Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, swept four awards at the 12th edition of the PR Arabia National Auto Award ceremony.

Under the patronage of the Saudi Automobile and Motorcycle Federation, the event was organized by PR Arabia on Nov. 13 at Jeddah Hilton. These awards honor outstanding achievements in the Saudi mobility sector and recognize leaders who set high standards in product quality, guest services, and innovation.

“Abdul Latif Jameel Motors’ achievement of four awards is a testament to its dedication to excellence and its commitment to meeting the guests’ evolving expectations across the Kingdom,” the company said in a statement.

Among the awards, the Best Car Distributor award stands as a notable recognition of Abdul Latif Jameel Motors’ deep-rooted commitment to guest satisfaction and maintaining industry-leading standards. “Over nearly seven decades, the company has not only earned the trust of guests across Saudi Arabia but has also set the bar high for innovation and service quality in the market.”

Additional awards included Best Reliable Car, which celebrated the Toyota Land Cruiser 70, for its enduring performance and reliability, solidifying its reputation as a trusted favorite among drivers throughout Saudi Arabia. In parallel, the iconic Toyota Prado, known for its versatility and superior off-road capabilities, was crowned in the Best Medium SUV category.

Furthermore, Jameel Motorsport was honored with the Best Motorsports Initiative award, highlighting Abdul Latif Jameel Motors’ significant contributions to advancing motorsport in Saudi Arabia. Jameel Motorsport has been playing a pivotal role in shaping the future of motorsport both within the Kingdom and on a global scale by providing support for high-profile sporting events and actively engaging in the discovery and cultivation of promising young talent.

Mazin Ghazi Jameel, managing director of Toyota marketing operations, Abdul Latif Jameel Motors, said: “Over the years, Abdul Latif Jameel Motors has become synonymous with reliability and trust in the Saudi mobility sector. Our journey has always been about fostering trust, reliability, and excellence in every interaction and service we offer. These awards reaffirm our commitment to delivering top-quality vehicles and exceptional experiences, as well as empowering local talent within Saudi Arabia’s dynamic mobility landscape.”

Munir Khoja, managing director of Jameel Motorsport and marketing communications at Abdul Latif Jameel Motors, said: “For almost three decades, we’ve been driven by a vision to uplift the motorsport sector in Saudi Arabia and cultivate a vibrant ecosystem that inspires passion, innovation, and ambition among future generations. This support also extends to esports, which we see as an essential part of the future of motorsport in the Kingdom. We are proud to be at the forefront of this journey, empowering young talent and championing motorsport excellence.” 

This award reflects our commitment to pushing boundaries, supporting Saudi Arabia’s dynamic motorsport community, and setting new standards in the industry.”

Established in 2012, the PR Arabia National Auto Award celebrates the achievements and innovations that define the mobility sector, setting a standard that highlights the best practices and contributions that elevate service and quality in the market.

The 13th edition of HORECA Riyadh opened on Nov. 25 at Riyadh International Convention and Exhibition Center. The opening ceremony was attended by Mayada Badr, CEO of the Culinary Arts Commission, and Prince Waleed bin Nasser Al-Saud, founder and CEO of Mukatafa, along with several diplomats and top business leaders from across the Kingdom. 

Concurrently, the second edition of Salon du Chocolat et de la Pâtisserie also commenced, featuring a unique blend of chocolate and pastry arts, as well as the Saudi Elite Chefs competition. Strategically partnered with the Culinary Arts Commission, the event promises an assembly of elite professionals and international brands through Nov. 27.

This year’s HORECA, the most expansive in its history, extends over 29,000 square meters and hosts more than 400 exhibitors representing 20,000 brands from 48 countries. These are displayed across eight international pavilions, each a showcase of cultural diversity and innovation that defines the modern hospitality landscape.

The inaugural ceremony featured a special tribute to Badr, whose visionary leadership in the Saudi Ministry of Culture’s Culinary Arts Commission has significantly elevated the national culinary arts scene.

The opening day’s events included a range of competitions and demonstrations, including cooking, barista and mocktail competitions, drawing more than 100 skilled participants from around the globe, each eager to impress a panel of international judges.

Salon du Chocolat et de la Pâtisserie comprises more than 40 distinctive events, which include celebrated pastry chefs unveiling their latest creations and sharing insights into emerging trends in the world of chocolate and pastries. Additionally, the exhibition provides an arena for chefs to engage in competitions adjudicated by globally acclaimed chefs.

Adding an intellectual flavor, this year’s event introduced “The Talks,” an engaging series of panel discussions tackling a variety of contemporary issues, led by a cadre of industry leaders.

The Saudi Elite Chefs competition offers a face off between chefs facing novel challenges in Saudi cuisine, judged by a panel comprising Meilleurs Ouvriers de France laureates Philippe Bertrand, Jonathan Mougel, Joseph Viola and Jacques Rolancy.

The two exhibitions provide an ideal platform for expert networking and the forging of strategic partnerships. These events not only reinforce Riyadh’s eminent status as a global and regional hub for the hospitality, and food and beverage industries but also spotlight its dynamic role on the world stage.

Established almost 30 years ago, HORECA, an annual business meeting place, brings together an array of distinguished brands, experts and international personalities from the vibrant worlds of hospitality and food service. Over recent years, HORECA has cemented its strong presence in the GCC, particularly within Saudi Arabia.  

Besides Riyadh, HORECA also takes place annually in Jeddah, as well as in Beirut, Kuwait, Amman and Muscat.