Departing British envoy ‘hugely optimistic’ about Saudi Arabia’s Vision 2030

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British envoy Barrie Peach with Saudi students. (AN photo by Huda Bashatah)
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British envoy Barrie Peach with Makkah Gov. Prince Khaled Al-Faisal. (AN photo by Huda Bashatah)
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British envoy Barrie Peach in his office in Jeddah. (AN photo by Huda Bashatah)
Updated 20 September 2018
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Departing British envoy ‘hugely optimistic’ about Saudi Arabia’s Vision 2030

  • Outgoing British Consul General Barrie Peach will remember the beaches, the historic sites ... and the delicious seafood
  • Peach offers valid reasons for optimism that Saudi Arabia's ambitious Vision 2030 project will be a success

JEDDAH: British Consul General Barrie Peach has reached the end of his third posting in Saudi Arabia. His two years as Consul General in Jeddah — preceded by three years in Riyadh — ends in September.

As he prepares to continue his diplomatic career elsewhere, Peach sat down for an interview with Arab News to reflect on his time in the Kingdom and the optimism he feels for its future in light of Vision 2030. It was, he pointed out, an apt final interview.

“When I first arrived in Saudi Arabia, my first job was in charge of communications, so I was the press officer,” Peach said. “So, I’ve had a very long relationship with Arab News. In fact, the very first time I was interviewed by a newspaper was by Arab News in 2003.”

As Peach explained, it was no surprise that he came to work in the Middle East as a diplomat. 

“I studied Arabic in Scotland and in Lebanon, so I guess the foreign office was a logical choice,” he said. “I’ve been with the Foreign Ministry since the year 2000. Since then, I have worked in a number of Arab countries. I suppose as a diplomat I’m slightly unusual in that I’m coming to the end of my third posting in Saudi Arabia. Most commonly, diplomats will go to a country once in their career, maybe twice at most. In addition to that, I’ve also served in Qatar, Iraq, Algeria, and Libya.”

Peach was already well versed in both the language and customs of Saudi Arabia when he became consul general in Jeddah, having worked in the Kingdom for many years. “I have spent more of my adult life in Saudi Arabia than I have in the UK. So, I guess I really do consider myself in many ways to be part of the fabric of Saudi society,” he said. “I’ve lived here through many changes, many experiences, and I’ve always found Saudi Arabia to be a very warm and welcoming place that I’ve very much enjoyed living in.”



Peach cited the consulate’s coordination with Saudi authorities to provide British pilgrims with security and hospitality during their travels to Makkah as one of the highlights of his time in Jeddah.

“I would say one of the most important functions that our consulate has carried out has been our care toward British pilgrims. When I speak to my Saudi friends and colleagues, they are often surprised at just how many British Muslims visit Saudi Arabia each year. This past year, we’ve had around 130,000 pilgrims visit, including, most recently, 26,000 pilgrims for Hajj. As you know, for many people, this is one of the most important journeys of their lives, and we are ready to help them if — God forbid — they get into any trouble. We are very grateful to the Saudi authorities for the huge efforts that they make in facilitating the pilgrims with safety, security, and tranquility. Thankfully, the vast majority of visits have been trouble free.”

As consul general, Peach has witnessed first-hand the progressive reforms that the Kingdom is going through, and offers valid reason for optimism that the ambitious Vision 2030 project will be a success.

“An important role of the consul general is to promote trade between our two nations, and I’m delighted to say that over the past year we have increased mutual trade between businesses in Saudi Arabia and the UK. We’re expanding into new areas, so we’re mapping our work onto Vision 2030, following the creation of a Strategic Partnership Council as a result of the Crown Prince’s visit to the UK earlier this year,” he said.

“So, we’re looking for opportunities in new areas such as the creative sector, which we see Saudi Arabia is opening up to, not forgetting the more traditional areas where we have longstanding relationships — commerce and manufacturing.

“I’m hugely optimistic about the future of Saudi Arabia. It’s a country that has been blessed with many resources. The oil has been a blessing, the pilgrimage has been hosted here for centuries, and I know under Vision 2030 there are plans to significantly increase the number of pilgrims — which I’m sure will be very successful.” Peach also believes that the Kingdom’s tourism drive has great potential, describing it as “one of the most exciting things” about Vision 2030.

“I’ve lived in Saudi Arabia for over nine years, and I’ve been very fortunate to visit most of the country. It’s an amazing country from the mountains in the North, to the greener lusher mountains of the South, and world-class beaches along the Red Sea. I’m hugely optimistic that, in the future, tourists from around the world will get to experience the Kingdom that I’ve seen. Saudi Arabia has a very young population, and that means a very creative, dynamic population who want to change things and who want to work hard.”

While he may be leaving his official post in the Kingdom, Peach said the country’s natural beauty will certainly lure him back for frequent visits in the future.

“Jeddah will always be a special place for me,” he said. “It’s the first place where I’ve held the head post, and there are certainly unique responsibilities that go along with that. It’s been a very important place for my professional development, but also a place that I’ve been very much made to feel at home. I’ve found the people to be very open, friendly, warm and welcoming. I’ve built up many new friendships and partnerships and I’m sure those relationships will endure. In the years to come, I’m sure I’ll be a regular visitor to the Kingdom.




British envoy Barrie Peach with Makkah Gov. Prince Khaled Al-Faisal. (AN photo by Huda Bashatah)

“Jeddah is perhaps the most familiar environment to me as I enjoy spending time at the beach, the Red Sea, and eating some great fish. Some of my more memorable experiences though, are from my time in Riyadh, from camping in the desert to eating some of the more interesting foods that we might not be so familiar with in the West. I will always miss my jareesh (a Saudi dish). 

“Al-Ula in Mada’in Saleh is, without a doubt, one of the most spectacular places that I’ve ever visited — a mixture of beautiful natural landscape, desert mountains, and ancient civilization. When I’ve been there in the past, there were so few tourists, unlike — for example — the Nabatean ruins in Jordan, where you’re there with thousands of people. It was actually a really special experience to be at Al-Ula and almost completely alone. I also had the pleasure of organizing the visit of the Prince of Wales to Mada’in Saleh a few years ago, which was quite a unique experience.” 

“A career in foreign service is a uniquely rewarding experience. It has given me the opportunity to travel to places I might not have otherwise visited,” he said. 

“To have been able to travel and experience new cultures and languages, for me, has been the most rewarding part of my career in the foreign office. My advice to anybody who might enjoy that kind of lifestyle would be that a career in diplomacy is an excellent way forward.” 

As Saudi Arabia and Great Britain usher in a new chapter of diplomacy, the departing consul general made sure to welcome his successor.

“I would like to wish him the very best of luck during his time as consul general. For me, he has one of the best jobs in foreign service. I hope that he will very much enjoy it. He’s arriving here at a very interesting time of change, and a change that the UK is very happy to be part of to help and support,” he said. 

And finally, what’s next for the outgoing consul general? Peach kept it short and sweet. “A very long holiday,” he said with a laugh.


KSrelief delivers food and dates in Yemen, Chad

Updated 6 sec ago
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KSrelief delivers food and dates in Yemen, Chad

  • This assistance is part of the relief and humanitarian efforts provided by Saudi Arabia, represented by KSrelief

Saudi Arabia’s aid arrives in northern Gaza to assist Palestinians

Updated 35 min 13 sec ago
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Saudi Arabia’s aid arrives in northern Gaza to assist Palestinians

  • Wednesday’s delivery of essential food and other supplies is a part of KSrelief’s ongoing campaign to provide support for Palestinians

RIYADH: Several trucks with aid, provided by Saudi Arabia’s humanitarian agency KSrelief, have arrived in the northern Gaza Strip via Jordan.

Wednesday’s delivery of essential food and other supplies is a part of KSrelief’s ongoing campaign to provide support for Palestinians, the Saudi Press Agency reported.

The northern Gaza Strip is currently facing severe challenges, exacerbated by the ongoing war and the closure of border crossings, making this aid critical to helping the population cope with the crisis. (SPA)

The aid was scheduled to be distributed through the Saudi Center for Culture and Heritage, which serves as the executive partner of KSrelief in the area.

The campaign to assist Palestinians, initiated by King Salman and Crown Prince Mohammed bin Salman, has raised over $186.3 million from over 2 million donors.

The northern Gaza Strip is currently facing severe challenges because of Israel’s ongoing war on the Palestinians, which includes the closure of border crossings.


Saudi man arrested for $131m bank fraud

Updated 07 November 2024
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Saudi man arrested for $131m bank fraud

  • Oversight and Anti-Corruption Authority announce new cases
  • Includes arrests for tobacco smuggling, roadworks scam

RIYADH: A Saudi man has been arrested for illegally obtaining SR493 million ($131 million) of bank financing.

The Oversight and Anti-Corruption Authority (Nazaha) worked with the Presidency of State Security and the Saudi Central Bank to arrest Khalid Ibrahim Al-Jraiwi.

He was arrested for “working with a bank employee in deceiving the banking regulations and obtaining an illegal bank financing of SR493 million,” Nazaha said on X.

It was one of a number of criminal cases announced on Wednesday by the authority, with legal proceedings underway.

Al-Jraiwi submitting a financing request containing false property deeds and fake contracts indicating investments in those properties by government entities.

The bank employee connected to Al-Jraiwi accepted the request and sent an email to the relevant departments at the bank confirming that the documents were valid. After receiving the financing, Al-Jraiwi transferred SR100 million abroad to purchase properties, registered under the names of his relatives.

Three men from the General Directorate of Passports were also arrested for facilitating the illegal entry and exit of Al-Jraiwi in exchange for money. The accused individuals admitted the charges and have been referred to court for prosecution.

In another case, Nazaha officials cooperated with the Zakat, Tax and Customs Authority to arrest Saudi man Mohammed Ghazi Mohammed Al-Sayed and two Yemeni residents, Abdulmalik Ahmed Qaid and Abdullah Abdu Qasim, for smuggling a container of cigarettes from Jeddah Islamic Port.

The men were “caught in the act” of paying SR1.5 million to smuggle the container without paying a SR7.2 million tariff, by claiming that the cigarettes were paper tissues.

Investigations into the case are continuing ahead of the appearance of the accused in court.

The Zakat, Tax and Customs Authority also helped Nazaha arrest Sudanese man Osman Mohammed Naeem Abdulrahman for using a car and SR20,000 to pay for smuggling four tons of tobacco from Jeddah Islamic Port.

In another case, Al-Jouf Municipality official Khalaf Saleh Marzouq Al-Khaldi was arrested for receiving SR8 million from Yemeni resident Mohammed Ali Omar Al-Saqaf to issue invoices worth more than SR17.6 million for roadworks projects in the region that were not executed.


Saudi stories pique audience interest, says Bloomberg Media MD

Updated 07 November 2024
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Saudi stories pique audience interest, says Bloomberg Media MD

  • Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here”

RIYADH: Stories and articles about Saudi Arabia and the region are among the most widely read by audiences, according to Bloomberg Media’s managing director in the Middle East and Africa.

Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here.”

He said that with such a large and diverse team based in the Middle East, Bloomberg Media was able to bring local insights and perspectives to provide content based on what audiences wanted.

“We remain focused on deeply understanding our Middle Eastern audience, fostering direct relationships, and delivering trusted news and insights tailored to their needs,” he said.

“We work with leading entities across the region, such as Saudi Tourism Authority and Red Sea Global, using custom content across different platforms to help tell their stories to regional and global audiences.”

The use of smart technology has been big part of Bloomberg’s strategy for over a decade, with The Bulletin being a predominant feature on the app. Launched by Bloomberg’s Media Innovation Lab in 2018, it provides single-sentence summaries of the top three stories.

“We leverage first-party subscriber data through our AI-powered Audience Accelerator platform,” added Nayak. “This allows us to precisely target key demographics to inform machine learning models that predict the population of users on the site, enhancing campaign performance and building brand credibility.”

In 2022, Bloomberg Media Studios opened a regional studio in Dubai and earlier this year launched “Bloomberg Horizons: Middle East & Africa,” a flagship morning program.

Bloomberg News also launched the Mideast Money newsletter, which focuses on “the intersection of wealth and power, and the impact of regional sovereign investors and dealmakers in global finance.”

Evolving as a commercial team that, 10 years ago, predominantly sold advertising, Nayak said that as clients became more sophisticated and keener to reach global audiences, Bloomberg Middle East was fostering internal talent to better collaborate with them.

“We were well placed because we have invested heavily in our teams on the ground here — whether that’s expanding sales, building a client marketing team, or hosting events on the ground in the region,” he said.


Saudi national guard minister holds talks with South Korean president in Seoul

Updated 06 November 2024
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Saudi national guard minister holds talks with South Korean president in Seoul

  • Meeting takes place during official visit by Prince Abdullah bin Bandar to attend a military parade

SEOUL: Prince Abdullah bin Bandar bin Abdulaziz, Saudi Arabia’s minister of national guard, held talks on Wednesday with President Yoon Suk Yeol of South Korea in Seoul, during which they discussed bilateral relations and ways in which ties between their countries might be enhanced.
It came during a visit by the prince to attend a Korean Ministry of National Defense military parade, the Saudi Press Agency reported.
Prince Abdullah conveyed greetings from King Salman and Crown Prince Mohammed bin Salman, and their best wishes for the continued progress and prosperity of the president and people of South Korea. The president passed on his own greetings and message of appreciation to the king and crown prince.