Taif Season to transform Saudi Arabia into major global tourist hub  

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Historians believe that Souq Okaz may date back more than 1,500 years. It was popular with a diverse audience, with Arabs flocking there for all kinds of reasons. (Photos/SPA)
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A view of the Jordanian pavilion at Souq Okaz. Dozens of events are being held as part of the festival in Taif.
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Updated 18 August 2019
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Taif Season to transform Saudi Arabia into major global tourist hub  

  • Taif Season aims to highlight Saudi Arabia as an international tourist destination, Taif’s historical status, its cultural and artistic diversity, and its moderate climate
  • Souq Okaz offers opportunity to experience the rich culture of 11 Arab countries

TAIF: Taif Season is one of 11 festivals aimed at transforming the Kingdom into an important global tourist destination. Dozens of events have been taking place this month in the southwestern city, which is famous for its heritage and beautiful landscapes.
But visitors have less than two weeks to enjoy this particular cultural celebration, which includes a camel festival, a vibrant souq, a rose village, a circus show, and a poetry competition with prizes of up to SR1 million ($266,667).
One of the highlights of Taif Season is Souq Okaz, where people can experience the culture of 11 different Arab nations by visiting pavilions showcasing the food, art and goods from the UAE, Kuwait, Bahrain, Oman, Iraq, Egypt, Jordan, Lebanon, Morocco and Tunisia. There is also, of course, a pavilion for the host nation.
More than 2,000 actors, dressed in traditional clothes, greet people in Arabic and create stories based on their exchanges with visitors.
Performers also recreate scenes from the past that help visitors to know more about Taif’s life in a different, pre-Islamic era.
The souq also plays host to some of the region’s biggest musical stars such as the UAE’s Ahlam and Hussein El Jasmi, and Syria’s Assala.
There are also performances from Saudi Arabia’s Abadi Al-Johar and Dalia Mubarak. These concerts will take place between Aug. 23 and Aug. 30.
Okaz Avenue conjures up the past through artistic events featuring the work of famous Arab poets and intellectuals such as Annabigha Al-Dhubyani, Imru Al-Qais, Amr bin Kalthoum, Tarafa bin Al-Abd and Antara bin Shaddad. There are duels with swords and spears, horse and camel convoys, and re-enactments of ancient auctions.
Historians believe that Souq Okaz may date back more than 1,500 years. It was popular with a diverse audience, with Arabs flocking there for all kinds of reasons. It attracted tribes and poets. It was a place for everything from deal-making to war reconciliation sessions. Valuable items from overseas were exhibited there, transported by convoys from Damascus and Yemen. This hubbub has disappeared over the years, but the souq’s former vibrancy is being brought back to life, with its latest reincarnation in the form of Taif Season.
Elsewhere in the city, Ruddaf Park highlights the history of the rose perfume industry that Taif has long been known for.
Taif sits in the Sarawat Mountains and is one of the few places in the Kingdom where people can enjoy pleasant temperatures throughout the year. It has the perfect conditions for growing the Taif Rose. This perfume has a special role in the ceremonial washing of the Holy Kaaba covering, known as the kiswat.
Taif is also known for its agricultural products and visitors to the city’s fruit market can enjoy the taste of locally grown grapes, pomegranates and figs.
Thrill-seekers can take part in more vigorous events such as free jumping, parachuting and mountain jogging, while also getting unique views of the city’s landmarks.
Families can head to the camel festival, where there are acrobats, clowns and educational activities.

HIGHLIGHTS

• The festival includes a camel festival, a vibrant souq, a rose village, a circus show, and a poetry competition with prizes of up to $266,667.

• The souq attracted tribes and poets. It was a place for everything from deal-making to war reconciliation sessions.

There are events in the city’s main malls as well as tours to Taif’s historical landmarks and mosques.
Most attractions run between 5 p.m. and 11 p.m, although some finish later.
Taif Season aims to highlight Saudi Arabia as an international tourist destination, Taif’s historical status, its cultural and artistic diversity, and its moderate climate.
It also seeks to contribute to achieving goals within the Kingdom’s Vision 2030 reform plan, which aims to improve the quality of life, raise living standards, and create career and investment opportunities in Saudi Arabia.
Ahmed Al-Khateeb, president of the Saudi Commission for Tourism and National Heritage, said last month that the season depended on positive engagement with Taif’s residents, and was providing seasonal job opportunities for young men and women, as well as investment opportunities for regional entrepreneurs and small and medium enterprises.
“We’ll celebrate a successful season,” the Saudi Press Agency reported him as saying, as he urged the private sector to contribute to enriching future ones.
Taif Season has its own social media account — https://twitter.com/taifseason?lang=en and information can also be found on the Saudi Seasons website here https://www.saudiseasons.sa/en. Taif Season runs until Aug. 31.


New Saudi envoy to Oman presents credentials to Sultan Haitham

Updated 15 November 2024
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New Saudi envoy to Oman presents credentials to Sultan Haitham

MUSCAT: Saudi Arabia’s new envoy to Oman, Ibrahim bin Saad bin Bishan, presented his credentials to Sultan Haitham bin Tariq at the Al Baraka Palace on Thursday, the Saudi Press Agency reported.

During their meeting, Sultan Haitham commended the historical Saudi-Omani ties and the two nations’ continued progress across various sectors.

The ambassador also conveyed greetings from King Salman and Crown Prince Mohammed bin Salman to the sultan, wishing the Omani people continued prosperity.

Omani Sultan received Saudi Ambassador Ibrahim bin Saad bin Bishan at Al-Baraka Palace in Muscat on Thursday. (SPA)

Saudi Arabia and Oman are both members of the Gulf Cooperation Council, which also includes Bahrain, Kuwait, Qatar and the UAE.

There was also a meeting between the ambassador and Omani Foreign Minister Sayyid Badr bin Hamad Al-Busaidy, reported the Oman News Agency.

Previously, bin Bishan was supervisor of the Yemen operations room and minister plenipotentiary at the Saudi Ministry of Foreign Affairs.


4th Global Ministerial Conference on Antimicrobial Resistance kicks off in Jeddah

Updated 15 November 2024
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4th Global Ministerial Conference on Antimicrobial Resistance kicks off in Jeddah

  • Three-day conference aims to enhance international efforts to confront challenges associated with antimicrobial resistance

RIYADH: The fourth high-level Global Ministerial Conference on Antimicrobial Resistance kicked off in Jeddah on Thursday under the theme “From declaration to implementation – accelerating actions through multi-sectoral partnerships for the containment of AMR.”

The three-day conference, being held under the patronage of the Ministry of Health, includes ministers of health, environment and agriculture from various countries, besides the participation of a number of heads of international organizations such as the World Health Organization, the Food and Agriculture Organization, the World Organization for Animal Health, and non-governmental organizations such as the Bill and Melinda Gates Foundation, in a move to enhance international efforts to confront the escalating challenges associated with antimicrobial resistance, which has become a threat to global health.

Saudi Minister of Health Fahd Al-Jalajel stressed that the conference is an opportunity for the international community to commit to a unified roadmap and set clear guidelines that will help address the increasing drug resistance in humans and animals.

Antimicrobial resistance poses a threat to all age groups, as it affects human, animal and plant health, as well as the environment and food security.

To curb the spread of antimicrobial resistance, the minister explained that we must adopt a comprehensive approach that systematically addresses the challenges that hinder progress, including sharing best practices, innovative financing initiatives, and developing new tools to combat antimicrobial resistance, stressing that the meeting is a vital opportunity to strengthen our collective global response to the risks of this growing “silent epidemic.”

Director General of the World Health Organization Dr Tedros Adhanom Ghebreyesus said that antimicrobial resistance is not a future threat but a present one, making many of the antibiotics and other medicines we rely on less effective, and routine infections more difficult to treat.

He praised Saudi leadership in hosting the conference, stressing that the world must work together across a range of sectors, health, environment and agriculture, to stop the spread of antimicrobial resistance.

He pointed out that the Jeddah meeting will help coordinate global efforts across diverse ecosystems, including human, animal and agricultural health, in addition to protecting the environment.

A number of countries have already resorted to imposing laws that prevent the dispensing of antibiotics in pharmacies without a prescription, and the use of antibiotics in animal farms such as poultry and livestock has been regulated in a bid to slow resistance.
 


Saudi and British defense ministers hold talks on cooperation and Middle East security

During their meeting in Riyadh, Prince Khalid bin Salman and John Healey discussed the “Saudi-British strategic partnership. (SP
Updated 15 November 2024
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Saudi and British defense ministers hold talks on cooperation and Middle East security

  • Prince Khalid bin Salman and John Healey discuss ‘joint efforts to address regional challenges’ and ‘shared vision’ for regional and international security and stability

RIYADH: The defense ministers of Saudi Arabia and the UK held talks on Thursday on cooperation between their nations and efforts to bring stability to the Middle East.

During their meeting in Riyadh, Prince Khalid bin Salman and John Healey discussed the “Saudi-British strategic partnership and explored avenues to enhance defense cooperation,” the Saudi Press Agency reported.

Prince Khalid said: “We also discussed our joint efforts to address regional challenges, as well as our shared vision to promote regional and international security and stability.”

Ahead of the talks, the British Defense Ministry said Healey would “reaffirm the UK’s commitment to a future-facing defense relationship with the Kingdom of Saudi Arabia. The defense secretary will build on the decades-long defense relationship between the (countries) to enhance cooperation on shared security priorities.”

Healey, making his first visit to Riyadh since becoming defense minister following the Labour Party’s election victory in July, was also expected to discuss with Prince Khalid the ongoing efforts to secure ceasefire agreements in Gaza and Lebanon.

Earlier on Thursday, Healey met in Ankara with Yasar Guler, his counterpart in Turkiye, a NATO ally.


Ancient organic farming practices in Taif feed growing industry

Updated 15 November 2024
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Ancient organic farming practices in Taif feed growing industry

  • Closed-loop farming supports environment
  • Rising Saudi demand for organic products

RIYADH: Organic farming in Taif province’s villages and its serene mountain and valley farms represents a continuation of an ancient tradition.

This approach avoids synthetic fertilizers and pesticides, ensuring that farms do not damage their surrounding environment, according to the Saudi Press Agency.

Inherited organic farming wisdom from previous generations boosts the health of consumers and the vitality of soil, water, plants, and wildlife.

The farming methods practiced in Taif involve a closed-loop system in which animal and plant waste is recycled into natural fertilizers.

Abdullah Saed Al-Talhi, an 80-year-old Saudi farmer, has been farming in terraced fields in Taif's in the Al-Shafa mountains since he was young. (SPA)

This approach supports crop cultivation and animal husbandry, aligning with Saudi Arabia’s Vision 2030’s food security and sustainability objectives.

Drawing upon his years of experience tending terraced fields in the Al-Shafa mountains, 80-year-old farmer Abdullah Saed Al-Talhi told the SPA that organic agriculture is a fast-growing industry.

“Consumer demand for nutritious organic products is reshaping our industry,” he explained.

“Working these mountain terraces has taught me that organic farming is more than a cultivation method — it is our legacy to future generations, ensuring sustainable food production for years to come.”

“Organic farming operates through two distinct approaches,” Al-Talhi said. “We have protected greenhouse cultivation and open-field farming, but both share the same fundamental principle: producing pure food without chemical interventions.”

He emphasized that this natural approach encompasses every aspect of farming — from soil enhancement and seed selection to pest control methods.

“The Ministry of Environment, Water and Agriculture has spearheaded remarkable efforts to advance organic farming in Taif,” he added.

The ministry offers instructional programs to budding organic farmers, supporting the establishment of new farms, increased production from existing farms, and the import and export of organic products.

Other support from the ministry includes securing certification to ensure the credibility of products in Saudi and international markets.

Speaking at a recent organic market event in Taif, Al-Talhi said: “The market for organic products is experiencing remarkable growth.”
 


Light fantastic: Countdown begins to Noor Riyadh 2024

Updated 14 November 2024
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Light fantastic: Countdown begins to Noor Riyadh 2024

  • Event ‘embodies the essence of striving toward new horizons,’ curator says
  • World’s largest light art festival gets underway on Nov. 28

RIYADH: The start of this year’s Noor Riyadh Festival is now just two weeks away and preparations for the annual event are well underway.

Launched in 2021, the festival is a celebration of light and the arts and includes contributions from leading Saudi and international artists. It also features community activities, workshops, discussions and shows.

Billed as the largest light art festival in the world, Noor Riyadh is part of the broader Riyadh Art initiative and aims to support and inspire young artists to drive the Kingdom’s creative economy.

This year’s theme is “Light Years Away” and a host of activities are planned at three key locations — King Abdulaziz Historical Center, Wadi Hanifa and Diriyah’s JAX District — between Nov. 28 and Dec. 14.

The title is inspired by the Thuraya star cluster, which has long been a guiding light and symbol of aspiration, according to Dr. Effat Abdullah Fadag, the curator of Noor Riyadh 2024 and board member of the Visual Arts Commission.

“This year’s theme explores our journey from Althara, or Earth, toward Althuraya, or the stars, celebrating how art can bridge the physical and metaphysical,” she told Arab News.

“‘Light Years Away’ is a theme that embodies the essence of striving toward new horizons, where light is used as a metaphor for hope, creativity and resilience.

“We want the audience to feel connected to the stars above and the Earth below, experiencing how art can unite diverse elements such as science, technology, philosophy and spirituality, fostering a shared sense of inspiration and identity.”

Dr. Effat Abdullah Fadag, an artist and artistic curator, is a member of the Board of Directors of the Visual Arts Commission. (Supplied)

Among the 60 artworks on offer this year are sculptural light installations and laser shows from artists like Ali Alruzaiza and Javier Riera, who use light to reimagine iconic sites like Murabba Palace.

“The works of artists like Saad Al Howede, Kimchi and Chips explore our relationship with the environment, challenging us to reflect on our impact on the Earth,” Fadag said.

“The landscapes of Wadi Hanifa serve as a living canvas, inviting the audience to consider how we can preserve the environment and the beauty of our natural heritage.

“The JAX District is a hub for innovation, experimentation and digital creativity. Originally an industrial area, it has now transformed into a space that bridges art and technology. Here, traditional and modern techniques converge in an environment that supports the creative economy.”

Fadag said she hoped visitors would leave the festival with a renewed sense of curiosity and wonder.

“The Noor exhibition reminds us that, as individuals, we aspire to connect and engage. Art and light have the power to bring us together, inspire us and illuminate new paths forward.

“I believe these experiences will remain alive long after the festival ends, encouraging visitors to carry the festival’s light with them and continue exploring their own journeys, connecting the Earth to the sky in their unique ways.”