UNESCO chief: Culture extremely important for opening up of Saudi Arabia

Audrey Azoulay has been UNESCO’s director-general since November 2017. Before that, she was the French minister of culture. (AP)
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Updated 14 April 2020
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UNESCO chief: Culture extremely important for opening up of Saudi Arabia

  • Audrey Azoulay tells Arab News how UNESCO is responding to the effect of the pandemic on education

PARIS: As the global battle against the coronavirus disease (COVID-19) continues, the precautions introduced in most countries to slow the spread of the disease have affected every aspect of people’s daily lives.

The effect on education has been particularly striking, with many nations indefinitely closing schools, colleges and universities. This has created challenges not only for teachers and students, but also the organizations charged with overseeing and supporting education around the world.
At the forefront of this mission is the UN Educational, Scientific and Cultural Organization (UNESCO). Audrey Azoulay has been UNESCO’s director-general since November 2017. Before that, she was the French minister of culture.
She told Arab News how the organization is responding to the effects of the coronavirus crisis on learning by building a global coalition for education, and also talked about the organization’s other activities in the Middle East and beyond.
“The entire world had to respond to a reality that was unthinkable a few weeks ago: A life without schools,” she said. “More than 1.5 billion school and university students, 90 percent of learners worldwide, are no longer going to school because of COVID-19.
“UNESCO is faced with the challenge of ensuring the continuity of learning as much as possible under these circumstances, while also paying attention to the most vulnerable because inequalities are exacerbated in such situations.”
Azoulay said the organization convened an extraordinary virtual meeting in early March to which the ministers of education from every nation were invited. More than 70 took part and shared the challenges they face and how they are responding.
“It became clear that the need for cooperation, experience sharing and effective support would be great in all regions,” she said. “This is where the idea of a coalition comes from; it brings together actors who do not always work alongside one other. Among them are digital companies, such as Microsoft, Google, Amazon, Huawei and Orange, as well as international institutional partners and media groups such as the BBC.”
Digital technology is key to the continuation of education during the pandemic but it does not help everyone, Azoulay said, given half the world’s population does not have access to the Internet. There are also equality issues even in wealthy countries.
“This is why we encourage countries to combine high-tech, low-tech and no-tech solutions according to the local situation,” she said. “We are working on television and radio programs in Senegal and Gabon, and distributing tablets in Cameroon.”
Education ministers from the Middle East and North Africa played an active role in the meeting, Azoulay said, especially those from Jordan and Egypt.
“We also held discussions with the Saudi authorities, who are currently leading the G20,” she said. “We want to make sure the group takes into full account the educational challenges.” Even before the current crisis, Azoulay was working with Saudi authorities on other issues.

HIGHLIGHTS

• UNESCO is faced with the challenge of ensuring the continuity of learning as much as possible under these circumstances, while also paying attention to the most vulnerable because inequalities are exacerbated in such situations, says Audrey Azoulay.

• The organization arranged an unplanned meeting in early March to which the ministers of education from every nation were invited. More than 70 took part and shared the challenges they face and how they are responding, she says.

“I was invited by the Saudi Minister of Culture, Prince Badr bin Farhan Al-Saud, to visit Saudi Arabia in January on the occasion of the Nobel Prize conference,” she said. “It was held at AlUla’s exceptional venue of Hegra, which is a UNESCO World Heritage Site.
“I also had the opportunity to discuss the issues and the challenges facing the Kingdom’s presidency of the G20 with King Salman and Crown Prince Mohammed bin Salman.”
Azoulay recalled that in November Saudi Arabia was elected to UNESCO’s Executive Council, one of the main governing bodies of the organization, and holds a seat on the World Heritage Committee. She also highlighted the creation of the Saudi Ministry of Culture in June 2018 as a “significant development.”
“Prince Badr, the minister of culture, approached UNESCO for support to the establishment of this new governmental department and identification of its public policies,” she said.
“The second field of action discussed with Prince Badr was heritage and its preservation, particularly in the Arab world. We are working on a broad action plan with the Saudi authorities. It will include the fields of digital technology, sustainable cultural tourism, the safeguarding of traditional construction techniques, the preservation of World Heritage sites, and the promotion of creative economies.”
Azoulay also discussed UNESCO’s other responsibilities with Saudi authorities during her visit, including science, climate change, education and the establishment of a regulatory media environment consistent with international standards.
We signed a cooperation agreement through which we will help organize the (Ministry of Culture) in cooperation with UNESCO’s department of culture,” she said. “We also discussed the preservation of heritage, not only in Saudi Arabia but in the Arab world and the world in general.
“We are currently cooperating on such subjects as digital technologies and heritage. In fact, digital technologies are used at Al-Ula as well as at Mosul in Iraq. This intersection of digital technology and culture is under discussion with a view to strengthen cooperation between Saudi Arabia and UNESCO.

“Saudi Arabia was previously reluctant in terms of granting visas and sharing heritage. I think that culture is an extremely important vector for the opening up of the country, because with culture there comes also scientific, expert and visitor exchanges. At the end of the day, this cannot be anything but beneficial.”
Azoulay is already thinking about the type of global UNESCO initiatives that will be needed post-pandemic.
“We should push for an ambitious public support plan to be put together for the creative sector,” she said. “It has been affected more than ever before by the quarantine and the lockdown, especially the most fragile professions and their traditional craftsmen and artisans.”
Jordan is another country in which UNESCO plays an important supporting role, Azoulay said.
“We witness how essential is the role of investing in sciences and in scientific cooperation and how crucial it is when facing common challenges,” she said. “This has been made clear during the present COVID-19 crisis.
“In Jordan, near Amman, an exceptional research laboratory has been operating for two years. It was established under the patronage of UNESCO and we are proud to support it. It is an excellent scientific facility that uses electricity to produce intense beams of light brighter than the sun. This has allowed research teams to make significant progress in various fields, including medical, biological, archaeological and environmental areas.
“It is an intergovernmental institution that brings together countries (including Iran, Israel, Cyprus and Turkey). It constitutes an example to be followed and I call on the countries of the Arab world to become a part of it if they have not yet done so.”
UNESCO also plays other key cooperative roles in Jordan and beyond, Azoulay said.
“We have also discussed ways to better protect natural heritage,” she added. “We have to increase the number of protected lands and seas in the world. I think that this might be one of the lessons for the post-COVID world. The reason is that scientific studies have shown a link between the loss of biodiversity and the development of zoonoses, which are diseases originating from animals and transmitted to humans, which is what happened with COVID-19.”
Of course, the coronavirus crisis is only the latest threat to culture and tradition in the Middle East. Conflicts in places such as Syria, Jerusalem and Palestine continue to be a major concern.
“Among the 86 World Heritage sites located in Arab states, 20 are currently on the list of endangered World Heritage sites,” said Azoulay.
“The situations in Yemen and Syria is of particular concern to me….Sadly, the conditions for a massive reconstruction operation on the ground have not yet been met. Consequently, we are focusing mostly on technical training and documenting the situation. And, the same way we are implementing our ambitious “Revive the spirit of Mosul” initiative in Iraq, we also stand ready to do more in Yemen and Syria whenever conditions are met.”

 


Reseda alba, an aromatic herb found across Saudi Arabia, plays vital role in fighting desertification

Updated 8 min 43 sec ago
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Reseda alba, an aromatic herb found across Saudi Arabia, plays vital role in fighting desertification

  • Known by the common name white mignonette, it thrives in both sandy and clay soils
  • The plant blooms in spring, attracting bees and pollinators to enhance ecological balance

ARAR: Reseda alba, a flowering aromatic herb, is found naturally in several regions of Saudi Arabia and is a key part of local vegetation in the Northern Borders.

Known by its common names of white mignonette or white upright mignonette, the plant has small, white, fragrant flowers and is also cultivated as an ornamental. It blooms in spring, attracting bees and other pollinators, enhancing the ecological balance and supporting biodiversity.

Thriving in both sandy and clay soils, the plant is well suited to the desert climate of the Northern Borders region. It also plays a vital role in combating desertification by stabilizing the soil.

Reseda alba flowers in springtime, attracting bees and other pollinators, thereby enhancing ecological balance. (SPA)

A perennial plant that grows up to 1 meter high, reseda alba is also native to Europe, Asia and North Africa. It can be found in other parts of the world as an introduced species. 

Nasser Al-Mujlad, chair of the Aman Environmental Association, said the expanding growth of reseda alba was a key element of the region’s natural botanical heritage.

The plant’s aesthetic appeal added significant value to the region’s tourism and environmental significance, he added.

Al-Mujlad pointed out that many plants previously at risk of extinction have made a comeback, thanks to the establishment of reserves and the implementation of new regulations and laws aimed at protecting the environment and conserving its natural resources.


How Saudi Arabia is protecting users’ privacy and data from harmful AI

Updated 10 April 2025
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How Saudi Arabia is protecting users’ privacy and data from harmful AI

  • AI technologies often collect sensitive personal data, raising concerns over consent, surveillance, and potential misuse
  • Saudi Arabia is leading AI regulation in the region with ethical principles and a personal data protection law

RIYADH: As artificial intelligence seeps deeper into everyday life — from smart assistants and facial recognition to online shopping and AI-generated selfies — so too do the threats to personal data and privacy.

The dazzling capabilities of AI come at a cost many users do not fully grasp: exposure to data collection, surveillance, and potential misuse. And in a world where convenience often trumps caution, experts are urging users and organizations alike to slow down and scrutinize the digital tools they engage with.

“AI systems often depend on vast amounts of data, including sensitive personal information, which raises significant privacy issues,” Osama El-Masry, who leads data protection and privacy practice delivery for the Middle East region at the IT consulting firm Cognizant, told Arab News.

“Many users are unaware of how their data is collected, stored, and utilized, leading to fears of unauthorized access or misuse. For example, technologies like facial recognition can infringe on individual privacy without consent, posing risks of surveillance and tracking.”

This warning comes amid growing concerns about how AI software processes user data — especially in apps and platforms that seem harmless at first glance.

While regulation and ethical oversight are often viewed as a government or corporate responsibility, El-Masry stresses that users must also play an active role.

“This means reading privacy policies and being aware of what personal information is collected and how it may be used or shared,” he said.

“A critical aspect of this responsibility is limiting the sharing of personal data when using AI tools. Users should strive to provide only the minimum necessary information required to achieve their desired outcomes, avoiding unnecessary disclosure of sensitive data.”

In short, treat AI tools like you would any new technology: with a mix of curiosity and caution. The onus is on users to learn how their data is handled and to be wary of oversharing. On the flip side, organizations must prioritize privacy from the very beginning of product design.

“This involves implementing strong data protection measures, ensuring transparency and explainability in data usage, and adhering to AI and privacy regulations/principles,” El-Masry said. “Organizations should also clearly communicate their data practices to users, fostering an environment of trust.

“Ultimately, a collaborative approach, where both parties understand their roles and responsibilities regarding privacy, is essential for protecting personal information in the age of AI.

“By working together, users and organizations can create a more secure digital landscape that respects privacy rights.”

Take the current obsession with AI art filters, for instance. Millions of users upload their photos to apps that transform them into anime characters or classic oil paintings. But what happens to those original images?

“Many users may not realize that while the effect is fun, their original images are still being processed and may be retained by the app,” said El-Masry.

“This underscores the importance of being mindful about which platforms and applications are trusted with personal images and data. By taking these steps, users can harness AI’s potential while safeguarding their personal information against misuse.”

It’s a simple but powerful reminder: Just because something looks like harmless fun, doesn’t mean it’s risk-free. Every interaction with AI — no matter how trivial it seems — carries data implications.

As AI becomes more sophisticated and integrated into business, healthcare, finance, education, and government systems, the implications for misuse — whether accidental or malicious — become more severe. (Pexels illustration image)

Users are also advised to challenge the information they receive from AI platforms. While many tools promise personalization and convenience, they can just as easily perpetuate bias or inaccuracies.

“Continuous education about AI ethics and privacy implications empowers users to make informed choices about their interactions with these technologies,” said El-Masry. “Users should also advocate for ethical data practices within their communities, promoting accountability among developers and organizations.

“It’s important to recognize that AI applications vary widely, with some being non-privacy-related, such as telecom network enhancements and medical diagnostics, and others being privacy-sensitive, like marketing profiling and predictive analysis.

“Users should be particularly cautious when interacting with AI technologies in privacy-sensitive fields, as these applications often involve the handling of personal data that can impact privacy rights.”

There are ways to navigate the AI landscape safely. One approach is to seek out AI tools that prioritize user privacy through transparent practices and robust protection measures.

“By taking these steps, users can harness AI’s potential while safeguarding their personal information against misuse,” said El-Masry.

The stakes are higher than many realize. As AI becomes more sophisticated and integrated into business, healthcare, finance, education, and government systems, the implications for misuse — whether accidental or malicious — become more severe.

El-Masry lists several privacy threats tied to AI applications, including “unintended biased decisions, unethical AI use cases, data leaks, decisions ambiguity, and the use of AI with vulnerable data subjects.

“This is becoming a global concern and the driver for the issuance of the different ethical AI regulations/principles by many policymakers across different regions and countries to mitigate the above risks associated with the use of AI.

Osama El-Masry. (Supplied)

While much of the world is still struggling to keep pace with innovation, Saudi Arabia has moved to regulate and promote the ethical use of data and AI.

“The Kingdom introduced the Personal Data Protection Law, which establishes clear guidelines for data collection, processing, and sharing, ensuring that individuals’ privacy rights are protected,” said El-Masry.

“This framework aligns with international standards, signaling a commitment to responsible data management.”

The country’s National Strategy for Data and Artificial Intelligence is another critical piece of its governance efforts. It aims to build a culture of innovation without compromising ethical boundaries.

“Notably, SDAIA has issued a set of ethical AI principles that emphasize fairness, accountability, transparency, and privacy,” said El-Masry. “These principles guide the development and deployment of AI technologies, ensuring they are used responsibly and ethically.”

Despite Saudi Arabia’s leadership, data privacy in the broader Middle East remains patchy. Many countries still lack comprehensive legal frameworks to protect users’ rights.

El-Masry believes that’s an area ripe for action. “Governments should establish comprehensive AI and data privacy laws and regulations that align with international standards, providing clear guidelines for data processing.”

DID YOU KNOW?

• Saudi Arabia has introduced the Personal Data Protection Law to safeguard user privacy and regulate data use responsibly.

• The Kingdom’s National Strategy for Data and AI promotes innovation while ensuring ethical, transparent, and accountable AI practices.

• SDAIA’s ethical AI principles emphasize fairness, privacy, and governance, guiding responsible development and deployment of AI technologies.

He also advocates for coordinated public-private collaboration to raise the bar for compliance and innovation across the region.

“Organizations must prioritize compliance and even go beyond compliance and acknowledge the value of investing in implementing data responsibility practices and technologies that ensure robust privacy compliance and AI governance in conducting business, which has a direct impact on their revenues and sustainability. There are clear examples of private organizations who adopted this approach and (have) proven to be competitive and successful.

“Organizations should communicate their data practices clearly to build public trust. Additionally, mandating that organizations document AI use cases involving personal data and ensuring periodic reviews of AI algorithms can help maintain compliance with privacy regulations.

“Governments can support this by providing resources, consultation, and training to enhance organizations’ privacy and AI governance capabilities.”

While legislation and corporate responsibility are critical, El-Masry says individuals must also be empowered to take charge of their own digital lives. He calls for greater awareness and education around data privacy.

“By adopting a proactive and unified approach, both organizations and governments can create a safer digital environment that prioritizes privacy for all,” he said.

As AI becomes increasingly entangled in the infrastructure of modern life, protecting privacy is no longer a niche concern — it’s a collective responsibility. From the laws that govern AI to the choices we make about which apps to trust, the future of digital safety depends on everyone playing their part.

As El-Masry puts it: “By working together, users and organizations can create a more secure digital landscape that respects privacy rights.”
 

 


Saudi and French experts explore opportunities for cooperation in sustainable agriculture

Updated 10 April 2025
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Saudi and French experts explore opportunities for cooperation in sustainable agriculture

Saudi Arabia’s National Research and Development Center for Sustainable Agriculture, also known as Estidamah, welcomed a delegation from the French National Federation of Seed Potato Growers for an official visit during which they discussed opportunities for enhanced cooperation and exchanges of expertise.

The visitors learned about the center’s activities, including its research and technical programs and prominent projects that support the development of sustainable agricultural solutions in the Kingdom.

The center said the visit reflected its commitment to building strategic partnerships with leading international organizations, and the sharing of experience that can contribute to the development of the agricultural sector and improved food security.

The French federation, which specializes in support and development of potato seed production, oversees a number of research and technical institutions.


AlUla Skies Festival 2025 returns next week 

Updated 10 April 2025
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AlUla Skies Festival 2025 returns next week 

  • The festival features a variety of additional activities, including illuminated hot air balloon shows, tethered-flight and free-flight balloon rides over AlUla’s iconic landmarks, and musical concerts blending culture, exploration and entertainment

RIYADH: AlUla Moments has announced the return of the “AlUla Skies Festival 2025” from April 18 to 27, featuring a variety of new experiences.

The festival highlights the area’s clear, light-pollution-free skies and AlUla’s deep, ancient connection to astronomy, as it is home to Gharameel and AlUla’s Beacon, the first designated Dark Sky locations in the Middle East, recognized by the International Dark-Sky Association, solidifying AlUla’s status as a global hub for astro-tourism.

The festival offers visitors a rare opportunity to stargaze in a pristine natural environment, showcasing IDA-certified locations such as Gharameel and AlUla’s Beacon.

These spots are among the first official Dark Sky Sites in the region, reinforcing AlUla’s role as a leading destination for stargazing tourism.

Visitors can head to the Gharameel Reserve to view the Milky Way in one of the clearest skies in the region. The experience also includes night walks, camping sessions and grilled dinners around campfires.

The festival features a variety of additional activities, including illuminated hot air balloon shows, tethered-flight and free-flight balloon rides over AlUla’s iconic landmarks, and musical concerts blending culture, exploration and entertainment.

For more information about the AlUla Skies Festival, visitors can check the official website: https://www.experiencealula.com/en.


SFDA CEO meets German food safety president 

Updated 10 April 2025
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SFDA CEO meets German food safety president 

  • The meeting took place as part of the bilateral engagements on the sidelines of the sixth meeting of the International Heads of Food Agencies Forum, held in Chile from April 9-11

RIYADH: The chief executive officer of the Saudi Food and Drug Authority, Dr. Hisham S. Aljadhey, on Thursday met in Santiago with President of the German Federal Institute for Risk Assessment Dr. Andreas Hensel.

The meeting took place as part of the bilateral engagements on the sidelines of the sixth meeting of the International Heads of Food Agencies Forum, held in Chile from April 9-11. 

According to a press release from the SFDA, both sides underscored the crucial role of regulatory authorities in forging robust partnerships with the private sector.

This collaboration is vital for developing and improving product quality, driving progress, and enhancing operational efficiency within a unified system that prioritizes product safety.

Discussions also centered on the importance of establishing an integrated regulatory system underpinned by reliable reference data, accurate quality testing, and transparent regulatory frameworks.

This foundation will foster greater confidence in regulatory information, improve the capacity for proactive risk assessment and response, and ultimately enhance product reliability and food safety.

Officials from the SFDA delegation also conducted a series of bilateral meetings with several counterpart regulatory bodies, including the UK Food Standards Agency, the Chilean Food Safety and Quality Agency, the New Zealand Food Safety branch of the Ministry of Primary Industries, and the Portuguese Economic and Food Safety Authority.

These meetings were geared toward fostering cooperation frameworks and enhancing integrated work with international organizations to serve food quality and safety objectives.