Departing British envoy ‘hugely optimistic’ about Saudi Arabia’s Vision 2030

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British envoy Barrie Peach with Saudi students. (AN photo by Huda Bashatah)
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British envoy Barrie Peach with Makkah Gov. Prince Khaled Al-Faisal. (AN photo by Huda Bashatah)
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British envoy Barrie Peach in his office in Jeddah. (AN photo by Huda Bashatah)
Updated 20 September 2018
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Departing British envoy ‘hugely optimistic’ about Saudi Arabia’s Vision 2030

  • Outgoing British Consul General Barrie Peach will remember the beaches, the historic sites ... and the delicious seafood
  • Peach offers valid reasons for optimism that Saudi Arabia's ambitious Vision 2030 project will be a success

JEDDAH: British Consul General Barrie Peach has reached the end of his third posting in Saudi Arabia. His two years as Consul General in Jeddah — preceded by three years in Riyadh — ends in September.

As he prepares to continue his diplomatic career elsewhere, Peach sat down for an interview with Arab News to reflect on his time in the Kingdom and the optimism he feels for its future in light of Vision 2030. It was, he pointed out, an apt final interview.

“When I first arrived in Saudi Arabia, my first job was in charge of communications, so I was the press officer,” Peach said. “So, I’ve had a very long relationship with Arab News. In fact, the very first time I was interviewed by a newspaper was by Arab News in 2003.”

As Peach explained, it was no surprise that he came to work in the Middle East as a diplomat. 

“I studied Arabic in Scotland and in Lebanon, so I guess the foreign office was a logical choice,” he said. “I’ve been with the Foreign Ministry since the year 2000. Since then, I have worked in a number of Arab countries. I suppose as a diplomat I’m slightly unusual in that I’m coming to the end of my third posting in Saudi Arabia. Most commonly, diplomats will go to a country once in their career, maybe twice at most. In addition to that, I’ve also served in Qatar, Iraq, Algeria, and Libya.”

Peach was already well versed in both the language and customs of Saudi Arabia when he became consul general in Jeddah, having worked in the Kingdom for many years. “I have spent more of my adult life in Saudi Arabia than I have in the UK. So, I guess I really do consider myself in many ways to be part of the fabric of Saudi society,” he said. “I’ve lived here through many changes, many experiences, and I’ve always found Saudi Arabia to be a very warm and welcoming place that I’ve very much enjoyed living in.”



Peach cited the consulate’s coordination with Saudi authorities to provide British pilgrims with security and hospitality during their travels to Makkah as one of the highlights of his time in Jeddah.

“I would say one of the most important functions that our consulate has carried out has been our care toward British pilgrims. When I speak to my Saudi friends and colleagues, they are often surprised at just how many British Muslims visit Saudi Arabia each year. This past year, we’ve had around 130,000 pilgrims visit, including, most recently, 26,000 pilgrims for Hajj. As you know, for many people, this is one of the most important journeys of their lives, and we are ready to help them if — God forbid — they get into any trouble. We are very grateful to the Saudi authorities for the huge efforts that they make in facilitating the pilgrims with safety, security, and tranquility. Thankfully, the vast majority of visits have been trouble free.”

As consul general, Peach has witnessed first-hand the progressive reforms that the Kingdom is going through, and offers valid reason for optimism that the ambitious Vision 2030 project will be a success.

“An important role of the consul general is to promote trade between our two nations, and I’m delighted to say that over the past year we have increased mutual trade between businesses in Saudi Arabia and the UK. We’re expanding into new areas, so we’re mapping our work onto Vision 2030, following the creation of a Strategic Partnership Council as a result of the Crown Prince’s visit to the UK earlier this year,” he said.

“So, we’re looking for opportunities in new areas such as the creative sector, which we see Saudi Arabia is opening up to, not forgetting the more traditional areas where we have longstanding relationships — commerce and manufacturing.

“I’m hugely optimistic about the future of Saudi Arabia. It’s a country that has been blessed with many resources. The oil has been a blessing, the pilgrimage has been hosted here for centuries, and I know under Vision 2030 there are plans to significantly increase the number of pilgrims — which I’m sure will be very successful.” Peach also believes that the Kingdom’s tourism drive has great potential, describing it as “one of the most exciting things” about Vision 2030.

“I’ve lived in Saudi Arabia for over nine years, and I’ve been very fortunate to visit most of the country. It’s an amazing country from the mountains in the North, to the greener lusher mountains of the South, and world-class beaches along the Red Sea. I’m hugely optimistic that, in the future, tourists from around the world will get to experience the Kingdom that I’ve seen. Saudi Arabia has a very young population, and that means a very creative, dynamic population who want to change things and who want to work hard.”

While he may be leaving his official post in the Kingdom, Peach said the country’s natural beauty will certainly lure him back for frequent visits in the future.

“Jeddah will always be a special place for me,” he said. “It’s the first place where I’ve held the head post, and there are certainly unique responsibilities that go along with that. It’s been a very important place for my professional development, but also a place that I’ve been very much made to feel at home. I’ve found the people to be very open, friendly, warm and welcoming. I’ve built up many new friendships and partnerships and I’m sure those relationships will endure. In the years to come, I’m sure I’ll be a regular visitor to the Kingdom.




British envoy Barrie Peach with Makkah Gov. Prince Khaled Al-Faisal. (AN photo by Huda Bashatah)

“Jeddah is perhaps the most familiar environment to me as I enjoy spending time at the beach, the Red Sea, and eating some great fish. Some of my more memorable experiences though, are from my time in Riyadh, from camping in the desert to eating some of the more interesting foods that we might not be so familiar with in the West. I will always miss my jareesh (a Saudi dish). 

“Al-Ula in Mada’in Saleh is, without a doubt, one of the most spectacular places that I’ve ever visited — a mixture of beautiful natural landscape, desert mountains, and ancient civilization. When I’ve been there in the past, there were so few tourists, unlike — for example — the Nabatean ruins in Jordan, where you’re there with thousands of people. It was actually a really special experience to be at Al-Ula and almost completely alone. I also had the pleasure of organizing the visit of the Prince of Wales to Mada’in Saleh a few years ago, which was quite a unique experience.” 

“A career in foreign service is a uniquely rewarding experience. It has given me the opportunity to travel to places I might not have otherwise visited,” he said. 

“To have been able to travel and experience new cultures and languages, for me, has been the most rewarding part of my career in the foreign office. My advice to anybody who might enjoy that kind of lifestyle would be that a career in diplomacy is an excellent way forward.” 

As Saudi Arabia and Great Britain usher in a new chapter of diplomacy, the departing consul general made sure to welcome his successor.

“I would like to wish him the very best of luck during his time as consul general. For me, he has one of the best jobs in foreign service. I hope that he will very much enjoy it. He’s arriving here at a very interesting time of change, and a change that the UK is very happy to be part of to help and support,” he said. 

And finally, what’s next for the outgoing consul general? Peach kept it short and sweet. “A very long holiday,” he said with a laugh.


Japanese orchestra meets video gaming in Riyadh

In the first part of the concert, the orchestra performed works like “Victory Fanfare” and “Moebius.” (Supplied)
Updated 29 November 2024
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Japanese orchestra meets video gaming in Riyadh

  • Japanese orchestra meets video gaming in Riyadh

RIYADH: What does video gaming and the orchestra have in common? Collaboration, immersive experiences, and the art of storytelling at its finest.

The world-renowned Tokyo Philharmonic Orchestra spoiled guests with two nights of concerts powered by Qiddiya Gaming at Princess Nourah University’s Red Hall on Thursday and Friday.

Producer and director of Final Fantasy XIV Naoki Yoshida and renowned sound editor and composer Masayoshi Soken took the opportunity to introduce themselves to a full house of fans, wearing traditional Saudi thobes.

More than 100 musicians traveled from Japan, accompanied by vocalists, to bring the soundtrack from Final Fantasy XIV to life. (Supplied)

Arab News had the opportunity to interview Yoshida, Soken, senior story designer Natsuko Ishikawa, and localization supervisor Michael-Christopher Koji Fox.

Yoshida expressed his gratitude toward the game’s loyal fans in the Middle East, saying: “I’m really appreciative of the fans in the Middle East and Saudi Arabia that have loved the Final Fantasy franchise.

“We are finally here to give back to the community that’s loved us and supported us for so long. To be able to bring them the excitement, we are bringing them sound and music.

The event also offered fans a dedicated merchandise area featuring exclusive items and other products shipped directly from Tokyo. (Supplied)

“We don’t envision this as the end; we envision this as something that’s going to connect us into the future.”

In the first part of the concert, the orchestra performed works like “Victory Fanfare” and “Moebius.”

In order to give gamers a true gaming experience, Soken had the idea of creating the same in-game pause during the orchestra’s performance to reflect the battle in the game.

In the first part of the concert, the orchestra performed works like “Victory Fanfare” and “Moebius.” (Supplied)

Soken said: “During that battle, there’s an in-game mechanic where time stops and the player stops, so when playing that song in concert we want the players to feel like that in music; the game experience and their memories of the game are connected in that way.

“We wanted to figure out a way to recreate that time stop while being played in the concert by an orchestra. So the idea we came up with is if time stops in the game, how about making the concert stop?”

Soken’s idea was turned into reality and the crowd was in awe as the orchestra paused for a few seconds.

In charge of creating graphics and videos, Ishikawa said her job was about picking scenes that resonated with the players.

She said: “What we created here feels like it was created by the Final Fantasy development team, even though it’s a concert.”

Unlike a typical concert, in which each song evokes different emotions to each individual, Soken said gaming concerts created a joint emotional experience.

Soken said: “With a game concert, everyone is experiencing the same thing because they experienced the same game, so everyone shares that excitement.”

More than 100 musicians traveled from Japan, accompanied by vocalists, to bring the soundtrack from Final Fantasy XIV to life.

Soken said: “We know that Saudi Arabia and Japan have a long history of friendly collaboration but there has not been a lot with music, and there’s probably been nothing with gaming music.

“The people that experience (the concert) will be able to go home and tell their friends how exciting an experience it was and how these people from Japan brought this great thing that we have never seen before.”

The event also offered fans a dedicated merchandise area featuring exclusive items and other products shipped directly from Tokyo.

Diamond ticket holders also had the opportunity to meet Yoshida, Soken, Ishikawa, and Fox, receiving a signed poster and photo.

With over 30 million total registered players, Final Fantasy XIV is one of the most popular MMORPG games today, while Qiddiya, which was launched in 2018 under the leadership of King Salman, is an emerging capital for entertainment, sports and culture that aims to enhance the quality of life of visitors and residents.

 


Saudi Heart Association teams up with Bayer to enhance cardiac care

Updated 29 November 2024
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Saudi Heart Association teams up with Bayer to enhance cardiac care

  • Partnership aims to educate Saudi healthcare professionals on cardiovascular disease
  • Atherosclerotic cardiovascular disease is the leading cause of death worldwide and in Saudi Arabia

RIYADH: The Saudi Heart Association has entered a partnership with healthcare leader Bayer to enhance cardiac care and educate Saudi healthcare professionals on cardiovascular disease to reduce mortality and improve heart health.

“We are proud to announce a new partnership between Bayer and the SHA aimed at advancing cardiovascular care in Saudi Arabia, focusing on improving early detection and prevention of atherosclerotic cardiovascular disease,” Bayer, a global leader in life sciences with a strong emphasis on healthcare and nutrition, posted on X.

“The goal of the partnership is to strengthen bilateral cooperation to improve cardiac care in Saudi Arabia in alignment with Vision 2030. The agreement will prioritize early detection of at-risk patients of cardiovascular diseases who exhibit a combination of modifiable risk factors (such as hypertension, smoking, poor diet, physical inactivity, high cholesterol) and non-modifiable risk factors (such as age, family history, gender, and genetic predisposition),” a statement from Bayer said.

Saudi Heart Association, Bayer enter partnership aimed at advancing cardiovascular care in Saudi Arabia, focusing on improving early detection and prevention of Atherosclerotic Cardiovascular Disease. (Supplied)

CVDs are a major health concern globally. In 2016, more than 200,000 Saudi citizens were living with CVD and the current prevalence of CVD in Saudi Arabia is expected to be significantly higher, given the rise of CVD risk factors in the country (obesity, diabetes mellitus, dyslipidemia, hypertension and others).

Saudi Vision 2030 aims to reduce the clinical and economic burden of CVD and scale up vitality and longevity in a new era of comprehensive healthcare.

From a health economics standpoint, CVDs are a burden on healthcare systems directly through expenditure and indirectly through years living with the disease, low productivity, premature morbidity and mortality.

Under the terms of the partnership, Bayer and the SHA will seek to advance educational initiatives for healthcare professionals in Saudi Arabia, with a focus on the primary prevention of atherosclerotic cardiovascular disease.

Throughout the partnership, emphasis will be on delivering educational lectures and hands-on workshops for healthcare professionals, introducing them to the latest diagnostic tools that streamline early CVD detection in a cost-effective manner.

Additionally, the partnership will promote evidence-based early risk management local guidelines and strategies in clinical practice, aligning resources to achieve superior patient outcomes.

Elaborating on the partnership, Maged ElShazly, managing director, Bayer Saudi Arabia, and country commercial lead for Bayer Consumer Health, said: “This partnership marks a significant step forward in advancing cardiovascular health in the Kingdom. Aligned with Saudi Vision 2030, our goal is to collaborate closely with the SHA to support the government’s efforts in reducing CVD mortality and morbidity, improving heart health, and enhancing the quality of life for individuals at high risk.

“Additionally, this collaboration with SHA will further propel our efforts to develop and implement local guidelines for effective CVD management, ensuring long-term impact and sustainability in healthcare practices across the Kingdom,” ElShazly said.

Bayer will support SHA with two main initiatives — a key opinion leaders’ engagement campaign to promote early CVD risk management among healthcare professionals and a media campaign to raise public awareness about CVD risk factors, early detection, and prevention strategies.

 


KSrelief’s Masam Project clears 840 mines

Updated 29 November 2024
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KSrelief’s Masam Project clears 840 mines

  • The Masam team successfully cleared four unexploded ordnances in Zinjibar
  • The team successfully removed 14 unexploded ordnances from Al-Waht district

ADEN: The Masam Project, an initiative launched by the Saudi aid agency KSrelief, successfully dismantled 840 mines across various regions of Yemen during the third week of November, including 29 anti-personnel mines, 129 anti-tank mines, and 682 unexploded ordnances.
The Masam team successfully cleared four unexploded ordnances in Zinjibar in the Abyan Governorate, and 162 in Aden Governorate. Two anti-tank mines in Al-Khawkhah and one unexploded ordnance in Hays, in Al-Hudaydah Governorate, were also removed. The team cleared one anti-personnel mine and one unexploded ordnance in the Qataba district of Al-Dhale Governorate.
The team successfully removed 14 unexploded ordnances from Al-Waht district and 22 from Al-Madaribah in Lahj Governorate, while in Marib Governorate four unexploded ordnances were cleared in the Al-Wadi district, along with 12 anti-personnel mines and 120 anti-tank mines in the Marib district.


Authorities enforce ban on non-compliant trucks

Updated 29 November 2024
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Authorities enforce ban on non-compliant trucks

  • This initiative reflects the authority’s commitment to regulating the sector
  • Foreign trucks are restricted to transporting goods from abroad to designated delivery points

RIYADH: The Transport General Authority has announced the seizure of many foreign trucks found violating transportation regulations and legislation while transporting goods between cities in the Kingdom.
This initiative, undertaken in collaboration with relevant authorities, reflects the authority’s commitment to regulating the sector, promoting compliance, ensuring fair competition, enhancing the security and safety of transportation services, and preserving public resources and road infrastructure.
The authority said that the mechanism adopted to control foreign truck transport operations — in coordination with various government entities — prohibits traders, factories, importers, institutions and companies from contracting with non-Saudi vehicles.
Foreign trucks are restricted to transporting goods from abroad to designated delivery points in Saudi cities or on their way back to their country of origin. This return must originate from the same delivery point or from any city along the return route. Such operations also require a permit issued by the authority.


Saudi citizen wanted on suspicion of corruption extradited to Kingdom from Russia

Updated 29 November 2024
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Saudi citizen wanted on suspicion of corruption extradited to Kingdom from Russia

  • Abdullah bin Awadh Aydha Al-Harthi was wanted on suspicion of financial and administrative corruption crimes

RIYADH: A Saudi citizen suspected of corruption crimes has been extradited back to the Kingdom from Russia, the Oversight and Anti-Corruption Authority, Nazaha, announced on Friday.

Abdullah bin Awadh Aydha Al-Harthi was wanted on suspicion of financial and administrative corruption crimes, the Saudi Press Agency reported.

The transfer was carried out as part of a memorandum of understanding between Nazaha and Russia’s Public Prosecution, and “underscores the strong commitment of both nations to uphold the rule of law and promote international cooperation in the fight against corruption,” SPA added.

Nazaha highlighted the role played by the Russian Prosecutor General’s Office in responding to its official request to extradite Al-Harthi and praised the support of the global Globe E Network and INTERPOL for its continued assistance in tracking individuals involved in corruption crimes and curtailing their safe havens.

Nazaha reaffirmed its resolve to pursue corrupt individuals both within and beyond the Kingdom’s borders, holding them accountable in accordance with Sharia and legal frameworks.

The authority said it remained steadfast in its mission to recover state funds and assets misappropriated through corruption, ensuring they are returned to the national treasury.