Arabian camel drivers’ songs aim for place on UNESCO heritage list

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Updated 04 June 2020
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Arabian camel drivers’ songs aim for place on UNESCO heritage list

  • The art form symbolizes the close relationship between a camel and its shepherd

JEDDAH: The Saudi Heritage Preservation Society (SHPS) and Ministry of Culture (MoC) are preparing a draft proposal to inscribe one of the oldest forms of singing in the region on UNESCO’s Representative List of the Intangible Heritage of Humanity by 2021.

Ghna’a Al-Rukban, the music of the riders in Arabic, is the oldest musical genres in Arabia. It emerged long centuries before the emergence of Islam and symbolizes the close relationship between a camel and its shepherd.

It includes the form of singing known as Al-Hida’a or Al-Huda’a, which takes its name from the “hadi”, the camel driver or shepherd. This is more than just a means to get the camel to move faster or stimulate the herd to gather around the hadi when he sings. It also acts as a form of entertainment for both the driver and his camel and fills their time as they journey long across the empty deserts of the Arabian Peninsula.

According to SHPS, this form of singing is one of the most important forms of verbal expressions practiced in the Arabian Peninsula. Something similar is practised anywhere in the world where camels exist.

The SHPS and MoC are working to register this authentic Arabic tradition in collaboration with the UAE and Oman.

“The importance of Al-Hida’a comes from its reflection of human creativity in communicating with the components of the environment in which people live. Through this art, humans were able to find a way to communicate effectively with camels,” said Dr. Sultan Al-Saleh, the director of the heritage department at SHPS.

Saudi Arabia took the initiative in filing the proposal to UNESCO “since Al-Hida’a is a shared tradition among several cultures and societies in the region. Many countries were invited to participate and the UAE and Oman were the two willing to take part,” Al-Saleh told Arab News.

However, each participating country will prepare a separate file focusing on the practice of this heritage in their own community. These files will be merged later.

“Our team had been searching for and meeting with practitioners of this art and documenting their practices, narrations and knowledge about this tradition using visual and written means,” said Al-Saleh. “This is the best possible approach at the beginning of any documentation journey.”

Saudi Arabia expects Al-Hida’a to be inscribed on UNESCO’s Representative List of the Intangible Heritage of Humanity by the end of 2021, but the documentation process of this tradition continues and is constantly updated by SHPS researchers, Al-Sultan said.

The UNESCO list classifies its components under five categories; Al-Hida’a falls under that of oral traditions and expressions.

“Oral heritage is transmitted between generations verbally through narration and anecdote, therefore many of its elements may be lost if it is not documented,” Al-Saleh said.

As an official partner to UNESCO World Heritage Centre, SHPS follows its adopted methodology in documenting intangible cultural heritage.

Al-Saleh said what adds to its beauty is the fact that Al-Hida’a singing varies according to where the human and the camel are living, “For instance, our team has visited different regions in the Kingdom where this art is performed and found a vast difference on choice of words, melodies used and styles,” he said.

The camel is a distinct symbol of the desert and the Middle East, in the eyes of many Arabs, and is a creature of great beauty. The camel has played a central role in the historical development of Arabic society — where an elaborate vocabulary and extensive literature have been devoted to it. Saudi anthropologist Saad Al-Suwaiyan dedicated the sixth volume of his series “Traditional Culture of Saudi Arabia,” to this animal and its significance in the Saudi culture on different levels, including language, culture, art and singing.

Al-Hida’a is said to date back to a time where a camel driver fell from his camel and broke his arm. The story goes that when he shouted “Oh my hand! Oh my hand!” his voice made the camels surround him and follow him without effort. The drivers realized the effect of singing on camels — that it was an easier and kinder way to lead their herds. This led to the exclusion of other coercive measures such as hitting or poking on the animal’s stomach.

Some history books said the man in the story who became the first “hadi” was the Prophet Mohammad’s 17th great grandfather, Mudhar bin Nizar. Arabs inherited the tradition later on; it began with using usually incomprehensible words to lead the herd of camels, but it evolved with time as a form of poetry structured on the rajaz meter in a rhythmical beat which the camels loved. The camels would put down their heads, stretch their necks out and with a lengthened pace shuffle forward musingly while the song lasted. It is said that the rhythm used conforms to the lifting and lowering of the camel’s feet.

Al-Hida’a poetry addressed topics such pride, love, friendship, and war. It also had different styles or tones based on the occasion and was influenced by the harsh life in the desert. Arabs used to sing Al-Hida’a homecoming songs and other songs to celebrate reaching the water well, the basic source of life. 

Furthermore, the art form was mentioned in many important texts by Arab and Muslim writers. For instance, in his book “The Revival on Religious Sciences” the Muslim scholar Abu Hamid Al-Ghazali mentioned Al-Huda tradition to argue for the permissibility of music and defend the instinctive experience on ecstasy related to it.

Al-Ghazali wrote, “And the camel, in spite of his stupidity in nature, feels the effect of the driving-song to such a degree that, hearing it, he counts heavy loads light, and, in the strength of his alacrity through listening to it, holds long distances short; such an alacrity is aroused in him as intoxicates and distracts him. Then, as the desert grow long to them and fatigue and weariness under the loads and burdens seize upon them, whenever they hear someone striking up the drinking-song you will see how they extend their necks and pay attention to the singer with ears erect, and hasten in their pace till the loads and burdens shake them up; and often they kill themselves from the force of the pace and the weight of the burdens, while the do not perceive it through alacrity.”

In addition, the founder of Saudi Arabia, King Abdulaziz Al-Saud himself, was a poet and wrote many poems in Al-Hida’a style, where he told stories and expressed the thoughts and feelings he experienced through his battles uniting the country, poems which remain a living source of this country’s oral history.

Moreover, many contemporary artists perform songs celebrating this Arabic heritage, such as the collaboration between the late Tunisian singer Thekra and Libyan artist Mohamed Hassan, where they tried to document the desert singing through modern musical means, most famously in the song “Hida’a Al-Ebel.”

Other artists also featured this tradition in their songs: “Ya Jammal” by the late Palestinian singer Rim Banna, the Lebanese musician Marcel Khalifah singing “Ya Hadi Al Eys,” a poem by Mahmoud Darwish, or Syrian singer Sabah Fakhri performing Mohammed Abul-Qasim’s poem “Ya Had Al Eys.”  

Today, Al-Hida’a is still practiced to control camels across different countries, but this form of singing also exists in a more complicated style in the form of poetry dedicated to occasions such as weddings.


Saudi authorities close 996 establishments over health violations 

Updated 6 sec ago
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Saudi authorities close 996 establishments over health violations 

RIYADH: A total of 5,912 inspections covering 4,307 establishments were carried out across the Kingdom by the Saudi Food and Drug Authority in April and May.

A total of 996 were shut down due to various violations, while 136 were closed for operating without required licenses and for product safety breaches.

Additionally, production lines at 127 establishments were halted and 1,750 types of products were seized.

The initiative is part of the SFDA’s efforts to ensure compliance with approved regulations and to uphold high quality standards.

At one food establishment, inspectors found raw materials of an unknown origin, employees without health certificates, the absence of a tracking system and inadequate measures being taken to prevent cross-contamination. These led to the closure of the business and the implementation of necessary legal measures.
 


Need for global collaboration to fight drought stressed

Updated 18 min 28 sec ago
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Need for global collaboration to fight drought stressed

  • Saudi Arabia, along with partners, launched the Riyadh Global Drought Resilience Partnership on the first day of the 4th International Conference on Financing for Development

RIYADH: As part of the Kingdom’s efforts to mitigate the impacts of desertification, improve air quality and achieve its sustainable development goals, Saudi Arabia, along with partners, launched the Riyadh Global Drought Resilience Partnership on the first day of the 4th International Conference on Financing for Development.

Held in Seville, Spain, from June 30 to July 3, the four-day event saw the participation of 70 countries, including attendance by local and international ministers, environmental organizations and financial development entities.

Among the participants was Saudi Deputy Minister for Environment, Water and Agriculture Osama Faqeeha.

Faqeeha, who is also the adviser to the 16th session of the Conference of the Parties Presidency, emphasized the significance of collaborative efforts and innovation to address the escalating threat of climate change that resulted in complicated and devastating environmental issues such as drought.

Faqeeha said: “The Riyadh Drought Resilience Partnership will serve as a global facilitator, a ‘one-stop shop’ for drought resilience, promoting the shift from reactive relief response after drought hits to proactive preparedness.

“We also seek to amplify global resources to save lives and livelihoods around the world.”

The deputy minister said that solutions should be applied through strategies and mechanisms to ensure enhanced resilience in the areas that were mostly affected by drought and climate change globally.

He praised the partnership with the International Drought Resilience Alliance, a global coalition that aims to build resilience against droughts and climate change. 

He said it was fundamental to bridging the gap between the political and financial aspects to ensure the achievement of long-term sustainable development objectives.

The discussion highlighted some of the national efforts and strategies for environmental sustainability, including efforts by the OPEC Fund for International Development, the Islamic Development Bank and the CAF Development Bank of Latin America.


Saudi Shoura Council members visit Turkish parliament

Updated 33 min 6 sec ago
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Saudi Shoura Council members visit Turkish parliament

ANKARA: Members of the Saudi-Turkish Parliamentary Friendship Committee of the Saudi Shoura Council met with their counterparts from Turkiye during a visit to the country.

During the meeting, held in Ankara, the two sides reviewed ways to further boost their relations and discussed other topics of common interest.

The Saudi delegation also met with Numan Kurtulmus, president of the Turkish Grand National Assembly.
 


How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

Updated 25 min 39 sec ago
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How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

  • Small business owners are using smart tools to automate tasks like bookkeeping, customer service, and content creation with minimal resources
  • Platforms like Salla and QuickBooks help entrepreneurs manage online stores, financials, and logistics, saving time and boosting efficiency

RIYADH: Artificial intelligence is revolutionizing the landscape for small businesses, offering innovative solutions that enhance efficiency, creativity, and competitiveness. As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.

One of the most significant advantages of AI is its ability to automate repetitive tasks. Tools like chatbots can handle customer inquiries around the clock, freeing up valuable time for business owners to focus on strategic initiatives.

This not only improves customer service but also enhances overall efficiency.

AI-powered analytics platforms can process vast amounts of data, providing actionable insights that help businesses make informed decisions based on market trends and consumer behavior. 

In this dynamic environment, AI is transforming small business operations.

A notable example is Hams Nabeel, a working mother who founded her business, Thikra, to preserve cherished memories for families.

“There was a clear need for my business idea,” she told Arab News. “Since I had my daughter, I wanted to preserve her hospital items — like her hat, blanket, and hand bracelet — all in one place.”

AI has become crucial in Nabeel’s entrepreneurial journey, streamlining various aspects of her operations. “ChatGPT helped me expand my business by crafting a clear structural plan,” she said.

What typically took weeks can now be accomplished in minutes, providing clarity when she faced uncertainties.

AI also assisted Nabeel in comparing 3D printers and defining her business’s vision. “AI guided me in crafting my mission and vision and even generated social media posts,” she said.

For financial management, she relies on QuickBooks, which automates tasks and offers valuable insights. Furthermore, Nabeel uses Salla, a website creation tool that simplifies online store management.

“Creating a business is so easy with Salla,” she said, allowing her to focus on creativity rather than technical details.

Screenshot of a page in the AI-enabled powered Salla platform.

In creative sectors, AI tools are essential for content creation and design. From generating social media posts to developing marketing materials, AI helps small business owners maintain a robust online presence without extensive resources.

“We have traditionally always been creatives before tech developers, but with AI it is now enabling us to combine both,” Denis Bodart, who operates a creative animation agency called Feed Me Light in London and Riyadh, told Arab News.

“We are now building more creative tools and AI products, including a new SaaS (Software as a Service) platform focused on the out-of-home advertising sector, which allows us to dynamically display content on various screens at once.

“Imagine walking through a city filled with screens that communicate and showcase engaging, interactive content. For example, the displays can respond to the latest football or esports results, presenting teams in an exciting manner.

“They can also adapt to weather conditions and customize their content based on audience presence in events, venues, and shops.”

Bodart highlighted how AI agents support his team. “By training AI agents to understand our business more, we can use these agents to help support our teams, providing a helping hand with more repetitive tasks such as receipts, bookings, data fetching, or even helping enhance our marketing and sales teams, amplifying our business’s online presence.”

He added: “For Saudi Arabia, the strategic integration of AI holds immense potential to create a truly transformative and positive impact on how they approach upcoming global events such as the Winter Olympics, Asian Cup, and World Cup events.

“This technology can significantly elevate fan engagement, optimize operations, and craft unparalleled experiences, setting new benchmarks for global sporting events hosted in the Kingdom.”

Denis Bodart, who runs a creative animation agency called Feed Me Light in London and Riyadh, says AI helps small business owners maintain a robust online presence without extensive resources. (Supplied)

Integrating AI allows small businesses to provide seamless customer experiences. Automating processes like order management and payment processing enhances customer satisfaction and loyalty.

“AI has completely changed the game for small creators like me,” Salwa Beauty, a prominent social media influencer in Saudi Arabia, told Arab News. “It’s like having a full creative team in your pocket.”

Salwa utilizes AI to generate content ideas, animate scenes, write captions, and redesign photos — tasks that once required extensive time and resources.

For her fitness content, Salwa has eliminated the need for models or physical products. “I can animate people, create scenes, and even showcase products being used — all without hiring anyone or incurring upfront costs,” she said.

This capability allows her to build a complete brand presence independently, showcasing the democratizing power of AI.

The freedom AI provides is substantial for small businesses. By enabling entrepreneurs to launch ideas, test visuals, and create professional content quickly and affordably, AI empowers them to stand out in a crowded market.

“AI is literally my assistant now,” said Salwa.

AI also reduces costs associated with traditional modeling. Additionally, AI facilitates content creation and scheduling, allowing businesses to maintain a consistent online presence effortlessly.

Platforms like Salla and Zid are enhancing the landscape for small businesses in Saudi Arabia. These platforms leverage AI to optimize customer interactions, enabling efficient order scheduling, carrier connections, and targeted marketing messages based on customer data.

Screenshot of a page in the AI-enabled Zid platform.

Such features not only save time but also enhance the overall customer experience.

AI has emerged as an invaluable asset for small businesses, offering innovative solutions that enhance productivity, creativity, and financial management. Integrating AI tools can significantly transform the entrepreneurial journey, enabling working mothers and small creators to thrive in today’s competitive market.

With AI as a partner, the possibilities for growth and success are limitless. As small businesses in Saudi Arabia continue to embrace these technologies, they open the door to a future where creativity and efficiency flourish, paving the way for new ideas and opportunities.

AI is a powerful ally for small businesses, empowering them to optimize operations, enhance marketing efforts, and improve customer experiences. As more entrepreneurs embrace these technologies, the potential for growth and innovation continues to expand.


 


Saudi crown prince receives phone call from German chancellor

Saudi Crown Prince Mohammed bin Salman and German Chancellor Friedrich Merz. (File/AFP)
Updated 03 July 2025
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Saudi crown prince receives phone call from German chancellor

  • During the call, Saudi-German relations and ways to strengthen them in a number of areas were discussed

RIYADH: Saudi Crown Prince Mohammed bin Salman received a phone call from German Chancellor Friedrich Merz on Thursday, Saudi Press Agency reported.

During the call, Saudi-German relations and ways to strengthen them in a number of areas were discussed.

Important developments and efforts made to enhance security and stability in the region were also discussed during the call, SPA said.