Sporting racism spotlight falls on Turkey

Galatasaray’s Senegalese striker Mbaye Diagne. (Reuters)
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Updated 11 December 2020
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Sporting racism spotlight falls on Turkey

  • Football commentator Emre Bol told pro-government channel A TV that Galatasaray’s Senegalese star Mbaye Diagne “was eating crocodile in Senegal, then came here and became a footballer”
  • The football team of Kurdish-majority Diyarbakir city has increasingly become the focus of nationalist hostility, with the club accused of being linked to the outlawed PKK

ANKARA: Controversy surrounding an official’s alleged racism during a Champions League match between Paris Saint-Germain and Istanbul Basaksehir has not only fueled the simmering row between Ankara and Paris but also stirred debate in Turkey about the country’s own sporting culture.

Turkish President Recep Tayyip Erdogan, who has close ties with the owners of the Basaksehir club, said after the match: “This incident is the result of recent racist discourse in France. France has regrettably become a hotspot for racism.”

During the game on Tuesday, Basaksehir’s assistant coach, Pierre Webo, was shown a red card for protesting against a refereeing decision. A Romanian fourth official then allegedly pointed to the Cameroonian and used a racist description.

The match was suspended in the 13th minute after both teams left the pitch and was replayed the following day.

European football’s governing body UEFA is expected to launch an investigation into incident.

“Racism, and discrimination in all its forms, has no place in football,” UEFA said in a statement.

The MHP, Turkey’s ultra-nationalist party and a coalition partner of the ruling government, tweeted “No to Racism” photos in protest at the incident.

However, for many Turks, ethnic tensions and racism in sports remain a source of concern.

Mert Yasar, a lawyer specializing in sports law, said racist incidents involving managers, competitors and fans have been a familiar problem over the years, with many of those responsible enjoying complete impunity since federations and prosecutors fail to hand down fines or launch investigations.

“Our record in this area is getting worse,” he told Arab News.

The football team of Kurdish-majority Diyarbakir city has increasingly become the focus of nationalist hostility, with the club accused of being linked to the outlawed Kurdistan Workers’ Party (PKK).

Players are exposed to almost daily harassment by rival fans, especially after the club’s rebranding as Amedspor in 2014, for using the Kurdish name for Diyarbakir.

Turkish nationalists generally shout “Kurds out; this is Turkey, not Kurdistan,” while the team’s Kurdish supporters are occasionally banned from attending matches.

In 2014, Deniz Naki, an Amedspor player with a Kurdish background, was the target of a racist attack in Ankara. Two years later, he was banned for 12 games over a Facebook post described as “ideological propaganda.”

Two years later, Amedspor executives were assaulted after attending a match in the capital.

The same year, Amedspor players carried a giant banner on to the pitch calling for an “end to violence in the region that kills children who should instead attend the matches.” The players were accused of “terror propaganda.”

Last week, football commentator Emre Bol told pro-government channel A TV that Galatasaray’s Senegalese star Mbaye Diagne “was eating crocodile in Senegal, then came here and became a footballer.” Galatasaray immediately took legal action against Bol.

In 1999, a UK-born striker, Kevin Campbell, left Trabzonspor club after its chairman, Mehmet Ali Yilmaz, called him a “cannibal.”

Campbell said that it was the “biggest insult” he had ever received.

“No apology can heal my injury,” he said after Yilmaz told Turkish journalists: “We bought a cannibal who calls himself a striker.”

Fans waving bananas during matches routinely make headlines, with no stern warnings or sanctions in return.

Racism is sometimes rewarded in sports.

Riza Kayaalp, a well-known Turkish wrestler, made headlines for racist remarks against Armenians and Greeks in August 2013 following the anti-government Gezi Park protests.

The Olympic medalist was suspended for six months by a FILA judge, but the decision was later overturned. Kayaalp was recently appointed undersecretary in the Youth and Sports Ministry.

According to Mert Yasar, Turkey’s campaign against racism is a state responsibility.

“All international conventions and constitutions oblige Turkey to initiate anti-discriminatory measures in sport. The sports ministry as well as the sporting federations and committees should combat the racist attacks in this area,” he said.

“Several international federations have the right to halt the membership of members that don’t fight racism effectively or which fail to conduct thorough investigations. They can even ban participation of these Turkish federations in international events if racism still enjoys impunity.”


Saudi Fund for Development marks 50 years with efforts in emerging economies

Updated 5 min 35 sec ago
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Saudi Fund for Development marks 50 years with efforts in emerging economies

RIYADH: As the world is being divided by geopolitical tensions and wars, Saudi Arabia’s development fund is extending a helping hand to emerging nations through soft loans and grants.

Established in 1974, the Saudi Fund for Development has supported more than 800 projects worth $20 billion in over 100 countries.

As it celebrates 50 years since it was founded, the fund’s offerings for developing nations show no signs of slowing down.

Here are the highlights of its activities in the first nine months of 2024.

Water project to Benin

In February, SFD signed a memorandum of understanding with Benin to allocate a $5 million grant to support the implementation of the fifth phase of the Saudi Program for Drilling of Wells and Rural Development.

According to a press statement, the water project is expected to overcome the effects of drought in 37 villages across the West African nation.

“The project will contribute to the growth and prosperity of the infrastructure sector, provide access to water and food security, maintain public health, and reduce environmental pollution, to help achieve the Sustainable Development Goals, specifically SDG 6, clean water and sanitation,” said SFD.

The fund’s development cooperation with Benin started in 2008, with it providing soft loans to finance six development projects and programs worth more than $145 million in the country over the past sixteen years.

Supporting Turkiye’s education sector

In February, SFD signed a $55 million loan agreement with Turkiye to rehabilitate five public schools covering an area of approximately 55,000 sq. meters.

The project will equip these schools with the necessary equipment and resources to protect them against earthquake damage, ensuring the continuity of their quality and efficiency, according to a statement.

Over the past four decades, SFD has financed nine development projects and programs in Turkiye, worth over $300 million, in multiple sectors including energy, health, agriculture, and education.

Empowering transport sector in Tunisia

Earlier this year, the fund signed a development loan agreement worth $55 million to renew and develop the railway network for phosphate transportation in Tunisia.

According to a press statement, the project will help renew approximately 190 km of the system, support increasing the capacity for transporting phosphate, and contribute toward Tunisia’s economic growth by creating direct and indirect job opportunities.

Loan to support clean energy growth in Pakistan

In March, SFD signed two development loan agreements totaling to $101 million to finance the establishment of the Shounter Hydropower and the the Jagran-IV Hydropower Projects in Pakistan.

A loan worth $66 million is intended to construct the 48-megawatt Shounter Hydropower station and connect it to the country’s national electricity grid.

This project also involves dam construction, water diversion and purification structures, powerhouse development and discharge tunnel construction.

The second loan, amounting to $35 million, will help establish the Jagran-IV Hydropower Project, which is set to have a capacity of 22 MW. This project entails the construction of dam, powerhouse, water diversion and purification building, as well as the provision of generators, transformers, necessary equipment, and transmission lines.

“These two agreements mark a continuation of efforts to boost clean energy projects in Pakistan, addressing challenges posed by conventional energy and its associated financial costs,” said SFD.

It added: “Additionally, they underscore the significance of clean energy and its contribution to fostering vital opportunities for sustainable development, aiming to support social development, stimulate economic growth, and meet population basic needs.”

In 2023, SFD financed oil derivatives worth $1 billion for Pakistan, when the South Asian nation was facing a tough economic situation amid dwindling forex reserves and rapidly depreciating national currency.

Supporting energy sector in Saint Kitts and Nevis

In April, SFD signed another development loan agreement worth $40 million to bolster the energy sector in Saint Kitts and Nevis.

According to a press statement, the loan centers on the financing of the expansion of the Needsmust Power Plant Project in the island nation. The project entails the establishment of a state-of-the-art dual-fuel power generation station with a capacity of 18 MW.

“This initiative is poised to significantly enhance the country’s energy production capabilities, contributing to a flexible hybrid power generation platform. It emphasizes efficiency improvements, utilization of clean fuel, and a pivotal step toward sustainable energy practices,” said SFD.

Aid to disaster-affected communities in Saint Vincent and the Grenadines

To support the disaster-affected communities in Saint Vincent and the Grenadines, the SFD in April signed a $50 million developmental loan agreement with the Caribbean nation.

According to a press statement, the agreement aims to finance the construction and rehabilitation of buildings and facilities affected by natural disasters in the country.

“The goal is to enhance the sustainability and resilience of these structures to withstand future disasters and climate change effects. The project encompasses furnishing and equipping buildings with necessary equipment, including the establishment of four health care facilities, construction of primary and secondary schools, government buildings, and rehabilitation of damaged houses by volcano, among other infrastructure works,” said SFD.

SFD enters El Salvador and Nicaragua

In June, SFD forayed into El Salvador and Nicaragua by signing developmental loan agreements with these nations.

The fund signed a $83 million deal with El Salvador to fund a water treatment and biogas power generation project in the Central American country.

“The project will treat wastewater that currently flows into the Acelhuate River, while also producing biogas for renewable electricity generation. Expected to benefit over 1.2 million people, it will significantly increase El Salvador’s renewable energy capacity, and contribute to environmental sustainability,” said SFD.

 

 

In the same month, the fund signed another developmental loan agreement worth $103 million with Nicaragua to finance the development of the Carlos Centeno Departmental Hospital in the Central American nation.

According to a press statement, the fund will be used to construct a 25,000-sq.-meter hospital with a capacity of 300 beds, serving the surrounding regions.

The facility will also include specialized clinics for surgery, comprehensive child immunization, training and qualification of medical personnel, emergency departments, and a full range of integrated health care services.

Supporting socio-economic growth in Dominica

In September, SFD signed a developmental loan agreement worth $41 million with Dominica to enhance socio-economic growth in the country.

The agreement aims to rehabilitate seven main streets in Roseau, which will help improve road connectivity, reduce congestion, enhance safety and access to basic services, as well as facilitate the smoother movement of people and goods, according to a press statement.

 

 

The loan will also contribute to commercial and residential development and create numerous job opportunities.

In the same month, SFD also signed a deal worth $25 million to co-finance the development of renewable energy infrastructure in the Solomon Islands.

The financing initiative aims to reduce dependency on fossil fuels and promote sustainable development in the Oceanian nation. 


Strike hits south Beirut after Israeli evacuation call

Updated 5 min 40 sec ago
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Strike hits south Beirut after Israeli evacuation call

BEIRUT: A strike hit the southern suburbs of the Lebanese capital Beirut on Saturday, AFPTV footage showed, shortly after the Israeli army issued a new call to evacuate the area.
Since Tuesday, Israel has carried out several strikes on the city’s southern suburbs, a stronghold of Hezbollah.
AFPTV video showed three plumes of smoke rising over the buildings in the area on Saturday morning.
Shortly before the attack, Israeli military spokesman Avichay Adraee posted on X a call for residents of the Haret Hreik suburb to evacuate.
“You are close to facilities and interests belonging to Hezbollah, against which the Israeli military will be acting with force in the near future,” the post said in Arabic, identifying specific buildings and telling residents to move at least 500 meters away.
Lebanon’s state-run National News Agency (NNA) said “the enemy” carried out three air raids, including one near Haret Hreik.
“The first strike near Haret Hreik destroyed buildings and caused damage in the area,” it said.
Repeated Israeli air strikes on south Beirut have led to a mass exodus of civilians from the area, although some return during the day to check on their homes and businesses.
In southern Lebanon, Israel carried out several strikes on Friday night and early Saturday, according to NNA.
Overnight, Hezbollah also claimed two rocket attacks targeting the headquarters of an infantry battalion in northern Israel.
Since September 23, Israel has ramped up its air campaign in Lebanon, later sending in ground troops following almost a year of limited, cross-border exchanges begun by Hezbollah over the Gaza war.
Lebanese authorities say that more than 3,440 people have been killed since October last year, when Hezbollah and Israel began trading fire.
The conflict has cost Lebanon more than $5 billion in economic losses, with actual structural damage amounting to billions more, the World Bank said on Thursday.


India denies Kabaddi team permission to tour Pakistan amid political tensions

Updated 9 min 18 sec ago
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India denies Kabaddi team permission to tour Pakistan amid political tensions

  • India’s Kabaddi team was scheduled to play friendly matches against Pakistan on Nov. 19, 21 and 23
  • Development takes place amid India’s refusal to allow cricket team to tour Pakistan for Champions Trophy

ISLAMABAD: The Indian government has denied permission to its Kabaddi team to travel to Pakistan for a bilateral series scheduled from Nov. 19-23, state-run media reported this week amid political tensions between the two countries. 
Political tensions between nuclear-armed neighbors India and Pakistan have restricted cultural exchanges and bilateral sports events between the two nations. 
The two neighbors have fought three wars, two of them over the Muslim-majority Himalayan region of Kashmir, which they both claim in full but rule in part.
Kabaddi, a sport that originated in South Asia, is popular in both countries. The game is played with two teams of 12 players, seven on court, and five in reserve. It consists of two halves of 20 minutes each during which two teams compete., alternating between defense and offense.
“Our counterparts in India have conveyed their inability to send their team to Pakistan,” the Associated Press of Pakistan (APP) quoted Pakistan Kabaddi Federation (PKF) Secretary Muhammad Sarwar Rana as saying on Thursday.
“We regret this decision as we had eagerly anticipated hosting them here.”
The Indian team was scheduled to play against Pakistan on Nov. 19 in Katarpur, Nov. 21 in Lahore and Nov. 23 in Bahawalpur, APP said. It added that the PKF was trying to arrange alternative exhibition matches due to the cancelation.
The development takes place a few days after the Pakistan Cricket Board (PCB) said it had been informed by the ICC that the Indian government had denied its cricket team permission to travel to Pakistan for next year’s Champions Trophy tournament. 
The PCB has reportedly sought clarification from the ICC on India’s refusal. 
India’s national cricket team has not toured Pakistan since 2008 due to soured political relations between the two neighbors, who play each other only in global multi-team tournaments at neutral venues. 
Pakistan hosted the Asia Cup last year but was forced to shift all of India’s matches to Sri Lanka under a “hybrid model” after India refused to send its team to Pakistan. 
APP said the Indian blind cricket team was also awaiting its government’s nod to participate in the upcoming fourth edition of the T20 World Cup, scheduled to be held from Nov. 23 -Dec. 3 in Pakistan’s Lahore and Multan cities.
“According to media reports, despite securing a No Objection Certificate (NOC) from the sports ministry, the Indian blind team has yet to receive final approval from the Ministry of Home Affairs and Ministry of External Affairs,” it said.


Investigation reveals a Russian factory’s plan to mix decoys with a new deadly weapon in Ukraine

Updated 25 min 43 sec ago
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Investigation reveals a Russian factory’s plan to mix decoys with a new deadly weapon in Ukraine

  • Unarmed decoys now make up more than half the drones targeting Ukraine and as much as 75 percent of the new drones coming out of the factory in Russia’s Alabuga Special Economic Zone

KYIV: A high-tech factory in central Russia has created a new, deadly force to attack Ukraine: a small number of highly destructive thermobaric drones surrounded by huge swarms of cheap foam decoys.
The plan, which Russia dubbed Operation False Target, is intended to force Ukraine to expend scarce resources to save lives and preserve critical infrastructure, including by using expensive air defense munitions, according to a person familiar with Russia’s production and a Ukrainian electronics expert who hunts them from his specially outfitted van.
Neither radar, sharpshooters nor even electronics experts can tell which drones are deadly in the skies.
Here’s what to know from AP’s investigation:
A deadly mix
Unarmed decoys now make up more than half the drones targeting Ukraine and as much as 75 percent of the new drones coming out of the factory in Russia’s Alabuga Special Economic Zone, according to the person familiar with Russia’s production, who spoke on condition of anonymity because the industry is highly sensitive, and the Ukrainian electronics expert.
The same factory produces a particularly deadly variant of the Shahed unmanned aircraft armed with thermobaric warheads, the person said.
During the first weekend of November, the Kyiv region spent 20 hours under air alert, and the sound of buzzing drones mingled with the boom of air defenses and rifle shots. In October, Moscow attacked with at least 1,889 drones – 80 percent more than in August, according to an AP analysis tracking the drones for months.
On Saturday, Russia launched 145 drones across Ukraine, just days after the re-election of Donald Trump threw into doubt US support for the country.
Since summer, most drones crash, are shot down or are diverted by electronic jamming, according to an AP analysis of the Ukrainian military briefings. Less than 6 percent hit a discernible target, according to the data analyzed by AP since the end of July. But the sheer numbers mean a handful can slip through every day – and that is enough to be deadly.
The drone lab
Tatarstan’s Alabuga zone, an industrial complex about 1,000 kilometers (600 miles) east of Moscow, is a laboratory for Russian drone production. Originally set up in 2006 to attract businesses and investment to Tatarstan, it expanded after the 2022 invasion of Ukraine and some sectors switched to military production, adding new buildings and renovating existing sites, according to satellite images analyzed by The Associated Press.
In social media videos, the factory promoted itself as an innovation hub. But David Albright of the Washington-based Institute for Science and International Security said Alabuga’s current purpose is purely to produce and sell drones to Russia‘s Ministry of Defense. The videos and other promotional media were taken down after an AP investigation found that many of the African women recruited to fill labor shortages there complained they were duped into taking jobs at the plant.
Russia and Iran  signed a $1.7 billion deal for the Shaheds in 2022, after President Vladimir Putin invaded neighboring Ukraine, and Moscow began using Iranian imports of the unmanned aerial vehicles, or UAVs, in battle later that year. Soon after the deal was signed, production started in Alabuga.
The most fearsome Shahed adaptation so far designed at the plant is armed with thermobarics, also known as vacuum bombs, the person with knowledge of Russian drone production said.
The plan to develop unarmed decoy drones at Alabuga was developed in late 2022, according to the person with knowledge of Russian drone production. Production of the decoys started earlier this year, said the person, who agreed to speak only on condition of anonymity. Now the plant turns out about 40 of the unarmed drones a day and around 10 armed ones, which are more expensive and take longer to produce.
The vacuum bomb
From a military point of view, thermobarics are ideal for going after targets that are either inside fortified buildings or deep underground. They create a vortex of high pressure and heat that penetrates the thickest walls and, at the same time, sucks out all the oxygen in their path.
Alabuga’s thermobaric drones are particularly destructive when they strike buildings, because they are also loaded with ball bearings to cause maximum damage even beyond the superheated blast.
Serhii Beskrestnov, a Ukrainian electronics expert and more widely known as Flash whose black military van is kitted out with electronic jammers to down drones, said the thermobarics were first used over the summer and estimated they now make up between 3 percent and 5 percent of all drones.
They have a fearsome reputation because of the physical effects even on people caught outside the initial blast site: Collapsed lungs, crushed eyeballs, brain damage, according to Arthur van Coller, an expert in international humanitarian law at South Africa’s University of Fort Hare.
For Russia, the benefits are huge.
An unarmed drone costs considerably less than the estimated $50,000 for an armed Shahed drone and a tiny fraction of the cost of even a relatively inexpensive air defense missile. One decoy with a live-feed camera allows the aircraft to geolocate Ukraine’s air defenses and relay the information to Russia in the final moments of its mechanical life. And the swarms have become a demoralizing fact of life for Ukrainians.


Startup Wrap — Proptech leads startup investment in region as sector sees funding drop

Updated 41 min 21 sec ago
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Startup Wrap — Proptech leads startup investment in region as sector sees funding drop

RIYADH: Saudi Arabia’s real estate tech platform Ejari secured the largest startup investment across the Middle East and North Africa in October as the region faced a funding slowdown.

The firm benefited from a $14.65 million seed financing round led by PFG and BECO Capital, underscoring the importance of early-stage investments.

This success came against a backdrop of a funding fall for the MENA region, which saw $134 million secured across 56 deals.

This represented a 52 percent month-on-month decline and a 13 percent decrease from the same period last year, indicating ongoing challenges in the region’s investment climate, according to Wamda’s monthly report.

Debt financing played a notable role, accounting for $28.4 million, or 21 percent of the total amount.

UAE-based startups led the region, raising $61.8 million across 15 deals, while Saudi Arabia followed closely with $50 million raised across 21 transactions.

Kuwait’s position was boosted by property technology firm Sakan’s $12 million round, contributing to a total of $13.5 million secured by Kuwaiti entrepreneurs.

The Egyptian startup scene struggled, with only eight startups raising a combined $1.6 million, highlighting a sharp downturn.

Meanwhile, Tunisian and Qatari startups performed comparatively well, securing $3 million and $2.7 million, respectively.

Fintech, which had dominated the region’s funding landscape earlier in the year, fell to second place in October.

Proptech took the lead, attracting $38 million over five deals.

The e-commerce sector raised $14.6 million, while education technology startups secured $11 million across seven deals.

Investor preference leaned toward early-stage startups, with seed funding accounting for $40 million, or 30 percent of the total raised.

Series A investments reached $20 million across three deals, and pre-seed funding contributed $15.5 million. Notably, nine startups secured $25.8 million without disclosing their stage.

The business-to-consumer model was the favored choice, garnering $83.8 million across 19 startups, while business-to-business ventures attracted $42.4 million over 27 deals.

Ten startups operating a hybrid model received nearly $8 million.

Female-founded firms saw an encouraging rise, collectively raising $10.5 million across four transactions. 

However, male-founded startups continued to dominate, securing $115 million across 31 deals.

Saudi open banking startup Lean closes $67.5m in series B round

Lean Technologies, a Saudi-based open banking platform, has raised $67.5 million in a series B funding round led by US-based General Catalyst.

This round marks one of the largest equity investments by a US venture capital firm in Saudi Arabia’s fintech sector. Other participants included Bain Capital Ventures, Duquesne Family Office, and Arbor Ventures.

Founded in 2019 by Hisham Al-Falih, Ashu Gupta, and Aditya Sarkar, Lean provides businesses with access to bank data and payment solutions.

The company, regulated by the Abu Dhabi Global Market, claims it has processed over $2 billion in transactions through its account-to-account payment offerings, serving clients like e&, DAMAC, and Careem.

In Saudi Arabia, Lean’s launch of data services under the Saudi Central Bank’s regulatory sandbox has facilitated nearly 1 million bank account verifications, supporting clients in sectors such as insurance, lending, and e-commerce, including companies like Tawuniya, Abdul Latif Jameel Finance, and Salla, as well as Tabby, and Tamara.

Al-Falih, CEO of Lean Technologies, stated that the funding will be used to expand Lean’s product offerings and support its growth strategy across the Middle East.

“Our aim is to enhance the financial ecosystem by providing accessible solutions that meet the needs of businesses and consumers alike,” Al-Falih said.

Neeraj Arora, managing director at General Catalyst, said: “Lean has demonstrated a strong commitment to solving local market needs and has earned significant customer loyalty. We see Lean as a key player in building the infrastructure needed for the region’s fintech growth.”

The new funding is expected to bolster Lean’s pay-by-bank and open banking solutions, allowing the company to scale operations and deepen its market presence in the region.

UnifyApps secures $20m to fuel ME expansion

UAE-based Software-as-a-Service solutions provider UnifyApps has closed a $20 million series A funding round led by Iconiq Growth, with participation from Elevation Capital.

The round brings UnifyApps’ total funding to $31 million since its inception in 2023. The company, co-founded by Pavitar Singh, Abhishek Khurana, focuses on automating enterprise workflows across multiple applications.

“UnifyApps understands that you need a holistic approach to achieve trusted, effective AI agents,” said Matt Jacobson, general partner at Iconiq Growth.

“By aligning every data source and application to an enterprise use, they are enabling AI to actually understand and orchestrate work,” he added.

Pavitar Singh, CEO of UnifyApps, emphasized the strategic value of the new partnership: “UnifyApps is deeply grateful for the opportunity to work with Iconiq Growth. Their deep network and partnership will be instrumental in our next stage of growth as we bring our AI agent platform to enterprises everywhere.”

UAE’s Epik Foods raises $15.5m

Epik Foods, a UAE-based food and beverage group, has raised $15.5 million in private capital funding from Ruya Private Capital I, LP, a fund managed by Ruya Partners.

The funding will be used for acquisitions, working capital, and supporting the company’s expansion plans, particularly into Saudi Arabia, as well as strengthening its presence in the UAE.

Established by Khaled Fadly and Ranya Basyuni, Epik Foods was formed in 2023 following a merger of three F&B entities – KR&CO, Sweetheart Kitchen, and Happy Platters Kitchens – in partnership with Gulf Islamic Investments, a Shariah-compliant global investment firm which manages over $4.5 billion in assets.

Epik Foods currently oversees a portfolio of 60 food and beverage brands operating across 50 locations in the UAE and Saudi Arabia, with an additional 20 outlets slated to open as part of its ongoing expansion strategy.

Efreshli advances interior design tech with new funding round

Egyptian interior design startup Efreshli has raised an undisclosed amount in its latest seed round, led by Algebra Ventures.

The round also saw participation from 500 Startups, Dar Ventures, and various angel investors.

Founded in 2019 by Heba El-Gabaly, Efreshli leverages virtual decor tools to help customers visualize room setups before making purchases.

CEO El-Gabaly expressed optimism about the company’s growth trajectory, saying: “I’m excited about this significant milestone for Efreshli. With new funding and with Dina El-Haddad joining as co-founder and CPO (chief product officer), we can accelerate our tech-driven growth and take Efreshli to new heights.”

El-Haddad added: “I’m thrilled to be part of Efreshli’s journey to revolutionize the home furnishing experience. Efreshli’s future is more than just furniture; it’s about building an entire ecosystem. With innovations like Efreshli Pro, we’re connecting the dots for everyone, from customers to designers.”

The new funding will be directed toward enhancing Efreshli’s offerings and expanding its product line, reinforcing its mission to make interior design accessible across the region.