When it comes to personal grooming, it seems it is all about women, which is not very accurate. This perception has partly been formed since the markets are mostly full of beauty and personal care products for women.
This trend is, however, changing with several global and local brands offering grooming products for men. Layth Co. is one such company that offers natural beard grooming products such as oils, balm, mustache waxes.
Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look. The company’s products are made of natural oils and butters. The idea of beard grooming came to Barri when one of his friends suggested he keep a beard, as it would look nice on him.
Barri told Arab News he acted on his friend’s advice and started growing a beard. He said he liked the idea and the changed look. After a few weeks, he entered the phase when he had to take care of his facial hair to maintain a tidy look. “I started to give it special attention and care and bought all sorts of products to maintain it.”
It was then Barri realized there was a shortage of beard grooming products in the Saudi market. This led him to launch his line of products to cater to the needs of an important market segment. He went to one of Jeddah’s famous salons and asked for beard oils. He was shocked when the barber told him he had never heard of such a thing. “I was shocked at that moment. How come that Arabs who are traditionally known for keeping beards never thought of beard care products? That incident sparked an idea in my head, why shouldn’t I introduce beard care products to the Arab world? There are a whole lot of beard product brands around the world, but only a few that are Arab.”
He immediately started contacting suppliers and comparing their oils and testing them on himself. Layth means male lion in Arabic, and for Barri a beard represents a lion’s mane. Barri is trying to break the stereotype that men do not take care of their appearance or that only women care about their image.
“I believe the opposite is happening, as most men that I know visit a salon once a week or every alternate week.” The company offers its products online via its web portal (www.layth.co). Products are shipped locally and internationally, and Barri hopes to expand his project with the launch of a salon that specializes in beard grooming and care. Keep up with the beard care brand on Instagram (@layth.co).
Startup of the Week: Natural products making beard maintenance easy
https://arab.news/4ywsy
Startup of the Week: Natural products making beard maintenance easy
- Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look
Miss Universe Bahrain Shereen Ahmed wins Voice for Change Silver award in Mexico
DUBAI: Miss Universe Bahrain Shereen Ahmed was announced on Thursday as one of the seven Silver winners of the Voice for Change competition at the 73rd Miss Universe beauty pageant in Mexico.
“This is for all the hardworking single moms out there,” she wrote to her followers on Instagram after the announcement was made.
Joining Ahmed as Silver winners of the Voice for Change competition were Anouk Eman of Aruba, Saran Bah of Guinea, Opal Suchata Chuangsri of Thailand, Matilda Wirtavuori of Finland, Snit Tewoldemedhin of Eritrea, and Raegan Rutty of the Cayman Islands.
The award was presented after the preliminary round, which featured 126 contestants from around the world showcasing swimsuits, evening gowns, and national costumes.
The Gold winners of the competition were Juliana Barrientos of Bolivia, Ana Gabriela Villanueva of Guatemala, and Davin Prasath of Cambodia.
Besides Ahmed, there are two other Arabs representing their countries: Logina Salah from Egypt and Nada Koussa from Lebanon. Miss Universe UAE is Emilia Dobreva, a Kosovo-born model who has lived in Dubai for 10 years.
For the National Costume competition, Ahmed donned a flowing green gown featuring gold embellishments and a structured shoulder cape. She also wore a gold headpiece and held a large gold incense burner prop.
Salah opted for a Cleopatra-inspired ensemble in shades of blue, gold, and bronze, designed by Simeon Cayetano. The cape featured hand-painted pyramids and the Sphinx, framed by protective wings. Hieroglyphic scripts adorned the lower portion of the cape.
Koussa wore a rich purple ensemble with intricate silver embroidery. The outfit included a tall, cylindrical, metallic headpiece and a full-length cape with pronounced shoulders, adorned with leaf-like motifs that extended down the back. The dress underneath was composed of a lighter, shimmery fabric.
Saudi fashion designer and founder of Pavone Shouq Almubarak talks inspiration and innovation
- ‘My designs are a heartfelt expression,’ says Shouq Almubarak
RIYADH: Saudi fashion designer Shouq Almubarak is dreaming big, both for the Kingdom’s fashion industry and for her own brand, Pavone.
“The future holds endless possibilities, and I have ambitious plans aligned with the growth of the Kingdom’s fashion industry,” Almubarak told Arab News on the sidelines of Riyadh Fashion Week in October. “I aim to continue expanding my work with larger projects that seamlessly blend authenticity with modern creativity. My ultimate vision is to reach a global audience, sharing the beauty and pride of the Saudi identity.”
The designer also expressed her gratitude at being selected as one of the designers to represent the Kingdom on a global stage at the event, which took place from Oct. 17 to Oct. 21.
“Being part of Riyadh Fashion Week is a true honor and a moment of immense pride,” she said. “It’s not just about presenting my designs, but about contributing to the rise of Saudi fashion on the global stage. It’s an opportunity to leave my mark and help shape the future of fashion in the Kingdom.”
Almubarak established Pavone in 2016 in the Eastern province of Saudi Arabia with the aim of creating innovative designs that “meet the ultimate beauty and spirit of modern women.” She told Arab News that much of her inspiration — aside from seeing beautiful things that spark her imagination — comes from within.
“I draw from moments that leave a lasting impact — whether it’s an emotion, a scene, or just a quiet moment of reflection. I then transform these moments into tangible works of art that capture and reflect the essence of those experiences. My designs are a heartfelt expression,” she said.
Those “artistic pieces” include her couture collection “Lina,” which she presented at last year’s Riyadh Fashion Week and which she describes as one of her greatest accomplishments as a designer.
“This collection was a breakthrough for me, as it challenged me to explore new, unconventional ideas,” Almubarak said. “‘Lina’ is more than just a fashion line — it symbolizes the beginning of an exciting new chapter in my career, full of opportunities; a defining moment that has shaped my journey as a designer.”
The biggest challenge Almubarak has faced so far, she said, is finding partners who not only understand her vision but also share her commitment to exceptional quality.
“Ensuring that every design was brought to life with meticulous attention to detail and delivering the level of excellence my clients deserve has always been the goal I strive to achieve,” she said.
Discussing tips for aspiring designers, she said: “My key advice is to prioritize quality; you have to select the right factory and partners. Design isn’t just about the concept — it’s about translating creativity into a finished product with precision and craftsmanship that aligns with the customer’s expectations.”
Chanel spotlights regional models in campaigns, cruise shows
DUBAI: French luxury fashion house Chanel continues to spotlight regional models in its global campaigns and cruise shows, with its latest release featuring Mona Tougaard.
The Danish model, of Turkish, Somali, and Ethiopian descent, was seen posing for Chanel’s new holiday campaign. In the image, Tougaard wore Chanel’s “Premiere Edition Original” watch in 0.1-micron yellow gold-plated steel paired with black leather.
Her look was completed with a choker, ring, and earrings from the brand’s “Camellia” collection, crafted in yellow gold and adorned with diamonds. She also accessorized with bracelets and earrings from the “Coco Crush” line, designed in beige and white gold with diamond accents.
Meanwhile, French Algerian model Loli Bahia gave fans a sneak peek of the fashion house’s cruise show in Hong Kong on Tuesday through her Instagram account.
She posted images of herself displayed on a wall, showing off pieces she wore in the show last week. In one shot, she’s styled in classic Chanel fashion, donning a cream crochet jacket layered over an intricate chain and pendant body piece.
In another image, she was seen in a brown leather vest matched with coordinating shorts and ballerina flats.
Part-Saudi model Shanina Shaik, who has Pakistani, Lithuanian and Australian heritage, promoted Chanel’s beauty line to her 3.4 million Instagram followers.
“All the beautiful products from the holiday glam,” she captioned her story, showcasing an eyeshadow palette, a face palette, a highlighter, along with lip liners and lipsticks.
She also shared a story spraying the limited edition No.5 Eau de Parfum, part of Chanel’s holiday collection.
In June, Bahia walked the brand’s runway during Paris Fashion Week. She donned a two-piece ensemble comprising a tailored buttoned jacket complemented by a matching knee-length skirt in a delicate tweed fabric.
In May, Bahia and part-Saudi Amira Al-Zuhair walked the Chanel Cruise 2024/2025 show in Marseille, France.
Bahia donned a green ensemble, composed of a knee-length pencil skirt paired with a matching top, layered over a white shirt boasting a hoodie collar, while Al-Zuhair sported a vibrant yellow ensemble featuring hot shorts paired with a button-down top and a coordinating cardigan.
‘I am amplifying our voices,’ Miss Lebanon says ahead of Miss Universe pageant
- Nada Koussa has a psychology master’s and wants to raise awareness of mental health during conflict
- Contest is a way for Lebanon to remain ‘visible on the international stage, rather than being marginalized’
DUBAI: Miss Lebanon Nada Koussa is preparing to compete at the Miss Universe pageant in Mexico on Nov. 16 and she told Arab News why she is participating while her country is “enduring unimaginable suffering” under Israel’s bombardment.
The Miss Universe competition has contestants from more than 130 countries competing, with Koussa among a handful of candidates from the Middle East.
“Representing Lebanon on the international stage is always important, and it becomes even more crucial in times of crisis,” she said.
Israel’s attacks on Lebanon have killed more than 3,000 people in the 13 months of fighting along the border, according to the Lebanese Ministry of Public Health on Nov. 5.
“At first, I hesitated, as I felt leaving would mean stepping away from my humanitarian work — supporting displaced individuals and providing psychological aid in schools and shelters.
“However, by participating in the Miss Universe competition, I am amplifying our voices as Lebanese people who are enduring unimaginable suffering,” the contestant explained in a written response from Mexico.
Koussa hails from the village of Rahbeh in Lebanon and has a master’s degree in clinical psychology.
She was crowned Miss Lebanon in July by a judging panel consisting of eight women: actress Razane Jammal, model and fashion blogger Nour Arida, interior designer Diane Ghandour, model and socialite Georgina Rizk, Dr. Petra Khoury, socialite Paola Pharaon Rizk, TV presenter Raya Abirached and restaurateur Mireille Hayek.
Koussa hopes to use the Miss Universe stage to highlight the importance of mental health, especially during times of crisis and conflict.
“Lebanon has endured many hardships, and I am dedicated to raising awareness about the need for psychological support for those affected by trauma,” she explained.
“Since the onset of the conflict, I have focused on providing mental health support to families most impacted, visiting schools to assist both children and adults,” she added.
Koussa joins Miss Egypt Logina Salah and Miss Bahrain Shereen Ahmed from the Arab world. All three are currently in Mexico on a promotional tour before the pageant kicks off this week.
“This is also a way to ensure that Lebanon remains visible on the international stage, rather than being marginalized,” Koussa said.
Rita Ora flaunts Saudi label at MTV Europe Music Awards
DUBAI: British singer Rita Ora hosted the 2024 MTV Europe Music Awards in Manchester on Sunday, and she hit the red carpet before the show in a suitably loud look by Saudi couturier Mohammed Ashi.
Hailing from his label Ashi Studio’s Fall/ Winter 2024 Couture line, the peach gown featured strands of hair-like tassels that enveloped Ora on the red carpet.
Ashi’s Fall/ Winter 2024 Couture line is called “Sculpted Clouds” — it was showcased at Paris Haute Couture Week in June.
Ashi became the first couturier from the Gulf to join the Federation de la Haute Couture in Paris as a guest member in 2023.
Meanwhile, Taylor Swift led the way at the awards show in Manchester on Sunday, picking up four awards on a night dominated by female artists, including Tyla and Sabrina Carpenter, AFP reported.
The ceremony's 30th edition, which brought the biggest names in world music to northwest England, saw Swift take home trophies for best artist, best live, best US act and best video for her collaboration with Post Malone in "Fortnight."
In a pre-recorded message, Swift expressed sadness for not being able to attend in person but said the honor was "just unbelievable".
Tyla won three awards, including for best R&B, while Carpenter won for best song.
Swift, whose ongoing "Eras" tour is the most lucrative in history, was nominated in seven categories following the release this year of her 11th album "The Tortured Poets Department," according to AFP.
In the best artist category she went up against compatriots Beyonce, Billie Eilish and Post Malone, and British star Raye, who won a record six gongs at this year's Brit Awards. Carpenter, one of the stars of the summer with her hit "Please Please Please," completed the list of nominees.
While Swift won that category, Carpenter's "Espresso" took best song, outshining Eilish's "Birds of a Feather", Beyonce's "Texas Hold 'Em," "Beautiful Things" by Benson Boone, Chappell Roan's "Good Luck, Babe!" and "We Can't Be Friends" by Ariana Grande.
As with the US music industry's Grammy awards, Latino artists, including stars such as Puerto Rican Bad Bunny and Colombian Karol G were left out of the top categories this year despite their global hits.
Both were contenders in the best Latin field, alongside Shakira, who has revived her career with the hit "Bzrp Music Sessions, Vol. 53", about her separation from ex-footballer Gerard Pique.
