Start-up of the Week: Saudi chef’s fusion cuisine aims to satisfy all cultures

The main encouragement to start his business came from his family, friends and followers on social media. (Supplied)
Updated 19 September 2018
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Start-up of the Week: Saudi chef’s fusion cuisine aims to satisfy all cultures

RIYADH: Mansour Ismail, owner and head chef at Chef Culture, said what makes his establishment unique is that people feel as if they are eating at home.
Chef Culture, in the north of the eastern province of Alkhobar, specializes in traditional Gulf and international fusion cuisine. It was launched on May 25 and provides catering and takeaway services.
“I started my restaurant because I believe I have a unique touch which is going to spread across the world,” Mansour told Arab News.
The main encouragement to start his business came from his family, friends and followers on social media, he added. Chef Culture’s signature dish is tandoori lamb, a reflection of the fusion of Gulf and Indian cuisine. “What makes this dish unique is the balance between the two cultures in terms of spices and flavor. This has always been the best-selling dish on our menu,” said Mansour.
Another example of mixed flavors is the Japanese dish shrimp tempura, which is made with Halabi pistachio. Mansour added that a popular order with their catering services has always been the cherry kebab, in which Gulf and Armenian flavors are blended together. What gives this dish its distinctive flavor is that its cherry sauce is made from fresh produce.
“Our main concentration in Chef Culture is in mixing different influences of food from around the world,” said Mansour. He added that all the dishes were created from scratch and took him through trial phases of tasting the food before he was satisfied with the end result of his creations.
The goal at Chef Culture is to showcase Gulf cuisine with an inter-national twist by providing a blend of flavors and a taste that suits the palates of different cultures.
Mansour’s message to aspiring chefs is that the food industry is growing at a rapid pace and that there are big opportunities for talented people to thrive in the culinary world.
He started cooking 12 years ago as an amateur, then decided to develop his hobby by attending cooking courses in India. The chef also attended local and international live cooking shows. This gave Mansour the idea to mix Gulf cuisine with others from around the world, particularly from India, to create his fusion food menu.


Where We Are Going Today: ‘Sign’ burgers in Riyadh

Sign’s burger is soft, juicy, and proof that sometimes, simplicity wins. (Supplied)
Updated 15 sec ago
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Where We Are Going Today: ‘Sign’ burgers in Riyadh

  • One of the highlights was the Sign box, which includes four burgers and four fries, ideal for gatherings

If you’re in Riyadh and looking for a burger spot that delivers on both taste and value, Sign should be on your list.

With eye-catching pink branding and loyal customers, it is clear they have tapped into a winning formula: simple, good food done right.

I tried their classic burger meal, which includes fries and a drink, and was genuinely surprised to get all that flavor for just SR24 ($6.40). The patty was juicy, the bun soft, and the sauce had the perfect tang without overpowering the rest of the ingredients. It felt well-balanced and satisfying, not greasy or heavy.

One of the highlights was the Sign box, which includes four burgers and four fries, ideal for gatherings. Sign uses locally sourced ingredients from Saudi farms, which is also a major plus — you can taste the difference in the quality of the meat and vegetables.

Whether you’re grabbing a quick bite through their drive-thru or sitting down with friends, it’s a spot that gets it right without overcomplicating things.

If there is one downside, it is the wait. The place is almost always packed — a sign (no pun intended) of how popular it has become. But if you are happy to queue, it is absolutely worth checking out.

For more, check their Instagram @signsa_

 


Where We Are Going Today: ‘Avindar Lounge’ in Riyadh

Updated 02 May 2025
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Where We Are Going Today: ‘Avindar Lounge’ in Riyadh

  • The lights are dimmed every Tuesday night for a candlelit experience with a pianist playing live music, creating an atmospheric experience for guests

With four locations across the Kingdom’s capital, Avindar Lounge offers a space where you can enjoy lush greenery and good food.

The lounge I visited is located on the northeast side of Riyadh and includes a separate section for smokers.

The menu is diverse and appeals to different tastes, so you can sample anything from Middle Eastern kebabs to pasta and burgers.

The lights are dimmed every Tuesday night for a candlelit experience with a pianist playing live music, creating an atmospheric experience for guests.

I tried the mixed appetizer, which was flavorful and memorable. It included hummus, tabouli, dolma, and baba ghanoush.

And while I am generally not a fan of sweet beverages, I genuinely enjoyed their hot chocolate, which was not overwhelmingly sweet or creamy.

However, considering the portion sizes, which are enough for one person, customers might find the prices a bit high.

But the music and bird sounds, paired with the lounge’s colorful and cozy interior, make Avindar a refreshing spot for dining or coffee with friends.

 


Where We Are Going Today: ‘Dakkat Haretna’ restaurant in Riyadh

Updated 30 April 2025
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Where We Are Going Today: ‘Dakkat Haretna’ restaurant in Riyadh

Located in the bustling Al-Munsiyah neighborhood of Riyadh, Dakkat Haretna is a charming eatery that captures the essence of Saudi Arabia cuisine.

The interior is adorned with Qatt Asiri art, traditional Saudi motifs that resonate with the spirit of the region. The windows, designed in the Hijazi roshan style, add to the charming appeal of the space which is cozy and family friendly.

Behind the menu is chef Douha Al-Otaishan, whose vision brings to life dishes that celebrate the rich culinary heritage of Saudi Arabia.

I sampled the beetroot salad, which had refreshing ingredients, complemented by feta cheese balls and crisp lettuce, that set the stage for the main course.

The marqooq beef and “happiness kabsa,” Al-Otaishan’s signature dish, were both memorable. I polished off the flavorful marqooq in no time.

The kabsa, with its tender chicken, was delightful despite the rice being a tad drier than what I usually enjoy. The accompanying tangy red sauce elevated the dish by adding a burst of flavor.

Other notable options for those wishing to explore Saudi cuisine are jareesh, qursan, and kubaiba Hail.

Their breakfast menu is equally enticing, providing classics including tamees, foul, and shakshooka, available from 7 a.m.

If you enjoy cooking and want to recreate Saudi dishes at home, the restaurant also offers the chef’s blends of spices.

With attentive service, fair prices, and a calm ambiance free of noisy music, Dakkat Haretna is a comfortable place to enjoy traditional dishes or try something new.

Whether you are familiar with Saudi cuisine or just curious, it is a spot worth visiting.


Where We Are Going Today: ‘Olala Roastery’ – coffee roasters in Saudi Arabia

Inside the boxes by Olala Roastery — creative packaging and curated blends for your daily caffeine ritual.
Updated 29 April 2025
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Where We Are Going Today: ‘Olala Roastery’ – coffee roasters in Saudi Arabia

  • The packaging is part of the Olala experience — lively illustrations, custom stickers and even branded takeaway cups. Every element reflects fun and youthful energy, making it perfect for gifting or for coffee lovers with an eye for design

Olala Roastery is one of the most recognizable names among local coffee roasters in Saudi Arabia.

I tried two of their signature boxes: Nsahsah (Wake Me Up) and Mw Eadi (Not Your Usual), each with labeled blends and a colorful unboxing experience.

The Not Your Usual box featured two exceptional beans — vista and roza. Vista quickly became a favorite, thanks to its smooth body, light acidity, and a finish that felt both clean and vibrant. It was the kind of coffee that stood out from the first cup. I finished it so quickly — it was the best I have ever tried.

Roza, with its subtle fruity tones, offered a more delicate profile that worked beautifully for slower mornings.

The packaging is part of the Olala experience — lively illustrations, custom stickers and even branded takeaway cups. Every element reflects fun and youthful energy, making it perfect for gifting or for coffee lovers with an eye for design.

One drawback, however, was the inconsistency between the flavor notes written on some of the packaging and the actual taste of the coffee. The flavor profiles were not as clear or defined as described, which may leave some drinkers guessing — especially those who choose beans based on specific expectations.

Still, Olala Roastery delivers fresh, well-roasted coffee wrapped in a full sensory experience, making it a creative and proudly Saudi addition to the specialty coffee scene.

For more information, check @olala.roastery on Instagram.

 


Where We Are Going Today: Ashwag restaurant in Jeddah

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Updated 28 April 2025
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Where We Are Going Today: Ashwag restaurant in Jeddah

  • Ashwag’s cozy atmosphere offers comfort and privacy, making it a perfect spot for families

If you are craving comforting Turkish flavors in a cozy, family-friendly setting, Ashwag restaurant in Jeddah is the place to go.

Since 1975, Ashwag has been a favorite for families seeking authentic Turkish food in Jeddah and Makkah. For many of us who grew up in Jeddah, it holds a special place in our hearts.

The menu features traditional dishes including mixed grills, juicy shish tawook, shawarma platters, meat with eggplant, and more.

My top pick is the Iskender meat: tender shawarma-style cuts over soft Turkish bread soaked in ghee, topped with tomato sauce, and served with fresh, creamy yogurt. It is a dish that brings back weekend family memories.

Ashwag’s cozy atmosphere offers comfort and privacy, making it a perfect spot for families. The decor blends vintage charm with a classic feel, creating a warm and welcoming vibe.

For dessert, try their baklava, sutlac (rice pudding), kunafa, caramel pudding, and basbousa. All pair wonderfully with Turkish tea to finish your meal.

With Turkish pies, rich tajines, and plenty of vegetarian options, Ashwag offers a great balance of tradition and variety. There is something for everyone.

For more details, check Instagram @ashwag_restaurant.