Egyptians fired up after Burger King exploits Suez Canal crisis

Burger King Global CMO Fernando Machado shared the ad on Twitter and wrote, “Great post from Burger King Chile” accompanied by a laughing emoji. (Screenshot/Twitter)
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Updated 30 March 2021
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Egyptians fired up after Burger King exploits Suez Canal crisis

  • Fast-food burger brand uses maritime trade blockage to promote sandwich while #BoycottBurgerKing starts on social media

CAIRO: Egyptian social media users launched the hashtag #BoycottBurgerKing after the fast-food restaurant chain promoted a sandwich on Twitter by using an aerial photo of the Suez Canal blockage. 

In the advertisement, Burger King Chile superimposed the image of a Double Whopper sandwich in place of the 430-yard Ever Given cargo ship, which was grounded in the Suez Canal and halted maritime trade in the region for almost a week.

The container carrier hit the eastern bank of the narrow shipping lane March 23 and became wedged diagonally across its span. Shipping convoys through the canal resumed on Monday evening after tugs finally pulled the Ever Given free.

Burger King Global CMO Fernando Machado shared the ad on Twitter and wrote, “Great post from Burger King Chile” accompanied by a laughing emoji. 

Many Egyptian social-media users did not find it funny.

“The Burger King in Chile took advantage of the global trend of the ship and they suggested their sandwich was as big as the ship that got stuck in the Suez Canal,” Sameh Al-Rifai wrote on Twitter. 

Social-media users described the ad as “bad manners of the company” and urged other users to boycott Burger King restaurants and products.

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Fast-food chain Burger King found itself on the griddle and getting burnt over an offensive tongue-in-cheek tweet on International Women’s Day that backfired. Find out what got the chain in trouble.

“A call to every honorable Egyptian, a call to all Arab brothers, a call to everyone who loves Egypt — Boycott the Burger King chain,” Muhammad Shaalan tweeted.

During the blockage crisis, Egyptians were worried because maritime navigation in the Suez Canal stopped for six days as other ships backed up for miles in both directions. The canal links the Mediterranean with the Red Sea, through which more than 10 percent of global maritime trade passes through. 

“Mocking others' crises is a psychological issue, apart from the restaurant,” activist Muhammad Rashid wrote on Twitter while using the hashtag.

#BoycottBurgerKing attracted thousands of tweets, all of which included strong criticism of the company and explicit calls for an inclusive boycott.

“The disaster is that you now mean nothing for the people who rely on fast food,” another social-media user wrote.

However, there was another group of Twitterati who saw nothing wrong with the Burger King ad and considered it a smart way of riding the wave of the crisis.

But this is not the first time Burger King has found itself on the griddle and getting burnt over an offensive tongue-in-cheek tweet.

Three weeks ago on International Women’s Day, a tweet from Burger King UK read: “Women belong in the kitchen” and it backfired massively on the fast-food burger brand.

While the thread was meant to reference the male-dominated UK kitchens and attempt to help women break through by awarding culinary scholarships, the chain deleted the tweet and issued an apology instead.


Journalists berate Blinken over Gaza policy at his final press conference

Security personnel forcibly pick up Sam Husseini and carry him out of the room as he heckles Secretary Blinken.(@ryangrim)
Updated 16 January 2025
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Journalists berate Blinken over Gaza policy at his final press conference

  • “Criminal! You belong in The Hague,” shouted Sam Husseini, an independent journalist and longtime critic of Washington’s approach to the world

WASHINGTON: Several journalists who are outspoken critics of US support for Israel loudly lambasted US Secretary of State Antony Blinken over the war in Gaza on Thursday, repeatedly interrupting his final press conference as he sought to defend his handling of the 15-month-old conflict.
Israel’s assault on Gaza is likely to define the foreign policy legacy of the outgoing Biden administration, despite a deal reached with Palestinian militant group Hamas on Wednesday on a ceasefire in exchange for the release of hostages.

“Criminal! Why aren’t you in The Hague,” shouted Sam Husseini, an independent journalist and longtime critic of Washington’s approach to the world. The Hague is where the International Criminal Court is located.
The unusually confrontational scene in the State Department briefing room only ended when security personnel forcibly picked up Husseini and carried him out of the room as he continued to heckle Blinken.
Blinken has faced criticism for providing Israel with weapons and diplomatic support since the latest bloodshed in the decades-old Israeli-Palestinian conflict began on Oct. 7, 2023, when Hamas attacked Israel, killing 1,200 people and taking about 250 hostages, according to Israeli tallies.
Israel’s subsequent military assault on Gaza has killed over 46,000 Palestinians, according to the local health ministry, while also drawing accusations of genocide in a World Court case brought by South Africa and of war crimes and crimes against humanity at the International Criminal Court. Israel denies the allegations. The assault has displaced nearly Gaza’s entire 2.3 million population and drawn the concern of the world’s main hunger monitor.
“Why did you keep the bombs flowing when we had a deal in May?” Max Blumenthal, editor of the Grayzone, an outlet that strongly criticizes many aspects of US foreign policy, called out to Blinken, before he was escorted out.
Blinken, who leaves office on Monday when the administration of President-elect Donald Trump takes over, calmly asked for quiet while he delivered his remarks, and later took questions from reporters.
He has been frequently heckled at appearances in Washington since the Gaza conflict began. Demonstrators camped outside his Virginia home for months and repeatedly threw red paint — resembling blood — on cars carrying Blinken and his family.
Asked during the press conference if he would change anything about his dealings with Israel, Blinken said the Israeli government had carried out policies that “were basically supported by an overwhelming majority of Israelis after the trauma of October 7” and said that had to be factored in to the US response.
The Biden administration had been unable to reach final determinations on individual incidents that could constitute violations of international law because Hamas embedded itself within the civilian population, he said.
“I’d also point out that in Israel itself, there are hundreds of cases that are being investigated,” Blinken said. “They have a process, they have procedures, they have rule of law... That’s the hallmark of any democracy.”


Contest organizers fear for safety of Miss France over Charlie Hebdo controversy

Updated 16 January 2025
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Contest organizers fear for safety of Miss France over Charlie Hebdo controversy

DUBAI: Miss France 2025, Angelique Angarni-Filopon, has come under fire for her apparent lack of solidarity with the French magazine Charlie Hebdo.

On Jan. 7, 2015, two gunmen claiming allegiance to Al-Qaeda stormed the offices of the satirical weekly, killing 12 people.

The attack, which was in retaliation to the magazine’s caricature of the Prophet Muhammad, sparked worldwide debate about the limits of free speech. It resulted in the “Je Suis Charlie” (“I Am Charlie”) slogan being used by supporters of the magazine around the world as a call for the right to freedom of expression.

In a recent radio interview, Angarni-Filopon was asked if she was “Charlie” but she declined to comment.

Her lack of a response sparked a furor online. Charlie Hebdo published a cartoon of three Islamic leaders holding up a sign that read “Je Suis Miss France” (“I Am Miss France”) and the caption “Miss France n’est pas Charlie” (“Miss France is not Charlie”).

Frederic Gilbert, chairman of Societe Miss France, said the controversy was of “unprecedented violence” and that he was “worried for the safety of Miss France.”

Winners were required to withhold any political or religious opinions during the year they held the title and Angarni-Filopon was merely following the pageant’s rules, he said.

Since winning the competition the beauty queen has faced online hate and harassment with social media users, particularly on TikTok, mocking her age and appearance.

In an interview with Marie Claire, Angarni-Filopon said: “Cyberbullying is punishable by law … so be careful what you put on the internet.

“Remember, we don’t do to people what we wouldn’t like done to us.”


Media watchdog welcomes Gaza ceasefire, calls for media access and war crimes investigations

Updated 16 January 2025
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Media watchdog welcomes Gaza ceasefire, calls for media access and war crimes investigations

  • International journalists have been barred from entering the Strip, forcing global news outlets to rely on local reporters working under extreme duress and facing targeted attacks
  • Committee to Protect Journalists said ‘prolonged war has decimated a generation of Palestinian reporters and newsrooms’

LONDON: The Committee to Protect Journalists on Wednesday night welcomed the ceasefire agreement reached in Gaza and called on authorities to grant full access to journalists and independent human rights experts to investigate crimes against the media during the 15-month conflict.

“Journalists have been paying the highest price — with their lives — to provide the world some insight into the horrors that have been taking place in Gaza during this prolonged war, which has decimated a generation of Palestinian reporters and newsrooms,” said CPJ CEO Jodie Ginsberg in New York.

“We call on Egyptian, Palestinian and Israeli authorities to immediately allow foreign journalists into Gaza, and on the international community to independently investigate the deliberate targeting of journalists that has been widely documented since October 2023.”

The ceasefire was announced on Wednesday by Qatari Prime Minister Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani, who mediated the deal. The agreement includes a halt to hostilities and the release of hostages held in Gaza.

Sheikh Al-Thani expressed hope that the deal would pave the way for a permanent resolution to the conflict, which has killed nearly 47,000 people — most of them Palestinians — and displaced 90 percent of Gaza’s 2.3 million residents.

However, Israeli Prime Minister Benjamin Netanyahu on Thursday warned of a “last-minute crisis” with Hamas, delaying Israel’s approval of the agreement.

Despite this, all parties remain cautiously optimistic that the ceasefire will take effect as planned on Sunday.

Over the course of the war, Israel has faced heavy criticism, including from its closest ally, the US, over the devastating civilian toll in Gaza and restrictions on aid deliveries of water, medicine and other essentials.

Israel also imposed a near-total ban on international journalists entering Gaza, forcing global news outlets to rely on local reporters working under extreme duress and facing targeted attacks.

Tel Aviv has frequently dismissed these reports as biased, accusing journalists of being affiliated with militant groups, often without providing sufficient evidence.

Since October 2023, CPJ has documented at least 165 journalists and media workers killed, 49 injured, two missing, and 75 arrested, alongside numerous other press freedom violations in Gaza and neighboring regions.

The watchdog has classified the deliberate targeting of at least 11 journalists and two media workers by Israeli forces as murder, which constitutes a war crime under international law.

CPJ is also investigating an additional 20 cases where evidence suggests deliberate targeting of journalists, their homes, and media outlets in Gaza.


Pakistan orders inquiry after PIA Paris flight advert revives 9/11 fears

Updated 16 January 2025
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Pakistan orders inquiry after PIA Paris flight advert revives 9/11 fears

  • On Jan. 10, PIA shared a promotional image featuring a plane that appeared to fly toward Eiffel Tower along with a tagline: ‘Paris, we’re coming today’
  • The design drew comparisons to a 1979 ad by PIA showing its Boeing 747 casting a shadow over Twin Towers in New York, reviving horrors of 9/11 attacks

ISLAMABAD: Pakistan has ordered an inquiry into a celebratory advertisement by the state-run Pakistan International Airlines (PIA) that sparked a controversy last week, with many saying the advert revived fears of 9/11 attacks against the United States.
The Pakistani state carrier resumed its Europe operations with a flight to Paris on Jan. 10, marking the end of a four-year ban imposed by the European Union Aviation Safety Agency (EASA) over flight safety concerns. EASA, United Kingdom and United States authorities suspended permission for PIA to operate in the region in 2020 after Pakistan began investigating the validity of pilots’ licenses, following a deadly plane crash that killed 97 people.
On Jan. 10, PIA shared a promotional image on X featuring a plane that appeared to fly toward the Eiffel Tower along with a tagline, “Paris, we’re coming today.” The design drew instant comparisons online to a 1979 ad by PIA showing its Boeing 747 casting a shadow over the Twin Towers in New York. Many netizens said the chilling image revived horrors of the 9/11 attacks against the US by Al-Qaeda.

In a session of Pakistan’s upper house of parliament on Tuesday, Senator Sherry Rehman drew the House’s attention to the controversial advertisement and said it “cost the national airline its reputation,” with several Western analysts and security experts criticizing the advertisement.
“The cabinet, and the prime minister too, have ordered an inquiry into who conceived this ad,” Pakistan Deputy Prime Minister Ishaq Dar said in televised comments, in response to Rehman’s statement. “This was stupidity, to show the Eiffel Tower.”
Dar even suggested alternative ways to portray the resumption of PIA flights to Paris.
“They could have showed the aircraft above it [Eiffel Tower], and said that ‘We are coming’,” he said. “You could have flipped the front of the plane.”


The loss-making Pakistani airline now operates two weekly flights to Paris, on Fridays and Sundays, however, it remains barred from flying to the UK and the US.
PIA flies to multiple cities inside Pakistan, including the mountainous north, as well as to the Gulf and Southeast Asia. The airline, which employs 7,000 people, has long been accused of being bloated and poorly run — hobbled by unpaid bills, a poor safety record and regulatory issues.
Pakistan’s government has said it is committed to privatizing the debt-ridden airline and has been scrambling to find a buyer. Late last year, a deal fell through after a potential buyer reportedly offered a fraction of the asking price.
Officials hope the opening of European routes, which they expect will be followed by a similar announcement by the UK later this year, will boost PIA’s selling potential.


PHD MENA appoints Christian Fedorczuk as new CEO

Updated 15 January 2025
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PHD MENA appoints Christian Fedorczuk as new CEO

  • Appointment marks Fedorczuk’s return to Omnicom Media Group after nearly 15 years

DUBAI: Media network Omnicom Media Group Middle East & North Africa has named Christian Fedorczuk CEO of its media agency PHD.

Fedorczuk has over two decades of global experience in the media and creative industries across agency networks such as IPG, dentsu and Omnicom Media Group in London, Los Angeles, Tokyo and Dubai. 

The appointment marks his return to Omnicom Media Group and the MENA region having served as the network’s group director for strategy and development from 2007 to 2010.

Fedorczuk’s latest stint was as co-founder of creative studio Acumen in Tokyo, which services clients such as adidas, Red Bull, LVMH, Nike, Netflix and Apple.

Elda Choucair, CEO of Omnicom Media Group, said: “Christian is such a multi-faceted individual, structured and innovative in equal measures, well-travelled and a people person, he will fit perfectly at PHD, where effectiveness and creativity live in perfect harmony.

“I have been looking for the opportunity to bring him back and I am delighted to have now found it.”