staging: guiding performances, blocking movement, and ensuring the flow remains sharp and engaging.

Still, the transition from page to stage presents unique challenges. “Not every idea that works on paper succeeds on stage,” Abdulrahman admitted. “Some scenes require adjustments, others need visual reinforcement. The biggest test is finding which parts can come alive — and which need reshaping.”

Another challenge is to maintain balance. “If a play leans too heavily on dialogue, it risks becoming dull,” she said. “But if it relies too much on movement, it loses its narrative voice. The rhythm must be alive — neither too slow nor overly flashy.”

In an age of commercial entertainment, where box-office numbers often drive production choices, Kaif Theater is grounded in a different philosophy. “Creativity is what drives success,” Abdulrahman said. “When the script is strong, the performance sincere, and the experience meaningful — audiences return. And when they come back, they bring others.”

For her, the key is offering people something worth experiencing again. “If the audience trusts what you create, they’ll invest in it. Commercial success isn’t the goal — it’s the outcome of doing theater the right way.”

As the Kingdom drives its cultural transformation, initiatives such as Kaif Theater show just how vital live performance has become to Saudi life.

In the words of Abdulrahman: “Theater shares your sorrow, so it lessens — and shares your joy, so it grows.”


SR1.8 billion donated to Jood Regions housing campaign during Ramadan

Updated 30 March 2025
Follow

SR1.8 billion donated to Jood Regions housing campaign during Ramadan

RIYADH: A total of SR1.8 billion ($491.7 million) was donated to Saudi Arabia’s Jood Regions housing campaign over the month of Ramadan.

The initiative supported more than 11,479 families with cash donations, financing solutions, housing unit construction donations and in-kind contributions.

Abdulaziz Al-Kuraidis, secretary-general of the National Developmental Housing Corporation (Sakan) thanked everyone who donated to the campaign, including King Salman and Crown Prince Mohammed bin Salman, who gave a combined total of SR150 million.

“This widespread participation reflects the spirit of social responsibility among our nation’s people and embodies the national vision of providing deserving families with dignified housing stability,” Al-Kuraidis said.

“At the Sakan Foundation, working collaboratively with our partners, we will continue developing innovative initiatives and partnerships that contribute to sustainable development and help achieve Saudi Vision 2030 goals.”

Al-Kuraidis said the platform would continue to advance the Sakan Foundation’s objectives by implementing comprehensive projects.

The Jood Regions campaign aims to provide adequate housing for families across Saudi Arabia. It was first launched during Ramadan 2024 and provided more than 10,000 housing units for families in need across the 13 provinces.

The initiative includes events to raise awareness and encourage community participation, bringing together entrepreneurs, leaders and others to ensure citizens can access suitable housing with ease and reliability, fulfilling the goals of developmental housing initiatives.

The Wad Al-Iskan platform played a pivotal role in the success of the Jood Regions campaign, Al- Kuraidis has said previously. The platform is another Sakan initiative which allows people to support families to obtain adequate housing by submitting their donations online.


Saudi Arabia welcomes formation of new Syrian government

Updated 30 March 2025
Follow

Saudi Arabia welcomes formation of new Syrian government

  • Syrian President Ahmed Al-Sharaa announced a transitional government on Saturday, appointing 23 ministers

RIYADH – The Saudi Ministry of Foreign Affairs has welcomed the formation of a new Syrian government and hopes it will fulfill the aspirations of its people, reported the Saudi Press Agency on Sunday.

A statement emphasized the Kingdom’s commitment to cooperating with the new government, strengthening ties between the two nations and enhancing relations across all sectors.

The ministry also extended its best wishes to the new authority in achieving security, stability and prosperity.

Syrian President Ahmed Al-Sharaa announced a transitional government on Saturday, appointing 23 ministers in a broadened cabinet. The move is seen as a key milestone in the transition from decades of Assad family rule and to improving Syria’s ties with the West.


Saudi crown prince meets Lebanese prime minister in Makkah

Updated 30 March 2025
Follow

Saudi crown prince meets Lebanese prime minister in Makkah

MAKKAH: Saudi Crown Prince Mohammed bin Salman met with Lebanese Prime Minister Nawaf Salam on Sunday at Al-Safa Palace in Makkah, the Saudi Press Agency reported.

The two leaders exchanged greetings on the occasion of Eid Al-Fitr and discussed bilateral relations, as well as the latest developments in Lebanon and the region.

Lebanese Prime Minister Salam said Saudi Arabia is helping resolve outstanding issues with Syria.

The meeting was attended by Saudi Defense Minister Prince Khalid bin Salman, Foreign Minister Prince Faisal bin Farhan, Minister of State and National Security Adviser Musaed bin Mohammed Al-Aiban, and the Crown Prince’s Secretary Bandar bin Obaid Al-Rasheed.

Salam was welcomed at King Abdulaziz International Airport by Makkah Region Deputy Gov. Prince Saud bin Mishaal bin Abdulaziz, along with other senior Saudi officials.