International travel and lifestyle brand Tumi has introduced 19 Degree Lite, the latest — and lightest — addition to the world of high-end luggage. To celebrate the new collection, German-raised fashion entrepreneur and creative Xenia Adonts stars in the first chapter of the campaign, with chapter two starring global ambassador Lando Norris to follow later this spring.

The 19 Degree Lite collection reimagines hardside for the lighter — rebuilding Tumi’s icon from the bottom up with revolutionary lightweight materials and details. Every element — from its highly resilient Tegris construction to unique features like the low-density magnesium telescoping handle — was considered, tested and selected for lighter journeys. The globally assorted collection includes four sizes available in three core colors: Blush, Titanium Grey, Black Graphite, and two seasonal colors: Amber and Cobalt.

To introduce the collection, Tumi tapped Adonts for her first-ever global brand campaign. Directed by Keane Pearce Shaw and photographed by Emma Summerton, the campaign channels the feeling of lightness that comes with carrying the 19 Degree Lite collection. 

The campaign follows Adonts as she travels through the hustle and bustle of Mexico City with her 19 Degree Lite by her side. Together, they navigate the busy streets with a fluidity of movement that spotlights freedom and effortlessness that 19 Degree Lite delivers.

“19 Degree Lite was born out of our deep understanding of how Tumi customers travel — and our passion for perfecting their journeys,” said Creative Director Victor Sanz. “Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance.”

The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease.”

The new collection ranges in price from $795-$995. 

The 19 Degree Lite collection is available in Tumi stores worldwide and on the brand’s website. 

Aster DM Healthcare has announced the appointment of Professor Turki B. Albacker as chief executive of Aster Sanad Hospital, based in the Kingdom. This strategic appointment aligns with Aster’s commitment to strengthening its presence in the Saudi healthcare sector and enhancing patient-centric care.

Albacker brings extensive expertise in healthcare leadership, cardiac surgery, and medical education to his new role. His appointment is expected to drive operational excellence, financial sustainability, and strategic growth at Aster Sanad Hospital. He will report directly to Mohamed Alshamari, CEO of Aster Hospitals and Clinics, Saudi Arabia.

As CEO, Albacker will lead hospital strategy, patient care optimization, and service expansion while ensuring high standards of healthcare delivery. His focus will be on strengthening Aster Sanad’s brand positioning, implementing lean operational processes, and enhancing hospital performance to support the organization’s long-term vision.

Alshamari said: “Prof. Turki’s leadership and deep expertise in healthcare will be instrumental in advancing Aster Sanad’s mission. His strategic approach and commitment to innovation will enhance patient outcomes and reinforce our commitment to excellence in the Kingdom.”

Turki has an impressive background in clinical practice, policy development, and medical research. Prior to joining Aster, he held several key leadership positions, including chairman of the Cardiac Sciences Department at King Fahd Cardiac Center, dean of Prince Sultan bin Abdulaziz College for Emergency Medical Services, and vice president of the Saudi Society of Cardiac Surgeons.

He has also served as a consultant for leading healthcare organizations and contributed significantly to medical policy and education. With nine years of experience in revenue cycle management and health insurance, he brings valuable insights into financial performance and operational efficiencies in the healthcare sector.

Turki said: “I am honored to join Aster DM Healthcare and lead Aster Sanad Hospital in its journey toward clinical excellence and patient-centric innovation. Together with our dedicated team, we will continue to elevate healthcare standards and expand access to high-quality services in Saudi Arabia.”