Incentives for filming in Saudi Arabia announced at Cannes

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More details will be shared on the General Culture Authority's website within the next few weeks, including the criteria, guidelines for application and other issues. (Ammar Abd Rabbo / Arab News)
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Ahmad Al-Maziad, CEO of General Culture Authority of Saudi Arabia, announced a rebate program of a minimum of 35 per cent for foreign productions filming in Saudi Arabia. (Ammar Abd Rabbo / Arab News)
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Faisal Baltyuor, left, CEO of the Saudi Film Council, and Ahmad Al-Maziad, CEO of the General Culture Authority, at a press conference in Cannes announced that Saudi Arabia is “open for business” to the global film industry with a number of initiatives. (Ammar Abd Rabbo / Arab News)
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More details will be shared on the General Culture Authority's website within the next few weeks, including the criteria, guidelines for application and other issues. (Ammar Abd Rabbo / Arab News)
Updated 12 May 2018
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Incentives for filming in Saudi Arabia announced at Cannes

  • General Culture Authority will be “funding 50 per cent of all money spent on Saudi talent”
  • Details on partners and content guidelines will be announced in the coming weeks

CANNES: At a special VIP breakfast on the sidelines of the 71st Cannes Film Festival on Friday, Ahmad Al-Maziad, CEO of the General Culture Authority, announced that Saudi Arabia is “open for business” to the global film industry, with a number of initiatives to promote locations and develop talent, from funding to scholarships.

Al-Maziad announced a rebate program of at least 35 per cent for foreign productions filming in Saudi Arabia. “We’re developing guidelines on how to get even higher than 35 per cent. That will be for all spend used and consumed in Saudi Arabia,” said Maziad at a press conference held at the Carlton Hotel.

In addition, Maziad announced that the General Culture Authority will be “funding 50 per cent of all money spent on Saudi talent.” This offer, which will apply to Saudis employed on productions in the Kingdom, will also be offered as a rebate, and is designed to incentivize using local crews, which will help develop Saudi Arabia’s domestic talent pool.

“We believe the combination of the two make us the most attractive incentive program in the world,” said Maziad. “This extends from film to documentaries, animation, scripted programs and much more. Putting a handsome rebate on local talent is about developing the local talent in Saudi. We believe that the more local talent used with global film crews will help them develop faster. We’re welcoming the best in the world to come shoot in Saudi, which will expedite the use of local talent beyond what we have today.”

According to Maziad, the rebate program will drive greater visibility of the country as Saudi Arabian locations are featured in films and TV programs, which will in turn further attract international productions and impact the country’s developing tourism sector.

“As in-country spend grows, it is expected to have a follow-on effect on industry infrastructure development such as studios and service providers, including hotels and accommodation, catering, transportation and other support services,” the General Culture Authority said in a statement.

Maziad promised that more details will be shared on the General Culture Authority’s website within the next few weeks, including the criteria, guidelines for application and other issues. It will also develop training programs, in conjunction with the University of Southern California, the Studio School and Film Independent in the United States, and La Femis and Les Gobelins in France.

In 2018, trainings and multi-week summer camps will take place in Saudi Arabia, Los Angeles and Paris through these education partners, covering the full spectrum of skills required for film production, including directing, editing, screenwriting, sound design, VR/AR and 2D/3D animation.

“Details will be shared on our website in the next few weeks. The criteria, the application, everything will be shared. This is one aspect that aims to attract international filmmaking to come to Saudi.”

Maziad also announced a national grant program “aimed at developing Saudi talent to help them produce movies in Saudi.” The program will be open to KSA nationals who produce or post-produce content in the Kingdom and meet eligibility criteria, the details of which “will be shared shortly on our website,” Maziad said.

Details on partners and content guidelines will also be announced in the coming weeks, Maziad promised. “Every country has its own content guidelines. We're developing a content guideline and it will be shared. We're developing based on what will be acceptable in the society. Already there are women wearing western dresses within Saudi. In terms of censorship and content guidelines, we will also be publishing them within the next few weeks. 

“The guidelines are derived from what is accepted in the society. The content guidelines are also evolving guidelines: they are not stagnant. They will evolve as the society changes and evolves. What was not accepted two years ago is accepted now.”

Speaking to Arab News after the announcement, Saudi filmmaker Hajar Alnaim was most excited about the 50 per cent rebate for hiring Saudi nationals. “This is what we need,” she said. “I believe that education is really essential to follow up with the local talent, to make better content, but working on sets is the most beneficial way to educate. When you do that, you’re not only getting education, you’re not only getting experience, you’re getting inspired. You’re learning the process.

“We have directors, great cinematographers, and more. We have great talent already, but for the upcoming generation, you need them to step up the ladder,” she said.

“I really think that the Saudi Film Council and the General Culture Authority—their objective is to invest in their talent, and that makes me happy. They are putting their local talent as their main priority, and that is exactly what we need as Saudis. We have great talent, and we need to show the world our talent, and our great stories too,” Alnaim continued, noting that it is her dream to shadow a filmmaker such as David Fincher or David Lynch on a Saudi Arabian co-production. Alnaim also hopes that she and her peers will be able to show their feature films in Saudi Arabian cinemas.

“The announcement was very progressive and very unique,” added Dr. Mohamed Ghazala, chair of the visual and digital production department at Effat University in Jeddah. “So far I have never seen an offer like this from another country, to provide this kind of support. For investors from around the world to come and get a minimum of 35 per cent for shooting inside the country—this will encourage many big players in cinema to come and to take advantage of this opportunity, and ultimately support Saudi film.”

Ghazala also believes that future Saudi Arabian productions and international co-productions will help change the world’s view of Saudi Arabia and educate the international community with more empowering depictions of Saudi Arabians, as well as all the region’s Muslims and Arabs.


Guerlain perfumer talks Arab perfume traditions in Riyadh 

Updated 25 November 2024
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Guerlain perfumer talks Arab perfume traditions in Riyadh 

RIYADH: Thierry Wasser, the in-house perfumer of French luxury beauty brand Guerlain, sat down with Arab News on a recent visit to Saudi Arabia to talk all things fragrance at the reopening of the flagship Guerlain boutique in Riyadh Park.

The perfumer shared his insights on the differences between typically Middle Eastern scents and their European counterparts and even touched on his previous visit to Taif in the Kingdom, which is famous for its distinct roses grown at high altitudes.

“When you go to each one of these countries, you try to discover what sent speaks for that country,” Wasser explained of his globe-trotting agenda. 

“For example, in Saudi Arabia, I think it's myrrh and I also think it's agarwood. In France, for some reason, I think it's lavender,” he added. 

The perfumer shared his experience of visiting Taif’s 1,800-meter-high Al-Sarawat Mountains, home to the Taif Rose variety, saying “It's a zig zag when you go … sometimes you have a place you don't expect the altitude to be so high.”

With more than 200 perfumes to his name, the perfumer revealed his favorite scent as Habit Rouge by Guerlain, an oriental woody perfume with notes of earth, warm leather, and the forest, launched in 1965 by the iconic Jean-Paul Guerlain.   

“It's like a shining armor. It was a disguise of a man, a manly, masculine disguise. It shaped me. My attitude changed … I kept it all my life like a lucky charm,” he said. 
Wasser's journey with the brand began in 2008, when was appointed as the first non-Guerlain family member to be the in-house perfumer of the storied house founded in 1828. 

“When you manufacture and source it, you get intimate with the formula and the fragrance from your predecessors and you are responsible for the integrity of them,” he said.

“I want to talk about the Middle East and about how perfume is expressed in the Middle East. They have a deep, intense love for very strong fragrances,” he noted, adding that he quickly learned fragrance is typically applied on clothing in the region, as opposed to directly on the skin, which is common practice in Europe. 

“So I changed my approach and I made all my trials on cotton handkerchiefs,” he explained. 

The fragrance house's iconic bee emblem reflects a commitment to sustainability. In 2021, Guerlain became one of the first luxury houses to join the Union for Ethical BioTrade and initiated a verification process for 50 natural ingredients.

“Sustainability is not exactly a marketing tool or communication tool, it is a state of mind,” Wasser said.


Keke Palmer shows off vintage Azzedine Alaia look in New York

Updated 25 November 2024
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Keke Palmer shows off vintage Azzedine Alaia look in New York

DUBAI: US actress and author Keke Palmer made an appearance on “The Drew Barrymore Show” in New York this week wearing a vintage look by late Tunisian couturier Azzedine Alaia.

Hailing from his Spring/ Summer 1986 ready-to-wear collection, the denim power suit featured a cross-body zipper, oversized sleeves and statement lapels.

Based in Paris, Alaia shot to international fame in the early 1980s and was quickly dubbed the “King of Cling.” Alaia won the Designer of the Year and Best Collection of the Year prizes at the Oscars de la Mode by the French Ministry of Culture in 1985.

Palmer showed off the look as she promoted her new book, “Master of Me.”

The “Nope” actress released the book in November and has been promoting the title at various media appearances, including on “The Drew Barrymore Show.”

In a conversation with Barrymore, the pair connected about the experience of being child stars, with Palmer stating “I’m not a victim, I’m a victor” after she praised her parents for supporting her career, which began with 2004’s “Barbershop 2: Back in Business.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“In her own raw and intimate words, Keke talks about everything from her struggles with boundaries to unconditional love, forgiveness, and worthiness,” the book’s description reads.

“Throughout the book, Keke also poses readers with the questions needed to get them through their own challenging times by sharing personal stories and lessons she’s learned along the way,” the blurb adds.

Palmer also sat down with US Iranian actress Yara Shahidi to discuss the book.

She took to Instagram shortly after the sit down, saying: “One of my favorite girls @yarashahidi discussed the themes of my book ‘Master of Me’ this past week. We had a great conversation in Boston around her old stomping grounds at Harvard! The excitement around the Many Masters Tour and the people I get to speak to is that we learn there are so many unique paths that lead to self-mastery and the exciting part is in creating your own path.”

 

 


‘Disney movies unite us,’ says Louaye Moulayess as he promotes ‘Moana 2’

Updated 24 November 2024
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‘Disney movies unite us,’ says Louaye Moulayess as he promotes ‘Moana 2’

DUBAI: From a young age, Lebanese animator Louaye Moulayess has loved Disney movies.

Speaking to Arab News about his latest project, “Moana 2,” which is released in cinemas in the Middle East on Nov. 28, Moulayess said diverse voice is what makes Disney storytelling so compelling.

From a young age, Lebanese animator Louaye Moulayess has loved Disney movies. (Supplied)

“We all grew up with different kinds of stories told to us, right? I grew up with specific Lebanese stories. For example, if I turned on the TV in Lebanon as compared to somebody in Lisbon, for example, we’re going to watch different things. Our sensibilities are going to be a bit different. Now we all have something in common, which is Disney movies,” he told Arab News.

At a time when his home country, Lebanon, is defending against Israeli attacks, US-based Moulayess finds comfort in his work and storytelling. “It all comes back to the stories my grandparents and parents told me,” he said, adding that Disney movies have always brought him hope.

“Moana 2,” set in ancient Polynesia, picks up three years after the events of the 2016 original. Moana (voiced by Auli’i Cravalho) receives an unexpected call from her wayfinding ancestors and forms her own crew to travel the vast seas of Oceania, reuniting with her shapeshifting, magical friend, Maui (Dwayne Johnson).

“I loved the first movie. When I started working on ‘Moana 2,’ I felt like I already knew the characters very well. So, I knew Moana and I knew Maui … I knew how they moved, I knew what their personalities were. But, at the same time, they became somebody else three years after.

“So, the challenge was a bit different compared a new movie, where we would have had to figure out the characters and how they moved and how they behave. The challenge here was, I know this character, but this character has changed. How do we make it new and find the specificity of this new personality?” Moulayess said.

When asked what sparked his interest in animation, Moulayess pointed to Disney again. “I think the moment I made my decision was after watching ‘Lion King.’ Like the first sequence of the ‘Circle of Life,’ after that when everything goes black and you see the title of the movie. It really shocked me in the best way. I was like, ‘Who is this Walt Disney?’ I thought it was one person doing this back when I was a kid, because I saw the name Walt Disney. I was like, ‘It must be one person doing this.’ And I decided I’d do this one day. So, this is what triggered everything. And slowly, I just gravitated towards animation,” he said.

Now based in Burbank, California, Moulayess left Lebanon for the US as a young student.

“In Lebanon, when I graduated high school, I looked around for majors that had animation, but back then, there wasn’t anything available. Now there are a couple schools that offer animation majors.

“Back then, I knew I had to leave to make my studies, so I went to San Francisco and joined a school called Academy of Art University in San Francisco,” Moulayess said.

After four years of university, Moulayess landed himself an internship with Pixar Animation Studios. “I was very, very lucky that I did an internship there, where I worked on ‘Cars 2,’” he said.

From there, he moved on to Blue Sky Studios for “seven wonderful years,” working on the “Ice Age” films, “The Peanuts Movie” and “Ferdinand,” before making his way to Disney in 2019, working on “Frozen 2” before taking on “Raya and the Last Dragon.” 


Fans praise co-star as May Calamawy’s role is cut from ‘Gladiator II’

Updated 24 November 2024
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Fans praise co-star as May Calamawy’s role is cut from ‘Gladiator II’

DUBAI: Fans of Egyptian Palestinian “Moon Knight” actress May Calamawy have taken to social media to complain after almost all her scenes were cut from Ridley Scott’s “Gladiator II,” while co-star Pedro Pascal seemed to wade into the online debate this week by sharing behind-the-scenes shots including the actress.

Pascal posted a series of photographs on Instagram taken on the film shoot in Morocco, including several snaps with Calamawy, after she was removed from all promotional material and largely removed from the film.

“Thank you for reminding people May Calamawy was in ‘Gladiator II.’ So sad how she’s been treated in this,” one user commented on his Instagram post.

The 38-year-old star played the dual role of Layla El-Faouly and Scarlet Scarab in Marvel series “Moon Knight” before being cast in the highly anticipated “Gladiator II,” a sequel to the Oscar-winning original released in 2000.

Her casting in the film was first announced in May 2023.

At the time, Deadline reported that Scott had cast Calamawy after a lengthy search, writing: “While many of the leading roles were straight offers, Scott wanted to do a similar search he did for the (Paul) Mescal part for the role that Calamawy ultimately landed.

“Given the importance of the character to the story, Scott wanted a thorough search, and following multiple auditions Calamawy landed the part,” Deadline added.

However, fans noticed that in the final cut, which hit cinemas last weekend, Calamawy is only seen in passing and she has no dialogue.

Scott has yet to comment on Calamawy’s removal from the two hour and 28-minute film, although her storyline may have not made it past the editing stage in order to trim the runtime.

Regardless, fans on social media are unhappy about the cuts.

“May Calamawy you will always be loved!!! They didn’t deserve you anyway,” one social media user wrote on X, while another posted: “You had May Calamawy … and you decided to cut her? This could’ve possibly been her breakout role!”

Calamawy also stars in upcoming crime mystery “The Actor,” alongside André Holland, Gemma Chan, Toby Jones and Tracey Ullman.


Pakistan’s Iram Parveen Bilal bags Best Director award for ‘Wakhri’ at Indian film festival

Updated 24 November 2024
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Pakistan’s Iram Parveen Bilal bags Best Director award for ‘Wakhri’ at Indian film festival

  • Wakhri, meaning one of a kind, is inspired by life of murdered Pakistani social media star Qandeel Baloch
  • Yellowstone International Film Festival is an Indian festival that showcases films from around the world

ISLAMABAD: Pakistani director Iram Parveen Bilal this week bagged the Best Director Feature Film award at the fifth Yellowstone International Film Festival, held in India’s New Delhi, for her film “Wakhri.”
Wakhri, meaning one of a kind in the Punjabi language, was inspired by the life of murdered Pakistani social media celebrity Qandeel Baloch. The film’s plot revolves around the challenges faced by a widowed schoolteacher named Noor, who becomes a social media sensation overnight. 
Yellowstone International Film Festival is an Indian film festival that showcases films from around the world, providing a platform for filmmakers. With special categories such as women empowerment films, environmental films and student films, this year’s YIFF was held from Nov. 15-20 in New Delhi. 
“Thank you for the honor, [YIFF] jury and organizers,” Bilal wrote on Instagram on Thursday. “[Wakhri] shines brightest with its audiences. Deep gratitude to my entire team, cast and crew alike, for enhancing my vision every step of the way.”
Wakhri had its world premiere at the Red Sea International Film Festival in December 2023 before its release in Pakistan on Jan. 5 this year. 
Written by Bilal and Mehrub Moiz Awan, Wakhri has been produced by Abid Aziz Merchant, Apoorva Bakshi and Bilal’s Parveen Shah Productions.
The film stars prominent Pakistani actress Faryal Mehmood in the lead role, Gulshan Mated, Sajjad Gul, Salem Mairaj, Sohail Sameer, Bakhtawar Mazhar, Akbar Islam, Tooba Siddiqui, Behjat Nizami and Bushra Habib.