DUBAI: French fashion house Jacquemus on Wednesday unveiled its latest campaign, “La croisière,” set entirely in Egypt and captured over a 24-hour journey from Cairo to Aswan.
The campaign, shot by Egyptian photographer and director Mohamed Sherif, starred Brazilian-New Zealand model Angelina Kendall and Egyptian model Mohamed Hassan, and merged high fashion with Egypt’s historic and natural landscapes.
It features striking visuals in front of the Great Pyramid of Giza, along the Nile River, on a wooden riverside deck, and in lush farmlands surrounded by palm trees.
In the pictures and videos, Kendall was seen wearing pieces from Jacquemus’ collection, including a voluminous polka-dotted coat with exaggerated sleeves and a long train, a bold red dress, and a sculptural banana-printed two-piece ensemble, among other looks.
Meanwhile, Hassan wore an off-white suit with a relaxed fit, a yellow-and-white striped shirt tucked into wide-leg black trousers, and an all-black ensemble featuring an open-collar shirt and high-waisted trousers.
Accompanying the still images, a series of short videos that captured the journey, showcasing the scenery from Cairo to Aswan, were released on social media.
