Pregnant women often find it difficult to find fashionable clothes to suit the needs of their fast-changing bodies. Maternity wear outlets usually focus on comfort, not on style and the latest trends.
But Joud N.’s outlet Blooming Mum has managed to integrate both in its collection.
She told Arab News that she was inspired to start the business after her own experience with motherhood.
“I came up with the idea of Blooming Mum when I was blessed with my firstborn in Korea. I was adjusting to my new life as a mother and constantly looking for products and ideas to make my experience easier and less stressful.
“I came across maternity clothes that were tailored for breastfeeding moms. I was amazed at the idea and instantly thought that it should be easily available to all mothers everywhere.”
She said that as a new mom while studying full-time, she felt strong compassion toward all mothers who were trying their best while working to achieve their goals. “It got me thinking constantly about how to create a supportive community of mothers who can share their experiences and rely on each other to make motherhood as enjoyable as it could be.”
When Joud moved back to Saudi Arabia, she could not get the idea out of her head.
“I was going back and forth between the idea of building an online community through a blog or a website, or through a store for maternity clothes and products. I was constantly hearing from new mothers how difficult it was to find stylish clothes that fit their new belly or that they wanted to wear, and so launching this shop was a great way to fill the gap and fulfill their needs,” she said.
“I immediately started looking for suppliers who could provide me the best quality clothes that were equally comfortable and stylish. I made sure to provide mothers with stylish clothes that not only made them look good but also made them feel amazing in breathable fabric that was gentle on their skin,” she added.
Joud said that her vision for the store is to make it a one-stop-shop for all mothers to make their experience easy and comfortable.
“I chose the name Blooming Mum to represent all the beautiful mothers who are growing into their new role and finding themselves in motherhood,” she said.
Since Joud launched her shop, she said that she has been asked to expand her collection as women say there are not enough maternity clothing stores.
“These comments keep me going and renew my belief in what I’m doing,” she said.
“Blooming Mum is a new venture that is still at the beginning of its journey but I can’t wait to take this journey with my fellow mothers and create the supportive community we all need,” she added.
You can follow Joud’s account on Instagram and check her collection at @bloomingmum.shop.
Startup of the Week: Ahead of the curve — stylish clothes for pregnant women
https://arab.news/rff9v
Startup of the Week: Ahead of the curve — stylish clothes for pregnant women
- Joud said that her vision for the store is to make it a one-stop-shop for all mothers to make their experience easy and comfortable
Crown prince and Brazilian president discuss strengthening ties
- During the conversation, the two leaders reviewed the strong relations between the Kingdom and Brazil
RIYADH: Saudi Crown Prince Mohammed bin Salman received a phone call on Monday from Brazil President Luiz Inacio Lula da Silva, the Saudi Press Agency reported.
During the conversation, the two leaders reviewed the strong relations between Saudi Arabia and Brazil and emphasized their commitment to further developing cooperation across various fields.
Discussions also encompassed a range of topics of mutual interest, highlighting the shared vision for addressing global and regional challenges and both leaders reaffirmed their countries' dedication to fostering collaboration that benefits their respective nations and contributes to global progress, SPA added.
Glimpses of Saudi history: Past times in the northern region have left footprints on the landscape
- On the northeast side of Sakaka is the Camel Site where one can see carved images of animals — mostly camels — said to be about 7,000-7,200 years old
RIYADH: When one thinks of Saudi Arabia, the first things that spring to mind might be the bustling metropolises of Riyadh and Jeddah, or sacred Islamic sites like the Holy Kaaba in Makkah and the Prophet’s Mosque in Madinah.
But by venturing further, one can uncover a land rich with history and mystery, particularly in the country’s northern expanses. Often overlooked by tourists, the region is a treasure trove of stunning landscapes and a past waiting to be explored.
Among them is the Hail province, located in the north of Najd and famous for its monuments, especially in Jubbah and Shuwaymis.
Hussain Al-Khalifah, a Saudi archeologist with more than 30 years of experience, spoke to Arab News about some of the area’s hidden gems.
HIGHLIGHTS
• Al-Shuwaihatiya, 45 km from Sakaka, is one of the oldest archeological sites in the world and considered the oldest human settlement site in the Arabian Peninsula and Asia.
• On the northeast side of Sakaka is the Camel Site where one can see carved images of animals — mostly camels — said to be about 7,000-7,200 years old.
“There are mountains called Al-Raat and Al-Manjor. These two sites contain the oldest rock art ever immortalized on rocks … wonderful images of animals and lions (carved),” he said.
“These two mountains are registered by UNESCO as a rock art site. It is somehow a form of continuous rock art, starting from Shuwaymis moving to Jubbah and ending at Al-Tawil mountain in Jouf.”
Al-Khalifah explained this art form spread to two other cities through migration thousands of years ago. In ancient times, he suggested, people migrated from Hail to Dumat Al-Jandal and Tayma.
Another area near Hail worth discovering is Fayd. This city is at the center of the Hajj road known by locals as Darb Zubaidah, along which people used to travel from Kufa in Iraq to Madinah.
“Fayd is considered one of the important points in the area. It is one of the prettiest destinations, known for its rich Islamic history,” Al-Khalifah said. “It is worth it for me to get in my car and take a trip from Riyadh to explore this place.”
Jouf Province is also ripe for exploration, with Al-Shuwaihatiya, 45 km from Sakaka, among the recommended areas for visitors.
It is one of the oldest archeological sites in the world and considered the oldest human settlement site in the Arabian Peninsula and Asia. According to Al-Khalifah, its history dates back 1.3 million years.
This city is unique, he said, with its Oldowan tools — stone tools used by humans millions of years ago. He recommends making the most of the experience by visiting with an expert who knows the area’s history.
On the northeast side of Sakaka is the Camel Site where one can see carved images of animals — mostly camels — said to be about 7,000-7,200 years old.
“This spot is one of my discoveries, but to visit this location it requires a permit from the Heritage Commission because it is being monitored by environmental security,” explained Al-Khalifah.
Whether you are an adventurer, history buff or cultural enthusiastic, Saudi Arabia’s northern region is the place to go to go.
Asir reeling in rich Red Sea fish yields
- Supported by Saudi authorities, local fishermen haul in record revenue of $41m
RIYADH: Along Asir’s sun-drenched coastline, a remarkable surge in fish production has transformed the region into a bustling hub of marine activity.
With an annual yield exceeding 4,000 tonnes worth over SR155 million ($41 million) in 2024, this growth is testament to the region’s rich marine biodiversity.
It is also the result of the strategic initiatives and programs implemented by the Ministry of Environment, Water and Agriculture, the Saudi Press Agency reported recently.
The director of the ministry’s branch in Asir, Ahmed Al-Majthal, said the region’s coastal areas are key economic assets, citing the rich marine environment and high-quality fish stocks.
“The ministry’s Asir branch has developed a plan to further boost production to 6,000 tonnes, valued at SR165 million, within the next three years,” Al-Majthal told SPA in an interview.
Regarding government backing for the fishing industry, he noted the presence of 126 operational boats along the Asir coast.
NUMBER
$41m
In Asir, the annual yield of fish production exceeded 4,000 tonnes worth over SR155 million ($41 million) in 2024.
Support is also provided to independent Saudi fishermen using private boats, with 35 additional vessels to be distributed in the near future.
A key initiative involves transferring expertise from veteran fishermen to younger ones. Already, 85 experienced fishermen are mentoring those entering the profession, he added.
The ministry recently organized the inaugural fish and marine heritage festival, the SPA noted. The festival featured 39 booths showcasing diverse seafood varieties, alongside the participation of families working in local cottage industries, government agencies, and civil society institutions.
The event included awareness and educational programs, demonstrations of fishing techniques, sea trips, boat races, and traditional folkloric performances.
Asir’s coastline stretches approximately 140 km along the Red Sea, encompassing diverse marine ecosystems, including coral reefs, mangrove forests, and tourist islands such as Kedumbel.
Saudi crown prince receives Greek PM in AlUla
- Prince Mohammed and Mitsotakis chaired Saudi-Greek Strategic Partnership Council
- Hegra features well-preserved monumental tombs with decorated facades dating from the 1st century BC to the 1st century AD
RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman received Greek Prime Minister Kyriakos Mitsotakis at the winter camp in AlUla on Monday, Saudi Press Agency reported.
The two leaders discussed relations between their countries and ways of developing cooperation in various fields.
They also exchanged views on regional and international developments of concern and efforts made with regard to them.
Prince Mohammed and Mitsotakis also chaired the Saudi-Greek Strategic Partnership Council during which a number of topics were reviewed.
Earlier on Monday, Mitsotakis visited the historic Hegra region in AlUla.
The Hegra Archaeological Site is the first World Heritage property to be inscribed in Saudi Arabia. It is the largest conserved site of the civilization of the Nabataeans south of Petra in Jordan.
Hegra features well-preserved monumental tombs with decorated facades dating from the 1st century BC to the 1st century AD.
Mitsotakis visited Qasr Al-Farid, a tomb constructed around the 1st century CE, and Qasr Al-Bint, the most famous necropolis in Hegra. He also visited Mount Athlab, one of the main attractions in the AlUla region.
Deputy FM meets Canadian foreign ministry official in Riyadh
- They reviewed ways to enhance cooperation between the two countries and other topics of common interest
RIYADH: Saudi Arabia’s Deputy Foreign Minister Waleed Elkhereiji met with Alexander Leveque, assistant deputy minister for Europe, Arctic, Middle East and Maghreb at the Canadian Ministry of Foreign Affairs, in Riyadh on Monday.
During the meeting, they reviewed ways to enhance cooperation between the two countries and other topics of common interest, the Foreign Ministry wrote on X.
Meanwhile, Saudi Minister of Islamic Affairs, Dawah and Guidance Abdullatif Al-Asheikh received Turkiye’s Ambassador to the Kingdom Emrullah Isler in Riyadh on Monday, and they held talks on various topics of common interest, the Saudi Press Agency reported.
