JEDDAH: Drivers usually consider themselves safe on roads as long as they are following regulations concerning their style of driving, speed limits and laws regarding turns and red lights.
Truth be told they are not safe as long as they do not follow one simple rule i.e. wearing safety belts. According to experts, wearing a seat belt is the most effective way to prevent death and serious injury in a crash.
Malak Khayat, the Saudi founder of Belt.on, came up with an interesting idea to promote the use of seat belts and raise awareness about the importance of wearing seat belts while driving.
It offers customized leather belt cases that can be placed on seat belts.
Khayat also came up with a catchy slogan “Buckle up, someone loves you!” to prod people to think for their loved ones before putting their lives in harm’s way.
“It is a safe and trendy accessory that would hopefully encourage passengers to keep on their seatbelts,” Khayat told Arab News.
The idea came to her mind a year ago, when she witnessed a terrible road accident, in which the front seat passenger ejected through the car’s windscreen.
“It cost him his life. What if the passenger was buckled? His chances of survival would have increased, and it could even have saved his life.
“We hear such sad stories and witness heartbreaking road accidents. Law enforces the use of seat belts and a lot of awareness programs around the world emphasize the importance of wearing them. I wanted to promote their use, but in a trendy way, so that is how Belt.on started.”
At a presentation to the 2019 Traffic Safety Conference held in Riyadh in March, the Ministry of the Interior (MoI) revealed the number of deaths in the Kingdom had dropped from over 7,000 in 2017 to 6,025 in 2018, with traffic-related injuries down almost 10 percent to around 30,000.
The MoI has set a target to reduce road-related fatalities to eight per 100,000 as part of the government’s Vision 2030 program. Wearing seat belts is essential to hitting that target.
Belt.on’s embroidery can be made to almost any specification, with messages sewn in any language — recently the company even had an order for one in Armenian. They can also add logos or specific shapes, and there is almost no limit to the colors on offer.
“Safety is my No.1 concern, therefore, I aim to keep my customers safe yet trendy. Belt.on aims to raise awareness on safety as it encourages people to put on their seat belts in a cool way,” Khayat said.
Customers can place their orders via WhatsApp, or contact and keep up to date with Belt.On through Instagram (@belt.on).
Startup of the Week: Ensuring people’s safety on the road in a trendy way
Startup of the Week: Ensuring people’s safety on the road in a trendy way
- The MoI has set a target to reduce road-related fatalities to eight per 100,000 as part of the government’s Vision 2030 program
Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra
- Concert features symphonic arrangements, in-game HD visuals
DHAHRAN: It is “game on” at the King Abdulaziz Center for World Culture after it opened its doors to an event on Thursday.
The orchestral performance, which is being held nightly at the Ithra Theater — with two shows scheduled for Friday — celebrates the soundtracks of popular video games and attempts to breathe new life into them.
The concert features symphonic arrangements paired with in-game HD visuals and exclusive concept art from popular titles such as League of Legends, Overwatch, Assassin’s Creed, and The Witcher 3.
Sergey Smbatyan, founder of the Armenian State Symphony Orchestra and the artistic director and principal conductor since 2005, was on hand to lend context and commentary between the scores on opening night.
He told the crowd before the show: “If you’re not a gamer, what I want you to do is to imagine that you’re in a museum — an art museum — but instead of a curator telling you about the images that you’re going to see on this huge screen, let these musicians tell you that exact story.
“Tonight there is no right time to clap; there is no wrong time to clap. If you hear something you like from these guys (gesturing to the orchestra behind him on stage), let us know.
“We're going to start off tonight with role-play games, or what are known as RPGs, where players assume the roles of characters in a fictional setting. The game is focused on interactive storytelling, decision-making and strategy.”
Dhahran resident Paul Blay took his two daughters Sylvia, 11, and Celeste, 10, to the show.
Blay, who is a father of six, told Arab News: “I get emails about Ithra events and saw this one and I thought it would be fun for me and the girls to go to. Like with anyone that you love, I shared the things I love with them.”
The Blay family moved to the Kingdom last year and were keen to attend an event that merged gaming with music.
Celeste told Arab News: “I really like video game music; the music is really pretty and I like listening to that. It is kind of what motivated me to come here. And, also, my dad likes video games.”
The older Blay sisters have both taken music lessons and play multiple instruments, including the piano, the harp and the clarinet.
Their father said: “Some of the best music that’s being composed nowadays is for movies and video games. I expected it to be really high quality and good (at Ithra).”
The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.
The last show takes place on April 5, with tickets starting at SR200 ($53), available at the venue or via the Ithra website.
Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah
- The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations
MAKKAH: Makkah Deputy Gov. Prince Saud bin Mishal bin Abdulaziz launched the “Love of Khaled Al-Faisal” exhibition as part of Jeddah Season festivities.
The ceremony was attended by Prince Turki bin Faisal, alongside several relatives of Makkah Gov. Prince Khaled Al-Faisal.
The delegation toured the exhibition, housed at the Abadi Al-Johar area in Jeddah, which runs from April 3-8 and welcomes visitors daily from 4 p.m. to 11 p.m.
The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations.
Saudi Arabia’s Hail poppy reserve attracts thousands of tourists
- Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors
HAIL: With its vibrant array of wildflowers framed by golden sand dunes and majestic mountains, the Poppy Reserve in Al-Khattah is one of the Hail region’s most captivating attractions.
Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors, particularly during holidays, Eid and the spring season.
The attraction enchants guests with its sweeping fields of poppies, perfectly balanced in form and color. As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder.
This striking beauty enhances the region’s reputation for breathtaking scenery and offers a unique experience.
Saudi Arabia concludes participation in Bologna Book Fair
- The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added
BOLOGNA: Saudi Arabia concluded its participation in the Bologna International Book Fair 2025, held in Bologna, Italy, from March 31 to April 3.
The event introduced visitors to Saudi heritage through a comprehensive cultural experience.
Bassam Al-Bassam, general manager of publishing at the Saudi Literature, Publishing, and Translation Commission, said the commission organized various initiatives to enhance the publishing and translation industry in the Kingdom and showcase the Saudi cultural landscape.
The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added.
By participating in international book fairs, the Kingdom aims to enhance its cultural presence on a global scale and create new opportunities to promote Saudi culture both regionally and internationally.
Attempt to smuggle qat foiled in Saudi Arabia’s Jazan
- Preliminary procedures have been completed, and the seized narcotics were handed to the competent authority
JAZAN: Saudi Border Guard land patrols in Farasan, Jazan, arrested three Yemenis for violating border security system regulations and attempting to smuggle 171 kg of qat.
Meanwhile, Border Guard land patrols in Al-Daer, Jazan, foiled an attempt to smuggle 45 kg of hashish. Preliminary procedures have been completed, and the seized narcotics were handed to the competent authority.
