Saudi Fashion Commission CEO Burak Cakmak unveils plans for the future

Burak Cakmak had been appointed to lead Saudi Arabia’s Fashion Commission. File/Getty Images
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Updated 27 February 2021
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Saudi Fashion Commission CEO Burak Cakmak unveils plans for the future

DUBAI: Last week it was announced by Saudi Arabia’s Ministry of Culture that Burak Cakmak had been appointed to lead the Kingdom’s Fashion Commission, one of the 11 bodies under the Kingdom’s Ministry of Culture, to help develop the country’s burgeoning fashion industry.

“I was honored to have a chance to join the team at the Fashion Commission to lead the implementation of an ambitious strategy to build a robust fashion industry in Saudi Arabia,” said Cakmak, a former Dean of Fashion at the Parsons School of Design in New York, to Arab News. 

“Saudi Arabia has all the key elements for building a successful fashion industry today. With traditions and heritage to inspire, its creative community keen to build new businesses and a fashion conscious young population engaged in retail and social media with fashion. Saudi (Arabia) is in a great place to become a key influencer in the region and globally,” he added.

In his new role as the CEO of the Fashion Commission, Cakmak will be responsible for a string of tasks, including supporting and empowering talent, professionals and entrepreneurs in the local fashion industry, developing and regulating the fashion sector as well as encouraging finance and investment.

“One of my main focus areas is to identify opportunities for Saudi to create fashion solutions that are innovative, technology driven, sustainable and aligned with the expectations of the 21st century global consumer,” said Cakmak of some of the changes he would like to implement in his new role. 

“As we are building and growing a relatively new industry in the country, we need to ensure we don't repeat the mistakes of the West from the past century.  This means that we need to focus on building new business models that are able to manage social and environmental impacts, (and that are) transparent and innovative in the way they engage the consumer.”

In addition to managing and developing the fashion sector in Saudi Arabia, Cakmak also hopes to shine a positive spotlight on the Kingdom’s burgeoning fashion scene. 

 “At the moment there is not enough information available about the creativity coming out of the Kingdom to the rest of the world,” he noted. “The richness of the country’s heritage and crafts, as well as its designers, with both traditional and modern takes on Saudi fashion, is a great starting point for us to start shaping perceptions around the Saudi creative industry.”

In the past two years alone, Saudi Arabia has rolled out a series of changes that can be attributed to Vision 2030, a plan that focuses on modernizing Saudi culture, diversifying its economy away from oil, attracting new global investments, and supporting small local businesses. One of the areas that is showing real potential is the country’s fashion sector.

“Recent initiatives around tourism and a deeper focus on diversifying local economic sectors have been a great catalyst in stimulating the fashion industry,” Cakmak said.  




Models backstage ahead of the Arwa al Banawi show at Fashion Forward October 2017. Getty Images

Indeed, the country’s fashion sector is rapidly on the ascent. In the last couple of years, the country hosted its first-ever Fashion Week in Riyadh in 2018, the Dubai-based Arab Fashion Council opened up an office in Riyadh and Saudi fashion designers are getting more recognition than ever as they lay the groundwork for a real, thriving fashion industry.

“Mohammed Khoja’s brand, Hindamme, produced a jacket embroidered with the words ‘24 June 2018’ – the date women in Saudi started driving, which was acquired by the Victoria & Albert Museum in London as part of their permanent fashion collection. Meanwhile at the end of last year, the brand of Saudi sisters – Sarah and Siham Albinali – Lurline, was declared joint second runner-up in the Vogue Arabia Fashion Prize.  And one of Mohammed Ashi’s creations was worn on the red carpet by Oscar-nominated director and screenwriter Ava DuVernay at the Academy Awards in 2017,” recalled Cakmak, highlighting some of the many success stories from Saudi Arabia.




Jory Al Maiman and Lujain wearing the Hindamme embroidered jacket. Photographed by Ekleel Al Fares

But despite growing interest and support from events like Arab Fashion Week, a lot of brands struggle with a lack of access to capital and resources necessary in a functioning fashion ecosystem. Cakmak hopes to change that in his new role.

“A brand can only succeed if they are able to couple creativity with a sound business strategy,” he explained, adding “I am working closely with the Fashion Commission team and the Ministry of Culture to ensure we are creating the right infrastructure to develop the industry. First and foremost, we want to support fashion entrepreneurs with the right regulatory frameworks relevant to the fashion industry. As we assess the local fashion ecosystem, we are identifying areas for new job opportunities and fashion businesses that can be created locally to support a growing fashion industry in Saudi Arabia.”

Cakmak received a bachelor’s degree at the Middle East Technical University in Turkey in 1997. 

His career in the fashion industry began in 2000, serving as Gap Inc.’s senior manager of social responsibility. After eight years, he relocated to London and was hired by European conglomerate Kering to lead sustainability strategies for the luxury group’s brands — including Gucci, Saint Laurent and Balenciaga — as its first director of corporate sustainability. 




In January, Saudi designer Ahmed Alwohaibi staged the kingdom's first-ever independant fashion show in Riyadh. Supplied

He was appointed as dean of fashion at Parsons School of Design in 2016, where he made it his mission to educate the next generation of fashion creatives about the importance of environmental and social responsibility.

With his 15-year-strong background in sustainability, Cakmak hopes to make the topic a key focus in his new role in Saudi. 

“As the Fashion Commission, we are keen to bring the latest tools for measuring and reporting on the sustainability impact to local brands and share knowledge on how to build more sustainable business models for the fashion industry,” he shared. 

“Made in KSA will be a key focus to create short supply chains where we can encourage on-demand production and mass customization to minimize returns and left-over inventory for the industry,” he added of his strategy to minimize the impact of the fashion supply chain in the Kingdom.

As for his long-term goals for Saudi’s fashion sector, Cakmak just wants to position the country as a key player in the global fashion industry.

“In collaboration with the Fashion Commission team, Ministry of Culture and all other relevant government entities, I hope to put in place the incentive and infrastructure to achieve this goal,” he said.

“I have worked with fashion businesses all across the globe and have a good understanding of the opportunities and challenges they face. I also have a good view on the latest developments in the industry, and access to a global network of experts who we can tap into to shape the future of fashion in the Kingdom. I am really excited to be a catalyst to bring such positive change to the country.”


Primark to open 3 stores in the UAE 

Updated 08 May 2025
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Primark to open 3 stores in the UAE 

DUBAI: Primark is officially making its way to Dubai, marking its debut in the UAE after years of rumors about the popular store’s launch in the country. 
The popular budget retailer is partnering with retail giant Alshaya Group to open three stores in Dubai, as announced by Alshaya Group CEO John Hadden on Virgin Radio Dubai’s Kris Fade Show. 
Set to launch in early 2026, the stores will be located at Dubai Mall, Mall of the Emirates and City Centre Mirdif.
“Price is the same. We’re going to do jeans at a starting price of AED 50 and a basic t-shirt will be AED 15,” Hadden said on the show. “I’m so excited I can’t sustain it. It’s just brilliant.”
Primark’s regional debut is set for The Avenues Mall in Kuwait, with the store expected to open by late 2025. Following that, the brand will expand to Dubai as its next stop in the Middle East.
Primark began 55 years ago in Dublin, Ireland, where it originally opened under the name Penneys. Since then, it has grown to operate 450 stores worldwide.
With a presence in 15 European countries and 16 locations in the United States, the brand offers a wide range of products including clothing for women, men and children, as well as cosmetics, home goods and accessories.


Diwan Kitchen brings Saudi soul to North London

Updated 08 May 2025
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Diwan Kitchen brings Saudi soul to North London

  • The UK capital’s latest Saudi restaurant drew the crowds for its opening night

LONDON: North London just got a little warmer. On May 1, at 510 Holloway Rd, the heart of the Kingdom found a new home in the UK capital. With oud music drifting through the air and the scent of spiced lamb and simmering wheat pulling people in from the street, Diwan Kitchen opened its doors to the public.

The new Saudi restaurant isn't just serving food. It’s telling stories.

The interiors are a soft, glowing tribute to the Kingdom’s past. From carved wood panels evoking the mudbrick homes of Najd, to vibrant fabrics and lanterns echoing the coastal souqs of Hijaz, every corner of Diwan Kitchen feels like a page from a living history book.

Guests on the restaurant's opening night. (AN Photo)

Those traditional mudbrick homes of Najd, designed to keep cool in scorching summers and warm in desert winters, weren’t just shelters; they were social spaces, built around courtyards, where family, memory, and hospitality were the foundation of daily life.

“We wanted to show people what traditional Saudi dining is like” Adem Nasraddin, co-founder of the restaurant, told Arab News. “There’s a rhythm to Saudi life. A scent, a pace, a flavor. We bottled that feeling and served it on a plate.”

And what a plate it is. The tasting menu is a culinary journey across the Kingdom. You can start in Hijaz, with motabag — pan-fried pastries that are light and crisp and deeply comforting. Whether filled with spiced vegetables, gooey cheese, or minced beef, each bite transports you to a Jeddah street corner at sunset.

There’s foul medammas, a creamy mash of fava beans seasoned the Hijazi way: with garlic, lemon, and cumin. And tamees bread; hot and soft, made for tearing and sharing — just as it should be.

The restaurant serves authentic Saudi cuisine. (AN Photo)

The main courses venture into the windswept heartlands of Najd, with jareesh, a dish made from crushed wheat, simmered with tomatoes and onion, that tastes like something a Bedouin grandmother would proudly serve you under an open sky. Alongside it is marqooq, a rich, flat-dough stew that has nourished generations through long desert nights.

Of course, no Saudi table would be complete without rice. Diners can choose between kabsa — the fragrant national treasure of the central regions — and mandi, with its delicate smoke, hailing from the misty mountains of Asir and the southern valleys.

Then comes saleeg, a creamy rice dish from Taif, cooked in milk and broth and topped with tender chicken. It's the kind of meal that slows you down, insisting you stay a little longer.

“My experience has been that it’s completely authentic,” one Saudi guest, Fahad Habib, told Arab News. “It feels like I’m back home.”

Beyond the menu, Diwan Kitchen is a space built on memory and modernity. Saudi music played at the launch, and as guests chatted over cardamom coffee and dates, the atmosphere was part-family gathering, part-culinary pilgrimage.

The opening night drew a mixed crowd — Saudis living in London, curious neighbors from Holloway Road, and food lovers eager to explore a cuisine that’s still underrepresented in the UK. For many, it was more than just a meal; it was a chance to connect with a culture through flavor, memory, and setting.


Best and Worst: Saudi presenter Ftoon Marwan talks family, freedom and fashion

Updated 08 May 2025
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Best and Worst: Saudi presenter Ftoon Marwan talks family, freedom and fashion

DUBAI: The Saudi presenter and content creator discusses fashion and how family and freedom have influenced her journey. 

Best TV show or film you’ve ever seen?    

The best TV show? “The Walking Dead.” I’ve watched it more than six times. I’m crazy about this show. I’ve been watching it since I was little kid. For movies, I like “Life or Something Like It” with Angelina Jolie. I’ve also been watching it since I was a child. The story of the movie is very nice.  

Worst TV show or film you’ve ever seen?   

“It.” I hate that movie. I don’t understand, are they trying to make kids scared of clowns? They’re already afraid of them. To me the idea is stupid.  

Best personal style moment so far?    

My mom actually does all of my styling. I could get a stylist, but my mom is honestly the best. I like all the outfits she chooses for me. At one event I was emceeing I was wearing a fuchsia dress. It was so bright. I was shining among everyone. I love this outfit!  

Worst personal style moment?    

I don’t have a worst style moment to be honest. There’s a saying in Arabic that means “There is a right moment for everything.” I don’t judge my style that harshly.  

Best accessory for a little black dress?    

A gold belt with simple gold earrings and accessories. All gold. Simple, simple, simple. For heels, it has to be gold. I have gold heels that I love so much. They work with everything!  

Worst accessory for a little black dress?  

Everything matches black. So, I do not think there is a worst accessory. It’s the king of colors.  

Best fashion trend of 2025?    

Statement accessories like bold bags and chunky jewelry. I like when they are out there and obvious, but the outfit itself has to be simple. Accessories give life to the outfit, you know?   

Worst fashion trend of 2025?    

Tiny bags, who wears them anymore? I can’t put anything inside them! It’s a stupid idea.  

Best advice you’ve ever been given?   

Focus on your health, family, money and work. I’d say focus especially on your family. Your mother and father brought you into this world with the hope of raising a child they could be proud of and honored by in front of others. My parents dedicated their entire lives to raising us to become the best versions of ourselves.   

Worst advice you’ve ever been given? 

“Get married early so we can see your kids.” Someone once proposed to me and said that. Thankfully my family said no. I truly appreciated it. They said no to make me free to do whatever I want whenever I want. 

Best thing to do when you’re feeling low?    

When I go to the beach, I swear I am the happiest creature in the world. Also, when I was a little kid, I used to tell my parents to take me ice skating whenever I felt low. This habit stuck with me until now. It gave me really good balance.  

Worst thing to do when you’re feeling good?    

Oversharing my feelings and my money. I’ll go spend my money on my friends and family. My mom keeps telling me: “Stop, you’ll need this money someday.” But I always tell her what goes comes around in double. That’s my motto.   

Best holiday destination?    

Dubai. I really love it. I lived most of my childhood there. I also like Germany. I went there in 2013 with my whole family. It was so nice. Honestly, I remember every moment of it. 

Worst holiday destination?   

I’ve never been to Egypt, but my family were saying they didn’t like it because of the situations they they’ve been in there. 

Best subject at school?  

I used to enjoy history, archaeology and science. Then in college, I did archaeology and tourism. It was meant to be. It was so me.  

Worst subject at school?   

Math, math, math. I remember a lot of Ds and one F.  


Summer’s hottest box-office hits 

Updated 08 May 2025
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Summer’s hottest box-office hits 

DUBAI: From super-fast cars to superhero stars, some of the blockbusters due in the next few months 

‘Mission: Impossible — The Final Reckoning’ 

Director: Christopher McQuarrie 

Starring: Tom Cruise, Hayley Atwell, Ving Rhames 

Ethan Hawke is back in this direct sequel to 2023’s “Dead Reckoning — Part One.” It continues the story of Hawke and his crew’s battle against the Entity — a rogue AI capable of controlling Earth’s defense and financial networks. After the relatively poor box-office performance of “Dead Reckoning,” this needs to be a big hit, or else it really might — as the name implies but as no one yet believes — be the final outing for Cruise in one of the most iconic action roles in cinema history. Due out May 22. 

‘Lilo & Stitch’ 

Director: Dean Fleischer Camp 

Starring: Maia Kealoha, Sydney Elizebeth Agudong, Zach Galifianakis 

Live-action remake of Disney’s 2002 animation about a young orphan girl (Lilo) who befriends Stitch, a dog-like alien who, unbeknownst to Lilo, is genetically engineered to be a destructive force. Lilo hopes that Stitch can help with the troubles she is having with child protective services, who are threatening to separate her from her older sister Nani. But if he’s going to do that, then together they will have to keep him safe from the aliens hunting for him. Chris Sanders, writer and director of the original movie, returns as the voice of Stitch. Due out May 22. 

‘The Phoenician Scheme’ 

Director: Wes Anderson 

Starring: Benicio del Toro, Mia Threapleton, Michael Cera 

This new feature from one of the world’s most singular filmmakers is a darkly humorous thriller in which wealthy businessman Zsa-zsa Korda decides to make his somewhat estranged daughter Liesl (a nun, and the only female among Korda’s 10 children) the sole heir to his fortune after surviving the latest in several attempts on his life. That fortune depends greatly on the success of a land-expansion project he’s been planning for years. The two of them team up with Korda’s Norwegian tutor Bjorn to complete the project at great risk to themselves. Due out May 29. 

‘F1’ 

Director: Joseph Kosinski 

Starring: Brad Pitt, Damson Idris, Kerry Condon 

Sports drama whose makers have trumpeted the realism granted by its collaboration with the governing body of the F1 World Championship. Pitt plays Sonny Hayes, a former F1 driver who retired following a horrific crash in the Nineties. His friend — and F1 team owner — Ruben Cervantes persuades him to come out of retirement in order to mentor the team’s rookie prodigy Joshua Pearce. Due out June 26. 

‘Jurassic World Rebirth’ 

Director: Gareth Edwards 

Starring: Scarlett Johansson, Mahershala Ali, Jonathan Bailey 

Sequel to 2022’s “Jurassic World Dominion,” set five years on from the events of that film. Few dinosaurs have managed to survive. The ones that have are generally to be found in remote tropical areas. Covert operative Zora Bennett is hired by a pharmaceutical company to accompany its team on a secret mission to acquire the DNA of the largest remaining prehistoric species from land, sea and air respectively, which the company claims holds the key to a miracle drug that will save billions of lives. Due out July 3 

‘Superman’ 

Director: James Gunn 

Starring: David Corenswet, Rachel Brosnahan, Nicholas Hoult 

As DC looks to launch its own cinematic universe to rival Marvel’s, it makes sense it would begin with a reboot of the Superman franchise. The eponymous hero, who spends his non-Superman time as mild-mannered journalist Clark Kent, has been described by producer Peter Safran as “the embodiment of truth, justice and the American way.” The movie apparently finds Superman attempting to reconcile his alien heritage with his adoptive human family. Due out July 11. 

‘The Fantastic Four: First Steps’ 

Director: Matt Shakman 

Starring: Pedro Pascal, Vanessa Kirby, Joseph Quinn, Ebon Moss-Bachrach 

Marvel Studios are hoping it’s third time lucky for The Fantastic Four, this being the second reboot of the series. It’s also the opening of Phase Six(!) of the Marvel Cinematic Universe. The film is set in a Sixties-inspired parallel Earth, which the eponymous team of heroes — Reed Richards/Mister Fantastic; his wife Sue Storm/Invisible Woman; her brother Johnny Storm/Human Torch; and Reed’s best friend Ben Grimm/The Thing — must protect from the planet-devouring being Galactus. Due out July 25. 

 

 

 

 


Four songs to stream before Guns ‘N Roses hits the stage in Riyadh

Updated 18 sec ago
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Four songs to stream before Guns ‘N Roses hits the stage in Riyadh

DUBAI: As legendary US rock band Guns 'N Roses prepares to take to the stage at Riyadh’s Kingdom Arena on May 23 to kick off their 2025 world tour, we’ve rounded up four of their hits to stream before the show.

The Kingdom Arena gig will be the first show of a 24-gig tour. The iconic band will also play in Bahrain at Beyon Al-Dana Amphitheater on May 20, 2025, and in Abu Dhabi at Etihad Arena, Yas Island, on May 27, 2025.

‘Knockin’ on Heaven’s Door’ (1990)

This ballad has all the wonder of the Bob Dylan original, with epic Guns ‘N Roses flair to boot.

‘Paradise City’ (1987)

With one of the most recognizable choruses in rock history, fans can expect to belt “Take me down to the paradise city, where the grass is green and the girls are pretty” at the Riyadh concert on May 23.

‘November Rain’ (1991)

The epic ballad came with an equally emotional music video.

‘Sweet Child o’ Mine’ (1987)

No Guns 'N Roses tracklist would be complete without this anthem, a favorite of air guitar afficionados everywhere.