STC Academy: Preparing the next generation of digital leaders in Saudi Arabia

Illustration by Luis Grañena Lopez
Updated 14 March 2019
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STC Academy: Preparing the next generation of digital leaders in Saudi Arabia

  • STC Academy dean, Dr. Rafat Malik, discussed the work of the new school in an interview with Arab News
  • More than 1,000 students graduated from the academy in 2018

JEDDAH: STC Academy, the Saudi Telecom Company’s technology and leadership academy, opened in February 2018 with the aim of developing the next generation of digital leaders in the Kingdom. 

In an exclusive interview with Arab News, Dr. Rafat Malik, dean of STC Academy and vice president of STC, discussed the progress that the academy has made in fostering individuals able to identify, manage and develop the innovative technology of tomorrow.

“Within the Kingdom and the region, STC is at the forefront of the fourth industrial revolution,” said Malik. “We’re right at the cutting edge of innovation, and our purpose is to prepare the next generation for a completely different technological reality for the Kingdom. 

We wanted to create a new and sustainable way of learning in this new era, to redefine what an academy looks and feels like, to create a culture that could be reflective of the new way of working within STC, and have the ability to meet the demands of the national 2030 Vision.

“The strategy of STC is ‘DARE’ — Digitize, Accelerate growth, Reinvent customer experience, and Expand,” Malik continued. “However, if you take away those letters and just look at the word, we are daring to digitally transform the whole Kingdom. The colleagues I work with are all driven to make this transformation happen. It goes beyond just being a job for me, it’s a purpose and a calling. That’s how I treat it, and that’s how many of us at STC view what we’re doing for the Kingdom.”

Malik began his career as a military aviator, then worked as an aeronautical engineer for the UK Ministry of Defense. 

After setting up several digital startups, he went on become one of the most senior leaders within the Faculty of Natural Sciences at Imperial College London, before becoming VP of the Financial Times Corporate Learning Alliance. 

In 2016, Malik was invited to visit STC headquarters in Riyadh to brainstorm ideas for how to contribute to building a thriving digital future for Saudi Arabia. “In that drive from the airport to the STC headquarters before my first meeting with the CEO at the time, observing and reflecting on the environment around me, it was apparent that this was a country on the cusp of taking quite a few (leaps) in innovation, technology, and how the whole society was positioning itself to be technology contributors on the international stage. 

“There were very few countries in the world that were going through this phase. Those thoughts remained on my mind (even until) today.”

At STC, Malik met the current CEO, Nasser Al Nasser, the VP of HR Ahmad Al Ghamdi, and other senior VP’s. 

“They left a lasting impression on me, and the impression was very simple: They were a group of people that were all passionate about transforming the Kingdom,” he said. “It was in their DNA. It just so happened they worked in the Kingdom’s largest telecoms company. That passion was infectious for me. I thought about it, discussed it with my family and surmised that the country is going through enormous change and it would be a privilege and honor for me to contribute and to be part of that story. More importantly, I dearly wanted to work with these individuals.”

With the help of STC Academy, STC is making positive strides toward providing world-class development in markets including data analytics, AI, cybersecurity, IoT (Internet of Things) and more. 

Malik pointed out that the company is launching a national 5G rollout. “When 5G comes along, it will help improve the lives not just of individuals, but of communities,” he said. “It will be a game changer for the Kingdom.”

STC is, he added, also playing a key role in ensuring gender diversity — a crucial part of Saudi Vision 2030. In fact, one of the members of Malik’s leadership team at STC Academy is also STC’s first female executive — Dr. Moudhi Al Jamea.

“Last year we worked with over 3,000 young individuals,” Malik said. “The gender split was 60/40, and, in some programs, 50/50. Creating diversity is critical. It’s a reflection of how we operate here. We have a 50% gender-split policy within the organization. 

“We’re opening ourselves up to diversity and creating an inclusive culture in an unprecedented way, while also ensuring that — regardless of gender — the skills we’re developing for these young candidates will be sustainable for the future.” 

In 2018, more than 1,000 students graduated from the academy. This year, it will be focusing on STC’s internal leadership teams, with most of its programs dedicated to sharpening the digital skills of another 1,000 digital leaders. 

This year, apart from increasing the number of courses it offers internally, STC Academy will also be focusing on external programs for the general public. 

“We’re not just an elite digital academy for experienced leaders, we also have a responsibility to lead and help the youth of the country as well,” Malik explained. “The way we design the learning process is that it intellectually stretches people, tests their agility, and challenges them by blending together digital simulations with key digital leadership themes.”

“We have a partnership with the Misk Foundation. On weekends, we open up the facility to Misk and an organization called Udacity, to develop skills around programming, Python computing, and data analytics. They are all unique to the Kingdom and a first for the region as well,” he continued. 

“The role STC and STC Academy is playing in Vision 2030 is palpable,” he continued. “(Our) aim is to create sustainable development journeys for new digital leaders. One of the principles on which we’ve developed the academy is to always keep in mind that (out there), is a young girl or boy just waiting to be discovered and given the opportunity to contribute their intellect, passion and ability to the Kingdom. Our job is to enable that young person’s dream to happen and to give them the tools to lead the next generation.

“Within a few years, I think people will view STC in a completely different way,” he concluded. “We’ll be a digital and technology company that just happened to start out as a telecoms company.”


AlUla’s vision based on strong partnerships, holistic development, says royal commission official

Updated 29 sec ago
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AlUla’s vision based on strong partnerships, holistic development, says royal commission official

  • Ben Hudson highlights pacts with global investors and nations
  • Plan includes $31.9bn contribution to Kingdom’s GDP by 2035

DAVOS: Taking a socially and economically responsible approach to development and working closely with committed partners is the key to fulfilling AlUla’s potential.

This is according to the Royal Commission for AlUla’s Chief Development and Construction Officer Ben Hudson, who spoke to Arab News at the World Economic Forum in Davos this week.

Hudson also emphasized the commission’s commitment to cultural preservation in transforming AlUla into a global destination.

Hudson underscored the RCU’s alignment with Saudi Arabia’s Vision 2030 reform program. “(The) RCU is unlocking AlUla’s economic, investment, and touristic potential through comprehensive regeneration, integrated partnerships, and inclusive sustainable development.”

Highlighting the AlUla Sustainability Charter as a blueprint for the organization’s initiatives, he said the RCU was also focused on revitalizing the built environment, community empowerment, and light-touch tourism.

Citing the example of the Dar Tantora The House Hotel, he said this was tangible proof of its plan in action, where the blending of traditional materials with local expertise has created new socio-economic opportunities while preserving the cultural heritage of the area.

Hudson was keen to highlight the RCU’s plans to contribute SR120 billion ($31.9 billion) to Saudi Arabia’s gross domestic product by 2035, driven by sustainable tourism and investment.

Ben Hudson, Royal Commission for AlUla’s Chief Development and Construction Officer. (Supplied)

In Davos, Hudson said the RCU was looking to foster global partnerships to accelerate AlUla’s regeneration.

“We are building on AlUla’s position as an ancient crossroad of civilizations, transforming AlUla into the world’s largest living museum, and a place for our community to thrive, (and this) can only be achieved when we work together,” he said.

“Our first strategic partnership was established with France, almost at RCU’s inception. Since then, we’ve grown our network, establishing partnerships with China, Italy, the UK, and world-class partners from the US, among others.

“We continue to make progress in evolving our partnership portfolio by working with UNESCO, the International Union for Conservation of Nature, the World Bank, and many others,” he said.

These collaborations enable billions of dollars in private sector investment across hospitality, real estate, cultural conservation, and infrastructure.

Hudson emphasized the importance of co-investment, inviting partners to join in developing key infrastructure, such as power and water, and creating vibrant public spaces. “This gives our partners confidence and provides a platform for sustained engagement, be it with our community or across the business landscape,” he said.

Preserving AlUla’s rich cultural heritage remains central to the RCU’s mission. Hudson described the area as a “hidden gem,” now revealed to the world, with strategies in place to balance conservation with growth.

Collaboration with organizations including the International Council on Monuments and Sites has enabled the creation of Heritage Impact Assessments to protect cultural areas while facilitating new construction, he said.

“Our goals are shaped by community feedback, from the people who stand to benefit the most, whose culture and heritage make AlUla what it is,” he explained.

The RCU’s short-term goals focus on making AlUla a livable destination that embodies the Quality-of-Life Program of Vision 2030, by attracting investment, enhancing infrastructure, and creating opportunities for local and global stakeholders.

Looking to the future, Hudson said the RCU’s commitment was to “creating a destination built around a vibrant culture and ancient heritage —somewhere to live, work, invest, and grow.”


AlUla strengthens global presence with LeBron James, UIM E1 World Championship

Updated 26 min 2 sec ago
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AlUla strengthens global presence with LeBron James, UIM E1 World Championship

  • Team AlUla championed by LeBron James will take part in the UIM E1 World Championship presented by PIF
  • Title partnership centers around AlUla’s ambition as a premier sports and adventure hub, dedication to supporting high-profile international events

ALULA: AlUla has strengthened its global sporting presence with LeBron James launching a new team in the UIM E1 World Championship presented by the Saudi sovereign wealth fund PIF in the world’s first all-electric race boat championship.

Named after the ancient oasis city in northwestern Saudi Arabia, Team AlUla Championed by LeBron James will compete in the 2025 E1 season, beginning with the E1 Jeddah GP on Jan. 24-25, and will be piloted by talented racers Rusty Wyatt and Catie Munnings.

The partnership centers around AlUla’s ambition as a premier sports and adventure hub, and its dedication to supporting high-profile competitions and sportspeople across the world, a press release issued on Friday said.

Central to AlUla’s development as a destination is the enrichment of its local community — a commitment that closely aligns with LeBron James’ philanthropic efforts in his hometown of Akron, Ohio.

The E1 all-electric race boat series is also in line with AlUla’s commitment to sustainability and comprehensive regeneration, evident in the city’s approach to holistic tourism, which manages visitor numbers, boosts environmental awareness and engages the community in conservation.

Core to its strategy is the AlUla Sustainability Charter, which guarantees the preservation of the natural and historical integrity of the area amid ongoing development.

This commitment is highlighted by initiatives such as designating 50 percent of AlUla as nature reserve and investing in eco-friendly infrastructure.

Rami AlMoallim, vice president of destination management and marketing at the Royal Commission for AlUla, said: “Our partnership with E1 and LeBron James marks a significant moment for AlUla, built on a shared commitment to conservation and community, spanning our desert landscapes to the world’s seas.”

“This collaboration highlights the deep interconnectedness of our environments and the power we all have to make a change. As a champion of regeneration and wildlife conservation, AlUla sees electric boat racing as an opportunity to redefine the future of sports and innovation and we are thrilled to be part of such a visionary partnership,” AlMoallim said.

As a growing heritage luxury boutique destination, and home to Hegra, Saudi Arabia’s first UNESCO World Heritage Site, AlUla has become known for blending history with innovation as it champions world-class home-grown sporting events such as Richard Mille AlUla Desert Polo, AlUla Trail Race, AlUla Tour and more.

Through AlUla’s partnership, Team AlUla Championed by LeBron James will visit iconic host cities such as Doha, Monaco and Miami, reinforcing its status as a premier global destination.


Saudi authorities foil attempt to smuggle $35m worth of captagon pills

Updated 24 January 2025
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Saudi authorities foil attempt to smuggle $35m worth of captagon pills

RIYADH: The Saudi Zakat, Tax and Customs Authority has thwarted an attempt to smuggle over 1.4 million captagon pills into the Kingdom through the Jeddah Islamic Port.

According to the authority, the pills were found inside a shipment during customs procedures and live detection.

 

 

Coordination with the General Directorate of Narcotics Control led to the arrest of the intended recipients of the seized items in the Kingdom.

Captagon, a type of amphetamine, is used predominantly by young men and teenage boys across the Middle East and has a street value of between $10 and $25 a pill, according to research by the International Journal of Addiction Research.

 

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Saudi Arabia to host regular World Economic Forum event in the Kingdom

Updated 24 January 2025
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Saudi Arabia to host regular World Economic Forum event in the Kingdom

DAVOS: Saudi Arabia announced a regular world economic global forum in the Kingdom said the country’s minister of economy Faisal Alibrahim in Davos on Friday. 

Alibrahim said the decision was based on the success of the forum held for the first time last year. 

Saudi Arabia hosted its first two-day WEF special meeting on April 28-29, 2024.

The meeting focused on global collaboration, growth and energy.

At the time of last year’s event Alibrahim said that the forum had recognised that the Kingdom was “becoming a stronger, more impactful leader on the global stage,” and he added: “we found it as an opportune time to bring this global Tier 1 event to the kingdom, and start this new chapter together.”

Saudi Arabia is already the birthplace of the Future Investment Initiative, which holds its annual conference in the Kingdom.


Saudi foreign minister arrives in Damascus on an official visit

Updated 24 January 2025
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Saudi foreign minister arrives in Damascus on an official visit

RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan arrived in Syria on Friday, in an official visit foreign ministry said in a statement.

Prince Faisal will meet with Syria’s de facto leader Ahmed Al-Sharaa and meet with top officials in the new Syrian administration.