First Color Run excites more than 10,000 runners in Saudi Arabia's Eastern Province

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The Color Run, also known as the ‘Happiest 5K on the Planet,’ celebrates healthiness, happiness and individuality. (AN photo by Essam Al-Ghalib)
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The Color Run, also known as the ‘Happiest 5K on the Planet,’ celebrates healthiness, happiness and individuality. (AN photo by Essam Al-Ghalib)
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The Color Run, also known as the ‘Happiest 5K on the Planet,’ celebrates healthiness, happiness and individuality. (AN photo by Essam Al-Ghalib)
Updated 25 March 2019
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First Color Run excites more than 10,000 runners in Saudi Arabia's Eastern Province

  • The 5-km marathon is part of the Sharqiah Season’s fun-filled activities

ALKHOBAR: Everywhere you looked it was a sea of color at the Alkhobar corniche as the Eastern Province’s first Color Run took place early on Saturday morning.

With 10,433 runners competing, the 5-km marathon began at 7 a.m., as part of the Sharqiah Season festival in the Eastern Province, which continues until the end of the month. Only one of 83 events scheduled throughout nine eastern region cities, the Color Run was rated high on the fun scale by 10-year-old Rania from the Philippines.

“I joined in the Color Run and I ran, and it was nice and fun,” said Rania who came with her cousins and aunt. “On a scale of one to 10, I think this was a nine. It was special because I got colorful and my hair got more beautiful.”

Rania, like all other runners who completed the course, received a medal commemorating the achievement.

The Color Run took participants along a 5-km path, and with every kilometer completed, those taking part would be showered by a single bright color. Each 1-km marker had its own color, so participants became more and more colorful as they progressed. 

Widyan Ayash, a mother from Syria, attended the event with her husband, Wael, and her daughter, Naya. “This is something new in Saudi Arabia,” she said. “We went through the five stops and at every stop there is a color that people start throwing on you, having fun, laughing, listening to nice music. The kids were very happy. It was a very nice family activity that we completed and we all got our small medals.”

By the time they reached the finish line, they were all a rainbow blend of neon colors that most laundromats would consider to be a nightmare. But no one Arab News spoke to said that they were rushing home to do laundry. 

It was quite the opposite.




The Color Run, also known as the ‘Happiest 5K on the Planet,’ celebrates healthiness, happiness and individuality.  (AN photo by Essam Al-Ghalib)

“I am not going to wash my clothes,” said Jessica, a nurse at John Hopkins who has lived in the Kingdom for three years. “I am going to keep them as they are, to keep reliving the experience. It was a memorable day for everyone.”

Jennilyn Martha, another nurse, also had an exciting day. 

“I came here to join the Color Run,” she said. “It was so fun, and it is the first time it happened in the Kingdom. It was really great and we were excited. We walked and jogged and ran for 5 km. It was a good experience.”

Manal Bahareth, from Ras Tanura, also joined the Color Run.

“I had a great time,” she said, as she brandished her completion medal. “I finished the 5 km. It was kind of hard. I walked and ran. There has been great improvement in the country now and we should have more and more events like this.”

The Color Run, also known as the “Happiest 5K on the Planet,” celebrates healthiness, happiness and individuality. 

According to the Color Run website, it is the largest running series in the world and has been experienced by more than 7 million people in more than 40 countries.


Health campaign promotes quality care in Saudi Arabia

Updated 04 November 2024
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Health campaign promotes quality care in Saudi Arabia

RIYADH: The Ministry of Health has launched a campaign to promote health by enhancing access to and the quality and efficiency of health services and raising awareness of health risks, the Saudi Press Agency reported Monday.

The campaign “A Vibrant, Healthy Nation” introduces a modern healthcare model, offering integrated, individual-centered services aligned with Vision 2030’s goal of fostering a healthy society.

The ministry is committed to “enhancing public health, improving quality of life, and raising the Kingdom’s global healthcare standing.”

The campaign highlights the health transformation initiative’s positive impacts and informs citizens about its main features, aiming to engage all segments of society, SPA reported.

It emphasizes a shift from treating illness to prevention, involving primary care doctors and early detection programs.


Saudi environment ministry launches program to develop green tech

Updated 04 November 2024
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Saudi environment ministry launches program to develop green tech

  • Scheme seeks new ways to repurpose wastewater, looks at impact of microplastics

RIYADH: The Ministry of Environment, Water and Agriculture has opened applications for a new program to find ways to develop sustainable technologies in Saudi Arabia.

The Sustainable Innovation Fellowship Program aims to find ways to repurpose by-products from water treatment for the benefit of the environment; develop sustainable technologies for recycling membranes used in water treatment; and explore methods to reuse treated wastewater in desert and arid regions.

Supported by the Environment Fund and the Research, Development and Innovation Authority, the fellowship program will also assess the environmental impact of microplastics in water treatment plants, sewage, and wastewater.

In line with Saudi Vision 2030, the Ministry of Environment, Water and Agriculture is also introducing new e-services in accordance with international standards.


Industry meets creativity at Athar festival in Riyadh

Updated 04 November 2024
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Industry meets creativity at Athar festival in Riyadh

  • With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors

The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.

Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.

Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.

Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.

These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.

The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.

The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.

Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.

Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.


Saudi Arabia and Iraq sign MoU on military cooperation

Updated 04 November 2024
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Saudi Arabia and Iraq sign MoU on military cooperation

  • Two defense ministers reviewed longstanding relations between their countries, focusing on ways to enhance defense ties

RIYADH: Saudi Defense Minister Prince Khalid bin Salman and his Iraqi counterpart Thabet Al-Abbasi signed a memorandum of understanding on Monday aimed at strengthening cooperation in the military field.

The agreement, signed during a high-level meeting in Riyadh, represents a significant step forward in defense collaboration between the Kingdom and Iraq, Saudi Press Agency reported.

During their discussions, the two ministers reviewed the longstanding relations between their countries, focusing on ways to enhance defense ties.

They emphasized the importance of continued cooperation to foster regional security and stability, particularly amid ongoing regional tensions.

Both ministers discussed recent developments and shared efforts aimed at de-escalating conflicts, prioritizing actions that support peace and security in the region.

The MoU establishes a framework for increased collaboration on military matters, allowing Saudi Arabia and Iraq to address shared security challenges more effectively and pursue mutual goals in defense, SPA added. 


Saudi Islamic affairs minister receives Chinese envoy

Updated 04 November 2024
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Saudi Islamic affairs minister receives Chinese envoy

Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh received Chinese Ambassador to the Kingdom Chang Hua in Riyadh on Monday.

During the meeting, they exchanged cordial talks and discussed issues of common interest, particularly those related to Islamic work and promoting moderation and peaceful coexistence, the Saudi Press Agency reported.

Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Iran to the Kingdom Alireza Enayati in Riyadh on Monday. They discussed bilateral relations and other topics of common interest.