French in Saudi Arabia - an alliance with a capital A

The consul general said that the Alliance Française of Saudi Arabia was part of a worldwide network and he gave an overview of the organization and its work. (Supplied)
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Updated 13 July 2020
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French in Saudi Arabia - an alliance with a capital A

  • Alliance Francaise has played an important role promoting French language and culture in Saudi Arabia

JEDDAH: The French language has been in Saudi Arabia for over 180 years and is spreading among young Saudi people. The Alliance Française of Saudi Arabia is playing an important role in introducing the language to the new Saudi generation.

According to the Jeddah-based consul general of France, Mostafa Mihraje, the French have been in Jeddah since the consulate opened its doors in the city's Al-Balad district for the first time in 1839.

“During this long period, we shared the joys and the sorrows of Jeddah and its people,” he told Arab News. “We were there during the two world wars, the horrible epidemics (in particular the cholera epidemic of 1893), but also during the great moments in the history of Saudi Arabia. This long presence allows me to say that we have an intimate relationship with Jeddah and the west of the Kingdom, and I am honored to be part of this continuous history.”

The consul general said that the Alliance Française of Saudi Arabia was part of a worldwide network and he gave an overview of the organization and its work.

“It has been present in Saudi Arabia since 2011 and its main objectives are teaching French as a foreign language, promoting the French language and the dissemination of French-speaking cultures, as well as being a cultural center encouraging cultural exchanges between Saudi Arabia and France.”

The Alliance Française had succeeded in spreading the French language and culture in the Kingdom and Saudi students were very interested in learning French, according to Mihraje.

“The Alliance Française responds to the growing needs of the Saudi population, particularly in the academic and professional fields. The courses are all validated by French diplomas and certifications, organized jointly with the French Ministry of National Education and the French embassy.”

He said that some 1,500 students took courses at the Alliance Française last year and that more than 1,000 candidates had obtained certification in French. He added that more than 70 percent of Alliance Française students were Saudi nationals and that, since it was established, the Alliance Française had welcomed and trained more than 15,000 Saudi students.

“In the framework of two major cooperation projects between Saudi Arabia and France, the Alliance Française has shown its capacity to respond in an adapted manner to the needs of young Saudis. In the medical sector, the Alliance Française prepares around 100 doctors every year to continue their medical specialty studies in France and, within the framework of the Franco-Saudi AlUla project, the Alliance Française trains around 100 young women and men from the AlUla region before they go on to continue their training in sectors related to tourism and hospitality in France.”

In March 2019, the Alliance Française signed an agreement with the Makkah Chamber of Commerce and Industry (MCCI) to teach the French language in the holy city of Makkah. That move was of great significance to the Alliance Française.

Mihraje said that Makkah was a major city for pilgrimage and, in line with the Vision 2030 reform plan goal of reaching 30 million pilgrims by 2030, among these visitors were an important number from European and African French-speaking countries and many pilgrims who spoke neither Arabic nor English.

“It seemed to us that learning the French language by economic actors (hotels, transport, catering) in this context was a necessity. I was very pleased to find that the MCCI, and in particular its president, Hisham Kaaki, shared the same analysis. This is how we quickly signed a cooperation agreement between the Alliance Française and the MCCI.”

French language training provided by the Alliance Française on the MCCI’s premises has been growing in success. Mihraje said that this success was the result of the quality of the training provided by the Alliance Française, the comfort of the premises and the proximity of the training location and demand, both for personal and professional purposes.

“In one year, more than 130 students registered for these French courses. The people of Makkah show great interest and curiosity for learning French and I am delighted. One year after signing this agreement, the Alliance Française and the MCCI are confident in their ability to further develop French lessons for the benefit of the city’s inhabitants and economic sector.”

In the same spirit, he added, the Alliance Française signed a similar agreement with the Chamber of Commerce of Yanbu (YCCI), which presented strong potential through the Royal Commission of Yanbu and the perspectives of industrial development.

“I would like to thank my friend Murad Al-Arwi, president of the YCCI, who also perceived the added value of learning French for the young people of the region.”

French has been taught in Jeddah for years for different reasons, one of which is the presence of the French International School in Jeddah, which has been part of the Jeddah landscape since 1966 and where 1,200 students are enrolled.

The French-speaking schools of Jeddah, such as the Jeddah International School, Al-Nawras and the Arc de Triomphe School, teach French to more than 2,800 pupils.

“The Alliance Française responds to the growing needs of the Saudi population, particularly in the academic and professional fields.”

Mohammed Al-Kinani

“French is also taught in higher education establishments such as King Abdulaziz University, Effat University and the University of Business Technology. We thus see that French is taught in Jeddah to more than 5,000 people, and this is a source of pride for us,” Mihraje said.

Last February, the Islamic Development Bank (IsDB) and Campus France signed an agreement in Paris to foster mobility and knowledge-sharing between France and the 57 member states of the Organization of Islamic Cooperation (OIC). This agreement targets support to around 200 international students a year by offering them scholarships and a personalized follow-up.

Mihraje said that academic cooperation was a key element of France’s international action because it believed in the power of knowledge and human interaction as a way of fostering sustainable and peaceful international relationships and economic development.

“The agreement between IsDB and Campus France is part of this global policy. Therefore, France has set itself the goal of welcoming half a million foreign students by 2027 at the highest international standards. To serve this goal, our Prime Minister Edouard Philippe launched last year the ‘Choose France’ strategy. This new strategy is based on a simplification of visa policies, the reinforcement of programs in French as a foreign language and university programs taught in English, and the development of a global communication campaign.”


KSrelief continues aid work across Middle East

The initiative is part of Saudi Arabia's humanitarian and relief efforts aimed at alleviating the suffering. (SPA)
Updated 6 sec ago
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KSrelief continues aid work across Middle East

  • The initiative is part of Saudi Arabia's projects aimed at ensuring food security

RIYADH: The Kingdom’s aid agency KSrelief has continued to provide support for vulnerable communities across the Middle East, the Saudi Press Agency reported on Wednesday.

Food was sent to 187 families in Yemen’s Al-Dhale governorate, benefiting 1,309 people.

In Syria’s Al-Rastan city aid was sent to 48 families, benefitting 255 people, including bags of flour, winter kits, and personal care items.

The Kingdom also sent 125 tonnes of dates to Jordan, for distribution across various provinces and regions, starting from the Al-Qastal area south of the capital, Amman.

The aid was presented by Saudi Ambassador to Jordan Naif bin Bandar Al-Sudairi to Chief of the Royal Hashemite Court Yousef Issawi.

And 800 cartons of dates were delivered to families in Sudan’s Wad Madani locality of Gezira state, benefiting 5,111 people.


Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

Updated 28 January 2025
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Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

  • Crown Prince Mohammed bin Salman briefs members on telephone call with US President Donald Trump
  • Foreign Minister Prince Faisal bin Farhan visited Damascus and Beirut last week for talks with the new Syrian ruler and Lebanese president

RIYADH: The Saudi Cabinet on Tuesday discussed the outcomes of Foreign Minister Prince Faisal bin Farhan’s visits to Syria and Lebanon last week.

The prince met newly elected Lebanese President Joseph Aoun in Beirut and the new Syrian ruler, Ahmed Al-Sharaa, in Damascus.

The Cabinet session in Riyadh was chaired by Crown Prince Mohammed bin Salman, who briefed members on his telephone conversation with new US President Donald Trump last Wednesday, and his meeting with Italian Prime Minister Giorgia Meloni on Sunday during her visit to AlUla.

After the session, Minister of Media Salman Al-Dossary said Saudi diplomacy supports Syria and Lebanon, and the efforts to restore their rightful positions within the Arab and international communities.

Cabinet members also praised the work of the Kingdom’s delegation at the annual World Economic Forum summit in Davos last week. Several Saudi ministers and business leaders attended the event, at which the Kingdom hosted a Saudi House pavilion to showcase the nation’s transformation and help forge connections with government and business stakeholders.

The Cabinet said that the announcement by Saudi Arabia that it will regularly host WEF meetings in Riyadh beginning in 2026 reaffirms the country’s leadership role as a global center for international dialogue, the Saudi Press Agency reported.


Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

Updated 28 January 2025
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Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

  • Designers tell Arab News what inspires their creativity
  • Haruss founder says ‘it’s an honor’ to represent the Saudi fashion industry

RIYADH: As part of their mission to empower Arab designers, Layali Maraya is featuring regional designers at the Mansard Hotel in Riyadh until Wednesday.

The three-day event, held under the patronage of Ameera Al-Taweel, Layali Maraya features modern luxury in a collection of Arab brands including Okhtein, an Egyptian label known for its handcrafted handbags with detailed accents that represent the beauty of Egyptian culture.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor. (AN Photo by Abdulrhman Bin Shalhuob)

Also featured is Lynyer, a Lebanese brand by Leen Abelnour, who finds inspiration in Asian and Middle Eastern jewelry aesthetics and nature to create bold pieces.

“I ended up going for very big statement pieces that go with Middle Eastern women, and make women stand out wherever they are, especially for confident women who want to walk into the room and turn heads,” she said.

HIGHLIGHT

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

“All the pieces that you see here are nature inspired. They are also very culturally inspired by India, Pakistan, and by Lebanon, which is where I’m from.”

Leen Abelnour, the founder of Lynyer Statement Jewels, is inspired by Asian and Middle Eastern jewelry, blending nature's delicacy into bold pieces. (AN Photo by Abdulrhman Bin Shalhuob)

Growing up in the Kingdom and traveling internationally to pursue her career, Abelnour said that being back in Riyadh was a full-circle moment for her.

“When I launched the brand, I wanted to work with small artisans around the world … I started realizing that growing up in Saudi Arabia has really affected my taste in jewelry,” she said.

Saudi clothing brand Harjuss is designed to meet "basic, essential, human needs," according to its founder Saud Saleh. (AN photos by Abdulrhman Bin Shalhoub)

The founder of Saudi clothing brand Harjuss, Saud Saleh, said the label completes “basic, essential, human needs.”

Harjuss’s ready-to-wear collections are created around the seasons. The winter collection plays with texture and heavy fabrics while the summer line uses linen for breathability.

“It’s a very smart casual, very simple, very classy collection and it’s a 100 percent Saudi brand, founded by young Saudi talents,” Saleh said. “This is an honor to us to be representing the fashion industry of Saudi Arabia to the region and the outside world.”

Layali Maraya also featured Saudi labels 1886, Abadia, Dalal Jewelry, and Nora Alshaikh, among others.

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor.

 


Japanese ambassador visits Japan Cultural Days at Ithra

Japanese Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at Ithra. (Supplied/Ahmed Al-Thani)
Updated 29 January 2025
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Japanese ambassador visits Japan Cultural Days at Ithra

  • Yasunari tours exhibits, drops in on sushi-making workshop
  • Locals, expats and Japanese visitors try tea ceremonies and other activities

DHAHRAN: Japan’s ambassador to Saudi Arabia attended a cultural event in Dhahran on Monday as the two countries celebrate 70 years of diplomatic relations this year.

Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at the King Abdulaziz Center for World Culture (Ithra), where events run until Feb. 8. The envoy even dropped in on a sushi-making workshop where Arab News was in attendance.

Communal tables were set up and a professional sushi chef instructed the 20 participants on how to prepare three kinds of sushi, using select ingredients. The ticketed class allowed sushi-lovers to roll out their own sushi and then eat it.

It is the first time that Japanese culture is truly immersed at Ithra. (Photo by Ahmed Al-Thani)

Those at the table joked that perhaps the ambassador popped in to see their work because he could not resist the delicious aromas coming out of the space.

One of those participants at the class was Danah Al-Harbi. The ambassador happened to visit her session, and she told Arab News that his visit showed his commitment to understanding the similarities between the two countries.

“It was honestly a completely new experience for us in the Eastern Province. It is the first time that Japanese culture is truly immersed at Ithra, and one of the most notable highlights of this event for me was the sushi-making experience.

Saudis that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.

Rieko Ono, Workshop facilitator

“I had to try it and it was truly exceptional. I love eating sushi, but I didn’t know how to make it until today,” Al-Harbi told Arab News. “Now, I can eat it after making it.”

Saudis making sushi at the Japan Cultural Days workshop. (Photo by Ahmed Al-Thani)

Yasunari also visited the Japanese House experience where visitors took part in a traditional tea ceremony, serving and drinking matcha while making wagashi, the delicate, plant-based traditional Japanese confectionary crafted by hand to complement the unsweetened tea.

“The most interesting part is that I find something similar and also something in common between the two countries, Japan and Saudi, I found that the Arabic coffee and tea culture is something very close to each other, and we use this too for friendship and harmony,” Rieko Ono, who flew over from Tokyo to lead some of the workshops, told Arab News.

“I came to Saudi Arabia a few years ago, that was also fun, so it’s my second time and I love this. I’m very happy that Saudi Arabia is open now and so welcoming — I admire this.

“Saudi people love Japanese culture and anime helped us a lot,” she said. “Saudi people that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.”

 


Saudi sustainable fashion leaders honored at Riyadh awards ceremony

Updated 28 January 2025
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Saudi sustainable fashion leaders honored at Riyadh awards ceremony

  • Local brands AMUSED, Darah, and Asteri recognized for their efforts in green fashion
  • Winners will attend a week-long mentoring program in Paris

RIYADH: Leaders in sustainable fashion in Saudi Arabia were honored at an awards ceremony in Riyadh on Monday.

Preowned luxury marketplace AMUSED, upcycling startup Darah, and sustainable makeup brand Asteri were the three winners of the inaugural Middle East Kering Generation Award.

The event was hosted by the French corporation that owns brands including Gucci and Balenciaga, in partnership with the Saudi Fashion Commission.

Rawan Alderaibi, CEO of Darah, spoke to Arab News about how she quit her corporate job to pursue her passion for fashion, before realizing that there was practically no secondhand market in Saudi Arabia.

“After exploring the idea further, I was led to an entrepreneurial incubator, developed the idea even further and came up with the idea of Darah — the circular model, where we start by reselling secondhand items … and upcycle some of the items into something more creative that makes people feel more unique and they only have one piece,” she said.

Darah buys clothing items by the kilogram: items in good conduction are sold as is, and the ones with some damage or issues are upcycled.

This idea has brought the startup some success and they now plan to expand into a recycling and local production factory.

AMUSED is a platform that connects buyers and sellers of previously owned, authenticated luxury items in Saudi Arabia. Mindful that fashion is the second-largest polluting industry in the world, AMUSED aims to create a more circular economy to break away from the make-use-dispose model that has dominated the fashion culture.

Sara Teymoor, co-founder of AMUSED, told Arab News: “It’s been five years of hard work creating this business and to receive the recognition for sustainability to us entrepreneurs is invaluable to our confidence and also to the connections, the mentorship and the opportunity that this award will bring us.

“We have a green field for fashion here in Saudi and we are now able to start with sustainability in mind. That is just priceless for our economy here in fashion and paving the way for our future generations.”

The third winner, Asteri, is one of the fastest growing makeup brands in the Middle East, designed specifically for the Arab woman. The company prides itself on its desert-proof, clean, and vegan products that also have sustainable and refillable packaging, certified by global nonprofit B Lab.

Burak Cakmak, the commission’s CEO, told Arab News: “I think for all of the winners, we’ve identified that there is a component of localized engagement, which is critical because we want to make sure that what is selected is going to succeed in the region.

“All of these three businesses were very much relevant to the Saudi context, and it was somewhat linked to Saudi lifestyle or culture or the environment, but also they were bringing something that doesn’t exist in the region, and different than what we are seeing necessarily in the rest of the world.”

The three winners will take a week-long trip to Paris, where they will have the opportunity to engage in exclusive mentoring sessions with Kering’s Sustainability teams.

Cakmak added: “I think Saudi has proven to the world that it’s the biggest growth opportunity as a market for many sectors when it comes to fashion and creativity.

“It’s also offering a lot of opportunities. We’ve seen in the past few years, as the Fashion Commission, the potential of the industry and the talent that exists, as well as a lot of the startups going into business in the country.

“We are very keen to engage the right partners who can help us in that journey and be able to bring the right perspective and the right support to a growing, prospering economy.”