Facebook teams up with TBWA\RAAD for #LoveLocal campaign

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Ramez Shehadi, managing director at Facebook MENA.
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Updated 28 September 2020
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Facebook teams up with TBWA\RAAD for #LoveLocal campaign

  • Facebook will be working with content creators and communities from across the MENA region

At the beginning of September, Facebook Inc. announced the launch of #LoveLocal, a new initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the coronavirus disease (COVID-19) pandemic.

It has now partnered with leading regional creative agency TBWA\RAAD for the campaign, which aims to amplify the voices of local SMBs, shed light on their stories and challenges and help generate consumer demand for them across the region.

The campaign’s main video depicts eight unique stories filmed across Egypt, Jordan and Lebanon, featuring a real and diverse cast of small business owners in local shops who share their daily experiences and personal anecdotes.

A host of content pieces and executions have been developed for the campaign, including videos, IG stories, interviews with small business owners and a content creators’ activation idea. One of the executions includes a #LoveLocal pledge frame that users can add to their Facebook profile and pledge support to SMBs. On Instagram, this filter will be available as a trackable augmented reality filter where users will be able to post and highlight their favorite small business.

As part of the campaign, Facebook will be rolling out video content that will serve as a reminder of the emotional connection the public has with small businesses beyond the transaction. Facebook will also be working with content creators and communities from across the MENA region who will take part in a fun, interactive challenge for one day that will see them nominate each other to pick and support a local SMB.

“The relationships people have with local SMBs extend beyond the products and services. In our region, you don’t go to the hairdresser or to the corner shop. You go to Tony’s, or Emm Nazih’s, or Abou Houda’s. SMBs are not businesses; they are the people. Their names are on the signboards. We wanted this element to come to the fore, and this is what is exceptional about the campaign,” said Reda Raad, group CEO of TBWA\RAAD.

The move comes amid Facebook’s global ad boycott by major advertisers. When asked how Facebook is working with SMBs to ensure that they feel comfortable using the Facebook family of products and services, Ramez Shehadi, managing director at Facebook MENA, said: “We work closely with our SMB community to reassure them of our approach to hate speech. Facebook stands firmly against hate. We don’t benefit from it and we never have. Our users don’t want to see it and our advertisers don’t want to be associated with it.

“We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies. We’ve opened ourselves up to a civil rights audit, and we have banned 250 white supremacist organizations from Facebook and Instagram. The investments we have made in AI mean that we find nearly 90 percent of hate speech before users report it to us, while a recent EU report found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube. We know we have more work to do, and we’ll continue to work with civil rights groups, the Global Alliance for Responsible Media, and other experts to develop even more tools, technology and policies to continue this fight.”


Canada sues Google over alleged anticompetitive practices in online ads

Updated 15 sec ago
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Canada sues Google over alleged anticompetitive practices in online ads

  • The Competition Bureau is asking a tribunal to order Google to sell its ad tech tools, which it uses "unlawfully" to maintain its dominant market position
  • Google maintains the online advertising market is a highly competitive sector and that it intends to defend itself against the allegation

TORONTO: Canada’s antitrust watchdog said Thursday it is suing Google over alleged anticompetitive conduct in the tech giant’s online advertising business and wants the company to sell off two of its ad tech services and pay a penalty.
The Competition Bureau said that such action is necessary because an investigation into Google found that the company “unlawfully” tied together its ad tech tools to maintain its dominant market position.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX. It estimates Google holds a market share of 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms and 50 percent in ad exchanges.
This dominance, the bureau said, has discouraged competition from rivals, inhibited innovation, inflated advertising costs and reduced publisher revenues.
“Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process,” Matthew Boswell, Commissioner of Competition, said in a statement.
Google, however, maintains the online advertising market is a highly competitive sector.
Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint “ignores the intense competition where ad buyers and sellers have plenty of choice.”
The statement added that Google intends to defend itself against the allegation.
US regulators want a federal judge to break up Google to prevent the company from continuing to squash competition through its dominant search engine after a court found it had maintained an abusive monopoly over the past decade.
The proposed breakup, floated in a 23-page document filed this month by the US Department of Justice, calls for sweeping punishments that would include a sale of Google’s industry-leading Chrome web browser and impose restrictions to prevent Android from favoring its own search engine.


Australia passes landmark social media ban for under 16s

Updated 28 November 2024
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Australia passes landmark social media ban for under 16s

  • Aussie premier Anthony Albanese chapioned the bill in an effort to take young Australians “off their phones”
  • Critics say the ban would not “make social media safer for young people,” lacks details about its enforcement

MELBOURNE: Australian lawmakers passed landmark rules to ban under 16s from social media on Thursday, approving one of the world’s toughest crackdowns on popular sites like Facebook, Instagram and X.
The legislation ordering social media firms to take “reasonable steps” to prevent young teens from having accounts was passed in the Senate with 34 votes in favor and 19 against.
The firms — who face fines of up to Aus$50 million ($32.5 million) for failing to comply — have described the laws as “vague,” “problematic” and “rushed.”
The new rules will now return to the lower house — where lawmakers already backed the bill on Wednesday — for one final approval before it is all but certain to become law.
Speaking during the Senate debate, Greens politician Sarah Hanson-Young said the ban would not “make social media safer for young people.”
She said it was “devastating” that young people were “finding themselves addicted to these dangerous algorithms.”
Center-left Prime Minister Anthony Albanese, eyeing an election early next year, has enthusiastically championed the new rules and rallied Aussie parents to get behind it.
In the run up to the vote, he painted social media as “a platform for peer pressure, a driver of anxiety, a vehicle for scammers and, worst of all, a tool for online predators.”
He wanted young Australians “off their phones and onto the footy and cricket field, the tennis and netball courts, in the swimming pool.”
But young social media users, like 12-year-old Angus Lydom, are not impressed.
“I’d like to keep using it. And it’ll be a weird feeling to not have it, and be able to talk to all my friends at home,” he told AFP.
Many are likely to try to find ways around it.
“I’ll find a way. And so will all my other friends” Lydom said.
Similarly, 11-year-old Elsie Arkinstall said there was still a place for social media, particularly for children wanting to watch tutorials about baking or art.
“Kids and teens should be able to explore those techniques because you can’t learn all those things from books,” she added.

On paper, the ban is one of the strictest in the world.
But the current legislation offers almost no details on how the rules will be enforced — prompting concern among experts that it will simply be a symbolic piece of legislation that is unenforceable.
It will be at least 12 months before the details are worked out by regulators and the ban comes into effect.
Some companies will likely be granted exemptions, such as WhatsApp and YouTube, which teenagers may need to use for recreation, school work or other reasons.
Late amendments were introduced to ensure government-issued digital ID cannot be used as a means of age verification.
Social media expert Susan Grantham told AFP that digital literacy programs that teach children to think “critically” about what they see online should be adopted — similar to a model used in Finland.
The legislation will be closely monitored by other countries, with many weighing whether to implement similar bans.
Lawmakers from Spain to Florida have proposed social media bans for young teens, although none of the measures have been implemented yet.
China has restricted access for minors since 2021, with under-14s not allowed to spend more than 40 minutes a day on Douyin, the Chinese version of TikTok.
Online gaming time for children is also limited in China.


Microsoft faces wide-ranging US antitrust probe

Updated 28 November 2024
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Microsoft faces wide-ranging US antitrust probe

  • Competitors complain Microsoft locks customers into its cloud service
  • FTC earlier set the stage for probe into Microsoft’s role in AI market

The US Federal Trade Commission has opened a broad antitrust investigation into Microsoft, including of its software licensing and cloud computing businesses, a source familiar with the matter said on Wednesday.
The probe was approved by FTC Chair Lina Khan ahead of her likely departure in January. The election of Donald Trump as US president, and the expectation he will appoint a fellow Republican with a softer approach toward business, leaves the outcome of the investigation up in the air.
The FTC is examining allegations the software giant is potentially abusing its market power in productivity software by imposing punitive licensing terms to prevent customers from moving their data from its Azure cloud service to other competitive platforms, sources confirmed earlier this month.
The FTC is also looking at practices related to cybersecurity and artificial intelligence products, the source said on Wednesday.
Microsoft declined to comment on Wednesday.
Competitors have criticized Microsoft’s practices they say keep customers locked into its cloud offering, Azure. The FTC fielded such complaints last year as it examined the cloud computing market.
NetChoice, a lobbying group that represents online companies including Amazon and Google, which compete with Microsoft in cloud computing, criticized Microsoft’s licensing policies, and its integration of AI tools into its Office and Outlook.
“Given that Microsoft is the world’s largest software company, dominating in productivity and operating systems software, the scale and consequences of its licensing decisions are extraordinary,” the group said.
Google in September complained to the European Commission about Microsoft’s practices, saying it made customers pay a 400 percent mark-up to keep running Windows Server on rival cloud computing operators, and gave them later and more limited security updates.
The FTC has demanded a broad range of detailed information from Microsoft, Bloomberg reported earlier on Wednesday.
The agency had already claimed jurisdiction over probes into Microsoft and OpenAI over competition in artificial intelligence, and started looking into Microsoft’s $650 million deal with AI startup Inflection AI.
Microsoft has been somewhat of an exception to US antitrust regulators’ recent campaign against allegedly anticompetitive practices at Big Tech companies.
Facebook owner Meta Platforms, Apple, and Amazon.com Inc. have all been accused by the US of unlawfully maintaining monopolies.
Alphabet’s Google is facing two lawsuits, including one where a judge found it unlawfully thwarted competition among online search engines.
Microsoft CEO Satya Nadella testified at Google’s trial, saying the search giant was using exclusive deals with publishers to lock up content used to train artificial intelligence.
It is unclear whether Trump will ease up on Big Tech, whose first administration launched several Big Tech probes. JD Vance, the incoming vice president, has expressed concern about the power the companies wield over public discourse.
Still, Microsoft has benefited from Trump policies in the past.
In 2019, the Pentagon awarded it a $10 billion cloud computing contract that Amazon had widely been expected to win. Amazon later alleged that Trump exerted improper pressure on military officials to steer the contract away from its Amazon Web Services unit.


Union chiefs urge BBC staff to wear Palestinian flag colors or keffiyeh during ‘day of action’

Updated 27 November 2024
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Union chiefs urge BBC staff to wear Palestinian flag colors or keffiyeh during ‘day of action’

  • Protest on Thursday is a gesture of solidarity in support of demands for a permanent ceasefire in Gaza and the release of all hostages, organizers say
  • Some workers voice concerns that the action violates the broadcaster’s strict guidelines on impartiality and risks upsetting colleagues

LONDON: Britain’s Trades Union Congress has urged BBC staff and workers in other sectors to participate in a “workplace day of action” on Thursday by wearing the colors of the Palestinian flag or a keffiyeh.

Organizers said their call for action is intended as a gesture of solidarity and to support demands for a permanent ceasefire and end to the violence in Gaza, and the release of all hostages.

The TUC, an umbrella organization that represents 5.5 million members of 48 trade unions, suggested that employees “wear something red, green, black, or a Palestinian keffiyeh to visibly show solidarity” in their workplaces.

The National Union of Journalists informed its members of the protest last week and condemned the actions of the Israeli government, which it said have resulted in the deaths of at least 135 Palestinian journalists since the Oct. 7 attacks by Hamas last year.

“The NUJ is urging branches and chapels to show support on the day and amplify the union’s calls,” it said.

However, The Times newspaper reported on Wednesday that the campaign has drawn criticism, particularly from Jewish staff at the BBC who raised concerns that it violates the broadcaster’s strict guidelines on impartiality and risks upsetting colleagues.

A spokesperson for the TUC emphasized the need for sensitivity while participating in the protest.

“The day of action is focused on the TUC’s call for an immediate and permanent ceasefire and the release of all hostages and political prisoners,” the organization said.

“We are advising trade union members to undertake the action respectfully and to discuss with colleagues what action is best suited to their workplace.”


Lebanon state media says Israeli fire wounds 2 journalists in south

Updated 27 November 2024
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Lebanon state media says Israeli fire wounds 2 journalists in south

  • Video journalist Abdelkader Bay, two other visual journalists was reporting in Khiam when shots

BEIRUT: Two journalists were injured by Israeli fire on Wednesday, state media said, while reporting from a border town where Israeli troops and Hezbollah fought fierce battles before a ceasefire took effect.
The truce came into force on Wednesday morning after more than two months of full-scale war, which itself followed nearly a year of cross-border exchanges of fire initiated by Hezbollah in support of ally Hamas over the Gaza war.
Both Israel and Lebanon’s army have warned people against returning to southern areas heavily hit by war, with Israeli troops still present in some border towns and villages.
“Israeli enemy forces in the town of Khiam opened fire on a group of journalists while they were covering the return of the residents and the Israeli withdrawal from the town, wounding two,” the National News Agency said.
Video journalist Abdelkader Bay told AFP he was reporting in Khiam with two other visual journalists when shots were fired and he was injured along with his colleague.
“We saw people checking on their homes and, at the same time, we were hearing the sounds of tanks withdrawing,” Bay said, adding the other wounded journalist was hospitalized.
“While we were filming, we realized there were Israeli soldiers in a building and suddenly they shot at us,” he said.
“It was clear that we were journalists,” he added.
Photographer Ali Hachicho was with Bay in Khiam when the incident happened but was not injured. They both said they saw a drone above the town before shots were fired.
“We saw military fatigues on the ground,” Hachicho told AFP, then he spotted Israeli soldiers nearby.
“When I put the camera to my eye to film them, I started hearing the sound of bullets between our feet,” he said.
Later on Wednesday, the Israel army set limits on nighttime movement in south Lebanon.