British baker challenges Islamophobia one cake at a time

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Ali Imdad, the British baker challenging Islamophobia with dessert. Pictures by Felicity Millward
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Ali Imdad, the British baker challenging Islamophobia with dessert. Pictures by Felicity Millward
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Ali Imdad is bringing the culinary traditions of his Pakistani heritage and other countries across the Islamic world to the trendy London borough of Hackney. Pictures by Felicity Millward
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Ali Imdad is bringing the culinary traditions of his Pakistani heritage and other countries across the Islamic world to the trendy London borough of Hackney. Pictures by Felicity Millward
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Ali Imdad, the British baker challenging Islamophobia with dessert. Pictures by Felicity Millward
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Ali Imdad is bringing the culinary traditions of his Pakistani heritage and other countries across the Islamic world to the trendy London borough of Hackney. Pictures by Felicity Millward
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Ali Imdad, the British baker challenging Islamophobia with dessert. Pictures by Felicity Millward
Updated 09 May 2018
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British baker challenges Islamophobia one cake at a time

  • The backbone of each recipe is British, but the essence of his cakes comes from the East.
  • In the charged political climate since Britain’s decision to leave the European Union, Imdad said that he has encountered more instances of Islamophobia.

LONDON: Ali Imdad is drizzling almond oil into a delicious-smelling dessert ready for the after-work crowd that will pile into Milk Cafe later to enjoy a slice of cake infused with flavours from across the Muslim world.

Like Imdad, who was born and raised in the UK, the backbone of each recipe is British, but the essence of his cakes comes from the East, bringing the culinary traditions of his Pakistani heritage and other countries across the Islamic world to the trendy London borough of Hackney where, he hopes, they will inspire a different dialogue about what it means to be Muslim.

Imdad, 30, who was runner-up on the popular Great British Bake Off TV show, says he wants to encourage a “more wholesome” perception of Islam in the UK through his pop-up cafe, which is entering the final phase of a successful four-week run.

 

“Muslims historically haven’t just focused on religion,” says Imdad, citing the impact of Islamic culture on the arts, sciences and literature as well as cuisine. “Food has been integral to Muslims since the dawn of Islam, but people are surprised to hear that it was Muslims who brought orange juice here.”

Growing up in the “very Asian community” of the Alum Rock suburb of Birmingham, Imdad never considered his Muslim identity. “I didn’t really think about what being Muslim meant, it was just something I was.” Never having reason to question his place in society, he felt “just as British as the next person.”

But after 9/11 he noticed a shift. On the bus, he would overhear people discussing his religion and on more than one occasion he was asked to explain the Taliban’s motives. “For the first time I felt like the other.”

In the charged political climate since Britain’s decision to leave the European Union, Imdad said that he has encountered more instances of Islamophobia, from racial slurs to ripping off women’s hijabs, than he cares to remember.

“We’re on dangerous territory,” he said, concerned by the “increasing acceptance” toward anti-Islamic sentiment, popularised by certain prominent politicians and academics who are “welcoming far-right hate speech.”

When an anonymous letter was circulated last March naming April 3 as “Punish a Muslim Day” and calling for attacks against Muslims, he decided to act. He posted a tweet on social media saying that although ”hatred doesn’t scare me” that ”my mum is sitting reading the Qur’an and praying for safety ... That she feels she has to pray to stay safe just for being a Muslim. When did we go back to the 1930s again?”

He said that he felt a responsibility to “call them out.” After the Manchester bombing in May last year he noticed a surge in Islamophobic comments over social media. “As a Muslim you need to defend other Muslims,” he said, explaining that for him as a baker, it was about creating an environment where people could discover the culinary culture of Islam.

“It’s a more subtle approach toward introducing people to the different cultures of Islam, they can come and discuss the religion, or just enjoy the food and see, through my desserts, how Muslims have contributed to world cuisine.”

“We’re real foodies,” he says, slicing a tray of brownies into thick wedges for his most popular recipe, which infuses dates, figs and chocolate into the popular English pudding. His menu, which also stars a delectable Moroccan-inspired orange and pomegranate drizzle cake and a Pakistani-themed chai-spiced chocolate sphere, aims to reflect the diversity of the Muslim world.

“I want to remind people that there isn’t a single Muslim culture; there are cultures within the Muslim field and my desserts aren’t just Muslim desserts, they’re from Malaysia, Morocco, Egypt, Iran, Pakistan, Egypt and beyond.”

There’s only so much that can by achieved with a menu of cakes — however inspired the recipes — and Imdad is the first to acknowledge this, but he feels that an “accessible”, “grassroots” approach is what’s lacking in efforts to combat the rising tide of Islamophobia in Britain.

“There are plenty of people talking on our behalf at the political level, but not everybody is interested in politics … this is for people who want to talk about Islam in terms of the history, or the food, or the culture, rather than discussing terrorism, bombs or wars.”

His latest recipe, which is emitting a mouthwatering perfume from the bowl as we speak, was dreamed up on the train here as he sifted through the memories of a visit to Egypt 10 years ago. Although it is the first time he has made it, he is sure that the flavours — almond cake infused with cinnamon syrup and a vanilla and ginger gelato, will work and conjure up his experience of Egypt for his customers.

Imdad said that it is a subtle, but powerful platform: “Everyone’s interested in food and what better way to bring everyone together?” Back at home Alum Rock, he said that he is conscious of the deepening divisions in British society.

“When I was younger there used to be quite a few white families living there, but now, 20 years later, they’re all gone, I don’t remember the last time I saw a white face there.”

Much has been said at the political level about addressing the issues surrounding the integration of minority communities in the UK, but the starting point for change, Imdad said, is conversation. “We can’t keep living separate but together … dialogue is the only way to bridge that divide, ideally over cake.”

  • Milk Cafe will open at Bake Street cafe in London, from 5.30pm to 11pm until May 13. Reservations can be made over social media or by emailing [email protected]

FASTFACTS

Anti-Muslim hate crimes in the UK increased by 40 percent between January 2017 and January 2018, with 1,678 incidents reported in the capital, up from 1,205 the previous year, according to figures released by the Mayor of London, Sadiq Khan.


Embracing solo dining, one meal at a time 

Updated 58 sec ago
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Embracing solo dining, one meal at a time 

  • Saudi Arabia’s younger generation are subtly changing eating trends, moving from a full family table to a single seat 

RIYADH: In Saudi Arabia, dining out has long been a social ritual, an experience shared with family and friends over lavish meals, full of conversation and camaraderie. 

However, a subtle yet noticeable shift is taking place as more Saudis, especially the younger generation, are choosing to dine alone, seeking moments of solitude amid the hustle and bustle of everyday life.

Once considered a rare sight, solo diners are now becoming more common in cafes, restaurants and eateries across the Kingdom. For some, it is a matter of convenience, while for others it is a form of self-care, a way to recharge and reconnect with themselves. 

This emerging trend challenges traditional Saudi dining culture, creating new opportunities for restaurants and altering societal perceptions.

For Zain Al-Mansour, solo dining is more than just an alternative to dining with others, it is an experience that he actively cherishes. “I much prefer it over dining with someone,” he says. “I seek it out and make a day out of it for myself. It’s relaxing, and it charges my energy.” 

Solo dining has become Al-Mansour’s way to unwind, offering him a chance to indulge in his favorite foods without the distraction of company.

He acknowledges that not everyone feels comfortable dining alone, particularly in a culture where social gatherings are so deeply ingrained. 

“Plenty of people would not go out unless it’s with someone else,” Al-Mansour said. “I think everyone should at least try solo dining once and truly treat themselves. Bring a book if you’re worried about boredom, and don’t think twice about what people might think. What matters is that you’re happy.”

Al-Mansour sees solo dining as a form of empowerment, encouraging others to overcome social anxieties and embrace the experience. “It pushes you to talk, at least to the workers, which helps improve social skills.”

In Saudi culture, dining has traditionally been a collective activity, with meals often serving as the focal point of family and social gatherings. 

For Bashayer Al-Bloushi, dining alone offered a refreshing change from this norm. “What inspired me to start dining alone was my desire to explore a new experience that offers me space to reflect and relax away from the hustle of daily life,” she said.

Dining alone allows her to savor the ambiance and immerse herself in the restaurant environment without the usual pressure of conversation. 

This experience of dining independently has become a cherished form of personal time for Al-Bloushi, allowing her to enjoy moments of solitude. She sees it as an act of self-care and independence, a rare opportunity to connect with oneself.

Al-Bloushi also believes that Saudi restaurants could do more to support this trend. “They could designate cozy, quiet spaces for individual diners and offer meals suitable for one person,” she said. By creating a welcoming and informal atmosphere, restaurants could encourage more people to dine solo without feeling out of place.

For Mira Fahad, solo dining started as a necessity due to her flexible remote job schedule. “As a morning person, I always wanted to go out during the day but couldn’t find anyone available in the mornings,” she said. Over time, solo dining became a cherished ritual. “It’s one of those ‘I need to do it at least once a month’ things, whether in the mornings or nights.”

She finds the experience peaceful and liberating. “You can choose the time and place to your liking, people-watch, read a book, plan your week, or just savor your meal in peace.” However, she admits that solo dining can lose its charm if overdone, emphasizing the importance of balance.

For some solo diners, cultural perceptions remain a challenge. Linah Al-Ahmadi has been dining alone since 2016 and considers it a normal part of her lifestyle. “I didn’t start this habit recently; I’ve been solo dining since I was a teenager,” she said. While she embraces the experience, she is aware of the societal views that make solo dining an unusual choice in Saudi Arabia. “We are a collective society, and we tend to do things within a circle. As a society, we have this notion that it’s abnormal to do things alone.”

Al-Ahmadi describes dining alone in a culture that values group activities as being “the stranger in the middle of the diner.” Despite this, she remains committed to her choice, valuing the independence and freedom it provides. For her, solo dining is not about isolation but rather about enjoying personal time without depending on others to accompany her.

The growing interest in solo dining presents an opportunity for Saudi restaurants to adapt and cater to individual diners. Al-Ahmadi points out that making reservations for one can be difficult, as many restaurants and apps only accept bookings for groups. 

Additionally, solo diners are often directed to bar seating or shared tables, which may not suit everyone’s preference for privacy.

“I struggle a lot with reservations,” Al-Ahmadi said. “Sometimes, I go out alone with the intention of not socializing, but being at a bar feels too intimate.” She advocates for solo diners to be given the choice of regular tables, creating a more inclusive environment for those who want to enjoy a meal without the company of others.

Mira Fahad offers additional suggestions, including creating solo dining tables in corners or quieter spots and offering digital menus for easy ordering. “Maybe provide small, single-portion meals and digital entertainment options for solo diners,” she said, adding that these touches could make the solo dining experience even more enjoyable.

As more Saudis explore the joys of solo dining, the trend reflects a broader shift in societal norms and individual lifestyles. Young people are carving out spaces for self-reflection and independence, challenging traditional perceptions about social activities. The popularity of solo dining represents a growing acceptance of self-care and personal freedom in Saudi Arabia, where dining alone is no longer seen as a solitary act but rather as a celebration of individuality.

Solo dining is more than just a meal, it is an experience that allows you to connect with yourself in a way that is both empowering and refreshing.
 


Where We Are Going Today: ‘Noto’ Italian cuisine in Jeddah

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Updated 05 November 2024
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Where We Are Going Today: ‘Noto’ Italian cuisine in Jeddah

  • The menu at Noto is as extensive as it is impressive

Nestled in Tahlia street at Jeddah Walk, Noto offers an Italian dining experience inspired by the timeless beauty of Sicily.

Drawing design cues from baroque architecture and Sicilian village charm, this restaurant is decorated with chandeliers, elegantly dressed tables with white linens, and plush, comfortable sofas. The ambiance is perfect for fine dining, with an inviting, lively atmosphere enhanced by live entertainment.

Noto’s dedication to Sicilian culture extends to its logo, which features the symbolic Sicilian lion, and its menu, which presents a harmonious fusion of Greek, Latin, and Arabic influences.

Every dish celebrates the heart of Sicily with flavors that feel both classic and inventive, promising a sensory journey that delights every palate.

The menu at Noto is as extensive as it is impressive. From the antipasti selection, highlights include the ricciola, a delicate yellowtail sashimi with lime vinaigrette and candied tomatoes, and the signature melanzane alla parmigiana, which transforms eggplant into a rich, layered dish.

For something warm, the zuppa di porcini e funghi di stagione is a seasonal mushroom soup that feels both comforting and earthy. For cheese lovers, the burrata al tartufo with truffle adds a luxurious touch to the meal.

In true Italian fashion, the pasta menu is rich, featuring classics like spaghetti al pomodoro with fresh cherry tomatoes and basil, the lasagne alla bolognese, and paccheri al branzino e pomodorini, a seabass pasta paired with juicy cherry tomatoes.

Exclusive offerings like the fettucine al caviale, with caviar, add an elevated twist to traditional Italian fare. Risotto fans will be delighted by the creamy risotto ai funghi, made with seasonal mushrooms.

For main courses, the secondi selection impresses with standout dishes such as the tagliata di black angus, accompanied by a decadent parmesan potato espuma and black truffle jus, and the agnello, succulent lamb chops seasoned with herb oil and sun-dried tomatoes. Diners can also enjoy fiorentina, a perfectly roasted T-bone steak from the grandi piatti menu.

The pizza menu features artisanal options such as the pizza funghi with truffle and mushrooms and the calzone filled with turkey ham and mushroom, offering a taste of Italian comfort.

To end on a sweet note, desserts like the traditional tiramisu and the creamy panna cotta with red berry sauce are satisfying options.

Check @noto.ksa on Instagram for more details.
 

 


Clinique La Prairie CEO talks ‘personalization’ of luxury healthcare ahead of Saudi opening

Updated 05 November 2024
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Clinique La Prairie CEO talks ‘personalization’ of luxury healthcare ahead of Saudi opening

DUBAI: Switzerland-based luxury healthcare resort Clinique La Prairie is set to open in Saudi Arabia’s Amaala wellness retreat next year, with CEO Simone Gibertoni telling Arab News “personalization is fundamental.”

With just 50 rooms, the healthcare resort will offer guests a holistic approach to health and wellness, combining evidence-based medicine with unique well-being, nutrition and movement plans, according to its website.

With just 50 rooms, the healthcare resort will offer guests a holistic approach to health and wellness, combining evidence-based medicine with unique well-being, nutrition
and movement plans, according to its website. (Supplied)

“If you want to be really personalized, you need to cater (for) a very small number of clients,” Gibertoni explained, adding: “Another very important point for me is always to underline the fact that our role is not just to give information, but to change people … intervention must be focused and must be very personalized.”

While the Swiss flagship boasts picturesque views and state of the art facilities, he insists: “The view of the lake is not enough, the nice food is not enough … there must be this idea that you feel better, you feel (like) a kind of new person and that’s why people are coming back.”

The Red Sea resort is not the first outside Switzerland; Clinique La Prairie Anji, on a tea plantation 180km west of Shanghai, China, opened its doors in 2024. Meanwhile, Dubai’s One & Only One Za’abeel hotel is home to a Clinique La Prairie Longevity Hub, billed as a day center rather than a resort-style experience.

When it comes to why the brand selected Saudi Arabia for such an investment, Gibertoni pointed to an alignment in healthcare philosophies.

“For such a big investment in Saudi, we are going to have only 50 rooms. In China, it’s another huge investment and we have only 29 rooms. It’s not easy to find the developer which is able to accept our philosophy and this is happening in Saudi Arabia,” he said.

The CEO also referred to long-term clients from the Gulf who have travelled to the European clinic for decades. The lure of a hub a little closer to home could be another reason for the brand’s latest venture.

Located on Saudi Arabia’s north-western coast, the Amaala resort will feature 30 brands, with Clinique La Prairie billed as one of the anchor offerings.

Last week, Gibertoni was in Dubai to announce the Longevity Fund, an endeavor to identify companies that “revolutionize the landscape of aging, health, and wellbeing.”

The fund will focus on driving science-based advancements in longevity under four banners — medical care, nutrition, movement and well-being.

Gibertoni explained: “Whenever there is a company with an innovation which is on the way to be ready for the market, this company always approaches us. So our question was ‘how can we be more impactful and not only introduce this technology to Clinique La Prairie … but can we also help this company to grow?”


Where We Are Going Today: Mexika restaurant in Riyadh

Updated 04 November 2024
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Where We Are Going Today: Mexika restaurant in Riyadh

Mexika brings a taste of Mexico to the table with a menu balancing classic flavors with vibrant twists, making it an inviting spot for Mexican food lovers in Riyadh.

One standout dish is their burrito, which is not only generous in portion but also packed with tastes that satisfy. The filling is well seasoned and hearty, with fresh ingredients that harmonize.

Other options shine, too. Nachos come topped with sour cream, guacamole and a hint of jalapeno spice, and are available in various sizes costing from SR 8 ($2.13) to SR 19 ($5.06). Or try the quesadillas and empanadas, with choices from chicken to cheese to suit every palate.

For those craving something more substantial, the fajita selections and chicken lemon chimichanga are real highlights.

However, there is one small drawback; some dishes, including the burrito, tend to become soggy rather quickly. A crispier exterior would enhance the texture, maintaining that satisfying crunch.

The menu offers an exciting variety of food, from snackable samosas starting at SR 4 to substantial party boxes ideal for larger gatherings. With everything from light bites to full meals covered, Mexika is a versatile option for any dining occasion and impresses with its portion sizes, flavors and diversity.

For anyone looking to indulge their tastebuds with Mexican cuisine that has a Saudi twist, this place has a lot to offer. Just keep an eye on the texture of that burrito!

For more information, check their Instagram profile, @mexica.sa.


Where We Are Going Today: Dank Sandwich in Riyadh

Updated 03 November 2024
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Where We Are Going Today: Dank Sandwich in Riyadh

Dank Sandwich in Riyadh has become a go-to destination for those craving filling sandwiches.

The menu offers a variety of options, with popular choices like the Philadelphia steak meal for SR39 ($10.40) which features tender steak and melted cheese, and the brisket meal known for its rich, smoky flavor.

For spice lovers, the dynamite meal brings a satisfying kick, while the crispy chicken meal delivers crunch and flavor.

Dank Sandwich also provides a variety of sides to enhance the experience, including classic French fries and sweet potato fries, which add balance to the hearty sandwiches.

For dessert, the choco marshmallow offers a sweet finish, and fresh juices like orange complement the bold flavors of the meals.

A minor drawback, however, is the pricing. While the meals are substantial and flavorful, they might appear a bit pricey for casual dining.

More affordable options could make Dank Sandwich even more appealing for regular visits.

Overall, Dank Sandwich in Riyadh impresses with generous portions and robust flavors, making it an excellent choice for those seeking comfort food with a twist.

For more information, check their Instagram @dank_ksa.